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CONTEXT MARKETING: 5 FOUNDATIONAL ELEMENTS TO CONSIDER WHEN MAPPING A CONTENT CAMPAIGN

BKA Content | May 13, 2020

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Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to read, like, and share.As such, and in light of what Mark Schaefer in 2014 properly called Content Shock, you better make sure it’s relatively unique and entertaining as well.Your content must stand out from all the other content people are bombarded with.Optimized content marketing campaigns weave stories ...

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MARKETING STRATEGY

MOVING MINDS INTRODUCES 'GROWTH AS A MANAGED SERVICE

Moving Minds | September 27, 2021

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Moving Minds, an award-winning global marketing agency, today announced the launch of 'Growth as a Managed Service,' a more agile, outsourced model for CEOs and CMOs to deploy multi-channel marketing and growth initiatives. The new AI-powered offering provides companies with the ability to rapidly access the marketing talent needed to support high rates of growth and orchestrate multi-channel demand generation – at a fraction of the time and cost to assemble an in-ho...

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QUINSTREET ALLOWS INSURANCE.MOBI TO EXPIRE – SOLD FOR $42,005 IN 2007

QuinStreet | June 15, 2020

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Back in the days when .mobi was hot, prime keywords brought in big dollars. One of the highest valued and most competitive keywords is Insurance. Insurance.mobi sold for $42,005 in 2007. The domain was left to expire 13 years later and closed at $2,026. Looking at archive.org it does not look like the name was ever developed into anything....

Read More

GOOGLE ADS INTRODUCES NEW REPORTS, REMOVES & COMBINES OLD ONES

Google | March 06, 2020

news image

Google Ads is rolling out a new set of attribution reports which are said to be simpler and more intuitive. Previously known as ‘search attribution’ reports, the new ones will simply be called ‘attribution’ reports. These reports are vital to tracking the success of Google Ads campaigns as they provide information about paths that lead to a conversion. Google Ads is combining some of the previous attribution reports and removing others....

Read More
news image

CONTEXT MARKETING: 5 FOUNDATIONAL ELEMENTS TO CONSIDER WHEN MAPPING A CONTENT CAMPAIGN

BKA Content | May 13, 2020

Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to read, like, and share.As such, and in light of what Mark Schaefer in 2014 properly called Content Shock, you better make sure it’s relatively unique and entertaining as well.Your content must stand out from all the other content people are bombarded with.Optimized content marketing campaigns weave stories ...

Read More
news image

MARKETING STRATEGY

MOVING MINDS INTRODUCES 'GROWTH AS A MANAGED SERVICE

Moving Minds | September 27, 2021

Moving Minds, an award-winning global marketing agency, today announced the launch of 'Growth as a Managed Service,' a more agile, outsourced model for CEOs and CMOs to deploy multi-channel marketing and growth initiatives. The new AI-powered offering provides companies with the ability to rapidly access the marketing talent needed to support high rates of growth and orchestrate multi-channel demand generation – at a fraction of the time and cost to assemble an in-ho...

Read More
news image

QUINSTREET ALLOWS INSURANCE.MOBI TO EXPIRE – SOLD FOR $42,005 IN 2007

QuinStreet | June 15, 2020

Back in the days when .mobi was hot, prime keywords brought in big dollars. One of the highest valued and most competitive keywords is Insurance. Insurance.mobi sold for $42,005 in 2007. The domain was left to expire 13 years later and closed at $2,026. Looking at archive.org it does not look like the name was ever developed into anything....

Read More
news image

GOOGLE ADS INTRODUCES NEW REPORTS, REMOVES & COMBINES OLD ONES

Google | March 06, 2020

Google Ads is rolling out a new set of attribution reports which are said to be simpler and more intuitive. Previously known as ‘search attribution’ reports, the new ones will simply be called ‘attribution’ reports. These reports are vital to tracking the success of Google Ads campaigns as they provide information about paths that lead to a conversion. Google Ads is combining some of the previous attribution reports and removing others....

Read More