Affinity Solutions

Marketing Strategy

Affinity Solutions | October 21, 2021

Affinity Solutions, a prominent data-led consumer intelligence company announced a partnership with ABCS Insights, a leader in full-funnel attribution. By integrating Affinity Solutions' real-time card purchase data with ABCS’s ad-effectiveness platform, clients can match prospects who viewed their ads with those who ultimately made a purchase. Thus, enabling clients to validate and measure the sales and ROI impact of any advertising campaigns with a digital footprint. A...

Channel Partnerships

PR Newswire | January 12, 2024

Vendavo, the global market leader in B2B pricing, selling and rebate solutions announced a strong 2023 finish today, noting a 12% growth in annual recurring revenue and 43% growth in higher margin recurring services. "As economic uncertainty persisted through 2023, global organizations increased investments in AI-driven technology to drive profitable growth, placing their trust in Vendavo," said Alex Hoff, Chief Product Officer, Vendavo. "While many predict strong...

Marketing Analytics

Business Wire | January 11, 2024

Abnormal Security, the leading AI-native cloud email security platform, today announced that it is fueling its continued hypergrowth by expanding its sales leadership. The company has appointed two executives to lead its channel and alliances initiatives, with Jonathan Corini joining as Vice President of Worldwide Channel Sales and Stephanie Goodman as Head of Global Alliances. Corini will lead Abnormal’s global channel sales strategy and oversee all aspects of the company...

Martech

Procure IT | January 05, 2024

Procure IT, a game-changing data-driven IT procurement company, announced today that it has named Brian Leonard, an 18-year technology and channel marketing veteran and former Vice President of Marketing for RapidScale, as its Chief Marketing Officer. In his new role, Leonard oversees the creation and management of Procure IT's marketing strategy, including digital marketing, strategic leadership, brand management, market research, sales collaboration, customer engagement, p...