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MARTECH

Postman | September 06, 2022

Postman, the world’s leading API platform, today announced the launch of its Ecosystem Partner Program. This program will allow companies and independent software vendors (ISVs) to build joint solutions with the Postman API Platform to improve the developer experience and gain visibility across Postman’s user base of over 20 million API professionals. APIs are the building blocks of all modern software with Postman users making approximately one billion API requests la...

LinkedIn | February 12, 2020

LinkedIn rolled out several new features for Sales Navigator on Wednesday to make it easier to add leads from the sales prospecting platform to Salesforce, share content within a Sales Navigator account, get alerts when a company account shows signs of growth and more. New process for adding leads to Salesforce. Sales Navigator users can now add contacts to their Salesforce accounts without having to switch between the two platforms. With a “click-of-a-button,” users that have...

CHANNEL PARTNERSHIPS

businesswire | December 01, 2020

Red River, an innovation change company, announced today that it has accomplished the most elevated level of organization with Palo Alto Networks: NextWave Diamond Innovator. Red River joins a vital gathering of channel accomplices who have met the Diamond Innovator execution, abilities, and business prerequisites of the Palo Alto Networks NextWave Channel Partner Program. The NextWave Channel Partner Program furnishes accomplices with the pre-deals, deals, and post-deals abilitie...

MARKETING DATA

Movable Ink | February 21, 2022

Movable Ink, the leading content personalization provider, announced that it intends to acquire Coherent Path, the AI-powered content engine powering some of the world's biggest brands. Coherent Path aggregates data from a variety of sources and applies AI to map each customer's unique product discovery path and guide customers towards new products that deliver greater lifetime value for brands and customers alike. Unlike traditional algorithms that reinforce what customer...