AppThis LLC

CMO STRATEGY

Tiger Pistol | September 02, 2022

Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently named Sarah Cucchiara, VP, Partner Strategy; a new role in the organization designed to support Tiger Pistol's expansion efforts and implement growth strategies ensuring long-term client and partnership satisfaction. For more than two decades, Cucchiara has worked with large national companies and local small businesses to develop cross-channel marketing and advertisi...

Merkle | June 05, 2020

Merkle Launches Performance Marketing Lab to Enable Cross-Channel Experiences through Data, Analytics, and Google Technology The Lab comprises a cross-functional team of data scientists, developers, analysts, media ...

CONTENT MARKETING

Logiq | June 25, 2021

Logiq Digital Marketing™ (LDM), worldwide provider of award-winning e-commerce and fintech solutions has introduced a latest audio digital marketing channel on its Logiq Digital Marketing™ (LDM) platform. Now as well as the web, portable, and Connected TV, digital marketing agencies and brands can now be able to utilize LDM to add audio-based marketing to their overall multi-channel e-commerce advertising efforts, for example, for digital radio and podcasts. The rapid increment of cu...

Dell | August 17, 2020

Dell Technologies has a new global channel chief with the hiring of Rola Dagher, a former Cisco and Dell executive who told CRN she is extremely excited to hit the ground running and empower partners unlike ever before. “I will bring a different culture to the partner ecosystem that is based on purpose-first,” said Dagher in an interview of CRN. “Today, it’s all about stakeholders and our partner ecosystem is the biggest stakeholder for us. I want to bring purpose....