B2B Fusion

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At B2B Fusion, we help identify new revenue conversion opportunities by: ► Optimizing marketing and sales processes, and supporting systems ► Using a proven ABM approach by syncing marketing and sales processes to support each other ► Providing CMO-credible reporting and data driven insights to spend money and time where it counts

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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MARTECH

SCIENCELOGIC'S EXPANDED LEADERSHIP TEAM POISED TO DRIVE GROWTH

ScienceLogic | July 07, 2022

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ScienceLogic, the leader in AI-driven IT monitoring solutions, today announced two key additions to its leadership team: Jasmina Muller, Vice President of Global Channel Partnerships, and Gregory Johnston, Senior Vice President of Field Commerce. These hires further evidence both ScienceLogic’s ongoing push to expand its global team by 200 new personnel this year and its commitment to scaling customer and partner outcomes. Muller is a multiple award-winning channel leader wi...

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CONTENT MARKETING

ICW GROUP LAUNCHES LATEST MARKETING SYSTEM FOR ITS PERSONNEL

ICW Group | June 10, 2021

news image

A lead-generating direct marketing system has been conceived by ICW Group to assist its personnel to grow their business. LeadGen OnDemand gives agents a marketing campaign system, complete with emails, printed postcards and brochures that can be effectively co-branded and custom-made to fulfil an agent’s prospecting needs. Making it a stride further, ICW Group is engrossing the expense and paying for printing, postage, mailing, and campaign tracking expenses for its appoint...

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TRUE INFLUENCE SUCCESSFULLY COMPLETES SOC 2 TYPE 2 CERTIFICATION FOR SERVICE ORGANIZATIONS, MEETING SECURITY AND AVAILABILITY STANDARDS

True Influence | July 28, 2020

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True Influence®, the technology leader of intent-based sales and marketing solutions, today announced that it has successfully completed the Service Organization Control (SOC) 2 Type 2 audit for Service Organizations from the American Institute of Certified Public Accountants (AICPA). This certification affirms that True Influence’s information security policies, procedures, practices and operations meet the stringent standards for a service organization relevant to security, availabil...

Read More

CATO NETWORKS JOINS CDSP FOR SASE SUPPORT, HIRES NEW CHANNEL EXECUTIVE

Cato | July 14, 2020

news image

SASE (secure access service edge) platform provider Cato Networks has released the Cato Distinguished Support Providers (CDSP), the first channel accreditation for SASE technical support, as well as appointing Anthony D’Angelo to its executive team. Cato says that the two moves build on Cato’s global channel investments as channel sales have accounted for nearly 90% of business in 2020 so far. “We’re excited to welcome Anthony to the Cato team,” says Cato Networks c...

Read More
news image

MARTECH

SCIENCELOGIC'S EXPANDED LEADERSHIP TEAM POISED TO DRIVE GROWTH

ScienceLogic | July 07, 2022

ScienceLogic, the leader in AI-driven IT monitoring solutions, today announced two key additions to its leadership team: Jasmina Muller, Vice President of Global Channel Partnerships, and Gregory Johnston, Senior Vice President of Field Commerce. These hires further evidence both ScienceLogic’s ongoing push to expand its global team by 200 new personnel this year and its commitment to scaling customer and partner outcomes. Muller is a multiple award-winning channel leader wi...

Read More
news image

CONTENT MARKETING

ICW GROUP LAUNCHES LATEST MARKETING SYSTEM FOR ITS PERSONNEL

ICW Group | June 10, 2021

A lead-generating direct marketing system has been conceived by ICW Group to assist its personnel to grow their business. LeadGen OnDemand gives agents a marketing campaign system, complete with emails, printed postcards and brochures that can be effectively co-branded and custom-made to fulfil an agent’s prospecting needs. Making it a stride further, ICW Group is engrossing the expense and paying for printing, postage, mailing, and campaign tracking expenses for its appoint...

Read More
news image

TRUE INFLUENCE SUCCESSFULLY COMPLETES SOC 2 TYPE 2 CERTIFICATION FOR SERVICE ORGANIZATIONS, MEETING SECURITY AND AVAILABILITY STANDARDS

True Influence | July 28, 2020

True Influence®, the technology leader of intent-based sales and marketing solutions, today announced that it has successfully completed the Service Organization Control (SOC) 2 Type 2 audit for Service Organizations from the American Institute of Certified Public Accountants (AICPA). This certification affirms that True Influence’s information security policies, procedures, practices and operations meet the stringent standards for a service organization relevant to security, availabil...

Read More
news image

CATO NETWORKS JOINS CDSP FOR SASE SUPPORT, HIRES NEW CHANNEL EXECUTIVE

Cato | July 14, 2020

SASE (secure access service edge) platform provider Cato Networks has released the Cato Distinguished Support Providers (CDSP), the first channel accreditation for SASE technical support, as well as appointing Anthony D’Angelo to its executive team. Cato says that the two moves build on Cato’s global channel investments as channel sales have accounted for nearly 90% of business in 2020 so far. “We’re excited to welcome Anthony to the Cato team,” says Cato Networks c...

Read More