App Samurai

CONTENT MARKETING

Jeep | July 14, 2021

The Jeep® brand is introducing its new advertising campaign "Wildly Civilized" for the all-new 2021 Jeep Grand Cherokee L. The "Wildly Civilized" campaign will run across television, web-based media channels, and advanced stages. "This 'Wildly Civilized' campaign for the all-new 2021 Jeep Grand Cherokee L exemplifies the perfect center of gravity of the upscale SUV," said Olivier Francois, Chief Marketing Officer, Stellantis. "It refl...

MARKETING STRATEGY

CM Group | October 25, 2021

CM Group, a portfolio of martech companies focused on multichannel digital marketing, announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies referenced in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs, which orchestrate marketer communica...

MARKETING DATA

Movable Ink | February 21, 2022

Movable Ink, the leading content personalization provider, announced that it intends to acquire Coherent Path, the AI-powered content engine powering some of the world's biggest brands. Coherent Path aggregates data from a variety of sources and applies AI to map each customer's unique product discovery path and guide customers towards new products that deliver greater lifetime value for brands and customers alike. Unlike traditional algorithms that reinforce what customer...

MARKETING STRATEGY

Alterable | December 20, 2021

Alterable, one of the leading computer systems design and related services industries is all set to introduce its email marketing SaaS. It enables small-scale and large-scale industries to strategize their email marketing approach in order to provide real-time content email personalization to the customers. Our mission is to assist small businesses in conquering the last frontier of email marketing. Apart from large corporations, it turns out that not many bu...