PR Newswire | May 31, 2023
ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) solutions that include affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM), today announced the release of its latest "Feet on the Street" educational video podcast focused on partner ecosystems. "Elevating Partnership Leaders and Pioneering the Science of Partnering" features special guest Asher Mathew, CEO and co-founder of Partnership Leaders, and ZINFI CEO and founder Sugata Sanyal engaged in a lively discussion of partner leadership as well as industry trends and strategies for building high-functioning partner networks.
The four-chapter video podcast series – which is now available on demand from the ZINFI website – begins with an account by Mathews of the history of the origins of Partnership Leaders, an international team and ecosystem of more than 1,800 members whose mission is to elevate the role of partnership professionals and strengthen partnership teams. "We view ourselves as a platform for success rather than just a community," says Mathews. "We really take this seriously."
Chapter 1 of the series, "Pioneering the Science of Partnering: Rethinking Operations & Strategies for Success," builds on research Partnership Leaders conducted in collaboration with HubSpot and Canalys on the current state of partner operations. An important insight that emerged from that research is that most organizations, even some of the smallest companies, are managing multiple partner types. This means, according to Mathews, "a partner organization needs to be dialed in on what their ideal partner profile is and do that research work upfront, and then really go into defining why they're partnering and what value they can generate."
In Chapter 2 of the series, "Scaling SaaS Companies: When & How to Build a Partner Network for Optimal Growth," Mathews and Sanyal discuss how organizations can determine when they are ready to begin establishing a partner network and what to consider as they begin to identify potential recruiting targets and develop a framework for partner programs.
Chapter 3, "Community-Based Learning Model to Empower Next-Gen Partnership Leaders," features an in-depth exploration of Partnership Leaders' work to understand in detail the characteristics of great partner leaders, great partner programs and high-functioning strategic partnerships.
In the final chapter of the video podcast series, "Empowering Partner Ecosystems through Collaboration, Loyalty and Automation," Sanyal and Mathews wrap up the discussion with a vision for success in partner operations where partner leaders are held accountable, just like other members of the leadership team, and where vendor organizations have a detailed understanding of what motivates their partner base, how to build loyalty among partners, and how to use automation, AI and analytics to ensure long-term growth.
About ZINFI Technologies
ZINFI Technologies, the leader in Unified Channel Management (UCM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Channel Management automation platform that streamlines and manages the entire partner lifecycle through three core state-of-the-art SaaS applications—partner relationship management, channel marketing management and channel sales management. In 26 countries, these three core UCM SaaS applications are locally supported by ZINFI's global marketing services team members.
About Partnership Leaders
Partnership Leaders is a leading industry association for partnership, channel and business development leaders. As the industry's premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.
PR Newswire | June 06, 2023
ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) solutions that include affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM), today announced that it will be exhibiting at Forrester's B2B Summit North America in Austin, Texas, which will be held in-person and digitally June 5–7, 2023. Conference attendees are invited to stop by Booth #K23 to learn more about ZINFI's modular approach to channel management automation, which allows businesses of all sizes and in every industry to incrementally transform diverse, complex partner ecosystems into high-functioning, profitable revenue streams at scale.
"We're excited to participate in this year's Summit, which comes at an opportune time for business leaders seeking to capitalize on the increasing importance of online marketplaces and partner ecosystems in B2B commerce," said Sugata Sanyal, ZINFI's founder and CEO. "At ZINFI, we have been helping businesses optimize their channel partner programs and drive sustained revenues for more than a decade. Partner networks are more critical than ever for businesses to connect with their customers and grow, but managing those networks has become increasingly complex. We look forward to meeting conference attendees and showing them how organizations of all sizes and industries are taming that complexity by applying a structured approach to their channel programs and to channel management automation."
The B2B Summit North America is an annual event that brings together many of the world's leading brands and sales, marketing and product leaders looking for innovative strategies and processes to help them thrive in rapidly changing market conditions. Over three days, 90 Forrester analysts will present 100 sessions designed to help attendees identify and drive new growth opportunities, accelerate innovation and transform revenue generation in an era marked by economic uncertainty and customer-focused business strategy.
For more information about ZINFI's participation in Forrester's B2B Summit North America or to learn more about its Unified Channel Management platform, please visit booth #K23 at the event or visit ZINFI's website at www.zinfi.com.
ZINFI has consistently been named a PRM "leader" by G2, the world's leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2's Spring 2023 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks.
To access more information about ZINFI's Partner Relationship Management platform or to download a copy of ZINFI's best practices guide on Partner Relationship Management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.
ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision.
About ZINFI Technologies
ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI's state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI's UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.
Business Wire | June 08, 2023
CDI (Computer Design & Integration), has been named Arctic Wolf’s Mid-Atlantic and Alpha Partner of the Year for 2023. This Alpha Partner honor recognizes CDI as Arctic Wolf’s top global channel partner for its leadership in security practice, executive alignment, revenue growth, unilateral organizational commitment, and service excellence.
“We are thrilled to receive both the Mid-Atlantic and Alpha Partner of the Year Award from Arctic Wolf,” said Will Huber, Chief Technology Officer, CDI. “This recognition highlights our commitment to helping our customers combat cyber threats through our successful partnership with Arctic Wolf. We look forward to continuing this partnership to provide innovative, multi-layer security solutions that provide our clients with the best possible protection from cyber threats.”
Celebrating their sixth year, the Arctic Wolf Partner of the Year Awards honor top-performing partners for their achievements in helping organizations improve their security operations through the use of Arctic Wolf solutions and for their commitment to shared success through a partnership with Arctic Wolf.
“Our Alpha Partner of the Year Award recognizes the outstanding efforts of our top partner who is essential to not only the continued growth of our business but also has an unwavering commitment to helping their customers combat cyber threats by embracing security operations,” said Steve Craig, chief sales officer, Arctic Wolf. “This year, we’re proud to congratulate CDI on this significant achievement and look forward to our continued collaboration with them in ending cyber risk.”
“It is an honor to also receive the Mid-Atlantic Partner of the Year Award from Arctic Wolf, which highlights our commitment to helping our customer mature their cybersecurity program through our strategic partnership,” stated Felix Vargas, Security CTO at CDI. “Artic Wolf's comprehensive security portfolio and CDI's dynamic Modern IT Operations (MITO) practice deliver an end-to-end service that helps our customers achieve business resilience. We're excited to continue collaborating in 2023 and beyond as we help customers achieve transformational outcomes.”
CDI is a hybrid cloud systems integrator that is focused on a full range of IT services, including hybrid cloud infrastructure, digital transformation, and security services. The CDI Security Solutions practice marries the company’s strength in infrastructure, IT operations, and applications with security. CDI’s cybersecurity mission is to modernize how organizations identify, assess, and manage their cybersecurity posture to ensure business resilience. It does this through its comprehensive security portfolio of technology partnerships and services like its Cyber Advisory and Cyber Insurability programs.
Arctic Wolf is a global leader in security operations and the pioneers behind one of the largest cloud-native security operations platforms in the world. Built on open XDR architecture, the Arctic Wolf Security Operations Cloud ingests and analyzes more than three trillion security events a week across endpoint, network, and cloud sources to deliver critical security outcomes and optimize an organization’s disparate security solutions. Deployed by thousands of organizations globally, the Arctic Wolf Security Operations Cloud delivers automated threat detection and response at scale and empowers organizations of virtually any size to establish world-class security operations with the push of a button.
About CDI (Computer Design & Integration LLC):
CDI is a fearless force in the global technology landscape. Headquartered in New York City, we've expanded our network across the United States, Europe, and Asia, proving our expertise is as boundless as our reach. As pioneers in hybrid IT solutions, we merge innovation with unwavering commitment, providing top-tier technology to businesses of all sizes while transforming complex challenges into digital solutions.
Take a closer look at the world of CDI by visiting us at cdillc.com or sending us an email at email@example.com. Join the ranks of IT trailblazers and connect with us on Twitter, Facebook, LinkedIn, and YouTube for the latest IT news and solutions.
CDI – we're not just predicting the future of IT, we're creating it.