Admedia

Martech

ActiveCampaign | June 10, 2022

ActiveCampaign announced that customers may now create their custom objects from within the application without coding. This new feature enables users to augment contacts and accounts and deal with their data without requiring API or developer assistance. ActiveCampaign enables organizations to connect to powerful app integrations that employ custom objects, such as Salesforce, Zendesk Serve, Calendly, DocuSign, and Eventbrite, or create custom objects to support their use case. A...

F5 | June 09, 2020

F5 has appointed Edgar Dias as regional vice president of Channels and Partnerships for Asia Pacific.. Channel Asia understands that Dias will remain based in Bengaluru and continue in his current role until the sear...

Omni Channel Marketing

PFL | March 10, 2022

PFL, a leading hybrid experience company, today announced its partnership with Iterable, the cross-channel marketing platform that powers unified and memorable customer experiences. The new partnership enables joint customers to run orchestrated and data-driven omnichannel marketing campaigns that include measurable, personalized, and automated direct mail as an integrated part of the customer journey. Iterable’s cross-channel marketing platform powers global brands with real-time customer...

Marketing Strategy

Amplitude | May 26, 2022

Amplitude, Inc. the pioneer in digital optimization, today announced new Campaign Reporting tools with self-service insights into digital marketing investments. Now, in Amplitude Analytics Amplitude’s #1 ranked product analytics solution marketing and product teams can measure campaign and channel performance alongside downstream product metrics like user engagement and retention. Campaign Reporting gives teams unprecedented visibility into metrics across the entire funnel, all in a ...