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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Merkle | June 05, 2020
Merkle Launches Performance Marketing Lab to Enable Cross-Channel Experiences through Data, Analytics, and Google Technology
The Lab comprises a cross-functional team of data scientists, developers, analysts, media ...
Google | February 18, 2020
Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts. Before today, sharing audience lists from manager accounts to sub-accounts would have required multiple steps to set up. Now, advertisers can simply opt-in via the settings panel.
A new feature, called continuous audience sharing, is something advertisers can activate in their account settings as shown above. When opted in to continuous audience sharing, any remarketing lists created ...
Bing | March 16, 2020
Bing is making an effort to keep people up-to-date on the spread of COVID-19 with an interactive tracking map. People can use the map to find out the amount of confirmed cases per country, including currently active cases, recovered cases, and fatal cases. Information on US cases is broken down state-by-state....
Instagram | February 17, 2020
There was a time not that long ago when Facebook was the undisputed king of social media, and that having a social media presence was synonymous with Facebook with only Twitter managing to provide some kind of competition to this social media behemoth. However, the fact of the matter is that times have changed, and Facebook has managed to play it smartly enough that it has acquired brands that might have been competition so now the success that these subsidiaries enjoy is often credited to Faceb...
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