Q&A with Sarah Assous, Chief Marketing Officer at Zoovu

Media 7 | December 22, 2020

Sarah Assous, Chief Marketing Officer at Zoovu, is known for her skills in executing and delivering results across multiple positions and businesses. She is passionate about all things marketing and confidently leads a diverse team for innovating and executing work at a high standard.

MEDIA 7: Please take us through your career journey of becoming the CMO at Zoovu.
SARAH ASSOUS: It was always my ambition to work in the tech space...but it has been a journey. My first job out of college was with a business process outsourcing company, specifically in the insurance product development division (yes, you did read that correctly). I quickly realized that there was a lack of education and value messaging related to our services, so I advocated for a product marketing role. This was a pivotal moment in my career, by creating -and fulfilling - that role, I started my journey in marketing.

Five years later, I decided that I wanted more remit, responsibility, and a team, that’s when I joined Zoovu. Within 6 months of joining, I grew the marketing team from 2 to 10 members, rebranded the company, redesigned the website, and elevated our messaging and position in the market - it’s been a wild ride!

Conversations shouldn’t be sidelined or siloed - the future of customer experience relies on multi-channel integration of conversational commerce.



M7: Consumers have shifted from retail stores to e-commerce portals in the past few months. How has Zoovu's platform helped them in bridging the conversational gap?
SA:
Although Zoovu’s technology has evolved over time, the fundamental principle that our solution solves is to help consumers find the things they want. Consumers face huge amounts of choice and very little assistance and guidance when making purchase decisions online, yet many businesses expect consumers to do the heavy lifting.

At Zoovu, we disagree. Instead of providing static and out-dated customer experiences that are filter and spec-based, Zoovu’s conversational commerce platform helps transform how products are described and presented so that businesses can engage in meaningful conversations with consumers at the right moment and in the right context, helping them find exactly what they’re looking for.

M7: What are the benefits of using an AI-driven platform for communication? Are chatbots the future of communicating with customers?
SA:
Using an AI-driven platform for communication finally enables businesses to provide personalized and conversational commerce experiences at scale, whilst gaining an understanding of what resonates and what doesn’t resonate with your customers or users. AI-driven technology helps businesses to build ‘digital intelligence’, build their data foundations, and get the most out of their technology, people, and processes. Zoovu helps brands and retailers make better business decisions by adding meaning to data, using millions of interactions to transform chaos into order - AI makes this possible, and allows our clients to focus on what matters: delivering value to consumers while generating revenue.

As for chatbots, they will play a significant role in the future of communicating with customers as part of a larger apparatus of data-driven conversational customer experiences. But it’s important to note that the strength and value of chatbots is determined by the quality of the conversation - and that applies to any channel from the search bar to Facebook Messenger. Conversations shouldn’t be sidelined or siloed - the future of customer experience relies on multi-channel integration of conversational commerce.


I am constantly inspired by the things I see shared on social media and enjoy participating in the conversation. Critically, I also learn new tips and tricks on how to grow as a leader.



M7: What do you think is essential to stay competitive in a market that is going through constant digitalization?
SA:
There are two elements (that go hand in hand in my opinion): being customer-centric and data-led. Understanding and meeting the needs of your customers should be the focus of any business.

M7: How has the COVID-19 pandemic affected your work? What processes did you re-tool to be able to manage your team remotely?
SA:
As an international company with offices in 4 time zones across Europe and North America, Zoovu was well equipped for the reliance on remote working. Our teams are used to collaborating and communicating virtually. During the first 6 weeks of global lockdowns, we, like most companies, altered our marketing strategy to align with the rapid acceleration of digital commerce adoption and determine how to communicate from a point of empathy to our audience.

In many ways, my team began working closer together than ever, we made an effort to connect once a day as a team where we run through important initiatives, company updates, and check-in on a personal level. It provided an opportunity for us to be more global-driven and to share examples of innovation in retail in our retrospective markets.


Hire for what you can’t do, but also hire because of what they can do and how they think.



M7: You are quite active on social media platforms. Does it help in keeping up with the latest developments that take place in the technological world?
SA:
Not being active on social channels for any leader or technology provider would be a huge missed opportunity especially when it comes to raising your company's brand and profile. At Zoovu, we look at social media as a way to listen and engage with our customers, the larger commerce community, and thought leaders. I am constantly inspired by the things I see shared on social media and enjoy participating in the conversation. Critically, I also learn new tips and tricks on how to grow as a leader - we all have room for improvement.

M7: The best piece of advice you have ever received?
SA:
Upon joining Zoovu and moving into an executive leadership role, our CEO, Rob Mullen, bestowed this piece of advice: “hire people that can do the things you can’t.” From a glance, this seems obvious, there are disciplines within marketing, like graphic design or web development, that you need to find team members to execute on. What I’ve learned over the last 2 years is building a strong team requires me to understand my strengths and limitations in order to fill those gaps and push me to think differently.

Each member of my team brings their own expertise in their function, but they also bring different perspectives that push me. When it comes to hiring, it’s important to bring in talented people who have different traits and working styles than you do. You’ll never move forward or break the mold if everyone is the same--the quality of ideas from varying points of view pushes everyone to think differently helps increase productivity without sacrificing creativity. Hire for what you can’t do, but also hire because of what they can do and how they think.

ABOUT ZOOVU

Zoovu is the market-leading Conversational commerce platform that delivers conversational experiences that are engaging, personalized, and contextual across all digital channels. Zoovu enables customers to easily engage through conversations simply by asking ‘how we can help’ and then turns to its extensive library of expert knowledge to find relevant helpful answers fast.

We help over 3,500 brands, including Microsoft, P&G and Whirlpool deliver conversational experiences through any channel the customer chooses, always keeping the context in mind and ensuring it leads to increased lifetime value.

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Nutanix-Cisco Partnership Unveils Promising Opportunities for Partners

Cisco | September 20, 2023

• Cisco Systems partnered with Nutanix to sell its hyper-converged systems but has discontinued its Hyperflex portfolio. • Christian Goffi underscores the commitment to customer choice, with partners recognizing the value of the HCI platform. • For Nutanix, which relies heavily on channel partners, the partner program highlights its strong commitment to a channel-centric approach. Nutanix and Cisco Systems have formed a global strategic partnership, which offers channel partners a remarkable opportunity to extend their footprint to a fresh customer demographic, harnessing their existing prowess in architecting hyper-converged platforms. Christian Goffi, Nutanix's North American Channel Chief, remarked, . For our partner community, the opportunity really comes from having another platform that they can lean on our solution for. We've always been about customer choice, and this is another one of those areas. Our partners have become very in-tune with the beauty of our HCI platform and what Nutanix does best. [Source – CRN] In response to the partnership announcement, he noted that channel partners displayed immediate and enthusiastic interest. Partners eagerly expressed their anticipation for further details, and the overall excitement surrounding the partnership was notably high. This strategic move opens up the possibility of reaching an untapped customer base. Interestingly, the partner community quickly recognized and embraced this excitement without the need for explicit communication. After the company's earnings announcement, Nutanix CEO Rajiv Ramaswami informed investors that Cisco is acquiring the entire cloud platform, including cloud infrastructure, management, and unified storage. Cisco will integrate this comprehensive portfolio with its Unified Computing System (UCS) and UCS management platform, Cisco Intersight. Subsequently, Cisco will market and sell the entirety of this portfolio. This strategic move will result in fully integrated solutions that combine the cloud and software offerings with Cisco's hardware, networking, and security, all offered by Cisco's sales teams. John Woodall, Vice President of Solutions Architecture West at General Datatech, a Dallas-based solution provider with a longstanding partnership with Cisco, stated that the hyper-converged infrastructure market has proven favorable. However, he believes Cisco can secure more victories through collaboration with Nutanix. This strategy represents a well-balanced approach toward establishing a prominent market presence alongside Nutanix. Christian Goffi further observed that various networking challenges persist in today's market, encompassing hybrid deployments and GenAI. Cisco's partnership brings numerous benefits to Nutanix channel partners. The collaboration with a global networking leader empowers them with the agility associated with the public cloud, a model many favor due to its pay-as-you-use approach despite its inherent complexities. Nutanix excels in extending this public cloud excellence into private cloud environments, aligning with its core strengths.

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Martech

CISO Global Launches Channel Program To Extend Reach Through Value Added Resellers, Managed Service Providers and Strategic Partners

GlobeNewswire | September 29, 2023

CISO Global (NASDAQ: CISO), an industry leader as a managed cybersecurity and compliance provider, has launched a channel sales partnership program to extend its reach through value added resellers (VARs), managed services providers (MSPs), and strategic partners. Available in the U.S. and Latin America, where CISO Global has a large presence, the new program is aimed at providing the full complement of CISO Global services to end-user customers through an extended network of partners that will be serviced and supported by the CISO Global team. The program is structured by type of engagement and extends to multiple partnership models, including reseller, referral/mutual referral, and strategic. Each partnership tier has a corresponding level of support and financial compensation. CISO Global offers a comprehensive portfolio of cybersecurity and risk management services and solutions, said Deb Smith, Chief Financial Officer for CISO Global. We believe in the strategic value of opening our portfolio to other organizations so they can strengthen their cybersecurity posture through our integrated approach, solutions portfolio, and focus on compliance. This strategy is effective in providing optimal protection from the increase in cyberattacks facing the industry. Structured to be simple and easy, the program provides onboarding to partners through a series of training programs and sales enablement resources and tools designed to support business development efforts. The range of program benefits includes: Marketing development funds Ongoing sales and technical training Dedicated channel account managers to support all aspects of the partnership Business development experts to support the customer sales lifecycle, help with proposals, project kick-offs and project management Significant reseller discounts, referral commissions and finders’ fees Channel marketing manager support with virtual and in-person events Partner portal that will launch in the first quarter of 2024 Each end-user client can collaborate with CISO Global and their IT partner as desired to develop tailor-made solutions to strengthen their security posture. “We are excited to align with CISO Global,” said Vinay Riwat, head of channel for Cigniti, the world’s leading AI and IP-led digital assurance and digital engineering services company. “With their comprehensive portfolio, we are now able to offer products and services that ensure business risk assurance across software development lifecycle through embedded security in digital platforms and secured enterprise infrastructure. We know that enterprises require much more comprehensive protection these days to even begin to level up in this area, and this is an important opportunity for us to add value to our current customers.” “We are committed to helping the industry accelerate its ongoing push to enhance the effectiveness of cybersecurity in the marketplace,” added CISO Global CEO David Jemmett. “This program leverages our IP, enabling us to bring a more holistic experience to more organizations that are looking for new and strategic ways to solve today’s cybersecurity crisis.” About CISO Global CISO Global (NASDAQ: CISO), based in Scottsdale, Arizona, is an industry leader as a managed cybersecurity and compliance provider. The company is rapidly expanding by acquiring world-class cybersecurity, secured managed services and compliance companies with top-tier talent that utilize the latest technology to create innovative solutions to protect the most demanding businesses and government organizations against continuing and emerging security threats and compliance obligations. For more information about the company, visit us on LinkedIn, Twitter or at www.ciso.inc.

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