Arena Media

CMO Strategy

CMO Council | February 02, 2022

Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according to a new report by the CMO Council. Because of the extensive digital transformation across the meetings and events industry spurred by the pandemic, the NextGen events channel will span formats (e.g., virtual/webinar, in-person, hybrid) and types (e.g., conferences, trade shows, road shows, customer groups) and has the potential to driv...

Channel Partnerships

Altair | July 05, 2022

Altair, a global leader in computational science and artificial intelligence (AI), announced today that Flow Numerics has joined Altair’s growing channel partner network. Flow Numerics, located in Neunkirch, Switzerland, will offer all of Altair’s simulation solutions to its customers in Switzerland. Flow Numerics has major customers in various Swiss industries and offers solutions and guidance in areas like 3D modeling, simulations, product development, and optimization. Read More

Google | January 25, 2020

A new study from seoClarity examines the changes to organic traffic following Google’s featured snippet update on January 22. Earlier this week, Google rolled out a significant update to the first page of search results. Web pages in a featured snippet position will no longer be repeated in regular organic listings. Previously, it was not uncommon for web pages to appear twice on the first page of search results if they achieved a featured snippet position. Many web pages even appeared in ...

Facebook | March 05, 2020

Can you tell how many Facebook groups you have joined so far? Surely, you cannot share the exact figure as there must be numerous especially if you are on Facebook from a long time. Around 1.4 billion users are already members of Facebook groups and more than 10 percent of the total groups on Facebook have proved to be meaningful for its users. Facebook groups allow users to be more interactive than Facebook pages and set up a group for likeminded people or fan clubs where people can talk on a c...