Q&A with Aaron Glazer, Co-Founder and CEO at Taplytics

Media 7 | March 2, 2021

Aaron Glazer, Co-Founder and CEO at Taplytics, is a graduate of the MBA program at the Rotman School of Management, majored in Corporate Strategy. Prior to completing his MBA, Aaron worked as a management consultant at Accenture. Aaron also co-founded an online startup where he oversaw thedevelopment of several online and mobile products.

Building digital products is only half the battle, to become a digital leader your team has to always be testing, proving, and optimizing everything your customer sees.



MEDIA 7: Could you please tell us a little bit about yourself? How did you come up with the idea of Taplytics?
AARON GLAZER:
I’m the CEO and one of the co-founders of Taplytics. Taplytics lets you deploy controlled feature rollouts, execute server-side and client-side A/B tests, cut deployment risk, and improve development time.

All four co-founders of Taplytics went to the same high school and I lived with one of our co-founders Cobi in university. The first startup we started was while the 2 of us were in university and we tried to create a rental listing website that would help with finding a rental house in Kingston as we went to Queens University. We’ve been building apps since we were in high school and we wanted to find a faster way to push releases through the app store. It turns out that other people wanted to solve the same problem. Taplytics really just started off as four friends trying to do something interesting with apps and we parlayed that into a platform for AB testing and feature management. From there, we joined Y-Combinator which began our journey to where we are today.

Before Taplytics, I was a Strategy Consultant at ZS Associates. I graduated from the MBA program at the Rotman School of Management, where I majored in Corporate Strategy. Before completing my MBA, I worked as a management consultant at Accenture. Currently, I live in Toronto and continue to contribute to the growing tech scene in Canada as an advisor in the Y-Combinator community.

M7: What marketing channels do you use and which ones do you see as the most promising, given your target customers?
AG:
We’re fortunate to have experienced a great amount of organic growth. Word of mouth from users who love our products has been absolutely priceless. I think that’s a channel that everyone is looking to grow so I think one of the most interesting channels is actually Clubhouse. It’s audio-only and literally word of mouth. It’s amazing to see how it’s grown and been able to bring people together.


Product growth tools should be accessible and easy to use to help everyone in the company contribute to improving the customer experience.



M7: How do you ensure that your sales team understands and presents the services in an engaging manner?
AG:
Our sales team knows our product inside and out. We consider ourselves a product-first company so we make sure everyone understands customer pain points and how we solve them. Every customer has different needs. It's our sales team’s job to architect a solution that fits with the customer’s process and stack. We’re also fortunate to have some amazing clients that push us to keep innovating and developing new solutions.

M7: How do you target content to your audience, and what are the challenges that you face while producing effective content?
AG:
One of the main challenges we face while producing content is determining how each of our user personas will view the content. We are a platform built specifically for product and engineering teams. The challenge is that there’s so much content out there and finding ways to stand out. The most important thing is creating content that is valuable and helpful to product managers and engineers. Some of the topics we focus on include strategies for agile development, how to run A/B tests across different platforms, and vertical-specific best practices. We have a webinar coming up on March 11 that focuses on best practices for QSRs and food delivery apps. Hopefully, we’ll see you there!

M7: How do you create a frictionless experience for tech buyers through automation and data analytics?
AG:
One of the keys to creating a frictionless experience is through measuring the impact of experiments with flexible goal tracking and integrations. Taplytics offers an AI assistant to suggest opportunities for improvement or users can connect seamlessly to any data warehouse to better track how their features and experiments are impacting product usage and other key metrics. Having this insight on your users is what helps drive decisions to create a smooth user experience.

Product growth tools should be accessible and easy to use to help everyone in the company contribute to improving the customer experience. That’s exactly what we do at Taplytics. We’re the only no-code experimentation solution for both web and mobile which means that members of your team, outside of just your developers, can release and optimize website and app experiences without writing a single line of code.

That’s why solutions like Taplytics are so crucial to digital-first teams. Building digital products is only half the battle, to become a digital leader your team has to always be testing, proving, and optimizing everything your customer sees.


One of the keys to creating a frictionless experience is through measuring the impact of experiments with flexible goal tracking and integrations.



M7: What do you believe are the top three product marketing challenges in the post COVID-19 era?
AG:
Honestly, I don’t think the challenges fundamentally change: creating a message that resonates, delivering that message at the moment that matters, and showcasing your brand essence. Rather, channels will always continue to saturate and it puts the onus on marketers to get creative and fish in the pond where nobody else is fishing.

M7: What is your marketing mantra to stand out in an overly saturated MarTech space?
AG:
From day 1, it’s been to build something people want. As a product-lead company, that's the approach we’ll keep taking.

ABOUT TAPLYTICS

Taplytics is the most comprehensive Feature Management and Experimentation platform for the modern enterprise. We help developers and product managers cut deployment risk and improve development time through controlled feature rollouts and experimentation for both client and server-side applications.

With various SDK, API, private cloud, or on-premise options, we provide continuous delivery solutions that make it easy for your team to take full control of your releases. Taplytics lets modern digital teams instantly test and roll out new features. We’re the only provider of high- performance code-based solutions that your engineering team will love and no-code solutions that everyone else will love.

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Prosoma Digital Therapeutics and EVERSANA Announce Commercialisation Partnership

Prosoma Digital Therapeutics, EVERSANA | September 27, 2022

Prosoma Digital Therapeutics, innovators in reinventing healthcare for oncology patients, has partnered with EVERSANA®, a pioneer of next-generation commercial services to the global life sciences industry, to support the expected launch and commercialisation for Prosoma's digital therapy to support the mental health of cancer patients. The digital therapy, Living Well, is the company's proprietary application designed to improve the quality of life and reduce stress, anxiety, and depression symptoms related to cancer diagnosis and treatment.EVERSANA's leading experts in launching and commercialising digital therapeutic solutions will help Prosoma navigate regulatory pathways and plan for commercialisation. "As we looked to navigate the complexity of commercialising our digital solutions in the United States, it became clear we need a partner with the infrastructure and experience to help us move quickly," said Andrzej Jonczyk, Chief Executive Officer, Prosoma U.S. "As we looked to navigate the complexity of commercialising our digital solutions in the United States, it became clear we need a partner with the infrastructure and experience to help us move quickly," said Andrzej Jonczyk, Chief Executive Officer, Prosoma U.S. "As we spoke with partners across Europe and the world, one name continued to rise to the top and that was EVERSANA. Their integrated platform and deep experience in digital therapeutics make them the perfect partner to help bring our important therapies to patients." "The future of healthcare continues to evolve as innovative solutions improve the patient journey," said Jim Lang, CEO, EVERSANA. "EVERSANA was built with this in mind. By helping Prosoma, we will provide critical mental health support for cancer patients and caregivers through this novel approach to digital therapy." EVERSANA and Prosoma Digital Therapeutics will attend and be available to discuss the partnership at the 5th annual DTx East Conference, September 27-29 in Boston, Massachusetts. ABOUT Prosoma Digital Therapeutics As a global leader in Digital Therapeutics for oncology, Prosoma provides patients with comprehensive solutions that are fully tailored to their medical conditions. The company created a portfolio of medical software products by combining world-leading expertise in medicine and technology and covering cancer patients' entire behavioural support needs. The company's flagship product, Living Well App, leads the patient from the moment of diagnosis towards regaining control over their wellbeing. It helps patients deal with their emotions and stress, build healthy habits and support them through their recovery process. The Living Well App is already reimbursed by healthcare insurance companies in Germany, and Prosoma is also aiming to have the costs of its products covered by healthcare systems in the US, the UK, and Poland. To learn more about Promosa, visit http://www.prosoma.com or connect through LinkedIn About EVERSANA™ EVERSANA™ is the leading independent provider of global services to the life sciences industry. The company's integrated solutions are rooted in the patient experience and span all stages of the product life cycle to deliver long-term, sustainable value for patients, prescribers, channel partners and payers. The company serves more than 500 organizations, including innovative start-ups and established pharmaceutical companies, to advance life sciences solutions for a healthier world. To learn more about EVERSANA, visit eversana.com or connect through LinkedIn and Twitter.

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