Q&A with Aaron Glazer, Co-Founder and CEO at Taplytics

Aaron Glazer, Co-Founder and CEO at Taplytics, is a graduate of the MBA program at the Rotman School of Management, majored in Corporate Strategy. Prior to completing his MBA, Aaron worked as a management consultant at Accenture. Aaron also co-founded an online startup where he oversaw thedevelopment of several online and mobile products.

Building digital products is only half the battle, to become a digital leader your team has to always be testing, proving, and optimizing everything your customer sees.



MEDIA 7: Could you please tell us a little bit about yourself? How did you come up with the idea of Taplytics?
AARON GLAZER:
I’m the CEO and one of the co-founders of Taplytics. Taplytics lets you deploy controlled feature rollouts, execute server-side and client-side A/B tests, cut deployment risk, and improve development time.

All four co-founders of Taplytics went to the same high school and I lived with one of our co-founders Cobi in university. The first startup we started was while the 2 of us were in university and we tried to create a rental listing website that would help with finding a rental house in Kingston as we went to Queens University. We’ve been building apps since we were in high school and we wanted to find a faster way to push releases through the app store. It turns out that other people wanted to solve the same problem. Taplytics really just started off as four friends trying to do something interesting with apps and we parlayed that into a platform for AB testing and feature management. From there, we joined Y-Combinator which began our journey to where we are today.

Before Taplytics, I was a Strategy Consultant at ZS Associates. I graduated from the MBA program at the Rotman School of Management, where I majored in Corporate Strategy. Before completing my MBA, I worked as a management consultant at Accenture. Currently, I live in Toronto and continue to contribute to the growing tech scene in Canada as an advisor in the Y-Combinator community.

M7: What marketing channels do you use and which ones do you see as the most promising, given your target customers?
AG:
We’re fortunate to have experienced a great amount of organic growth. Word of mouth from users who love our products has been absolutely priceless. I think that’s a channel that everyone is looking to grow so I think one of the most interesting channels is actually Clubhouse. It’s audio-only and literally word of mouth. It’s amazing to see how it’s grown and been able to bring people together.


Product growth tools should be accessible and easy to use to help everyone in the company contribute to improving the customer experience.



M7: How do you ensure that your sales team understands and presents the services in an engaging manner?
AG:
Our sales team knows our product inside and out. We consider ourselves a product-first company so we make sure everyone understands customer pain points and how we solve them. Every customer has different needs. It's our sales team’s job to architect a solution that fits with the customer’s process and stack. We’re also fortunate to have some amazing clients that push us to keep innovating and developing new solutions.

M7: How do you target content to your audience, and what are the challenges that you face while producing effective content?
AG:
One of the main challenges we face while producing content is determining how each of our user personas will view the content. We are a platform built specifically for product and engineering teams. The challenge is that there’s so much content out there and finding ways to stand out. The most important thing is creating content that is valuable and helpful to product managers and engineers. Some of the topics we focus on include strategies for agile development, how to run A/B tests across different platforms, and vertical-specific best practices. We have a webinar coming up on March 11 that focuses on best practices for QSRs and food delivery apps. Hopefully, we’ll see you there!

M7: How do you create a frictionless experience for tech buyers through automation and data analytics?
AG:
One of the keys to creating a frictionless experience is through measuring the impact of experiments with flexible goal tracking and integrations. Taplytics offers an AI assistant to suggest opportunities for improvement or users can connect seamlessly to any data warehouse to better track how their features and experiments are impacting product usage and other key metrics. Having this insight on your users is what helps drive decisions to create a smooth user experience.

Product growth tools should be accessible and easy to use to help everyone in the company contribute to improving the customer experience. That’s exactly what we do at Taplytics. We’re the only no-code experimentation solution for both web and mobile which means that members of your team, outside of just your developers, can release and optimize website and app experiences without writing a single line of code.

That’s why solutions like Taplytics are so crucial to digital-first teams. Building digital products is only half the battle, to become a digital leader your team has to always be testing, proving, and optimizing everything your customer sees.


One of the keys to creating a frictionless experience is through measuring the impact of experiments with flexible goal tracking and integrations.



M7: What do you believe are the top three product marketing challenges in the post COVID-19 era?
AG:
Honestly, I don’t think the challenges fundamentally change: creating a message that resonates, delivering that message at the moment that matters, and showcasing your brand essence. Rather, channels will always continue to saturate and it puts the onus on marketers to get creative and fish in the pond where nobody else is fishing.

M7: What is your marketing mantra to stand out in an overly saturated MarTech space?
AG:
From day 1, it’s been to build something people want. As a product-lead company, that's the approach we’ll keep taking.

ABOUT TAPLYTICS

Taplytics is the most comprehensive Feature Management and Experimentation platform for the modern enterprise. We help developers and product managers cut deployment risk and improve development time through controlled feature rollouts and experimentation for both client and server-side applications.

With various SDK, API, private cloud, or on-premise options, we provide continuous delivery solutions that make it easy for your team to take full control of your releases. Taplytics lets modern digital teams instantly test and roll out new features. We’re the only provider of high- performance code-based solutions that your engineering team will love and no-code solutions that everyone else will love.

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Ingram Micro | December 12, 2023

Ingram Micro is enabling thousands of channel partners worldwide to do more with more as a Premier Amazon Web Services (AWS) Consulting Partner and an award-winning Geo and Global AWS Distributor Partner of the Year recipient. Demonstrating its deep and wide technical knowledge and professional services expertise, Ingram Micro has been honored by AWS with two high profile wins – 2023 Global Distributor Partner of the Year and North America Distributor Partner of the Year. Both awards recognize Ingram Micro for playing a key role in helping channel partners worldwide accelerate success and move businesses to AWS through all phases of complex migration projects, including discovery, planning, migration, and operations. The North America honor is a back-to-back win for team Ingram Micro. Announced during AWS re:Invent 2023, the Geo and Global AWS Distributor Partner of the Year Awards shine the spotlight on Ingram Micro’s high-performing team and continued investments in advanced AWS technical talent, professional services and cloud migration competencies. “Through a strategic alliance with AWS, Ingram Micro has played a pivotal role in empowering Keystone Technologies to take the lead in healthcare EHR data solutions,” says Andy Belval, Chief Revenue Officer, Keystone Technologies. “Ingram Micro’s expertise in cloud solutions, coupled with a dedicated relational partner approach, not only enhances their own business value but also significantly contributes to Keystone Technologies’ ability to deliver better outcomes and cost savings for our healthcare customers.” In 2023, Ingram Micro’s AWS business continued to grow with more and more partners leveraging Ingram Micro to progress through their AWS Partner Network (APN) journey. Ingram Micro navigates AWS partners through APN programs while also expanding their services capabilities including assessment, design, deployment, and management of cloud migrations with greater speed. Additional differentiators to Ingram Micro’s success with AWS channel partners include its wide and deep executive relationships, as well as its Center of Excellence, strategic acquisitions of technical talent, and expansion of its Professional Services portfolio as it relates to cloud and migration services. “Ingram Micro’s early adoption of Cloud, understanding of an entrepreneur's needs and focus on the success for us to become one of their largest AWS resellers is what we were looking for in a distribution partner to grow our business and improve our value in the eyes of our customers,” says Dao Jensen, CEO of Oak Rocket. Ingram Micro provides channel partners access to experienced talent and professional services that can help them accelerate the customer cloud adoption journey including the technical personnel, tools, education, technology, and technical support needed to ideate, deploy, and manage AWS solutions. “AWS is a gold mine of opportunity for an MSP yet remains a heavy lift for most,” says Duncan Robinson, vice president, growth partnerships, Ingram Micro. “We’re here to help our channel partners optimize their sales cycle and effectively design, deploy, and manage AWS solutions that improve the customer’s experience, performance, reliability, and agility, while reducing the total cost of ownership.” Ingram Micro’s long-standing and successful relationship with AWS includes earning several AWS Competency and AWS Service Delivery designations in recent years, including being the first global distributor to earn the AWS Migration Competency and more recently being awarded the AWS Data & Analytics Competency. 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Read More

Channel Partnerships

FiscalNote Announces Strategic Commercial Partnership to Accelerate Company’s Global AI Co-pilot Program

FiscalNote | December 11, 2023

FiscalNote Holdings, Inc. ("FiscalNote"), a leading AI-driven provider of policy and global intelligence, today announced a commercial partnership with Era Global Technologies, LLC (“Era”), a technology-focused investment firm backed by leading, closely-held family enterprises. This marks continued support from an early-stage investor and strategic advisor to the Company who has been closely aligned with FiscalNote for over five years. Era’s dedicated value-creation platform, Era Catalyst, will be a foundational channel partner, providing distribution support for FiscalNote’s recently-announced AI Co-pilot program. Era will provide referral services into their extensive network to accelerate sales and introduce FiscalNote’s proprietary AI products in the legal and regulatory space to several of the world’s largest conglomerates. Through these referrals, FiscalNote will drive further AI innovation augmented by input from Era’s network of family-owned enterprises, including large European and Asia-based multinational chemical and consumer goods conglomerates which operate across 19 countries and 25 industries. The collaboration is expected to enable FiscalNote to accelerate its ongoing growth and expansion strategy, advance new product development, and optimize sales and marketing efforts. In connection with the agreement, Era’s investment vehicle, EGT–East, is investing $5.5 million in FiscalNote in the form of a convertible subordinated promissory note, with the potential for up to an additional $2.0 million. The strategic investment will, in part, fund further capital expenditures and development of FiscalNote’s next generation of AI Co-Pilot capabilities, inclusive of deployments into Era’s network of global companies. The terms of the promissory note are further described in FiscalNote’s Current Report on Form 8-K filed with the Securities and Exchange Commission on December 11, 2023. “We are delighted to have Era as a foundational partner in our mission to extend the power of AI-driven policy and global intelligence to businesses and organizations around the world,” said Josh Resnik, President and COO, FiscalNote. “This investment is a testament to the industry-leading and innovative nature of our technology and our potential to transform the way businesses operate by leveraging our longstanding pedigree and leadership in AI. We are especially excited that this investment will galvanize and accelerate our product development and go-to-market strategy for our AI Co-pilot program, which is positioned to revolutionize the legal, regulatory, and legislative domain. Our Co-pilot program marks yet another development in FiscalNote’s ongoing leadership as we innovate and bring to market more AI-enabled solutions aimed at the legal and regulatory sector, while providing incremental growth opportunities to complement our proven, durable base of recurring revenue solutions.” FiscalNote’s AI Co-pilots are new AI solutions customized for policy and risk management professionals to facilitate their day-to-day work such as key tasks related to legislation, advocacy, constituent communications, regulatory responses, and global risk analysis. FiscalNote’s Co-pilots will combine the power of large language models, FiscalNote’s trusted industry leading policy and geopolitical data, and customers’ data, all in a seamless workflow to provide intelligent assistance for the world’s most important decision makers. By deploying FiscalNote’s AI Co-pilots, customers will be able to automate tasks, improve decision-making, and increase productivity and efficiencies – driving value and results across the enterprise. About FiscalNote FiscalNote (NYSE: NOTE) is a leader in policy and global intelligence. By uniquely combining data, technology, and insights, FiscalNote empowers customers to manage political and business risk. Since 2013, FiscalNote has pioneered technology that delivers critical insights and the tools to turn them into action. Home to CQ, FrontierView, Oxford Analytica, VoterVoice, and many other industry-leading brands, FiscalNote serves approximately 5,000 customers worldwide with global offices in North America, Europe, Asia, and Australia. To learn more about FiscalNote and its family of brands, visit FiscalNote.com and follow @FiscalNote. About Era Global Technologies Founded by Jasper Lau, Era is a global investment firm backed by leading closely-held family enterprises across 19 countries and 25 industries. Era harnesses the collective knowledge, corporate intelligence, and strategic capital of the firm's families to build and back transformative, category-defining technology companies.

Read More

Spotlight

Taplytics

Taplytics

Taplytics is the most comprehensive Feature Management and Experimentation platform for the modern enterprise. They help developers and product managers cut deployment risk and improve development time through controlled feature rollouts and experimentation for both client and server-side applicatio...

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Marketing Strategy, Marketing Data, Martech

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Events