Arc Worldwide

Google | April 08, 2020

In light of the rapidly changing events around COVID-19, Google Ads sent an announcement they are suspending the planned changes to their Partners program until 2021. The new set of requirements were announced in February, to start being enforced in June. Google had been communicating with agencies about any potential changes to their partnership status based on the new rules....

Multi Channel Marketing, Channel Partnerships

Businesswire | August 07, 2023

When Jacuzzi® — the industry leader in premier hot tubs, swim spas, and bath and shower products — needed to revolutionize the way they do business with their extensive dealer network, they turned to SproutLoud as their all-in-one digital marketing and channel marketing solution. Facing challenges with multiple, incompatible systems, no clear visibility on Co-Op Marketing program funds or rebate dollars, low dealer adoption of digital marketing tactics, and the l...

Martech

UCC Networks | August 02, 2022

UCC Networks, a California-based, value-added reseller of unified communications and contact center solutions, will now sell Lumen Technologies' (NYSE: LUMN) portfolio of technology solutions, including voice and network capabilities. As a Lumen Channel Partner Program member, UCC Networks can scale and leverage the integrated portfolio of global solutions provided by Lumen—spanning network, infrastructure and applications to enable greater adaptability for customers, he...

Twitter | January 28, 2020

Tech companies often find themselves in the midst of controversies and there is no exception for Twitter as well. From harassment cases, child abuse, to leaked account information – the micro-blogging network has faced, apologized, and rectified it all. Now, it has another issue creeping on its back. And this one involves the advertisers. Last week, BBC News revealed that anyone could pay to target the site’s most hateful users with ad campaigns. For example, ads targeted with keywor...