Q&A with Dr Simon Biltcliffe, Founder and CEO at WEBMART

Dr Simon Biltcliffe, Founder and CEO at WEBMART, is also an eco-evangelist at Enviromail. He is an award-winning CEO, public speaker, and business expert. He is widely acclaimed for his talks on Marxist-capitalist business principles, alongside his talks on employee motivation and running a thriving 21st-century business. He founded an integrated print marketing agency, Webmart, in 1996, which is based on and run by these principles.

But, capitalism is a flawed system: it doesn't consider the environmental impact of what you do naturally.



MEDIA 7: So let's begin with you telling us a little bit about your professional journey.
DR SIMON BILTCLIFFE:
I'm Simon Biltcliffe. I'm 56, good heavens! I left University and got a job in a printing company, producing holograms of all things. But at the time, print (along with TV and radio) was a preeminent marketing channel for advertisers to talk to their customers - and there certainly was a huge market for it. We were dealing with massive volumes of printing, as the largest printer in the UK. I was a Sales Director of the commercial web offset advertising side and doing rather well. I won an award which sent me and my best customer out to Japan. The interesting thing about that was at the time (in 1993), I went to the NEC labs, which was the innovation lab for Nippon Electricals, which is a huge company. There, for the first time ever in my life, I saw what you would now call a Kindle. This was in 1993, way before the internet was a thing that everybody could access. But you pressed the thing and the page actually turned into digital content. And I came back, almost like Moses coming down the mountain, back to printing, while I kept thinking, “This is the future, digitally”. Anyway, a very long story short, the company decided that they were going to carry on with printing, and they didn't want to go into digital media. So I decided to start Webmart as a print management business, so I could still do the printing side - which was very big at the time - but also to start understanding more about the digital journey that we were going to go on through marketing.

We developed our own software to a certain setup in 1996. From there we continued to develop our software to streamline the process of getting prices for printing, benchmarking pricing, and project management over time to today, where we are now an integrated marketing company. We have a very strong base in physical marketing - like Point of Sale, direct mail - using digitally enabled workflows to produce physical marketing, outdoor billboards, packaging, etc. But obviously, as you move to get more closely aligned to your customer strategy by combining what they're trying to achieve with what you're doing as a marketing provider, you naturally start talking more about data. We’ve invested quite a lot of time, expertise, money in understanding our customers. We do data profiling and segmenting to make sure that we understand the different market opportunities for them on four programs. We want to either expand, reactivate, get referrals from their existing customers, or find new customers. So, in profiling their data to identify the kind of customers that are successful for them now and finding more of them, it expands cross-selling service lines or products to their existing customers whilst also reactivating older customers, or encouraging ideal customers to refer other people who might be interested in their products and service. When we speak to any customer, one of those four areas is a pain point for them at the moment. We work with them and their senior in-house team to create a strategy for delivering a greater return on investment for their marketing spend. That's where we are now; we use our own software and expertise to work end-to-end, from creating to ideation, all the way through to marketing execution and attribution to get the return on investment. We’ve gone from selling a commodity – print - to where we are now as an integrated marketing services company in Webmart’s 25-year journey.


M7: What is the Marxist-Capitalist business model that you have implemented at WEBMART?
DSB:
Right. Well, we run a slightly different business model. We call it a Marxist-Capitalist business. In many ways, it’s a capitalist business. It's a for-profit business. But, capitalism is a flawed system: it doesn't consider the environmental impact of what you do naturally. You must take that as a separate aspect. It also looks very narrowly at simply the financial return of the owners or the stakeholders, whereas we look at it more broadly. We use capitalism to create the wealth, but we then use Marxist principles to redistribute the surplus profits; the profits above what we need to reinvest in the business, back to the people that made it. Every year, we have a bonus that everybody receives, based on how successful we are as a team. But we also look at three different ways. Rather than only looking at the financial aspect, we look at what is the Intellectual, Emotional, and Financial returns that we can deliver to ourselves, our suppliers, and our clients. We map all three of those and look at the environmental impact of what we do, and factor that into the cost side of our business.

We have now invested over the years in what we call the Webmart Oxygen Farm, which is a rewilding scheme that we have in Scotland. We’re establishing 166 acres of woodland over the next 20 years. It also allows us to bring new products to the market like Enviromail, which is a unique way of offsetting the postage carbon footprint of every piece of mail that we send out. We send out millions of highly targeted, data-driven direct mail for our customers. We want to be the partner of choice for companies who are looking to go through the journey to carbon neutrality, and we want to be the carbon-neutral marketing provider for them. When considering carbon emissions scopes, your supply chain is part of scope three. We want to be the zero-emission provider of all your marketing support collateral, and services. We are making sure that all of the products that we consult on, recommend and project-manage for our customers are the least carbon-embedded products available. And then we offset the remaining carbon through quality, highly accredited offsetting schemes.

Considering the carbon footprint across all the marketing that they do, be it digital or physical, from ideation through to execution and return to that, it has this circular economy kind of approach to it. Post-COVID-19, that’s something that has come higher up on the agenda of our customers. And we've been ahead of the game for many years. We bought the Oxygen Farm seven years ago, and we're going through the process now of rewilding it. When I talk to other business owners, that's something that they're very interested in because they never thought they could run their own scheme along these lines. Because we've gone through that process quite often, now I'm being brought into several meetings to talk about the environmental position of Webmart and doing a kind of consultation with them on their environmental footprint, their approach to reducing their carbon footprint to avoid greenwashing and ensure it is deeply embedded within the internal and external processes that they do going forward. And that's a huge change from a few years ago.


Differentiating your value proposition as an employer, to the client-side and on the supply side, is important.



M7: So you've spoken a lot about your Marxist capitalist business strategies. Could you please tell us a little bit about your worldview about Marxist capitalism in the marketing industry at the moment?
DSB:
Yeah, it's interesting. If you look at Gen Z, young people under 25, a purpose is a massive part of the reason they want to work for a job. And having a meaningful, purposeful organization to put your talent into is critical. Now, certainly in the UK, and I'm sure India is the same, the best people are really hard to find. There are organizations like Google that can throw an infinite amount of money at people and, usually, you can't compete with people to pay the highest price. However, if you look at it intellectually, emotionally, and financially and wrap that around an environmental and purposeful organization, you've got a strong value proposition for onboarding talent and retaining talent in your business. Differentiating your value proposition as an employer, as well as to the client-side and on the supply side, is important.

This is something that the Marxist-Capitalist ethos allows alignment throughout the business. A lot of the challenges that many people who are listening to or reading this podcast will have, are about alignment, succession planning, talent management, and getting the best people in your organization so that you can deliver the best service to your clients and your suppliers. We've got a model that works. It's been proven for 25 years, and we've been consistently profitable. We’ve evolved significantly from the traditional print marketplace in the UK - the same as in India and around the world - as digital marketing emerged and absorbed a lot of market share. But we've been able to pivot our offer to reflect that. By using the principles of Marxist-Capitalism, we’ve remained a very profitable and viable business by creating the value and the wealth, the alignment, the KPIs and the targets, and then using profits to reinvest in the business, and anything surplus to that, we can share.

That really builds a centripetal force into the business so that the bigger we get, the stronger we get, the better we get, the more people stay with us because there is a really strong purpose as to why they're doing it. They're not just working for a faceless organization; they're working for something which is there to stand for something and to prove that there are different ways of running a business than the conventional one. We used to be seen as a bit of a weird kind of approach. What you tend to find now, is that once people have engaged with us, they're interested because a lot of the operational challenges that they're finding in their own organization can be resolved by approaching things in a slightly different way. And that lateral thinking is something that is valued now more than pre-COVID-19 times, especially to appeal to the next generation of talent that comes into the workforce.


M7: So do you think this kind of lateral thinking is something that companies are trying to implement with how the workforce has changed after the pandemic? How do you think your clients are implementing it into their business strategies?
DSB:
Going forward, business as usual will change. We’ve all become much more adept at using video calls like we're on today. It means that now, of course, we will see people again, but it will be 10% as many meetings that we used to have. These meetings will be more meaningful, and the transition will be better for the environment as well. But we equally don't want to not see customers if there’s unique value in the face-to-face relationship, which is the case quite often. But instead of doing it all the time, you can do it on special occasions. We have a very advanced portal where, for years, we've been able to use our marketing resource platforms and digital asset management for templating. But customers rarely adopted it. Now, because internal systems have had to be digitized because of working from home, the adoption of a digital marketing platform to augment a hybrid approach - where there is still a relationship manager - but more you can do online as well, is far better received.

So, brand guardianship, streamlining of procurement, digital asset management - all of these things are available along with approval permissions. Every stage which would normally require talk to somebody else to get approved or get the relevant purchase orders, we've got an end-to-end digital process. You can run your marketing from a smartphone or from your desktop. I think that digital adoption in the B2B world has come on quite significantly. And it's catching up quite quickly with what's happened for the last 10 years to a greater or lesser degree in the B2C world as well. Similarly, we see that with the use of QR codes. They were clunky and people didn't really know how to use them. Now, when you take a picture of it with your smartphone, it takes you to a landing page. For a physical piece of marketing, before you couldn't accurately measure the return on investment and now you can have direct attribution from the physical marketing that you send to customers. That's a mind-blowing opportunity for a lot of marketing companies. And, of course, you don't have the Google Tax - you don't have to pay for the search engine keyword.

We were looking at having the same amount of responsiveness with offline marketing as you'd expect with online marketing. It's becoming a much more cost-effective way of acquiring new customers than targeting people going through a search engine. So, marketers are much more open-minded now to offline marketing now that we have a response device on physical marketing and combine that with data. We know when the piece of mail is going through the door so that they can map the response in a curve in the same way as you would on a Google Dashboard. And that's powerful because physical marketing has much more prominence and gravitas than just doing digital. If you do a mix of both, that is ideal - the two together give you a much better response than doing either alone. So you can do a trigger-based initiative, both programmatically physically, and programmatically digitally. But bringing it all into one location, where you can see all your online and offline marketing, is pretty powerful.

And we find in the post-COVID-19 era, that a lot of marketing departments have downsized and want to outsource to fewer people. There is an opportunity to broaden out the reach because if you've got one supplier who can do end-to-end - from ideation and creative artwork, data profiling, through to digital and physical marketing - do the data capture attribution and reporting, that's really compelling. I think there's been a big change in marketing departments as well as the client-side because the talent that you need to run it all yourself is both expensive and scary. And it's very difficult to manage multiple relationships in each marketing channel. And they're looking to aggregate together and make it a simpler marketing execution platform than their current service than it could ever be before.


Physical marketing has much more prominence and gravitas than just doing digital.



M7: How do you come up with effective marketing strategies that appeal to your consumers?
DSB:
Well, it depends on the marketplace. I think the common theme is that everything should have a response device on it. You should be able to capture responses on every individual piece. And that's a big change from what it was before. Now with the rise of events and experiential marketing, we know that you need to have much better data capture so it works more effectively than it did before, then using artificial intelligence to do business analysis in real-time. Using data that feeds into AI platforms to look for trends within the response to devices is something -  that is at a very early stage for many, but there are some using it extremely effectively. And I think rather than an individual program, it is the individual approach that you take. This is where it's difficult as an individual siloed supplier to be able to offer that service to customers. So, for our suppliers, this is where they can get unique value from working with us because we can help them with some of their customers.

A lot of our suppliers have customers wanting what we offer. We offer through them (sometimes in partnership with them) a much broader range of services and a different approach than they would have been able to do on their own. It's a double-sided market, both client-side and through supply side, with opportunities to have this more attributed, data-driven, and smart approach to marketing. With a lot of e-commerce businesses that are very much digital-only, we then show them the potential of offline marketing, where you can get a very similar attribution, approach and style, and reporting, and they’re surprised. It means that there is a real gap in the market for the kind of service that physical marketing providers can do if they approach it in a digitally native way. On both the account management side and the sales side, you need to talk in digital terminology. If you can do it digitally then you can do it offline, but there's a gap in skillset to translate that into the physical world.

And that's a big opportunity for lots of companies to step in on behalf of their customers. And, again, it is a journey. You need the right talents to be that communicator. You need people who are adept at both digital and physical marketing. That's why you need to attract the talent to go to market with, which goes back to the purpose-driven company. You can't just say, “We are a distribution role” or “We are a mailing house”. You need to have a greater purpose to attract the talent to give you that translation layer between what you do, and the customers who may want your service. It is a cultural shift for many.


M7: That's true. The industry has definitely evolved a lot, but we have to still have a long way to go. So lastly, what is your marketing workflow to stand out in overly saturated market spaces?
DSB:
Well, I think being a distinctively different style of a company is interesting. If you’re familiar with the analogy, but we're Marmite- you either love us or don’t. So, in many respects, we are true to ourselves, and we have been a partner you’d want to retain if you are looking for a refreshing approach to marketing and one that is very purpose-driven and is quite selective with the kind of customers that we are going to want to work with. It's a two-way street, we won't sell anything that we don't believe is good for the environment or for people. We're targeting the kind of customers that we want to engage with as well as the other way around. What you tend to find then is that by having an alignment with the purpose of your customer; all their products and services they offer on wellbeing or health and so on; then you have more to talk about - more value you can add - because you're looking at those things through a similar ethical lens, and there’s a better network that you can build. So that helps us with referrals.

For example, we're in the process of becoming a B Corporation. B Corp is a big network of ethical businesses. Hopefully, we'll get that later this year. This brings a whole cadre of similar businesses into the marketing pipeline because you’re all trying to make the world a bit better, and you have an ethical standard that you must live by. You must have active and proactive policies to move your products and services and your customers along the lines of a more ethical and environmentally enlightened approach. So, by nature, you've got much more of commonality between the companies that are wanting to go on this journey than others that don't. And to be honest, there are plenty of other suppliers out there that can deal with companies that want to go in a traditional way. We'll even put them in touch with you. There's no point pushing water uphill rather than pushing downhill. And that ethical stance is quite a band of brothers and sisters. We're all kind of trying to do right and that, to me is a nicer way of working.

ABOUT WEBMART

Webmart is entirely self-funded, independent, and focused on building trusting and cooperative relationships in the wonderful world of print marketing. Though their background is in buying and managing print services for their customers, these days they’re just as likely to consult on driving up marketing ROI through omnichannel marketing campaigns as specifying large volume print. They’re a business whose core motivation is to do good and help those around them while doing business. They’ve developed their own business philosophy called Marxist-capitalism where they use capitalism to generate the income and Marxism to distribute the value created back to the Webmarteers and society at large.

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FiscalNote Announces Strategic Commercial Partnership to Accelerate Company’s Global AI Co-pilot Program

FiscalNote | December 11, 2023

FiscalNote Holdings, Inc. ("FiscalNote"), a leading AI-driven provider of policy and global intelligence, today announced a commercial partnership with Era Global Technologies, LLC (“Era”), a technology-focused investment firm backed by leading, closely-held family enterprises. This marks continued support from an early-stage investor and strategic advisor to the Company who has been closely aligned with FiscalNote for over five years. Era’s dedicated value-creation platform, Era Catalyst, will be a foundational channel partner, providing distribution support for FiscalNote’s recently-announced AI Co-pilot program. Era will provide referral services into their extensive network to accelerate sales and introduce FiscalNote’s proprietary AI products in the legal and regulatory space to several of the world’s largest conglomerates. Through these referrals, FiscalNote will drive further AI innovation augmented by input from Era’s network of family-owned enterprises, including large European and Asia-based multinational chemical and consumer goods conglomerates which operate across 19 countries and 25 industries. The collaboration is expected to enable FiscalNote to accelerate its ongoing growth and expansion strategy, advance new product development, and optimize sales and marketing efforts. In connection with the agreement, Era’s investment vehicle, EGT–East, is investing $5.5 million in FiscalNote in the form of a convertible subordinated promissory note, with the potential for up to an additional $2.0 million. The strategic investment will, in part, fund further capital expenditures and development of FiscalNote’s next generation of AI Co-Pilot capabilities, inclusive of deployments into Era’s network of global companies. The terms of the promissory note are further described in FiscalNote’s Current Report on Form 8-K filed with the Securities and Exchange Commission on December 11, 2023. “We are delighted to have Era as a foundational partner in our mission to extend the power of AI-driven policy and global intelligence to businesses and organizations around the world,” said Josh Resnik, President and COO, FiscalNote. “This investment is a testament to the industry-leading and innovative nature of our technology and our potential to transform the way businesses operate by leveraging our longstanding pedigree and leadership in AI. We are especially excited that this investment will galvanize and accelerate our product development and go-to-market strategy for our AI Co-pilot program, which is positioned to revolutionize the legal, regulatory, and legislative domain. Our Co-pilot program marks yet another development in FiscalNote’s ongoing leadership as we innovate and bring to market more AI-enabled solutions aimed at the legal and regulatory sector, while providing incremental growth opportunities to complement our proven, durable base of recurring revenue solutions.” FiscalNote’s AI Co-pilots are new AI solutions customized for policy and risk management professionals to facilitate their day-to-day work such as key tasks related to legislation, advocacy, constituent communications, regulatory responses, and global risk analysis. FiscalNote’s Co-pilots will combine the power of large language models, FiscalNote’s trusted industry leading policy and geopolitical data, and customers’ data, all in a seamless workflow to provide intelligent assistance for the world’s most important decision makers. By deploying FiscalNote’s AI Co-pilots, customers will be able to automate tasks, improve decision-making, and increase productivity and efficiencies – driving value and results across the enterprise. About FiscalNote FiscalNote (NYSE: NOTE) is a leader in policy and global intelligence. By uniquely combining data, technology, and insights, FiscalNote empowers customers to manage political and business risk. Since 2013, FiscalNote has pioneered technology that delivers critical insights and the tools to turn them into action. Home to CQ, FrontierView, Oxford Analytica, VoterVoice, and many other industry-leading brands, FiscalNote serves approximately 5,000 customers worldwide with global offices in North America, Europe, Asia, and Australia. To learn more about FiscalNote and its family of brands, visit FiscalNote.com and follow @FiscalNote. About Era Global Technologies Founded by Jasper Lau, Era is a global investment firm backed by leading closely-held family enterprises across 19 countries and 25 industries. Era harnesses the collective knowledge, corporate intelligence, and strategic capital of the firm's families to build and back transformative, category-defining technology companies.

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Channel Partnerships

Webvar Announces Launch of New Platform for Channel Partners

EIN News | January 03, 2024

Webvar, a dynamic 3-sided enterprise software platform that enhances the experience for buyers, vendors, and resellers from discovery to fulfillment on cloud marketplaces, today announced the launch of a new platform designed to assist channel partners in scaling their business on AWS Marketplace. Fully integrated with AWS Marketplace, the platform streamlines backend operations and simplifies the management of private offers and contracts, while providing customers a complete digital marketplace experience from discovery to fulfillment. The platform does more than just make operations easier – it helps businesses expand and get paid quicker. With the rapid growth of cloud marketplaces, there is a huge opportunity for businesses. Around $300 billion is locked in committed spend on the top three cloud marketplaces. The shift to online sales for software is just starting, and the new platform helps manage that shift. As a part of the new platform, Webvar has launched a unique Marketplace-as-a-service (Maas) offering, allowing businesses to leverage Webvar’s solutions while maintaining their brand identity. MaaS allows brands to offer a personalized marketplace experience to their customers by curating a catalog of approved products. They can create unique sets for different accounts within the client’s organization to help them easily find and deploy vetted products. "Our new service, Marketplace as a Service (MaaS), is more than just a way to find products. It's designed specifically for channel partners, offering a white-label solution that they can use without needing to invest resources in building a marketplace,” said Maxim Tarasiouk, Webvar CEO. “Recently, Webvar assisted a Canadian channel partner in scaling their revenue to $6 million, in a jurisdiction where AWS Marketplace does not operate. Our goal is to empower channel partners to scale on cloud marketplaces while delivering a cutting-edge buying experience to their customers,” he added. About Webvar Webvar is a platform that simplifies and accelerates enterprise software commerce for buyers, vendors, and channel partners. Founded by Maxim Tarasiouk, a professional with 10+ years experience at industry leaders like Crowdstrike and Proofpoint, Webvar aims to unify the fragmented software ecosystem. The platform offers an intuitive interface and powerful tools that allow users to streamline transactions, make informed decisions, and automate time-consuming processes, all while enjoying a streamlined marketplace experience from start to finish. Backed by FJ Labs, Webvar is an AWS APN partner and an official Crowdstrike partner.

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Channel Partnerships

Ingram Micro Empowers Channel Partners to Innovate, Grow and Create More Value with AWS

Ingram Micro | December 12, 2023

Ingram Micro is enabling thousands of channel partners worldwide to do more with more as a Premier Amazon Web Services (AWS) Consulting Partner and an award-winning Geo and Global AWS Distributor Partner of the Year recipient. Demonstrating its deep and wide technical knowledge and professional services expertise, Ingram Micro has been honored by AWS with two high profile wins – 2023 Global Distributor Partner of the Year and North America Distributor Partner of the Year. Both awards recognize Ingram Micro for playing a key role in helping channel partners worldwide accelerate success and move businesses to AWS through all phases of complex migration projects, including discovery, planning, migration, and operations. The North America honor is a back-to-back win for team Ingram Micro. Announced during AWS re:Invent 2023, the Geo and Global AWS Distributor Partner of the Year Awards shine the spotlight on Ingram Micro’s high-performing team and continued investments in advanced AWS technical talent, professional services and cloud migration competencies. “Through a strategic alliance with AWS, Ingram Micro has played a pivotal role in empowering Keystone Technologies to take the lead in healthcare EHR data solutions,” says Andy Belval, Chief Revenue Officer, Keystone Technologies. “Ingram Micro’s expertise in cloud solutions, coupled with a dedicated relational partner approach, not only enhances their own business value but also significantly contributes to Keystone Technologies’ ability to deliver better outcomes and cost savings for our healthcare customers.” In 2023, Ingram Micro’s AWS business continued to grow with more and more partners leveraging Ingram Micro to progress through their AWS Partner Network (APN) journey. Ingram Micro navigates AWS partners through APN programs while also expanding their services capabilities including assessment, design, deployment, and management of cloud migrations with greater speed. Additional differentiators to Ingram Micro’s success with AWS channel partners include its wide and deep executive relationships, as well as its Center of Excellence, strategic acquisitions of technical talent, and expansion of its Professional Services portfolio as it relates to cloud and migration services. “Ingram Micro’s early adoption of Cloud, understanding of an entrepreneur's needs and focus on the success for us to become one of their largest AWS resellers is what we were looking for in a distribution partner to grow our business and improve our value in the eyes of our customers,” says Dao Jensen, CEO of Oak Rocket. Ingram Micro provides channel partners access to experienced talent and professional services that can help them accelerate the customer cloud adoption journey including the technical personnel, tools, education, technology, and technical support needed to ideate, deploy, and manage AWS solutions. “AWS is a gold mine of opportunity for an MSP yet remains a heavy lift for most,” says Duncan Robinson, vice president, growth partnerships, Ingram Micro. “We’re here to help our channel partners optimize their sales cycle and effectively design, deploy, and manage AWS solutions that improve the customer’s experience, performance, reliability, and agility, while reducing the total cost of ownership.” Ingram Micro’s long-standing and successful relationship with AWS includes earning several AWS Competency and AWS Service Delivery designations in recent years, including being the first global distributor to earn the AWS Migration Competency and more recently being awarded the AWS Data & Analytics Competency. Other designations include the AWS Cloud Management Tools (CMT) Competency, the AWS DevOps Consulting Competency, and the AWS Config Service Delivery designation. “The experience that Mxmart has had working with Ingram Micro as a strategic partner of AWS has been fundamental for our growth,” says Dario Gomez, CEO Mxmart Solutions. “The support we’ve received technically, commercially, and via programs has added invaluable strength to our company.” About Ingram Micro Ingram Micro is the business behind the world’s brands with the ability to reach nearly 90 percent of the world’s population. Our diverse solutions portfolio includes advanced and specialty solutions, cloud, mobility, and commercial/consumer technologies, while enabling a global circular economy with full-service IT Asset Disposition and reverse logistics and repair services. Leveraging investments in technical, financial, and marketing resources, Ingram Micro helps customers run their businesses better and grow their technology practices faster. Ingram Micro operates in 59 countries and reaches close to 200 countries. We have approximately 26,000 associates committed to providing our more than 161,000 customers and 1,500 vendor partners worldwide with a superior experience. Our fully digital, AI-driven business platform, known as Ingram Micro Xvantage™, eliminates the friction of doing business in IT and allows our customers to have a more insightful experience both buying and managing technology. We are also fully committed to being a global steward with world-class ESG practices.

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Channel Partnerships

FiscalNote Announces Strategic Commercial Partnership to Accelerate Company’s Global AI Co-pilot Program

FiscalNote | December 11, 2023

FiscalNote Holdings, Inc. ("FiscalNote"), a leading AI-driven provider of policy and global intelligence, today announced a commercial partnership with Era Global Technologies, LLC (“Era”), a technology-focused investment firm backed by leading, closely-held family enterprises. This marks continued support from an early-stage investor and strategic advisor to the Company who has been closely aligned with FiscalNote for over five years. Era’s dedicated value-creation platform, Era Catalyst, will be a foundational channel partner, providing distribution support for FiscalNote’s recently-announced AI Co-pilot program. Era will provide referral services into their extensive network to accelerate sales and introduce FiscalNote’s proprietary AI products in the legal and regulatory space to several of the world’s largest conglomerates. Through these referrals, FiscalNote will drive further AI innovation augmented by input from Era’s network of family-owned enterprises, including large European and Asia-based multinational chemical and consumer goods conglomerates which operate across 19 countries and 25 industries. The collaboration is expected to enable FiscalNote to accelerate its ongoing growth and expansion strategy, advance new product development, and optimize sales and marketing efforts. In connection with the agreement, Era’s investment vehicle, EGT–East, is investing $5.5 million in FiscalNote in the form of a convertible subordinated promissory note, with the potential for up to an additional $2.0 million. The strategic investment will, in part, fund further capital expenditures and development of FiscalNote’s next generation of AI Co-Pilot capabilities, inclusive of deployments into Era’s network of global companies. The terms of the promissory note are further described in FiscalNote’s Current Report on Form 8-K filed with the Securities and Exchange Commission on December 11, 2023. “We are delighted to have Era as a foundational partner in our mission to extend the power of AI-driven policy and global intelligence to businesses and organizations around the world,” said Josh Resnik, President and COO, FiscalNote. “This investment is a testament to the industry-leading and innovative nature of our technology and our potential to transform the way businesses operate by leveraging our longstanding pedigree and leadership in AI. We are especially excited that this investment will galvanize and accelerate our product development and go-to-market strategy for our AI Co-pilot program, which is positioned to revolutionize the legal, regulatory, and legislative domain. Our Co-pilot program marks yet another development in FiscalNote’s ongoing leadership as we innovate and bring to market more AI-enabled solutions aimed at the legal and regulatory sector, while providing incremental growth opportunities to complement our proven, durable base of recurring revenue solutions.” FiscalNote’s AI Co-pilots are new AI solutions customized for policy and risk management professionals to facilitate their day-to-day work such as key tasks related to legislation, advocacy, constituent communications, regulatory responses, and global risk analysis. FiscalNote’s Co-pilots will combine the power of large language models, FiscalNote’s trusted industry leading policy and geopolitical data, and customers’ data, all in a seamless workflow to provide intelligent assistance for the world’s most important decision makers. By deploying FiscalNote’s AI Co-pilots, customers will be able to automate tasks, improve decision-making, and increase productivity and efficiencies – driving value and results across the enterprise. About FiscalNote FiscalNote (NYSE: NOTE) is a leader in policy and global intelligence. By uniquely combining data, technology, and insights, FiscalNote empowers customers to manage political and business risk. Since 2013, FiscalNote has pioneered technology that delivers critical insights and the tools to turn them into action. Home to CQ, FrontierView, Oxford Analytica, VoterVoice, and many other industry-leading brands, FiscalNote serves approximately 5,000 customers worldwide with global offices in North America, Europe, Asia, and Australia. To learn more about FiscalNote and its family of brands, visit FiscalNote.com and follow @FiscalNote. About Era Global Technologies Founded by Jasper Lau, Era is a global investment firm backed by leading closely-held family enterprises across 19 countries and 25 industries. Era harnesses the collective knowledge, corporate intelligence, and strategic capital of the firm's families to build and back transformative, category-defining technology companies.

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