451 Agency

Marketing Strategy

Advisors Internet Marketing | January 17, 2022

Advisors Internet Marketing, the first fully digital-based financial marketing organization, specializing in helping independent financial advisors grow highly profitable location-independent businesses, entered into a strategic relationship with Advisors Excel. Advisors Excel is an industry leader that has redefined the role of a marketing organization in supporting independent financial advisors. AIM is the first to provide digital client acquisition services in the industry wit...

Marketing Strategy

Invoca | March 11, 2022

Invoca, the leader in conversation intelligence for revenue teams, announced the launch of no-code integrations library to enable enterprises and multi-location businesses to activate conversation intelligence data in their digital marketing and sales platforms with just a few clicks. Invoca's no-code integration library — which includes no-code versions of existing Invoca integrations as well as new integrations for Google Analytics 4, Meta Conversions API, and Slack — makes it ...

Stratus Technologies | June 16, 2020

Stratus Technologies, which has been selling fault-tolerant computer systems for 40 years, is amid a rebirth. As part of a corporate self-evaluation, the company drastically pared down its channel partners from about 1,500 to 280. "Our goal is to work closely with fewer partners to drive sales higher," said Mike Bradshaw, senior director of global channels and partner ecosystem at Stratus Technologies, based in Maynard, Mass....

Channel Partnerships

Cross Screen Media | November 11, 2021

Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled garden data set in the ecosystem. Cross Screen Media will license HyphaMetrics' omnichannel cross-device panel data to empower advertisers to more effectively reach their true audience based on definitive individual exposure data, which accounts for co-viewing of any program. It also enhances Cros...