Q&A with Jesse Moeinifar, CEO & Founder at Viafoura

Media 7 | June 30, 2021

Q&A with Jesse Moeinifar
Jesse  Moeinifar, CEO & Founder at Viafoura, is a serial entrepreneur with multiple successes spanning a range of industries, including real estate, digital media and software. Dedicated to innovation, Jesse is passionate about game-changing ideas and credits his accomplishments to assembling teams of smart individuals committed to solving challenging problems. Currently, Jesse acts as a mentor to young startups at the Founder Institute and is also an advisory board member for NuBinary, an organization that helps new companies with their technology development needs. When he isn’t building successful companies, Jesse enjoys the challenges of high-altitude mountaineering. He’s summited the highest and most difficult climbing routes across North America, South America, and Europe.

The realization that you can’t achieve anything meaningful if you’re afraid of failure. Understanding that building a company is truly a team sport and the importance of partnering with people who are as excited and obsessed with the vision.


MEDIA 7: What would you say are the biggest mountains you have had to climb in your professional journey?
JESSE MOEINIFAR:
The realization that you can’t achieve anything meaningful if you’re afraid of failure. Understanding that building a company is truly a team sport and the importance of partnering with people who are as excited and obsessed with the vision.

M7: The Independent has recently switched to Viafoura to replace its traditional commenting solution. How do you ensure highest content engagement for publishers like The Independent?
JM:
We pride ourselves on delivering the best-in-class audience engagement and community-building solution for global brands and publishers. In order to drive the highest level of engagement on our customers’ digital properties, we focus on customizing and implementing a highly integrated solution that includes:

- Identity management to support user registrations and conversions
- Engagement products like real-time conversations, live chat, live blogs and Ask Me Anythings to drive user-generated content (UGC) and user engagement
- Content recirculation solutions that surface the top engaging content across the site to drive new page views and reader engagement
- Personalized notifications, including push and email notifications and our proprietary on-site notification feed to create new channels to communicate with and engage users on-site; and
- Our industry-leading AI-powered moderation technology is customized to our customers’ community guidelines and ensures brand-safe and civil discourse to support a vibrant and engaging community.

Coupled with our best-in-class solution is our dedication to client success. We take the time to train all stakeholders and the newsroom to ensure high adoption rates of our tools. We also share best practices on a regular, proactive basis and conduct quarterly business reviews to stay on top of our customers' digital community's health, and provide recommendations to continue to build engagement.


It really is about creating a relationship with your digital community in a safe and protected environment, delivering value exchange moments and building stickiness into your site such as notifications.

M7: What are some of the ways in which Viafoura ensures high free-to-paid content conversion rates for its clients?
JM:
We’re proud to say that Viafoura is the most significant contributor of new registrations and conversions across our network of 600+ brands, with 80% of conversions happening on pages with our engagement tools. We are able to achieve this high rate of conversion through our always-on customer acquisition model that engages, converts and monetizes our customers’ digital audience. By enabling multiple “value-exchange moments” such following a topic or author to receive personalized content updates or participating in a live Q&A with an expert or posting a comment or opinion on a content article, we create a highly integrated and distributed always-on model for converting free users into registered users and ultimately paid subscribers.

M7: With Viafoura, protection against uncivil comments and internet trolls are a guarantee. What are the parameters based on which your auto-moderation engine identifies and removes them?
JM:
Our AI-powered automated moderation engine uses root word analysis, Natural Language Processing (NLP) and semantic pattern matching to assess millions of comments in real-time to ensure they adhere to and comply with our customers’ community and brand guidelines. Specifically, our technology identifies 6.5 million variations of any word to ensure that it cannot easily be obfuscated or camouflaged — a common strategy among trolls — and it understands the context of words and sentences to ensure that the term “snowflake”, for example, is approved for discussions about weather or sports but is automatically rejected when used as a political or personal attack. We custom tailor the semantic pattern rule sets for each of our customer’s sites, based on the rules they are asking their community to abide by.  In addition, our moderation technology includes the ability to identify behavioral patterns to predict which users are likely to emerge as trolls and easily ban them from the site before they pollute the community with their toxic comments and behavior.


The reality is community engagement and UGC is a largely untapped method of increasing resolution of data and it represents the lowest hanging fruit for media organizations to build up their first-party data.

M7: According to you, what are the best methods to build a thriving online community for online publications?
JM:
It really is about creating a relationship with your digital community in a safe and protected environment, delivering value exchange moments and building stickiness into your site such as notifications. You can read more about it in this article.

M7: What are some of the biggest challenges for online publications in the post Covid-19 era?
JM:
Publishers saw a massive spike in readership as people looked for reliable, trustworthy information on the pandemic. However, with things starting to return to normal, it's important to look at the information you've gathered from your community. What did they read? What did they opt-in for? What actions did they take on a piece of content? What is their sentiment on that content? This should inform strategies for personalization, content development and conversions moving forward.

This kind of data will also allow you to create more robust advertising strategies with partners. The more you focus on increasing the volume, accuracy, and recency of your data the more value your data has to advertisers. Media organizations have often overlooked or shied away from the critical importance of audience engagement as key driver of conversion and 1st party user data which is going to be fundamental for online publications post Covid and post third-party cookies.

The reality is community engagement and UGC is a largely untapped method of increasing resolution of data and it represents the lowest hanging fruit for media organizations to build up their first-party data. One of the reasons many shy away from this strategy is the fears and costs traditionally associated with managing and cultivating thriving communities, but modern automated moderation technology is making UGC and community not only viable, but also highly cost-effective for driving engagement and proprietary 1st party data.

M7: If you were not a serial entrepreneur, who would you be?
JM:
I have a bit of an obsession with mountain climbing and BBQing, so I would either be a full-time climber or I’d set up a small BBQ shack.

ABOUT VIAFOURA

Viafoura partners with over 600 media brands to engage, convert and monetize their digital audiences. With best-in-class engagement and content moderation solutions — including real-time conversations, live blogs, community chat, personalization tools and AI-powered moderation — Viafoura helps companies create active, civil and loyal online communities. Advanced data analytics also offer customers access to unique and valuable insights into their audience's behaviors and preferences. As a result, the Viafoura solution drives higher registrations and subscriptions as well as better-targeted content and advertising.

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CDI Named 2023 Alpha Partner of the Year by Arctic Wolf

Business Wire | June 08, 2023

CDI (Computer Design & Integration), has been named Arctic Wolf’s Mid-Atlantic and Alpha Partner of the Year for 2023. This Alpha Partner honor recognizes CDI as Arctic Wolf’s top global channel partner for its leadership in security practice, executive alignment, revenue growth, unilateral organizational commitment, and service excellence. “We are thrilled to receive both the Mid-Atlantic and Alpha Partner of the Year Award from Arctic Wolf,” said Will Huber, Chief Technology Officer, CDI. “This recognition highlights our commitment to helping our customers combat cyber threats through our successful partnership with Arctic Wolf. We look forward to continuing this partnership to provide innovative, multi-layer security solutions that provide our clients with the best possible protection from cyber threats.” Celebrating their sixth year, the Arctic Wolf Partner of the Year Awards honor top-performing partners for their achievements in helping organizations improve their security operations through the use of Arctic Wolf solutions and for their commitment to shared success through a partnership with Arctic Wolf. “Our Alpha Partner of the Year Award recognizes the outstanding efforts of our top partner who is essential to not only the continued growth of our business but also has an unwavering commitment to helping their customers combat cyber threats by embracing security operations,” said Steve Craig, chief sales officer, Arctic Wolf. “This year, we’re proud to congratulate CDI on this significant achievement and look forward to our continued collaboration with them in ending cyber risk.” “It is an honor to also receive the Mid-Atlantic Partner of the Year Award from Arctic Wolf, which highlights our commitment to helping our customer mature their cybersecurity program through our strategic partnership,” stated Felix Vargas, Security CTO at CDI. “Artic Wolf's comprehensive security portfolio and CDI's dynamic Modern IT Operations (MITO) practice deliver an end-to-end service that helps our customers achieve business resilience. We're excited to continue collaborating in 2023 and beyond as we help customers achieve transformational outcomes.” CDI is a hybrid cloud systems integrator that is focused on a full range of IT services, including hybrid cloud infrastructure, digital transformation, and security services. The CDI Security Solutions practice marries the company’s strength in infrastructure, IT operations, and applications with security. CDI’s cybersecurity mission is to modernize how organizations identify, assess, and manage their cybersecurity posture to ensure business resilience. It does this through its comprehensive security portfolio of technology partnerships and services like its Cyber Advisory and Cyber Insurability programs. Arctic Wolf is a global leader in security operations and the pioneers behind one of the largest cloud-native security operations platforms in the world. Built on open XDR architecture, the Arctic Wolf Security Operations Cloud ingests and analyzes more than three trillion security events a week across endpoint, network, and cloud sources to deliver critical security outcomes and optimize an organization’s disparate security solutions. Deployed by thousands of organizations globally, the Arctic Wolf Security Operations Cloud delivers automated threat detection and response at scale and empowers organizations of virtually any size to establish world-class security operations with the push of a button. About CDI (Computer Design & Integration LLC): CDI is a fearless force in the global technology landscape. Headquartered in New York City, we've expanded our network across the United States, Europe, and Asia, proving our expertise is as boundless as our reach. As pioneers in hybrid IT solutions, we merge innovation with unwavering commitment, providing top-tier technology to businesses of all sizes while transforming complex challenges into digital solutions. Take a closer look at the world of CDI by visiting us at cdillc.com or sending us an email at contactus@cdillc.com. Join the ranks of IT trailblazers and connect with us on Twitter, Facebook, LinkedIn, and YouTube for the latest IT news and solutions. CDI – we're not just predicting the future of IT, we're creating it.

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