Affinity Solutions

affinity.solutions

Affinity Solutions was founded 15 years ago based on innovating solutions that help financial institutions and retailers craft precision marketing programs that drive customer acquisition, share-of-wallet, and loyalty. Our more than 4,000 banks and thousands of retailers play a valuable role with our partners in redefining highly personalized, data-driven marketing.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

Marketing Strategy

AFFINITY SOLUTIONS AND ABCS INSIGHTS PARTNER TO PROVIDE FULL FUNNEL ATTRIBUTION BASED ON CARD PURCHASE DATA

Affinity Solutions | October 21, 2021

news image

Affinity Solutions, a prominent data-led consumer intelligence company announced a partnership with ABCS Insights, a leader in full-funnel attribution. By integrating Affinity Solutions' real-time card purchase data with ABCS’s ad-effectiveness platform, clients can match prospects who viewed their ads with those who ultimately made a purchase. Thus, enabling clients to validate and measure the sales and ROI impact of any advertising campaigns with a digital footprint. A...

Read More

Channel Partnerships

VENDAVO DRIVES STRONG GROWTH IN 2023 WITH AI-POWERED PRODUCT INNOVATIONS AND PARTNER PROGRAM

PR Newswire | January 12, 2024

news image

Vendavo, the global market leader in B2B pricing, selling and rebate solutions announced a strong 2023 finish today, noting a 12% growth in annual recurring revenue and 43% growth in higher margin recurring services. "As economic uncertainty persisted through 2023, global organizations increased investments in AI-driven technology to drive profitable growth, placing their trust in Vendavo," said Alex Hoff, Chief Product Officer, Vendavo. "While many predict strong...

Read More

Marketing Analytics

ABNORMAL SECURITY EXPANDS CHANNEL AND ALLIANCES LEADERSHIP, APPOINTS JONATHAN CORINI AND STEPHANIE GOODMAN

Business Wire | January 11, 2024

news image

Abnormal Security, the leading AI-native cloud email security platform, today announced that it is fueling its continued hypergrowth by expanding its sales leadership. The company has appointed two executives to lead its channel and alliances initiatives, with Jonathan Corini joining as Vice President of Worldwide Channel Sales and Stephanie Goodman as Head of Global Alliances. Corini will lead Abnormal’s global channel sales strategy and oversee all aspects of the company...

Read More

Martech

PROCURE IT NAMES TECH & CHANNEL MARKETING VETERAN BRIAN LEONARD AS CHIEF MARKETING OFFICER

Procure IT | January 05, 2024

news image

Procure IT, a game-changing data-driven IT procurement company, announced today that it has named Brian Leonard, an 18-year technology and channel marketing veteran and former Vice President of Marketing for RapidScale, as its Chief Marketing Officer. In his new role, Leonard oversees the creation and management of Procure IT's marketing strategy, including digital marketing, strategic leadership, brand management, market research, sales collaboration, customer engagement, p...

Read More
news image

Marketing Strategy

AFFINITY SOLUTIONS AND ABCS INSIGHTS PARTNER TO PROVIDE FULL FUNNEL ATTRIBUTION BASED ON CARD PURCHASE DATA

Affinity Solutions | October 21, 2021

Affinity Solutions, a prominent data-led consumer intelligence company announced a partnership with ABCS Insights, a leader in full-funnel attribution. By integrating Affinity Solutions' real-time card purchase data with ABCS’s ad-effectiveness platform, clients can match prospects who viewed their ads with those who ultimately made a purchase. Thus, enabling clients to validate and measure the sales and ROI impact of any advertising campaigns with a digital footprint. A...

Read More
news image

Channel Partnerships

VENDAVO DRIVES STRONG GROWTH IN 2023 WITH AI-POWERED PRODUCT INNOVATIONS AND PARTNER PROGRAM

PR Newswire | January 12, 2024

Vendavo, the global market leader in B2B pricing, selling and rebate solutions announced a strong 2023 finish today, noting a 12% growth in annual recurring revenue and 43% growth in higher margin recurring services. "As economic uncertainty persisted through 2023, global organizations increased investments in AI-driven technology to drive profitable growth, placing their trust in Vendavo," said Alex Hoff, Chief Product Officer, Vendavo. "While many predict strong...

Read More
news image

Marketing Analytics

ABNORMAL SECURITY EXPANDS CHANNEL AND ALLIANCES LEADERSHIP, APPOINTS JONATHAN CORINI AND STEPHANIE GOODMAN

Business Wire | January 11, 2024

Abnormal Security, the leading AI-native cloud email security platform, today announced that it is fueling its continued hypergrowth by expanding its sales leadership. The company has appointed two executives to lead its channel and alliances initiatives, with Jonathan Corini joining as Vice President of Worldwide Channel Sales and Stephanie Goodman as Head of Global Alliances. Corini will lead Abnormal’s global channel sales strategy and oversee all aspects of the company...

Read More
news image

Martech

PROCURE IT NAMES TECH & CHANNEL MARKETING VETERAN BRIAN LEONARD AS CHIEF MARKETING OFFICER

Procure IT | January 05, 2024

Procure IT, a game-changing data-driven IT procurement company, announced today that it has named Brian Leonard, an 18-year technology and channel marketing veteran and former Vice President of Marketing for RapidScale, as its Chief Marketing Officer. In his new role, Leonard oversees the creation and management of Procure IT's marketing strategy, including digital marketing, strategic leadership, brand management, market research, sales collaboration, customer engagement, p...

Read More

Resources

resource image

Marketing Strategy, Martech, Channel Partnerships

Navigating the Best Channel Partner Marketing Events of 2023

Article

resource image

Content Marketing, Martech, Channel Partnerships

Top Books for Maximizing Revenue Growth through Partner Marketing

Article

resource image

Marketing Strategy, Martech, Channel Partnerships

Navigating the Best Channel Partner Marketing Events of 2023

Article

resource image

Content Marketing, Martech, Channel Partnerships

Top Books for Maximizing Revenue Growth through Partner Marketing

Article

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us