50 Marketing

MARKETING STRATEGY

InMobi | October 04, 2021

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced a partnership with TrueData, a data platform specializing in cookieless identity resolution, first-party data onboarding and audience marketing to further scale its identity resolution solution based on known consumer behaviors to facilitate meaningful conversations for advertisers. The collaboration allows InMobi to help enhance its privacy-compliant id...

SEARCH ENGINE OPTIMIZATION

Spot On Agency | January 24, 2022

The Spot On Agency recently acquired Smart Traffic Consulting, known for its SEO/SEM expertise, in a move that continues to expand the agency's digital strategy and healthcare marketing services. Over the past four years, Spot On has partnered with Smart Traffic Consulting on a project basis, frequently working jointly on SEO optimization, site strategy and pay-per-click campaigns. Recently Spot On and Smart Traffic Consulting helped a healthcare SaaS company go from 800 month...

ENGAIZ Inc | September 08, 2020

ENGAIZ a North American technology start-up with offices in Toronto and New York today announced a strategic partnership with Sourcing Industry Group (SIG) the premier global sourcing association that provides thought leadership, networking and training opportunities to executives in sourcing, procurement, risk and outsourcing from Fortune 500 and Global 1000 companies. As part of this partnership, SIG and ENGAIZ will promote a new 'mind-set' and 'technology-set' change, an appro...

Nextiva | August 12, 2020

Nextiva, a leading cloud communication and collaboration company, announced today its most significant channel investments yet, launching its new channel partner program, NeXus, and an all-star expansion of its channel leadership team, including long-time Microsoft senior executive Eric Martorano as CRO and three industry channel veterans. These investments reflect Nextiva’s excellent experience in the channel, and a doubling-down on their commitment to enabling partners to achieve ...