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Genius Sports | August 18, 2021
Genius Sports Limited (NYSE: GENI) (“Genius Sports” or “the Company”), the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced today that it has entered into a definitive agreement to acquire Spirable, a leading creative performance platform. Transaction details have not been disclosed.
Spirable allows brands, agencies and rights holders to create, automate and optimize highly personaliz...
iZooto | June 08, 2021
Erem Media Group today declared their association with iZooto to expand on their audience engagement and maintenance endeavors. iZooto, an audience marketing platform, helps media distributers lessen their dependency on Facebook and Google. Erem Media Group has been utilizing iZooto for their flagship websites - Erem News and Foochia - and has seen their traffic increment by more than 20%.
Google search updates and Facebook algorithm tweaks have impacted media businesses profoundly and th...
OMNI CHANNEL MARKETING
Forethought | March 16, 2022
Forethought, the human-centered AI platform, today announced that Solve – its sophisticated conversational AI agent that automatically answers common customer questions – has integrated with Zendesk Inc.’s Sunshine Conversations to help support teams deliver a seamless customer experience across any channel.
Zendesk’s Sunshine Conversations API gives users access to the richest features across the broadest set of messaging channels, allowing organizations t...
Investis Digital | July 24, 2020
Our Director of Creative Content Lucy Hartley and Director of Performance Marketing Lianna Kissinger Virizlay recently spoke to PR Week about why connectivity is key to success in the digital age.
As disruption spreads throughout the world, preventing many face to face communications, digital-first means of reaching audiences is the key to unlocking success. This change was coming to fruition before the advent of COVID-19, but the recent pandemic has certainly sped up the shift. W...
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