Q&A with Sarah Assous, Chief Marketing Officer at Zoovu

Media 7 | December 22, 2020

Sarah Assous, Chief Marketing Officer at Zoovu, is known for her skills in executing and delivering results across multiple positions and businesses. She is passionate about all things marketing and confidently leads a diverse team for innovating and executing work at a high standard.

MEDIA 7: Please take us through your career journey of becoming the CMO at Zoovu.
SARAH ASSOUS: It was always my ambition to work in the tech space...but it has been a journey. My first job out of college was with a business process outsourcing company, specifically in the insurance product development division (yes, you did read that correctly). I quickly realized that there was a lack of education and value messaging related to our services, so I advocated for a product marketing role. This was a pivotal moment in my career, by creating -and fulfilling - that role, I started my journey in marketing.

Five years later, I decided that I wanted more remit, responsibility, and a team, that’s when I joined Zoovu. Within 6 months of joining, I grew the marketing team from 2 to 10 members, rebranded the company, redesigned the website, and elevated our messaging and position in the market - it’s been a wild ride!

Conversations shouldn’t be sidelined or siloed - the future of customer experience relies on multi-channel integration of conversational commerce.



M7: Consumers have shifted from retail stores to e-commerce portals in the past few months. How has Zoovu's platform helped them in bridging the conversational gap?
SA:
Although Zoovu’s technology has evolved over time, the fundamental principle that our solution solves is to help consumers find the things they want. Consumers face huge amounts of choice and very little assistance and guidance when making purchase decisions online, yet many businesses expect consumers to do the heavy lifting.

At Zoovu, we disagree. Instead of providing static and out-dated customer experiences that are filter and spec-based, Zoovu’s conversational commerce platform helps transform how products are described and presented so that businesses can engage in meaningful conversations with consumers at the right moment and in the right context, helping them find exactly what they’re looking for.

M7: What are the benefits of using an AI-driven platform for communication? Are chatbots the future of communicating with customers?
SA:
Using an AI-driven platform for communication finally enables businesses to provide personalized and conversational commerce experiences at scale, whilst gaining an understanding of what resonates and what doesn’t resonate with your customers or users. AI-driven technology helps businesses to build ‘digital intelligence’, build their data foundations, and get the most out of their technology, people, and processes. Zoovu helps brands and retailers make better business decisions by adding meaning to data, using millions of interactions to transform chaos into order - AI makes this possible, and allows our clients to focus on what matters: delivering value to consumers while generating revenue.

As for chatbots, they will play a significant role in the future of communicating with customers as part of a larger apparatus of data-driven conversational customer experiences. But it’s important to note that the strength and value of chatbots is determined by the quality of the conversation - and that applies to any channel from the search bar to Facebook Messenger. Conversations shouldn’t be sidelined or siloed - the future of customer experience relies on multi-channel integration of conversational commerce.


I am constantly inspired by the things I see shared on social media and enjoy participating in the conversation. Critically, I also learn new tips and tricks on how to grow as a leader.



M7: What do you think is essential to stay competitive in a market that is going through constant digitalization?
SA:
There are two elements (that go hand in hand in my opinion): being customer-centric and data-led. Understanding and meeting the needs of your customers should be the focus of any business.

M7: How has the COVID-19 pandemic affected your work? What processes did you re-tool to be able to manage your team remotely?
SA:
As an international company with offices in 4 time zones across Europe and North America, Zoovu was well equipped for the reliance on remote working. Our teams are used to collaborating and communicating virtually. During the first 6 weeks of global lockdowns, we, like most companies, altered our marketing strategy to align with the rapid acceleration of digital commerce adoption and determine how to communicate from a point of empathy to our audience.

In many ways, my team began working closer together than ever, we made an effort to connect once a day as a team where we run through important initiatives, company updates, and check-in on a personal level. It provided an opportunity for us to be more global-driven and to share examples of innovation in retail in our retrospective markets.


Hire for what you can’t do, but also hire because of what they can do and how they think.



M7: You are quite active on social media platforms. Does it help in keeping up with the latest developments that take place in the technological world?
SA:
Not being active on social channels for any leader or technology provider would be a huge missed opportunity especially when it comes to raising your company's brand and profile. At Zoovu, we look at social media as a way to listen and engage with our customers, the larger commerce community, and thought leaders. I am constantly inspired by the things I see shared on social media and enjoy participating in the conversation. Critically, I also learn new tips and tricks on how to grow as a leader - we all have room for improvement.

M7: The best piece of advice you have ever received?
SA:
Upon joining Zoovu and moving into an executive leadership role, our CEO, Rob Mullen, bestowed this piece of advice: “hire people that can do the things you can’t.” From a glance, this seems obvious, there are disciplines within marketing, like graphic design or web development, that you need to find team members to execute on. What I’ve learned over the last 2 years is building a strong team requires me to understand my strengths and limitations in order to fill those gaps and push me to think differently.

Each member of my team brings their own expertise in their function, but they also bring different perspectives that push me. When it comes to hiring, it’s important to bring in talented people who have different traits and working styles than you do. You’ll never move forward or break the mold if everyone is the same--the quality of ideas from varying points of view pushes everyone to think differently helps increase productivity without sacrificing creativity. Hire for what you can’t do, but also hire because of what they can do and how they think.

ABOUT ZOOVU

Zoovu is the market-leading Conversational commerce platform that delivers conversational experiences that are engaging, personalized, and contextual across all digital channels. Zoovu enables customers to easily engage through conversations simply by asking ‘how we can help’ and then turns to its extensive library of expert knowledge to find relevant helpful answers fast.

We help over 3,500 brands, including Microsoft, P&G and Whirlpool deliver conversational experiences through any channel the customer chooses, always keeping the context in mind and ensuring it leads to increased lifetime value.

More C-Suite on deck

Q&A with Andrew Addison, CEO at Purple Square

Media 7 | July 27, 2021

Andrew Addison, CEO at Purple Square, comes with over 20 years of specialising in the provision of data, application and other technical solutions for CRM and Marketing. He is focused particularly on Campaign Management & Selection, Analytics, Data Quality Assessment & Improvement and GIS. He has a strong fusion of Business and Technical knowledge to deliver appropriate and meaningful solutions to the wider business community.

Read More

Marketing is now more focused on revenue than it has ever been, says Sam O’Brien, CMO at Affise.

Media 7 | February 14, 2022

Sam O’Brien, CMO at Affise discusses Affise's powerful business intelligence tools and their sales strategies. Read on to know more about his thoughts on digitization and content personalization in his latest interview with Media 7.

Read More

Bidnamic's CMO, Alun Davies, says that marketers are now more like software developers

Media 7 | November 23, 2021

E-commerce marketers today need to be equipped with digital skills, agile processes, and the latest technologies to make the best out of the present landscape, shares Alun Davies, Chief Marketing Officer at Bidnamic, in this interview with Media 7. Read on to find out how a specialized skillset can make marketers highly valuable in dynamic and growing markets.

Read More

Q&A with Andrew Addison, CEO at Purple Square

Media 7 | July 27, 2021

Andrew Addison, CEO at Purple Square, comes with over 20 years of specialising in the provision of data, application and other technical solutions for CRM and Marketing. He is focused particularly on Campaign Management & Selection, Analytics, Data Quality Assessment & Improvement and GIS. He has a strong fusion of Business and Technical knowledge to deliver appropriate and meaningful solutions to the wider business community.

Read More

Marketing is now more focused on revenue than it has ever been, says Sam O’Brien, CMO at Affise.

Media 7 | February 14, 2022

Sam O’Brien, CMO at Affise discusses Affise's powerful business intelligence tools and their sales strategies. Read on to know more about his thoughts on digitization and content personalization in his latest interview with Media 7.

Read More

Bidnamic's CMO, Alun Davies, says that marketers are now more like software developers

Media 7 | November 23, 2021

E-commerce marketers today need to be equipped with digital skills, agile processes, and the latest technologies to make the best out of the present landscape, shares Alun Davies, Chief Marketing Officer at Bidnamic, in this interview with Media 7. Read on to find out how a specialized skillset can make marketers highly valuable in dynamic and growing markets.

Read More

Related News

CHANNEL PARTNERSHIPS

FluentStream and SkyComm Connect are now Strategic Partners

FluentStream | January 31, 2023

The fastest-growing unified communications-as-a-service (UCaaS) platform, FluentStream recently announced a strategic partnership with Maryland-based leading communications provider SkyComm Connect. As FluentStream’s channel partner SkyComm, will enable its customers to upgrade to FluentStream’s advanced UC platform in the coming months. FluentStream’s customizable communication platform offers 100+ features, which include cloud-based calling, remote system administration and analytics, and the capability to integrate with widely used software tools such as Salesforce, which allows the company’s customers to thrive from any device or location. FluentStream’s services are easy to use and managed from a convenient web portal that empowers customers to set their preferences and enable services. Flexibility and control allow customers to customize their communication services according to the needs of their employees and their businesses. Joe Bauer, CEO SkyComm Connect, said, “As technology and infrastructure demands continue to evolve, we wanted to ensure our customers have access to the most advanced business communication services available, and FluentStream exceeded our expectations.” He also said, “FluentStream’s offering, along with its 24/7, US-based customer support is ideal for our customers. In fact, we were so impressed with its alignment with the small and midsize business community that we have also become a channel partner.” (Source: Business Wire) About FluentStream A cloud communications company FluentStream was founded in 2007 and based in Denver (Colorado) and is recognized by Inc. 5000 as one of the fastest growing software companies. It has helped small-sized businesses to automate and simplify communication with their customers. The company enables sales, service, and other professionals to deliver a unique customer experience from any device or location. Additionally, it powers video conferencing, screen sharing, messaging, fax, and other business communication channels.

Read More

CONTENT MARKETING, MARKETING DATA

Redis Introduces Upgraded Global Partner Program

Redis | January 27, 2023

One of the leading real-time data platforms, Redis, recently announced global partner program enhancements for customers to enable a growing ecosystem of distributors and consultancies to build, deploy, and run real-time applications with Redis Enterprise. The evolution and expansion of the Redis Partner Program is a key part of the company's strategy to give companies all the tools and support they need to do well in any customer technology environment and improve their bottom line. Redis Enterprise's deployment options range from on-premises to fully managed AWS, Google Cloud, and Microsoft Azure services. These options are based on the ease of use and sub-millisecond performance of the most popular NoSQL database. Further, it enables companies to architect applications' real-time data processing requirements with a cloud-native approach irrespective of where they are in their transformation journey. The upgraded Redis channel partner program now has new financial compensation programs, technical support and marketing resources, and the customer projects and services will have greater access. Ultimately, the program will make it easier for Redis partners and customers to work together, creating a strong community of application developers. Key new features of the program include an improved tiering system to simplify the path to revenue for Redis partners, optimized partner enablement for community and enterprises, and expanded partner benefits to help drive awareness among Redis, its partners, and their joint markets at marque events around the globe. Vice President of Global Partnerships at Redis, Ash Vijay, said, "As companies transform their applications with cloud, hybrid, and microservices-driven architectures, they need real-time data services. Redis Enterprise uniquely delivers the geo-distribution, performance, and scalability required by these applications." He also said, "We're growing the Redis Partner Program to enable customers to fully leverage the power of the Redis Enterprise platform in combination with the complete set of capabilities our partners provide, from custom solutions to professional implementation services." (Source: Business Wire) About Redis Redis Headquartered in Mountain View (California), Redis is a data backbone provider to increase the speed of the apps for real-time processing. The company is behind Open-Source, the world's famous in-memory database and commercial provider. It powers real-time services for more than 8000 organizations worldwide. It builds upon the unique simplicity and speed of Open-Source Redis. It is an enterprise-grade data platform that provides the toughness of modern data models, automation, management, performance, and resiliency to deploy and run modern applications at any scale from anywhere.

Read More

MARTECH

Kaseya Expands Global Partner Program with Increased Investment and Support for MSP Partners

Kaseya | February 06, 2023

Kaseya, which makes IT management and security software for MSPs, SMBs, and MMEs, has announced that it will expand its Kaseya + Datto Global Partner Program and invest more in channel partners. With this new expansion, channel partners can use the backup, security, and business continuity solutions from Kaseya and Datto together to offer full IT management services. The program offers different levels of benefits based on how much money customers spend each year. Customers can now combine their spending on Datto and Kaseya. The MSP Enablement team has grown from a three-person team under Datto to 60 people at Kaseya and offers support in event planning and execution. This new program will have a lot of benefits, such as access to more discounts and incentives for partners, co-marketing funds, and account managers who are only for that account. The CEO of Kaseya, Fred Voccola, said, “Since the Datto acquisition, we’ve been building on their highly successful Global Partner Program to extend its benefits across all of Kaseya.” He added, “Today we’re excited to take the program to a whole new level with enhanced benefits across all tiers along with a significant increase in our company’s investment in the program, including growing the team that directly supports our customers to 60 world-class channel professionals.” (Source – Businesswire) The company is also offering virtual MSP partner days to help MSP partners grow their businesses and learn about the market. The Channel EVP stated that the company will continue to innovate the program to meet the needs of MSPs. This program shows that the company cares about its MSP partners and wants to help them succeed. About Kaseya Kaseya is a leading provider of IT management and security software for MSPs and SMBs. It offers a comprehensive suite of solutions, including well-known brands, to manage IT infrastructure, secure networks, backup data, and streamline operations. Kaseya's IT Complete platform is designed to maximize efficiency and enable businesses to manage all aspects of IT from a single platform. The company is headquartered in Miami, FL, and has a global presence in over 20 countries.

Read More

CHANNEL PARTNERSHIPS

FluentStream and SkyComm Connect are now Strategic Partners

FluentStream | January 31, 2023

The fastest-growing unified communications-as-a-service (UCaaS) platform, FluentStream recently announced a strategic partnership with Maryland-based leading communications provider SkyComm Connect. As FluentStream’s channel partner SkyComm, will enable its customers to upgrade to FluentStream’s advanced UC platform in the coming months. FluentStream’s customizable communication platform offers 100+ features, which include cloud-based calling, remote system administration and analytics, and the capability to integrate with widely used software tools such as Salesforce, which allows the company’s customers to thrive from any device or location. FluentStream’s services are easy to use and managed from a convenient web portal that empowers customers to set their preferences and enable services. Flexibility and control allow customers to customize their communication services according to the needs of their employees and their businesses. Joe Bauer, CEO SkyComm Connect, said, “As technology and infrastructure demands continue to evolve, we wanted to ensure our customers have access to the most advanced business communication services available, and FluentStream exceeded our expectations.” He also said, “FluentStream’s offering, along with its 24/7, US-based customer support is ideal for our customers. In fact, we were so impressed with its alignment with the small and midsize business community that we have also become a channel partner.” (Source: Business Wire) About FluentStream A cloud communications company FluentStream was founded in 2007 and based in Denver (Colorado) and is recognized by Inc. 5000 as one of the fastest growing software companies. It has helped small-sized businesses to automate and simplify communication with their customers. The company enables sales, service, and other professionals to deliver a unique customer experience from any device or location. Additionally, it powers video conferencing, screen sharing, messaging, fax, and other business communication channels.

Read More

CONTENT MARKETING, MARKETING DATA

Redis Introduces Upgraded Global Partner Program

Redis | January 27, 2023

One of the leading real-time data platforms, Redis, recently announced global partner program enhancements for customers to enable a growing ecosystem of distributors and consultancies to build, deploy, and run real-time applications with Redis Enterprise. The evolution and expansion of the Redis Partner Program is a key part of the company's strategy to give companies all the tools and support they need to do well in any customer technology environment and improve their bottom line. Redis Enterprise's deployment options range from on-premises to fully managed AWS, Google Cloud, and Microsoft Azure services. These options are based on the ease of use and sub-millisecond performance of the most popular NoSQL database. Further, it enables companies to architect applications' real-time data processing requirements with a cloud-native approach irrespective of where they are in their transformation journey. The upgraded Redis channel partner program now has new financial compensation programs, technical support and marketing resources, and the customer projects and services will have greater access. Ultimately, the program will make it easier for Redis partners and customers to work together, creating a strong community of application developers. Key new features of the program include an improved tiering system to simplify the path to revenue for Redis partners, optimized partner enablement for community and enterprises, and expanded partner benefits to help drive awareness among Redis, its partners, and their joint markets at marque events around the globe. Vice President of Global Partnerships at Redis, Ash Vijay, said, "As companies transform their applications with cloud, hybrid, and microservices-driven architectures, they need real-time data services. Redis Enterprise uniquely delivers the geo-distribution, performance, and scalability required by these applications." He also said, "We're growing the Redis Partner Program to enable customers to fully leverage the power of the Redis Enterprise platform in combination with the complete set of capabilities our partners provide, from custom solutions to professional implementation services." (Source: Business Wire) About Redis Redis Headquartered in Mountain View (California), Redis is a data backbone provider to increase the speed of the apps for real-time processing. The company is behind Open-Source, the world's famous in-memory database and commercial provider. It powers real-time services for more than 8000 organizations worldwide. It builds upon the unique simplicity and speed of Open-Source Redis. It is an enterprise-grade data platform that provides the toughness of modern data models, automation, management, performance, and resiliency to deploy and run modern applications at any scale from anywhere.

Read More

MARTECH

Kaseya Expands Global Partner Program with Increased Investment and Support for MSP Partners

Kaseya | February 06, 2023

Kaseya, which makes IT management and security software for MSPs, SMBs, and MMEs, has announced that it will expand its Kaseya + Datto Global Partner Program and invest more in channel partners. With this new expansion, channel partners can use the backup, security, and business continuity solutions from Kaseya and Datto together to offer full IT management services. The program offers different levels of benefits based on how much money customers spend each year. Customers can now combine their spending on Datto and Kaseya. The MSP Enablement team has grown from a three-person team under Datto to 60 people at Kaseya and offers support in event planning and execution. This new program will have a lot of benefits, such as access to more discounts and incentives for partners, co-marketing funds, and account managers who are only for that account. The CEO of Kaseya, Fred Voccola, said, “Since the Datto acquisition, we’ve been building on their highly successful Global Partner Program to extend its benefits across all of Kaseya.” He added, “Today we’re excited to take the program to a whole new level with enhanced benefits across all tiers along with a significant increase in our company’s investment in the program, including growing the team that directly supports our customers to 60 world-class channel professionals.” (Source – Businesswire) The company is also offering virtual MSP partner days to help MSP partners grow their businesses and learn about the market. The Channel EVP stated that the company will continue to innovate the program to meet the needs of MSPs. This program shows that the company cares about its MSP partners and wants to help them succeed. About Kaseya Kaseya is a leading provider of IT management and security software for MSPs and SMBs. It offers a comprehensive suite of solutions, including well-known brands, to manage IT infrastructure, secure networks, backup data, and streamline operations. Kaseya's IT Complete platform is designed to maximize efficiency and enable businesses to manage all aspects of IT from a single platform. The company is headquartered in Miami, FL, and has a global presence in over 20 countries.

Read More