American Marketing Association

American Marketing Association | March 26, 2016

If you’re your company’s only marketer, advancing and achieving your marketing goals can seem like an uphill climb, but it doesn’t have to be, experts say. Here’s some advice for succeeding as a marketing team of one....

BFG Communications | April 06, 2016

The American Marketing Association, which was founded in 1937, has tapped BFG Communications to develop a new brand positioning for the "Next AMA" as it looks to better serve its more than 30,000 members. "The AMA has been around for 75-plus years, and has been a mainstay in terms of being a knowledge enterprise and networking association for marketers, as well as the academic community," said Russ Klein, CEO of the AMA, who has been in his role since July. Mr. ...

American Marketing Association | November 09, 2016

Students come together under the institution’s iconic colors and logos, magnetic mascots and fans’ chants that echo throughout the stadium. It’s a unifying experience, one that continues when alumni don their old college T-shirt and turn on Saturday football games. “Having a symbol that people can recognize on a sweatshirt is something that brings the community together,” says Michael Lewis, a professor of marketing at Emory University. “Football and basketbal...

American Marketing Association | November 15, 2016

Each year, brand executives from all over the globe pore over a simple collection of facts compiled by a trio of researchers at a small Midwestern liberal arts college. Their work, known as the Mindset List, has been incorporated into sales presentations and customer relations policies.It’s a map for marketers, which can capture the precise moment the recent past becomes the distant past, and suggest a path toward the future. Roughly two decades ago, Cadillac bowed to changing market prefe...