451 Agency

CONTENT MARKETING

CivicScience | October 05, 2021

consumer intelligence company CivicScience formally announced the founding of Rulo, a new media and advertising company aimed at revolutionizing digital marketing in a privacy-centric future. The venture is backed by strategic investors including Jeff Wilke, former CEO of Worldwide Consumer at Amazon, Thomas Tull, founder of Legendary Entertainment, and Tod Johnson of The NPD Group. The announcement follows $15 million in seed funding raised for the new venture this summer. The co...

Merkle | July 01, 2020

Merkle, a leading technology-enabled, data-driven performance marketing agency and part of Dentsu Aegis Network, has appointed Niyi Duro-Emmanuel to the newly created and expanded role of vice president, Solutions across Merkle UK. The new role responds to the shift that organisations are making to integrate their customer strategy, technology stack and organisational approach to deliver a total customer experience across every encounter they have with a brand. This means shifting focus t...

Tinder | February 14, 2020

Tinder is testing a series of new social features designed to boost conversations between users on its service. One of the new features is a conversational prompt, first teased during parent company Match Group’s recent earnings. The prompt encourages users to respond to questions or finish a sentence in order to better showcase their personality with their answers. The other, a “Share to Matches” option, allows users to post photos, looping videos and other content that can on...

MULTI CHANNEL MARKETING

RRD | November 12, 2021

R.R. Donnelley & Sons Company, a leading global provider of marketing and business communications, announced the relaunch of its suite of global creative services under a new name: Alchemy by RRD. This relaunch aims to reinforce RRD’s commitment to elevating brand experiences through its creative augmentation and customized brand activation services. As one of three pillars that make up RRD GO Creative, Alchemy by RRD is a global creative studio and branding partner that...