Q&A with Leela Srinivasan, CMO at SurveyMonkey | Reuters Events - Media 7 Keynote Speaker Interviews

Q&A with Leela Srinivasan
Leela Srinivasan, CMO at SurveyMonkey is a marketing leader whose journey has included significant stints in sales and management consulting.

She specialises in B2B marketing, customer marketing, content marketing, social media marketing, marketplace businesses, messaging/positioning development, demand generation programs, business unit strategy, pricing, strategic selling, content development, quantitative customer research, qualitative customer insights, global product marketing, field marketing, public speaking, building thought leadership, managing a team while working remotely. Also known to bust out a haiku or two and lead the karaoke charge.

Media 7: What inspired you to get into marketing?
Leela Srinivasan:
I went to Tuck Business School laser-focused on landing an investment banking internship. I reasoned that if I spent a couple of years post-MBA in equity research, I’d deeply understand the investment community and be well-positioned to move into my ultimate dream job: running investor relations for a public company.

In pursuing my plan, I ignored the very obvious signs that I should be in Marketing. I could do the quantitative work required for financial services — but the way I leaned into class assignments was a dead giveaway that Marketing better aligned with my passions than Finance. I love the blend of art and science, of strategy and creativity, and the need to drive actions while developing empathy for the customer. On the science part, we're continually improving our ability to measure and understand through tools and technology. The art part is harder to measure, but the importance of creating an emotional connection with your audience has only increased given the challenges of 2020.


"It’s about innovating for the customer and adding value to help them navigate the perfect storm of a global public health crisis, a global economic crisis, and a global shift in the world’s consciousness around racism. If ever there was a time for marketers to help, not sell, it’s now."

M7: How does a feedback-driven approach help you attain the desired results?
LS:
SurveyMonkey’s first real brand campaigns provide a good illustration of the power of feedback in building high-performing campaigns. From previous market research, we knew our brand was well-known, but too many professionals were unaware of our enterprise capabilities. Our goal was to get the word out: SurveyMonkey is for business.

So, we designed an out-of-home campaign in key cities from San Francisco to London. Before we funneled money into wrapping buses and putting up our first billboard, we wanted to concept test what we were going to market with. Essentially, we used our potential creative assets as the survey stimulus.

We dove into messaging, imagery and color, and we surveyed our target audience to zero in on what resonated. In the end, our research showed that people were drawn to green over blue and they found our “superhero” imagery persuasive. We saw strong results from the campaign, including a 103% lift in brand search interest from those exposed to campaign video ads. By tapping into feedback at scale, we were able to follow the winning creative direction with confidence.



M7: Could you share with us some tools and techniques you’ve learned in the past years, and what your takeaway was?
LS:
I studied History and English Literature at college, then wore a variety of hats at a startup (including that receptionist/board meeting notetaker job) before moving into sales. By the time I made it to business school, I was long on soft skills, and a little embarrassed about my lack of quantitative chops—not to mention having ‘wasted’ five years selling.

While quant skills and business acumen have been vital to my growth as a leader, I could argue that the softer skills have played a bigger role in my career. Now I’d tell my younger self to embrace every opportunity to grow, and strive for balance between hard and soft skills.

M7: What factors do you take into consideration in order to design different types of survey packages?
LS:
Two million people ask and answer questions with SurveyMonkey every single day. Right now, COVID-19 and racial justice are top of mind for companies and individuals alike, so we developed several new resources to help organizations navigate these crises. Our COVID-19 resources page features work-from-home surveys and employee well-being surveys, and our racial equity resources page offers templates for checking in on employees after incidents of racial violence and a whole host of diversity, inclusion, and belonging templates to help organizations build stronger, more diverse teams.

The marketing strategy here, if you want to call it that, is straightforward. It’s about innovating for the customer and adding value to help them navigate the perfect storm of a global public health crisis, a global economic crisis, and a global shift in the world’s consciousness around racism. If ever there was a time for marketers to help, not sell, it’s now.


"People generally crave context and visibility, and especially in the current environment I find they want real, honest conversations."

M7: How does a transparent work culture help you boost up the productivity rate of your employees?
LS:
Over the years, I’ve steadily grown to appreciate the power of transparency. People generally crave context and visibility, and especially in the current environment I find they want real, honest conversations. Our employees join SurveyMonkey looking for a career, not a cult where everything is uniformly rosy. The more transparency we can provide - into how things are going, where we could be doing better, and - especially this year - how we’re all coping as human beings, the more engaged our workforce becomes. That in turn boosts their connectedness to our mission and vision as well as their productivity.

Our biweekly Troop Town Hall (as we call our company all-hands) has become a great platform for providing transparency. During shelter-in-place, we’ve had members of the executive team deliver updates with toddlers clambering all over them, because that’s how life is. We take real-time questions from employees on any and every topic, and we try to answer as many as we can. Recently we even piloted a town hall segment called ‘Keepin’ it Real’, in response to the feedback that employees wanted to hear more about initiatives that had failed and what we’d learned from them. This desire for transparency is the healthy byproduct of building a culture of curiosity and emphasizing a growth mindset.

M7: What are the major advertising and marketing tools you use to hike up the brand awareness of your company?
LS:
SurveyMonkey has been around for 21 years, and we’ve built up significant brand awareness over that period. Rather than hiking up brand awareness, this current phase of our journey is about shifting brand perception so our target audiences really understand the value that SurveyMonkey provides, particularly to enterprise customers.

I use the plural ‘target audiences’ because SurveyMonkey delivers value through three distinct product pillars. Our Surveys platform is our largest and oldest pillar, with millions of customers leveraging us for use cases ranging from employee engagement through COVID symptom tracking to student and patient feedback. Our second pillar, GetFeedback, provides customers with an agile, powerful customer experience management platform to collect, analyze and act on customer feedback across multiple channels. Our third pillar provides agile Market Research Solutions to marketers, product leaders and others in consumer goods, retail, financial services to tap into real-time feedback from the market.

For all three pillars, we choose channels based on where our ideal customers spend time; arguably the bigger focus is on the stories we tell. We continue to look to our customers for storytelling inspiration. It’s one thing for me to tell you that SurveyMonkey Enterprise is a robust platform used by 98% of the Fortune 500. You may or may not remember that. If, on the other hand, I tell you that the State of Rhode Island has been using SurveyMonkey Enterprise to survey thousands of residents weekly via SMS as part of their COVID tracking initiatives, or that my favorite shoe brand Allbirds relies on SurveyMonkey Market Research for ongoing brand tracking across key markets, those are stories that might stick with you. They’re certainly stories I’d rather tell.


"There’s no faster path to understanding than asking."

M7: What are the top challenges you see for SurveyMonkey in the next few years?
LS:
Shifting perception after 20 years of being a predominantly self-serve company doesn’t happen overnight, so we have plenty of hard work ahead of us. If anything though, the circumstances of 2020 - most notably the COVID-19 pandemic and the renewed push for racial equity - have accelerated our progress, because more business leaders have come to understand feedback as mission-critical in 2020, and seek us out as part of the solution. 

More broadly, we face the same challenges as many others around attracting and retaining amazing talent with highly sought-after skill sets. We are also focused on reaching our long-term goals related to diversity, equity and inclusion. We’ve worked really hard to develop a culture where everyone can belong and do their best work - but in 2020 it’s become evident how far we still have to go to create a truly equitable workplace. It’s a journey that will take years, and the road ahead will be challenging - but we are prepared to do the work.

M7: How do you anticipate what people want?
LS:
You develop empathy for them, you look at the data to understand their needs, and you ask a lot of questions. This year every leader on the planet has had to work overtime to adjust to and anticipate the needs of key stakeholders. Whether you are trying to grasp how your employees are feeling and what they need from you, how your customers are faring, how your students are adjusting to remote learning, or what’s on the mind of future customers - there’s no faster path to understanding than asking. SurveyMonkey’s mission plays right into this: we enable organizations to ask the important questions, and turn that feedback into action.

Register for Reuters Events: Strategic Marketing USA now to join Leela and 5000+ marketing leaders, to ensure your brand remains hyper-relevant https://bit.ly/32ZXDFe

ABOUT SURVEYMONKEY

SurveyMonkey is a leader in agile software solutions for customer experience, market research, and survey feedback. The company’s platform empowers over 17 million active users to analyze and act on feedback from employees, customers, website and app users, and market research respondents. SurveyMonkey’s products, enterprise solutions, and integrations enable more than 335,000 organizations to deliver better customer experiences, increase employee retention, and unlock growth and innovation. Ultimately, SurveyMonkey's vision is to raise the bar for human experiences by amplifying individual voices.

More C-Suite on deck

Q&A with Aaron Glazer, Co-Founder and CEO at Taplytics

Media 7 | March 2, 2021

Aaron Glazer, Co-Founder and CEO at Taplytics, is a graduate of the MBA program at the Rotman School of Management, majored in Corporate Strategy. Prior to completing his MBA, Aaron worked as a management consultant at Accenture. Aaron also co-founded an online startup where he oversaw thedevelopment of several online and mobile products.

Read More

Q&A with Daniel Rodriguez, Chief Marketing Officer at Simplr.ai

Media 7 | August 27, 2021

Daniel Rodriguez, Chief Marketing Officer at Simplr.ai, has also served as VP of Marketing for Seismic and as co-founder of multiple companies including Indivly Magic and PrizeTube. He is currently also an official member of the Forbes Communications Council.

Read More

Q&A with Jim Nichols, Chief Marketing Officer at RevLifter

Media 7 | July 17, 2021

Jim Nichols, CMO at RevLifter, is a high performing leader with more than 15 years of digital and traditional marketing experience helping drive company growth by helping brands make the most of their marketing investments. His career is focused on finding barriers to growth across organizations and leading cross departmental teams to genuine solutions. He is a builder of more profitable and enduring client relationships and teams.

Read More

Q&A with Aaron Glazer, Co-Founder and CEO at Taplytics

Media 7 | March 2, 2021

Aaron Glazer, Co-Founder and CEO at Taplytics, is a graduate of the MBA program at the Rotman School of Management, majored in Corporate Strategy. Prior to completing his MBA, Aaron worked as a management consultant at Accenture. Aaron also co-founded an online startup where he oversaw thedevelopment of several online and mobile products.

Read More

Q&A with Daniel Rodriguez, Chief Marketing Officer at Simplr.ai

Media 7 | August 27, 2021

Daniel Rodriguez, Chief Marketing Officer at Simplr.ai, has also served as VP of Marketing for Seismic and as co-founder of multiple companies including Indivly Magic and PrizeTube. He is currently also an official member of the Forbes Communications Council.

Read More

Q&A with Jim Nichols, Chief Marketing Officer at RevLifter

Media 7 | July 17, 2021

Jim Nichols, CMO at RevLifter, is a high performing leader with more than 15 years of digital and traditional marketing experience helping drive company growth by helping brands make the most of their marketing investments. His career is focused on finding barriers to growth across organizations and leading cross departmental teams to genuine solutions. He is a builder of more profitable and enduring client relationships and teams.

Read More

Related News

Channel Partnerships

HiddenLayer Launches Channel Partner Program to Secure AI and MLOps Lifecycle

PR Newswire | January 25, 2024

HiddenLayer, the leading security provider for artificial intelligence (AI) models and assets, today announced a new partner program to empower enterprises with complete AI protection including rapid threat detection and security across the entire MLOps lifecycle. "Our Channel Partner Program is designed to drive innovation by allowing partners to introduce security for AI to their customers, helping to educate more businesses about a new threat landscape," said Rebecca Cahak, Head of Channel, HiddenLayer. "By leveraging this new offering, partners will ensure margin and deal protection, leverage incentives, access flexible and easy-to-use training tools, demo environments, and proof of value tools to drive success." The Channel Partner Program allows partners to seamlessly onboard while providing predictable, transparent pricing and flexible licensing models, and a first-of-its-kind unobtrusive, automated, scalable Artificial Intelligence Security (AISec) Platform. Partners will be able to educate customers on a new threat landscape and provide the solutions they need to protect their AI, and competitive edge, build stronger relationships, and establish their team as AI leaders for their customers. "The HiddenLayer line of products is an important component in our AI security service offerings," said Matt Keating, Head of AI Security at Booz Allen Hamilton. "We are excited to continue to strengthen our strategic partnership with the HiddenLayer team, furthering our ability for joint strategy and co-solutioning." HiddenLayer aims to optimize its current partner network, enhancing it through streamlined support and collaborative offerings. There will be three tiers for the program, Covert, Concealed, and Clandestine, so customers can work together with HiddenLayer to achieve the best-shared outcome. Each tier includes pricing discounts, free online training for sales, and technical enablement and security for AI marketing partnerships. Concealed includes free on-site training and performance incentive programs for extra financial success. Clandestine includes everything previously mentioned, with the addition of account mapping, executive security research briefings, and more. "By joining HiddenLayer's partner program, we're enabling customers to safeguard against constantly evolving cybersecurity risks," said Rick Echevarria, Vice President and General Manager, Intel Security Center of Excellence. "We are now able to provide a scalable security solution for AI and help more businesses foster the acceleration of safer AI adoption." Additionally, HiddenLayer recently announced that CRN®, a brand of The Channel Company, named HiddenLayer to its 2023 Stellar Startups list. This annual list, previously known as CRN Emerging Vendors, recognizes fast-rising technology manufacturers committed to delivering leading-edge solutions that propel innovation and growth in the IT channel. Learn more about HiddenLayer's Channel Partner Program here. About HiddenLayer HiddenLayer, a Gartner-recognized AI Application Security company, helps enterprises safeguard the machine learning models behind their most important products with a comprehensive security platform. Only HiddenLayer offers turnkey security for AI that does not add unnecessary complexity to models and does not require access to raw data and algorithms. Founded in March of 2022 by experienced security and ML professionals, HiddenLayer is based in Austin, Texas. For additional information, including product updates and the latest research reports, visit www.hiddenlayer.com.

Read More

Martech

Procure IT Names Tech & Channel Marketing Veteran Brian Leonard as Chief Marketing Officer

Procure IT | January 05, 2024

Procure IT, a game-changing data-driven IT procurement company, announced today that it has named Brian Leonard, an 18-year technology and channel marketing veteran and former Vice President of Marketing for RapidScale, as its Chief Marketing Officer. In his new role, Leonard oversees the creation and management of Procure IT's marketing strategy, including digital marketing, strategic leadership, brand management, market research, sales collaboration, customer engagement, public relations, data analytics, budget management, and marketing team leadership and development. "Brian Leonard and many of the Procure IT team members have extensive experience working together to build and successfully sell RapidScale," said Randy Jeter, Procure IT Co-founder and Managing Partner and former CEO of RapidScale. "We know and respect each other well and can hit the ground running to develop and execute Procure IT's marketing strategy to drive rapid growth and shareholder value." Leonard is a data-driven technology marketing leader with nearly two decades of experience leading, growing and managing international marketing teams. Previously, Leonard led marketing operations for technology providers, such as RapidScale and ujet.cx, and technology services distributors (TSDs), including Intelisys and AppDirect. Leonard has also consulted with many technology, software as a service (SaaS) and telecommunications firms on marketing strategy and execution. "I've run marketing on every angle of the technology advisor ecosystem, including distributors, platforms, agents, consultants and technology vendors," said Leonard. "I've spent my career helping small and midmarket companies scale their marketing organizations and positioning. I'm excited to reconnect with Randy Jeter and other members of the RapidScale team to drive revenue growth for Procure IT." In addition to his role at Procure IT, Leonard serves as an advisor for several SaaS and platform organizations, including the SaaS Ecosystem and Business School (SEBS), Product HQ and Squibler AI. Leonard is certified in MEDDPIC Sales Methodology, Pragmatic Product Marketing, Demandbase ABM and Revenue Architecture School. About Procure IT Procure IT, the data-driven IT procurement and management company, simplifies IT sourcing and expense, performance and risk management for businesses of all sizes – from small and medium businesses (SMBs) to global enterprises. Procure IT leverages decades of expertise in technology sourcing, relationships with more than 350 IT suppliers, proven processes and a proprietary CX software platform to help business clients save time and money while ensuring they have the technology they need to succeed in a competitive marketplace. Procure IT advises more than 3,000 businesses nationwide, speeding sourcing by 5X and reducing spending by 25 percent. For more information, visit www.procureit.com or engage with us on LinkedIn.

Read More

Channel Partnerships

Webvar Announces Launch of New Platform for Channel Partners

EIN News | January 03, 2024

Webvar, a dynamic 3-sided enterprise software platform that enhances the experience for buyers, vendors, and resellers from discovery to fulfillment on cloud marketplaces, today announced the launch of a new platform designed to assist channel partners in scaling their business on AWS Marketplace. Fully integrated with AWS Marketplace, the platform streamlines backend operations and simplifies the management of private offers and contracts, while providing customers a complete digital marketplace experience from discovery to fulfillment. The platform does more than just make operations easier – it helps businesses expand and get paid quicker. With the rapid growth of cloud marketplaces, there is a huge opportunity for businesses. Around $300 billion is locked in committed spend on the top three cloud marketplaces. The shift to online sales for software is just starting, and the new platform helps manage that shift. As a part of the new platform, Webvar has launched a unique Marketplace-as-a-service (Maas) offering, allowing businesses to leverage Webvar’s solutions while maintaining their brand identity. MaaS allows brands to offer a personalized marketplace experience to their customers by curating a catalog of approved products. They can create unique sets for different accounts within the client’s organization to help them easily find and deploy vetted products. "Our new service, Marketplace as a Service (MaaS), is more than just a way to find products. It's designed specifically for channel partners, offering a white-label solution that they can use without needing to invest resources in building a marketplace,” said Maxim Tarasiouk, Webvar CEO. “Recently, Webvar assisted a Canadian channel partner in scaling their revenue to $6 million, in a jurisdiction where AWS Marketplace does not operate. Our goal is to empower channel partners to scale on cloud marketplaces while delivering a cutting-edge buying experience to their customers,” he added. About Webvar Webvar is a platform that simplifies and accelerates enterprise software commerce for buyers, vendors, and channel partners. Founded by Maxim Tarasiouk, a professional with 10+ years experience at industry leaders like Crowdstrike and Proofpoint, Webvar aims to unify the fragmented software ecosystem. The platform offers an intuitive interface and powerful tools that allow users to streamline transactions, make informed decisions, and automate time-consuming processes, all while enjoying a streamlined marketplace experience from start to finish. Backed by FJ Labs, Webvar is an AWS APN partner and an official Crowdstrike partner.

Read More

Channel Partnerships

HiddenLayer Launches Channel Partner Program to Secure AI and MLOps Lifecycle

PR Newswire | January 25, 2024

HiddenLayer, the leading security provider for artificial intelligence (AI) models and assets, today announced a new partner program to empower enterprises with complete AI protection including rapid threat detection and security across the entire MLOps lifecycle. "Our Channel Partner Program is designed to drive innovation by allowing partners to introduce security for AI to their customers, helping to educate more businesses about a new threat landscape," said Rebecca Cahak, Head of Channel, HiddenLayer. "By leveraging this new offering, partners will ensure margin and deal protection, leverage incentives, access flexible and easy-to-use training tools, demo environments, and proof of value tools to drive success." The Channel Partner Program allows partners to seamlessly onboard while providing predictable, transparent pricing and flexible licensing models, and a first-of-its-kind unobtrusive, automated, scalable Artificial Intelligence Security (AISec) Platform. Partners will be able to educate customers on a new threat landscape and provide the solutions they need to protect their AI, and competitive edge, build stronger relationships, and establish their team as AI leaders for their customers. "The HiddenLayer line of products is an important component in our AI security service offerings," said Matt Keating, Head of AI Security at Booz Allen Hamilton. "We are excited to continue to strengthen our strategic partnership with the HiddenLayer team, furthering our ability for joint strategy and co-solutioning." HiddenLayer aims to optimize its current partner network, enhancing it through streamlined support and collaborative offerings. There will be three tiers for the program, Covert, Concealed, and Clandestine, so customers can work together with HiddenLayer to achieve the best-shared outcome. Each tier includes pricing discounts, free online training for sales, and technical enablement and security for AI marketing partnerships. Concealed includes free on-site training and performance incentive programs for extra financial success. Clandestine includes everything previously mentioned, with the addition of account mapping, executive security research briefings, and more. "By joining HiddenLayer's partner program, we're enabling customers to safeguard against constantly evolving cybersecurity risks," said Rick Echevarria, Vice President and General Manager, Intel Security Center of Excellence. "We are now able to provide a scalable security solution for AI and help more businesses foster the acceleration of safer AI adoption." Additionally, HiddenLayer recently announced that CRN®, a brand of The Channel Company, named HiddenLayer to its 2023 Stellar Startups list. This annual list, previously known as CRN Emerging Vendors, recognizes fast-rising technology manufacturers committed to delivering leading-edge solutions that propel innovation and growth in the IT channel. Learn more about HiddenLayer's Channel Partner Program here. About HiddenLayer HiddenLayer, a Gartner-recognized AI Application Security company, helps enterprises safeguard the machine learning models behind their most important products with a comprehensive security platform. Only HiddenLayer offers turnkey security for AI that does not add unnecessary complexity to models and does not require access to raw data and algorithms. Founded in March of 2022 by experienced security and ML professionals, HiddenLayer is based in Austin, Texas. For additional information, including product updates and the latest research reports, visit www.hiddenlayer.com.

Read More

Martech

Procure IT Names Tech & Channel Marketing Veteran Brian Leonard as Chief Marketing Officer

Procure IT | January 05, 2024

Procure IT, a game-changing data-driven IT procurement company, announced today that it has named Brian Leonard, an 18-year technology and channel marketing veteran and former Vice President of Marketing for RapidScale, as its Chief Marketing Officer. In his new role, Leonard oversees the creation and management of Procure IT's marketing strategy, including digital marketing, strategic leadership, brand management, market research, sales collaboration, customer engagement, public relations, data analytics, budget management, and marketing team leadership and development. "Brian Leonard and many of the Procure IT team members have extensive experience working together to build and successfully sell RapidScale," said Randy Jeter, Procure IT Co-founder and Managing Partner and former CEO of RapidScale. "We know and respect each other well and can hit the ground running to develop and execute Procure IT's marketing strategy to drive rapid growth and shareholder value." Leonard is a data-driven technology marketing leader with nearly two decades of experience leading, growing and managing international marketing teams. Previously, Leonard led marketing operations for technology providers, such as RapidScale and ujet.cx, and technology services distributors (TSDs), including Intelisys and AppDirect. Leonard has also consulted with many technology, software as a service (SaaS) and telecommunications firms on marketing strategy and execution. "I've run marketing on every angle of the technology advisor ecosystem, including distributors, platforms, agents, consultants and technology vendors," said Leonard. "I've spent my career helping small and midmarket companies scale their marketing organizations and positioning. I'm excited to reconnect with Randy Jeter and other members of the RapidScale team to drive revenue growth for Procure IT." In addition to his role at Procure IT, Leonard serves as an advisor for several SaaS and platform organizations, including the SaaS Ecosystem and Business School (SEBS), Product HQ and Squibler AI. Leonard is certified in MEDDPIC Sales Methodology, Pragmatic Product Marketing, Demandbase ABM and Revenue Architecture School. About Procure IT Procure IT, the data-driven IT procurement and management company, simplifies IT sourcing and expense, performance and risk management for businesses of all sizes – from small and medium businesses (SMBs) to global enterprises. Procure IT leverages decades of expertise in technology sourcing, relationships with more than 350 IT suppliers, proven processes and a proprietary CX software platform to help business clients save time and money while ensuring they have the technology they need to succeed in a competitive marketplace. Procure IT advises more than 3,000 businesses nationwide, speeding sourcing by 5X and reducing spending by 25 percent. For more information, visit www.procureit.com or engage with us on LinkedIn.

Read More

Channel Partnerships

Webvar Announces Launch of New Platform for Channel Partners

EIN News | January 03, 2024

Webvar, a dynamic 3-sided enterprise software platform that enhances the experience for buyers, vendors, and resellers from discovery to fulfillment on cloud marketplaces, today announced the launch of a new platform designed to assist channel partners in scaling their business on AWS Marketplace. Fully integrated with AWS Marketplace, the platform streamlines backend operations and simplifies the management of private offers and contracts, while providing customers a complete digital marketplace experience from discovery to fulfillment. The platform does more than just make operations easier – it helps businesses expand and get paid quicker. With the rapid growth of cloud marketplaces, there is a huge opportunity for businesses. Around $300 billion is locked in committed spend on the top three cloud marketplaces. The shift to online sales for software is just starting, and the new platform helps manage that shift. As a part of the new platform, Webvar has launched a unique Marketplace-as-a-service (Maas) offering, allowing businesses to leverage Webvar’s solutions while maintaining their brand identity. MaaS allows brands to offer a personalized marketplace experience to their customers by curating a catalog of approved products. They can create unique sets for different accounts within the client’s organization to help them easily find and deploy vetted products. "Our new service, Marketplace as a Service (MaaS), is more than just a way to find products. It's designed specifically for channel partners, offering a white-label solution that they can use without needing to invest resources in building a marketplace,” said Maxim Tarasiouk, Webvar CEO. “Recently, Webvar assisted a Canadian channel partner in scaling their revenue to $6 million, in a jurisdiction where AWS Marketplace does not operate. Our goal is to empower channel partners to scale on cloud marketplaces while delivering a cutting-edge buying experience to their customers,” he added. About Webvar Webvar is a platform that simplifies and accelerates enterprise software commerce for buyers, vendors, and channel partners. Founded by Maxim Tarasiouk, a professional with 10+ years experience at industry leaders like Crowdstrike and Proofpoint, Webvar aims to unify the fragmented software ecosystem. The platform offers an intuitive interface and powerful tools that allow users to streamline transactions, make informed decisions, and automate time-consuming processes, all while enjoying a streamlined marketplace experience from start to finish. Backed by FJ Labs, Webvar is an AWS APN partner and an official Crowdstrike partner.

Read More

Spotlight

SurveyMonkey

SurveyMonkey

SurveyMonkey is a leader in agile software solutions for customer experience, market research, and survey feedback. The company’s platform empowers over 17 million active users to analyze and act on feedback from employees, customers, website and app users, and market research respondents. SurveyMon...

Events

Resources