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Marketing Strategy

ActiveCampaign | June 23, 2022

ActiveCampaign, the leader in Customer Experience Automation (CXA), continues its momentum by welcoming two new members to its leadership team. These additions follow its acquisition of Postmark and DMARC Digests, further demonstrating the SaaS company’s influence on the market. Tech veteran Sameer Kazi has joined ActiveCampaign as President. Previously, he was CEO of customer engagement platform Cheetah Digital. In that time, Cheetah Digital grew into one of the largest ind...

Martech

Business Wire | October 25, 2023

Diligent, a leading GRC SaaS company, today announced the expansion of its global partner program with the addition of several new partners across Asia Pacific, Latin America and North America. The latest partnerships add to a network of 120 + partners worldwide across the technology, consultancy, sustainability and legal industries that add value to Diligent’s customers and seek to deliver moder...

Smartsheet | October 20, 2020

Smartsheet (NYSE:SMAR), the enterprise platform for dynamic work, today announces UK-based Specialist Project Integration (SPI) has joined the Smartsheet Aligned Partner Program as a Platinum Partner to deliver customers an integrated solution that enables informed decision making resulting in improved business processes. As a customer turned partner, the partnership is rooted in SPI’s deep understanding of using Smartsheet’s platform to reduce administrative tasks, unlock pro...

Martech

ZINFI | March 29, 2022

ZINFI Technologies, Inc. announced that it was recognized as a ‘Leader’ in G2’s Spring 2022 G2 Grid Report for Partner Management after it spent multiple consecutive quarters in the leaders’ quadrant. It was also named a ‘Leader’ in the Spring 2022 G2 Grid Report for Through Channel Marketing Software. ZINFI leads the creation of the Unified Channel Management (UCM) solutions. It is a leader in through-channel marketing automation and partner re...