Affinitiv Inc

MARKETING DATA

TAG | December 27, 2021

One of Philadelphia's renowned digital marketing agencies has rebranded its logo, website, and social media to eliminate gender biases and reflect its growing team more inclusively. The Agency Guide (TAG) revealed its new name, trading off the word "Guy" for "Guide" – in endeavors to all the more likely reflect its developing group of marketing analysts and its worldwide client base. When I founded the company in 2014, I was just...

PeakView | June 18, 2020

Today, Edify Labs (edify.cx), the software company that’s redefining the way businesses manage customer engagement and cross-team collaboration, announced that PeakView, a proven industry-leading cloud adoption consulting firm with a focus on cloud contact center technology and solutions, is now part of the Edify Partner Program. PeakView helps organizations, from Fortune 500 companies to mid-sized enterprises, quickly find the right technology solutions, including traditional voice...

CONTENT MARKETING

Logical Media Group | August 12, 2021

Logical Media Group announced today the acquisition of SoMe Digital Media (SoMe), expanding its integrated digital marketing services to now include data-informed brand marketing. This new offering strengthens the foundation of Logical, via both enhanced digital marketing capabilities and creative branding to drive meaningful business outcomes. "I'm thrilled to welcome Madhavi Rao to the Logical family. Her brand marketing expertise delivers on a need we've heard from...

CONTENT MARKETING

LTK | September 29, 2021

New research by LTK, the largest creator-powered marketing platform, finds that influencers casted by brands for campaigns and collaborations actually drive double the sales that are being directly tracked because of a sizeable core group of their followers called, “Influential Shoppers.” Defining Influential Shoppers Influential Shoppers are social-savvy, hyper-loyal consumers who regularly make purchases based on social media influencer recomm...