Q&A with Yogeeta Chainani, Co-Founder and CPO at Swaarm

Media 7 | September 21, 2021

Yogeeta Chainani, Co-Founder and CPO at Swaarm, brings a unique perspective on career development, mentorship, and entrepreneurship strategies for women in the industry. She leverages her authority in the industry to advocate for women in IT and business leadership and strives to expand career opportunities for young people.

Investing in the right components will help you scale fast and remain flexible in the face of new regulations.



MEDIA 7: Could you please take us through your professional journey?
YOGEETA CHAINANI:
After pursuing my bachelor in computer engineering I started working in a multinational consultancy building products that solve business problems. I went further building on it with my dual master’s in engineering and Business Administration and since then I held several positions like Assurance Engineer at HERE, a Nokia company, as well as product leadership roles at mobile marketing agencies. Before co-founding Swaarm in September 2020 together with Alexandru Dumitru, I was the Chief Product Officer at a mobile advertising company.


M7: What makes Swaarm stand out in the present competitive MarTech industry?
YC:
Swaarm is a performance-based tracking platform that helps clients all over the world manage, analyze and optimize their marketing campaigns in real-time. Our intuitive platform helps partner affiliate networks, advertisers and agencies benefit from the power of automation to grow their business at scale. Since entering the market, we have earned the trust of clients such as Clearpier, Spykemedia and Apptrust and their businesses around the world in a very short time. We achieved this by staying true to four core values:

Flexibility - Offering flexibility by constantly developing our products in line with clients’ needs

We’re proud to be the first martech tracking platform perfected with clients’ input, right from the start. With our team’s extensive experience in performance marketing, we have a unique understanding of clients’ challenges and pain points. Swaarm has been built from the ground up to help clients overcome these obstacles, and we’re constantly developing our product to keep up with clients’ needs and new regulations.

Ease of use - Providing a solution that is easy to use, making actions faster and more efficient

Our extensive reporting features means one can use Swaarm as a single source of performance marketing truth. With all the data in one place, one can measure, optimize and automate the marketing efforts - all from one dashboard. Our intuitive, easy-to-use platform appeals to developers and marketers alike, and our automation rules makes campaign optimization accessible to everyone. 

Affordability - Offering a premium solution at an affordable price thanks to our unique and hyper-efficient infrastructure

Save time and money with Swaarm. Unlike other tracking platforms, our unique and hyper-efficient tech infrastructure allows us to offer clients a premium platform at a fraction of the cost. Businesses of all sizes use Swaarm to optimize their campaigns, from leading global partners to boutique agencies.

Data reliability - Ensuring data reliability with our comprehensive data display

Get ahead of the curve with our comprehensive data display, helping clients discover patterns, trends, and business opportunities. To keep their business running smoothly, we also offer the highest level of platform stability in the industry - all while upholding strict global data privacy protection laws.


Rather than focusing on strategy, planning and creativity, many marketers instead spend the majority of their time cleaning and analysing data.



M7: What are some of the different features on the Swaarm marketing platform that helps marketers optimize their efforts?
YC:
In terms of new innovations, the performance marketing ecosystem is constantly evolving - which definitely keeps things interesting! Our goal with Swaarm has always been to build tools to simplify marketers’ day-to-day tasks. With that in mind, we built our unique automation suite of products - the Explorer - a product that allows clients to slice and dice data as they need, gaining access to critical insights for daily advertising campaign operations faster than any other platform. This helps clients manage billions of events within seconds, providing the insights our clients need to efficiently operate their business and making it easier to navigate the industry’s growing complexity with ease.

As Chief Product Officer, it’s also my job to make sure we’re always one step ahead of any changes within the industry. Apple’s decision to remove IDFA was a significant change to the mobile industry, breaking the user-level attribution model many marketers rely on. It created a problem for MMPs because they could only provide attributed networks with the source and sub-source to a maximum of two networks in their advertising chain. In response, we launched Privacy Enabled Attribution (PEA Chain), which we developed soon after Apple revealed it would be restricting access to the IDFA on iOS 14. Swaarm’s PEA Chain allows clients to continue capturing campaign and traffic sources throughout the whole advertising network chain in-line with Apple’s privacy regulations. Our team is already busy working on several more features that we’ll be releasing in the coming months, which I’m really excited to share soon! 


M7: According to you, what are the top three challenges in the MarTech industry post COVID-19?
YC:
The pandemic drove a massive shift to the digital world, and has been coined “the great accelerator” towards adoption of previously untapped digital services. The importance of customer-centricity has grown alongside this shift, and consumers today expect their interactions with brands to be frictionless and hyper-relevant. In response, we've seen marketers double down on their MarTech and analytics technology. Our clients are looking to gain more precise targeting capabilities, and extract better insights into how their customers are responding. Because the industry can change so rapidly - take iOS 14 as an example - we also advise marketers to regularly audit their tech stack. Investing in the right components will help you scale fast and remain flexible in the face of new regulations. And particularly for companies looking to grow internationally, it’s essential to work with partners with a global footprint. They will help you stay informed and up-to-date with local as well as global market knowledge and changes.

For our clients, their biggest challenge often revolves around the complexity of advertising management - particularly now that marketers are managing more channels and campaigns than ever before. A marketer managing 10,000 campaigns across 10 publishers and 10 sub-publishers can easily have up to a million data points to analyze, often in unwieldy spreadsheets and pivot tables. Rather than focusing on strategy, planning and creativity, many marketers instead spend the majority of their time cleaning and analysing data. That was the inspiration behind building our Explorer product - and by helping clients offload the routine, manual chores, we can give them back the time and resources to focus on more business-critical work.


My biggest advice to them would be to break through the glass ceiling of social norms and mindset and to wear their confidence.



M7: What’s on the top of your list of goals and achievements for Swaarm this year?
YC:
It has been an amazing year, and as a team, we have built an innovative, performance-based tracking and optimization platform that offers premium features at an affordable price to marketers across the globe. Swaarm secured €800K in funding in 2020 to grow our performance-based tracking technology solutions. From the very beginning, our vision was to provide a MarTech tracking platform that gives agencies, advertisers, and networks everything they need to measure, optimize, and automate their marketing efforts at scale. Since entering the market, we have earned the trust of clients and their businesses around the world in a very short time. We achieved this by staying true to our four core values. Over the last 12 months, we have tripled our amazing staff - bolstering our expertise - and onboarded many brands, including Apptrust, AppnApp, and OLAmobile. We serve a wide network of clients in the Americas, Europe, and Asia, and plan to grow our presence in these regions, with a particular focus on the US and Southeast Asia. This is a critical indicator that we have built trust with our clients by enabling them to benefit from a premium solution that is easy to use while also offering data reliability and flexibility.

We have successfully secured a new seven digit investment in 2021 that enables us to grow our product in line with our client's needs and expand our global footprint. Moving forwards, we will also be using the funds to invest in our infrastructure and significantly expand our products. This is a huge achievement for us all, and the great news is that our global expansion is well underway. As we further grow our team, we are very excited to bring our solution to more marketers around the world. We will follow our main goal of further building the most innovative platform in the market – keeping our customers’ needs in-sight and building the product around it. We will continue to ensure our infrastructure is stable, smart, and less expensive than other solutions in the market.


M7: What is your advice to young women entrepreneurs stepping into the marketing industry today?
YC:
Most of my work towards women empowerment is focused on my company. Together with my management team, I have worked on creating a culture where we not only hire women in key positions, but also groom, mentor, and recognize them so that they feel confident to become founders themselves at some point. There are several things in this industry that can hold women back like lack of recognition and trust from colleagues and peers. My biggest advice to them would be to break through the glass ceiling of social norms and mindset and to wear their confidence. If they will not believe in themselves, no one else will.

ABOUT SWAARM

Swaarm is a performance-based marketing platform that provides an innovative MarTech tracking and campaign management solution for agencies, advertisers and partners to manage, track, analyze and optimize their marketing campaigns at scale. Swaarm is led by a dedicated and experienced developer team that believes in co-creation and open thinking. Swaarm's platform is engineered from the ground up and continuously evolves with their partners’ needs – ultimately helping them make better data-driven decisions and drive up their efficiency, with the best value for money.

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Based in Nottingham in the heart of the midlands, the team have over 20 years’ combined industry experience, which they are now using to take the business to the next level, delivering real-time virtual productions of all shapes and size across the broadcast, media and corporate sectors. Mondatum - UK We are tech innovators, problem solvers, and contract developers. We specialize in on-set virtual production, in-camera visual effects, and real-time visualization. As Unity’s newest tech partner outside games, we are focused on helping organizations to incorporate game engine technology into their creative processes and workflows. Post Logic - France Post Logic distributes a complete range of software and integrated systems for post-production video, film, 3D animation, and broadcast. We are looking for innovative technologies and offer software solutions for the whole of the image processing chain: management of rushes & DI, film restoration, encoding, storage, & special effects compositing, 3D, DCP, and graphic design, as well as hardware systems suitable for the graphics chain: workstations, render farms, secure direct-attached, NAS and SAN storage, networking, monitoring & HD UHD play-out. Plan Shoot Deliver - Czech Republic Plan Shoot Deliver. That's what we do. Founded by Warren Yanish, who has twenty-five years of broadcasting and content creation experience. We bring thousands of hours of live television, sports, documentaries, and corporate & commercial video production experience to the industry. Our focus is innovative solutions for video technologies, Virtual Production, 3D Environment Creation, XR, VR, and AR content creation. Based in Prague, Czech Republic we have worked with clients worldwide to produce amazing projects using Unreal Engine, Twinmotion, Pixotope, Blender, Houdini, 3Dsmax, Sketchup, Revit, and many others in our production pipeline. Contact us for a solution to your next video, broadcast, or film project using Virtual Production. Centron - Slovakia Centron is one of Europe’s leading integrators in the field of supplying professional audiovisual systems and designing, managing, and implementing projects based on audiovisual and communication technologies. Founded in 1991, we have been operating across the Slovak and Czech markets as a distributor, seller, and integrator of professional audio and video technology. CVP - UK & Belgium For over thirty-five years, CVP has been one of the leading Broadcast and Professional video solutions providers, with a comprehensive sales and support infrastructure across the UK and Europe. The company prides itself on maintaining close relationships with key manufacturers such as ARRI, Sony, RED, and Canon, and uses its unrivalled experience to listen to customers, understand their needs, and deliver the right solution with first-class service. CVP offers creative consultation, sales advice, technical service provision, and training. BDS - Italy Broadcast Digital Service was founded in 1994, spanning thirty years of experience in the construction and assembly of audiovisual and commercial directories in multimedia systems, Virtual Studios, Augmented Reality Studios, and Realtime VFX for Film & TV. For over ten years we have expanded our focus on two new sections: Production & Creative Lab. We always work by your side, guaranteeing highly qualified teams, able to develop ideas and content for important audiovisual realities.

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CHANNEL PARTNERSHIPS

Nutanix Unveils Partner Program Updates and Incentives

Nutanix | September 26, 2022

Nutanix (NASDAQ: NTNX), a leader in hybrid multicloud computing, announced the next era of Elevate, a global partner program designed to re-define the partner engagement journey. Nutanix has evolved the Elevate program focus to provide a better experience for the entire partner ecosystem and customers throughout the customer lifecycle, while staying true to the program’s unified framework. This includes an expanded benefits package to build a partner profit continuum. “The IT industry is at an inflection point in how customers want to procure and consume technology,” said Christian Alvarez, Senior Vice President of Worldwide Channel Sales at Nutanix. “With our updates to the Elevate program, we’ve addressed many of our partners’ needs to engage with customers through their lifecycle - not just selling the technology, but enabling them to adopt, perform, expand and ultimately renew. Elevate now supports and rewards partners along this entire journey through purpose-built benefits and incentives.” In the past year, Nutanix has re-architected its go-to-market strategy, programs, and tools to provide partners more control, insights, and efficiency over sales cycles. New updates to the Elevate Partner Program include: Enhanced and expanded incentives framework to reward partner ecosystem throughout the customer lifecycle For the first time in Elevate’s history, Nutanix has extended program incentives to include not only partner organizations, but individual sellers and systems engineers to ignite new customer acquisition growth. The New Business Individual Incentive will reward individual sellers and systems engineers at eligible resellers and services providers each time they sell Nutanix into net-new accounts. In the coming months, Nutanix will begin to roll out a pilot program for an Elevate Program incentive designed to reward select partners for the delivery of consistent, on-time renewal rates with their Nutanix customers. New incentive for partners that lead sales cycles autonomously Nutanix launched a Channel Led Selling Rebate Incentive for Elevate, built to reward resellers who drive deals through the entire sales cycle autonomously. Nutanix is enabling partners to realize this selling motion through new tool sets like the recently revamped Sizer 6.0 capacity planning tool and enhancements to Nutanix’s Performance + Deal Registration program. A continued focus on building partner competencies through education and certifications The Elevate program requirements introduced a new Sizing Associate accreditation requirement for all levels, designed to enable partners to speed up sales cycles through rapid capacity planning, quoting and order fulfillment using Nutanix Sizer. For more information about the new updates to Elevate and how to join the Nutanix partner program, visit: www.nutanix.com/partners Supporting Partner Quotes “As a Nutanix Champion partner, we are excited about the enhancements to the Nutanix Elevate Partner Program that drive new market opportunities for Winslow Technology Group”, said Scott Winslow, president at Winslow Technology Group. “The Elevate Program provides a value-based, partner-first approach to enable ongoing success for both our company and our customers.” “The Nutanix Elevate Program has been the framework in which we have been able to develop our skills, to position ourselves competitively in the market and to help us grow profitably,” said Arturo Moncada, Country Manager at SCC Spain. “Nutanix’s commitment to enabling its partner ecosystem to capture new market opportunities and build profit continuums really sets the Elevate Partner Program apart,” said Atul Gosar, Managing Director & Co-Founder at Network Techlab (I) Pvt Ltd About Nutanix Nutanix is a global leader in cloud software and a pioneer in hyperconverged infrastructure solutions, making clouds invisible, freeing customers to focus on their business outcomes. Organizations around the world use Nutanix software to leverage a single platform to manage any app at any location for their hybrid multicloud environments. Learn more at www.nutanix.com or follow us on social media @nutanix.

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MULTI CHANNEL MARKETING

CareJourney Unveils Rapidly Growing Channel Partner Program, Extending Access to its Industry-leading Healthcare Provider Performance Data

CareJourney | September 30, 2022

CareJourney, a market leader in provider cost and quality data, today announced its growing partner program that combines the power of CareJourney’s national-level performance dataset with the solutions and expertise of its best-in-class partners to improve healthcare delivery and patient care. Built on CareJourney’s powerful healthcare analytics platform, key network and clinical insights can now be integrated directly into partner products, services, workflows, and systems. The insights gained can help drive incremental value for their customers and recognize more revenue from enhanced offerings. It gives CareJourney channel partners and their customers a better understanding of their competitive landscape, as well as the data intelligence they need to develop high performing networks or expand into new markets. “J2 Health was founded to provide a centralized solution to the fragmented process of network design,” said Josh Poretz, CEO and Founder of J2 Health. “Through our partnership with CareJourney, we not only are able to provide our customers with a clear pathway to adequacy but also, by incorporating provider cost and outcomes performance, allow them to optimize for high performing networks all around.” “The CareJourney partner program grew out of a shared interest with select organizations, leaders in their fields, who were seeking to accelerate the pace of innovation in improving cost and quality of care for their customers,” said Nik Kubasek, Vice President of Partnerships at CareJourney. “We’re thrilled to see the rapid pace of adoption of our analytics across multiple segments, helping our partners deliver better value, insights, and functionality to their customers.” Designed for Multiple Market Segments The partnership program includes a number of existing partnerships, offering opportunities across multiple market segments that support a variety of use cases. Healthcare Technology Companies: Integrate robust provider cost and quality metrics into existing products and services to help improve price transparency and enhance provider performance. Learn how the CareJourney Provider Performance app on the Salesforce AppExchange is empowering Salesforce Health Cloud users. Consulting and Advisory Firms: Tap into national provider performance insights to generate deeper market insights and enrich client engagements. Read how Guidehouse leverages CareJourney data to support health system needs. Healthcare Consumer Applications: Empower patients to make more informed healthcare decisions with insights that enable them to discover and select the most relevant and best performing doctors for their particular needs. Population Health and Value-Based Care: Integrate cost and quality benchmarking data into existing platforms to strengthen referral patterns and help optimize network performance. Learn how COPE Health Solutions integrated CareJourney provider utilization benchmarks into their Population Health and Network Management platform to provide unmatched analytic capabilities in support of value-based initiatives. Healthcare Research: Access deep, accurate analytics built on top of longitudinal claims data to further research initiatives. CareJourney’s provider-level medicare claims analytics support studies like Doximity’s Physician Compensation and COVID-Related Retirement Report.

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Swaarm

Swaarm is a performance-based marketing platform that provides an innovative MarTech tracking and campaign management solution for agencies, advertisers and partners to manage, track, analyze and optimize their marketing campaigns at scale. Swaarm is led by a dedicated and experienced developer team...

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