adm Group Ltd

MARKETING STRATEGY

Forrester | April 28, 2021

This year's Return on Integration (ROI) Honors recipients are Code42 Software, Inc., Dell Technologies, and SUEZ – Water Technologies & Solutions, according to Forrester. These companies have been honored for making bold decisions, aligning their revenue engine, and pushing transformative initiatives with the help of Forrester models, frameworks, and methodologies. The ROI honorees will be recognized at B2B Summit North America, which will be held as a live virtual e...

MARKETING DATA

Acoustic | November 17, 2021

Acoustic, an open and independent marketing cloud and analytics provider, announced that it has entered an alliance with KPMG. This new alliance will provide KPMG Marketing Consulting and Acoustic Marketing Cloud customers with enhanced implementation support in their pursuit of providing their own end consumers with personalized, cross-channel experiences. Acoustic Marketing Cloud is a powerful and easy-to-use product suite that enables marketers to develop a deep understanding o...

Facebook | January 29, 2020

Facebook ads are getting more clicks from users than ever before, as shown by the Facebook tools for advertisers. The company is expected to reveal impressive results of the fourth-quarter today. Advertisers use a Facebook tool, Audience Insight to gather data to target different demographics. Though the company is going through the antitrust investigations, but the ad clicks had a hike in the second quarter, last year. The Q4 earnings report is expected to be better, noticing the increase in ad...

CONTENT MARKETING

Piano | September 21, 2021

Piano, a global analytics and activation platform, today announced the launch of Piano Analytics, an advanced analytics solution built from the ground up to address the challenge many users face with the overly complicated, yet limited, tools currently available. Piano Analytics generates a single source of truth in reporting, for segments, or for targeting by unifying data, including marketing analytics, product analytics, content analytics, transaction data and first-party data. ...