Advance Media New York

Akio | May 13, 2020

Determined to meet the growing market demands for communication technologies, Alcatel Lucent Entreprise has chosen to rely on the omnichannel Customer Service expertise of software publisher Akio to build a new Hybrid CCaaS (Contact Center as a Service) offer. It will enable Alcatel-Lucent Enterprise customers to couple a Cloud-based application for managing digital channels (email, chat, social networks) to their PBX for seamless processing of all customer service requests....

MARKETING STRATEGY

Optimad Media | October 13, 2021

Optimad Media, a leading, Los Angeles-based, performance marketing solutions provider serving customers across the Consumer Packaged Goods (CPG) and Film & Entertainment segments, announced today it has acquired majority stakes in digital advertising firm DSPolitical and UNTU, a healthcare media, data and technology company. These investments seek to enable the combined entity to further grow its footprint in the growing performance marketing industry as the company expands its data and tech...

Google | March 25, 2020

Google‘s latest ‘Search for Beginners’ video on YouTube is an introduction on how to use Google My Business. This is actually the last video in the Search for Beginners series, though Google says it will continue to add new content to the Google Webmasters YouTube channel. Given that the information in this video series is geared toward beginners, as the name suggests, what’s covered may already be known to experienced SEOs. If you’re new to local SEO, or want to re...

SOCIAL MEDIA MARKETING

IZEA Research | January 15, 2022

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, released its latest research initiative, “Influencing the Metaverse.” The U.S. consumer study examines how social media influencers are leading the way into virtual worlds. IZEA fielded the study Nov. 17-18, 2021. Results are based on the responses from 1,034 U.S. internet users ages 18 to 60-plus. The report is the first in a series o...