Q&A with Yogeeta Chainani, Co-Founder and CPO at Swaarm

Media 7 | September 21, 2021

Yogeeta Chainani, Co-Founder and CPO at Swaarm, brings a unique perspective on career development, mentorship, and entrepreneurship strategies for women in the industry. She leverages her authority in the industry to advocate for women in IT and business leadership and strives to expand career opportunities for young people.

Investing in the right components will help you scale fast and remain flexible in the face of new regulations.



MEDIA 7: Could you please take us through your professional journey?
YOGEETA CHAINANI:
After pursuing my bachelor in computer engineering I started working in a multinational consultancy building products that solve business problems. I went further building on it with my dual master’s in engineering and Business Administration and since then I held several positions like Assurance Engineer at HERE, a Nokia company, as well as product leadership roles at mobile marketing agencies. Before co-founding Swaarm in September 2020 together with Alexandru Dumitru, I was the Chief Product Officer at a mobile advertising company.


M7: What makes Swaarm stand out in the present competitive MarTech industry?
YC:
Swaarm is a performance-based tracking platform that helps clients all over the world manage, analyze and optimize their marketing campaigns in real-time. Our intuitive platform helps partner affiliate networks, advertisers and agencies benefit from the power of automation to grow their business at scale. Since entering the market, we have earned the trust of clients such as Clearpier, Spykemedia and Apptrust and their businesses around the world in a very short time. We achieved this by staying true to four core values:

Flexibility - Offering flexibility by constantly developing our products in line with clients’ needs

We’re proud to be the first martech tracking platform perfected with clients’ input, right from the start. With our team’s extensive experience in performance marketing, we have a unique understanding of clients’ challenges and pain points. Swaarm has been built from the ground up to help clients overcome these obstacles, and we’re constantly developing our product to keep up with clients’ needs and new regulations.

Ease of use - Providing a solution that is easy to use, making actions faster and more efficient

Our extensive reporting features means one can use Swaarm as a single source of performance marketing truth. With all the data in one place, one can measure, optimize and automate the marketing efforts - all from one dashboard. Our intuitive, easy-to-use platform appeals to developers and marketers alike, and our automation rules makes campaign optimization accessible to everyone. 

Affordability - Offering a premium solution at an affordable price thanks to our unique and hyper-efficient infrastructure

Save time and money with Swaarm. Unlike other tracking platforms, our unique and hyper-efficient tech infrastructure allows us to offer clients a premium platform at a fraction of the cost. Businesses of all sizes use Swaarm to optimize their campaigns, from leading global partners to boutique agencies.

Data reliability - Ensuring data reliability with our comprehensive data display

Get ahead of the curve with our comprehensive data display, helping clients discover patterns, trends, and business opportunities. To keep their business running smoothly, we also offer the highest level of platform stability in the industry - all while upholding strict global data privacy protection laws.


Rather than focusing on strategy, planning and creativity, many marketers instead spend the majority of their time cleaning and analysing data.



M7: What are some of the different features on the Swaarm marketing platform that helps marketers optimize their efforts?
YC:
In terms of new innovations, the performance marketing ecosystem is constantly evolving - which definitely keeps things interesting! Our goal with Swaarm has always been to build tools to simplify marketers’ day-to-day tasks. With that in mind, we built our unique automation suite of products - the Explorer - a product that allows clients to slice and dice data as they need, gaining access to critical insights for daily advertising campaign operations faster than any other platform. This helps clients manage billions of events within seconds, providing the insights our clients need to efficiently operate their business and making it easier to navigate the industry’s growing complexity with ease.

As Chief Product Officer, it’s also my job to make sure we’re always one step ahead of any changes within the industry. Apple’s decision to remove IDFA was a significant change to the mobile industry, breaking the user-level attribution model many marketers rely on. It created a problem for MMPs because they could only provide attributed networks with the source and sub-source to a maximum of two networks in their advertising chain. In response, we launched Privacy Enabled Attribution (PEA Chain), which we developed soon after Apple revealed it would be restricting access to the IDFA on iOS 14. Swaarm’s PEA Chain allows clients to continue capturing campaign and traffic sources throughout the whole advertising network chain in-line with Apple’s privacy regulations. Our team is already busy working on several more features that we’ll be releasing in the coming months, which I’m really excited to share soon! 


M7: According to you, what are the top three challenges in the MarTech industry post COVID-19?
YC:
The pandemic drove a massive shift to the digital world, and has been coined “the great accelerator” towards adoption of previously untapped digital services. The importance of customer-centricity has grown alongside this shift, and consumers today expect their interactions with brands to be frictionless and hyper-relevant. In response, we've seen marketers double down on their MarTech and analytics technology. Our clients are looking to gain more precise targeting capabilities, and extract better insights into how their customers are responding. Because the industry can change so rapidly - take iOS 14 as an example - we also advise marketers to regularly audit their tech stack. Investing in the right components will help you scale fast and remain flexible in the face of new regulations. And particularly for companies looking to grow internationally, it’s essential to work with partners with a global footprint. They will help you stay informed and up-to-date with local as well as global market knowledge and changes.

For our clients, their biggest challenge often revolves around the complexity of advertising management - particularly now that marketers are managing more channels and campaigns than ever before. A marketer managing 10,000 campaigns across 10 publishers and 10 sub-publishers can easily have up to a million data points to analyze, often in unwieldy spreadsheets and pivot tables. Rather than focusing on strategy, planning and creativity, many marketers instead spend the majority of their time cleaning and analysing data. That was the inspiration behind building our Explorer product - and by helping clients offload the routine, manual chores, we can give them back the time and resources to focus on more business-critical work.


My biggest advice to them would be to break through the glass ceiling of social norms and mindset and to wear their confidence.



M7: What’s on the top of your list of goals and achievements for Swaarm this year?
YC:
It has been an amazing year, and as a team, we have built an innovative, performance-based tracking and optimization platform that offers premium features at an affordable price to marketers across the globe. Swaarm secured €800K in funding in 2020 to grow our performance-based tracking technology solutions. From the very beginning, our vision was to provide a MarTech tracking platform that gives agencies, advertisers, and networks everything they need to measure, optimize, and automate their marketing efforts at scale. Since entering the market, we have earned the trust of clients and their businesses around the world in a very short time. We achieved this by staying true to our four core values. Over the last 12 months, we have tripled our amazing staff - bolstering our expertise - and onboarded many brands, including Apptrust, AppnApp, and OLAmobile. We serve a wide network of clients in the Americas, Europe, and Asia, and plan to grow our presence in these regions, with a particular focus on the US and Southeast Asia. This is a critical indicator that we have built trust with our clients by enabling them to benefit from a premium solution that is easy to use while also offering data reliability and flexibility.

We have successfully secured a new seven digit investment in 2021 that enables us to grow our product in line with our client's needs and expand our global footprint. Moving forwards, we will also be using the funds to invest in our infrastructure and significantly expand our products. This is a huge achievement for us all, and the great news is that our global expansion is well underway. As we further grow our team, we are very excited to bring our solution to more marketers around the world. We will follow our main goal of further building the most innovative platform in the market – keeping our customers’ needs in-sight and building the product around it. We will continue to ensure our infrastructure is stable, smart, and less expensive than other solutions in the market.


M7: What is your advice to young women entrepreneurs stepping into the marketing industry today?
YC:
Most of my work towards women empowerment is focused on my company. Together with my management team, I have worked on creating a culture where we not only hire women in key positions, but also groom, mentor, and recognize them so that they feel confident to become founders themselves at some point. There are several things in this industry that can hold women back like lack of recognition and trust from colleagues and peers. My biggest advice to them would be to break through the glass ceiling of social norms and mindset and to wear their confidence. If they will not believe in themselves, no one else will.

ABOUT SWAARM

Swaarm is a performance-based marketing platform that provides an innovative MarTech tracking and campaign management solution for agencies, advertisers and partners to manage, track, analyze and optimize their marketing campaigns at scale. Swaarm is led by a dedicated and experienced developer team that believes in co-creation and open thinking. Swaarm's platform is engineered from the ground up and continuously evolves with their partners’ needs – ultimately helping them make better data-driven decisions and drive up their efficiency, with the best value for money.

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CDI Named 2023 Alpha Partner of the Year by Arctic Wolf

Business Wire | June 08, 2023

CDI (Computer Design & Integration), has been named Arctic Wolf’s Mid-Atlantic and Alpha Partner of the Year for 2023. This Alpha Partner honor recognizes CDI as Arctic Wolf’s top global channel partner for its leadership in security practice, executive alignment, revenue growth, unilateral organizational commitment, and service excellence. “We are thrilled to receive both the Mid-Atlantic and Alpha Partner of the Year Award from Arctic Wolf,” said Will Huber, Chief Technology Officer, CDI. “This recognition highlights our commitment to helping our customers combat cyber threats through our successful partnership with Arctic Wolf. We look forward to continuing this partnership to provide innovative, multi-layer security solutions that provide our clients with the best possible protection from cyber threats.” Celebrating their sixth year, the Arctic Wolf Partner of the Year Awards honor top-performing partners for their achievements in helping organizations improve their security operations through the use of Arctic Wolf solutions and for their commitment to shared success through a partnership with Arctic Wolf. “Our Alpha Partner of the Year Award recognizes the outstanding efforts of our top partner who is essential to not only the continued growth of our business but also has an unwavering commitment to helping their customers combat cyber threats by embracing security operations,” said Steve Craig, chief sales officer, Arctic Wolf. “This year, we’re proud to congratulate CDI on this significant achievement and look forward to our continued collaboration with them in ending cyber risk.” “It is an honor to also receive the Mid-Atlantic Partner of the Year Award from Arctic Wolf, which highlights our commitment to helping our customer mature their cybersecurity program through our strategic partnership,” stated Felix Vargas, Security CTO at CDI. “Artic Wolf's comprehensive security portfolio and CDI's dynamic Modern IT Operations (MITO) practice deliver an end-to-end service that helps our customers achieve business resilience. We're excited to continue collaborating in 2023 and beyond as we help customers achieve transformational outcomes.” CDI is a hybrid cloud systems integrator that is focused on a full range of IT services, including hybrid cloud infrastructure, digital transformation, and security services. The CDI Security Solutions practice marries the company’s strength in infrastructure, IT operations, and applications with security. CDI’s cybersecurity mission is to modernize how organizations identify, assess, and manage their cybersecurity posture to ensure business resilience. It does this through its comprehensive security portfolio of technology partnerships and services like its Cyber Advisory and Cyber Insurability programs. Arctic Wolf is a global leader in security operations and the pioneers behind one of the largest cloud-native security operations platforms in the world. Built on open XDR architecture, the Arctic Wolf Security Operations Cloud ingests and analyzes more than three trillion security events a week across endpoint, network, and cloud sources to deliver critical security outcomes and optimize an organization’s disparate security solutions. Deployed by thousands of organizations globally, the Arctic Wolf Security Operations Cloud delivers automated threat detection and response at scale and empowers organizations of virtually any size to establish world-class security operations with the push of a button. About CDI (Computer Design & Integration LLC): CDI is a fearless force in the global technology landscape. Headquartered in New York City, we've expanded our network across the United States, Europe, and Asia, proving our expertise is as boundless as our reach. As pioneers in hybrid IT solutions, we merge innovation with unwavering commitment, providing top-tier technology to businesses of all sizes while transforming complex challenges into digital solutions. Take a closer look at the world of CDI by visiting us at cdillc.com or sending us an email at contactus@cdillc.com. Join the ranks of IT trailblazers and connect with us on Twitter, Facebook, LinkedIn, and YouTube for the latest IT news and solutions. CDI – we're not just predicting the future of IT, we're creating it.

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MARKETING STRATEGY

Lauren Gottsacker of CyberPower Named on CRN's 2023 Women of the Channel List

Business Wire | June 01, 2023

Cyber Power Systems (USA), Inc., a leader in power protection and power management products, announced today that CRN®, a brand of The Channel Company, has named Lauren Gottsacker, channel account manager at CyberPower, to the Women of the Channel list for 2023. Every year, CRN recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry. The CRN 2023 Women of the Channel honorees bring their creativity, strategic thinking and leadership to bear in a variety of roles and responsibilities, but all are turning their unique talents toward driving success for their partners and customers. With this recognition, CRN honors these women for their unwavering dedication and commitment to furthering channel excellence. Gottsacker joined CyberPower in 2019 following channel account and business development roles at Carbonite, a data backup solutions provider. At CyberPower, she has focused her efforts on developing best-in-channel partnerships, partner enablement and creating new sales pipelines at her accounts which include CDW, among other major direct market reseller partners. “Lauren brings a talent for both strategy and execution. She is a true connector and has developed a number of channel outreach programs that not only enrich the customer’s product knowledge but brings people together such as monthly ‘women of the territory’ and sector-specific events,” said Scott Koller, vice president of channel sales at CyberPower. “Her contributions to CDW include creating a sales incentive program for their inside sales agents and developing a custom a dashboard for their representatives to view product inventory in real time which has accelerated the sales-to-delivery process.” Gottsacker said: “I’m honored to be recognized by CRN as channel leader. Whether it’s learning about an organization or new product offerings, or seeking a better understanding of an audience, I have a never-ending desire to be curious and learn. I look forward to continuing to create meaningful connections in the channel.” “We are ecstatic to announce this year’s honorees and shine a light on these women for their significant achievements, knowing that what they’ve accomplished has paved the way for continued success within the IT channel,” said Blaine Raddon, CEO of The Channel Company. “The channel is stronger because of them, and we look forward to seeing what they do next.” The 2023 Women of the Channel list will be featured in the June 2023 issue of CRN Magazine, with online coverage at www.CRN.com/WOTC. About Cyber Power Systems (USA), Inc. CyberPower designs and manufactures uninterruptible power supply systems, power distribution units, surge protectors, remote management hardware, power management software, mobile chargers and connectivity products. The company serves customers in enterprise, corporate, government, education, healthcare and small office/home office environments. CyberPower products are available through authorized distributors and sold by value-added resellers, system integrators, managed service providers, select retailers, and online resellers. For more information, visit https://www.cyberpowersystems.com/. About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end-users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

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