APD

Amazon Advertising | July 21, 2016

As many as 106 online portals—including Quickr.com, e-bay.com, Olx.in, Amazon.com and Snapdeal.com—are involved in “advertising sale of rare animals and their parts”, according to a reply in the Lok Sabha, parliament’s lower house, on July 19, 2016...

Google | January 14, 2020

Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns using manual bidding or Target CPA. Bid simulators help advertisers understand their potential performance at different ad levels. The Target ROAS bid simulator shows the relationship between a ROAS ...

LinkedIn | January 13, 2020

LinkedIn is one of the leading professional social media platforms and has been becoming increasingly popular. The popularity is expected to grow and it is estimated that there will be 62.1 million LinkedIn users in the US, during 2020. The number is expected to grow even more in 2021, by 4.2% and reach 64.7 million. By the end of 2023, it is expected that LinkedIn will boast 68.8 million users. One-third of all social network users in the US are on LinkedIn and probably this will be the case ov...

Google | January 13, 2020

Google is finally ready to give Android users in EU the choice of alternative search engines but surprisingly it’s DuckDuckGo that has been regarded as the most preferred choice whereas Bing stood at last. From 1st March 2020, European Union citizens will get the advantage to choose one out of four search engines as their default (including Google). By doing so, they will not only see their selected choice for making searches in Chrome, but also through Android home screen search box and a...