B2B Fusion

Marketing Strategy

Selligent Marketing Cloud | December 10, 2021

Selligent Marketing Cloud, the intelligent omnichannel marketing cloud platform and CM Group brand, announced a new global product and marketing strategy to meet the needs of its growing enterprise and agency client base across countries and languages in Europe, North America and beyond. Since joining the portfolio, CM Group has been investing in Selligent across its customer experience and roadmap, including the recently released Selligent Data Studio PRO that brings advanced data visualization...

OneSearch | January 21, 2020

An unlikely competitor enters the search engine market as Verizon Media launches its privacy-focused OneSearch. OneSearch promises not to track, store, or share personal or search data with advertisers, which puts it in direct competition with DuckDuckGo. It’s available now on desktop and mobile at OneSearch.com. What differentiates Verizon Media’s OneSearch from DuckDuckGo, a more established privacy-focused search engine, is the ability for businesses to integrate it with their exi...

Channel Partnerships

prnewswire | February 01, 2021

Marketing 360 recently announced their 2020 platform metrics, which showed that the SMBs using the platform had over 5.4 million conversions from call tracking and form submissions. Through the Marketing 360 leads and sales inbox, small business owners are able to track and see all form submissions and calls that were derived from their website and ads. They are able to see the details of each call, lead, or sale, such as what marketing channel generated it, access to call recordi...

Channel Partnerships

Validity | September 12, 2022

Today Validity, the leading provider of data quality and email marketing success solutions, announced the relaunch of the Validity Partner Program. A strategic initiative which supports email marketers in optimizing their customer engagement programming and increases email marketing and data management ROI. As part of the relaunch, Validity has announced Platonic Ideal, New Blue Interactive, Reach Marketing, and Jarrang as the latest additions to the program. In light of the tumul...