Q&A with Rachel Eisenhauer, VP of Marketing at SundaySky

Rachel Eisenhauer, VP of Marketing at SundaySky, oversees all marketing functions, including digital marketing, demand generation, operations, field marketing, customer and partner marketing, events, vertical strategy, analyst and press relations, content and corporate communications. She leads a team of digital, product, and solutions marketers, and focuses on building the brand and creating demand for the company. Rachel is one of the original go-to-market team members in the U.S., joining the company as the first marketing manager in 2012. Prior to SundaySky, Rachel built the digital marketing function at agencyEA, an experiential marketing and event firm based in Chicago.

It’s essential to follow and stay close to customers: what they read, what they spend their free time doing, what their business challenges are, what’s working for them, what’s driving their decisions, etc.



MEDIA 7: Could you please take us through your journey? What inspired you to get into marketing?
RACHEL EISENHAUER:
I’ve always been interested in the influence of messages, whether written word, visually, or in the case of video, both. And the power of how messages influence us to make decisions, which is ultimately marketing’s responsibility. I’ve also always been drawn to the new: new places, new food, new artists, new brands, new products, new technologies. So starting my career at an event marketing agency focused on brand experiences and product launches sounded like the perfect place to start.

On top of that, when college started, so did Facebook. So when I started at the agency, I pioneered their social media presence, got the firm on Google, and rebuilt the website. I guess that launched me into digital marketing coupled with the experiential marketing service of the company and the client-first focus of the culture.

Digital + customer experience = where I am today.

M7: Given your target audience, what channels do you consider best for technology marketing?
RE:
Customer referenceability, without a doubt. It’s B2B’s word-of-mouth referral. And it doesn’t necessarily have to be a direct customer referral or review site, but maybe the prospect was an end customer or user from the technology. We see this all the time at SundaySky and it happens to be our best performing lead source channel: a prospective lead is wowed by the experience of our technology in the consumer seat—a personalized video experience on behalf of a brand which is one of our customers. That lead then puts her business buyer hat on and immediately translates that consumer experience to use cases in her own business. Because at the end of the day, business buyers are just people that still are moved by a delightful, engaging experience.


Intent signals to help us identify active demand: who is in the market, out looking for solutions, and sending buying signals that we can respond to and build on.



M7: What do you think is essential to stay competitive in a market that is going through constant digitalization?
RE:
It’s essential to follow and stay close to customers: what they read, what they spend their free time doing, what their business challenges are, what’s working for them, what’s driving their decisions, etc. At SundaySky, we use Gong.io to track and analyze that market intelligence and use customer and buyer responses as insights into our go-to-market strategy.

M7: What trends in the marketing technology industry are you watching keenly right now?
RE:
Intent signals to help us identify active demand: who is in the market, out looking for solutions, and sending buying signals that we can respond to and build on. They don’t necessarily need to be in-market looking for our solution, but if they have a challenge we can solve, I want to know and proactively pursue and engage them as part of our holistic demand generation.


Build your network of people that you gravitate towards but you can also trust. It should be a mix of women and men of different personas



M7: What do you believe are the top product marketing challenges in the post COVID-19 era?
RE: The top product marketing challenges are changing buyer
habits and more buyers added to the mix. In the perfect world, my team would be consolidating our marketing mix, but it’s quite the opposite: the self-driven research that buyers do on their own forces us to add more channels to our mix, and test to see what channels are most effective. That coupled with more influencers and potential users in the buying committee simply mean more people across more channels that we need to market to.

M7: What is your advice to young women considering a career in marketing?
RE:
Build your network of people that you gravitate towards but you can also trust. It should be a mix of women and men of different personas: advocates and promoters who will boost your spirit and encourage you, but also challengers who will question you and provide candid feedback. Having these peers and advisors to be your sounding boards and complement your weaknesses is like your own personal board of directors. Diversity is key: you don’t want only like-minded people, or else you won’t have that growth challenge.

I would recommend this for any young woman entering the business field. For marketing specifically: it’s an extremely cross-functional role, which is not for the weak of heart. You will be required to start with your own perspective, solicit input from many other cooks in the kitchen—some you agree with and some you don’t—and execute on it or make recommendations from it. The more you do, the better you’ll get, and the stronger you’ll be at it. Keep exercising that muscle.

ABOUT SUNDAYSKY

SundaySky is transforming customer experience for the world’s most demanding brands, enabling them to deliver video-powered experiences that drive breakthrough outcomes at key moments along customer journeys. With SundaySky’s Video Experience Platform, brands generate millions of unique digital experiences annually that improve engagement and inspire behavior change. Proven with companies like 1-800 Contacts, AT&T, Citi, Staples, UnitedHealthcare, Verizon and many others, SundaySky’s unparalleled platform and unmatched domain expertise equip brands to achieve step-change business results and quantifiable value from increased revenue, reduced costs, lower churn, and higher customer satisfaction. Headquartered in New York City, SundaySky has additional offices in Tel Aviv and Tokyo. For more information, visit sundaysky.com.

More C-Suite on deck

Q&A with Mehdi Daoudi, CEO & Co-founder of Catchpoint

Media 7 | September 17, 2021

Mehdi Daoudi, CEO and Co-founder of Catchpoint, is on a mission with the most talented people to build a better observability platform and help companies deliver on their promise to their end-users and employees. Before Catchpoint, he spent 10+ years at DoubleClick and Google. He also ran the DoubleClick R&D for 3 years where he and his team built some really innovative products, like the AdExchance, Behavioral Targeting, Malware Defense Systems.

Read More

Forsta's Noel Hamill believes that being mindful of human experiences helps to stay relevant and competitive

Media 7 | January 19, 2022

Noel Hamill, Chief Marketing & Digital Officer at Forsta, takes us through his enriching professional journey and discovering the power of technology to create the smartest, most actionable fuelled by efficient and strong research. Read on to find out more about Forsta's powerful suite of tools that transcends methodological and data silos.

Read More

Marketing is now more focused on revenue than it has ever been, says Sam O’Brien, CMO at Affise.

Media 7 | February 14, 2022

Sam O’Brien, CMO at Affise discusses Affise's powerful business intelligence tools and their sales strategies. Read on to know more about his thoughts on digitization and content personalization in his latest interview with Media 7.

Read More

Q&A with Mehdi Daoudi, CEO & Co-founder of Catchpoint

Media 7 | September 17, 2021

Mehdi Daoudi, CEO and Co-founder of Catchpoint, is on a mission with the most talented people to build a better observability platform and help companies deliver on their promise to their end-users and employees. Before Catchpoint, he spent 10+ years at DoubleClick and Google. He also ran the DoubleClick R&D for 3 years where he and his team built some really innovative products, like the AdExchance, Behavioral Targeting, Malware Defense Systems.

Read More

Forsta's Noel Hamill believes that being mindful of human experiences helps to stay relevant and competitive

Media 7 | January 19, 2022

Noel Hamill, Chief Marketing & Digital Officer at Forsta, takes us through his enriching professional journey and discovering the power of technology to create the smartest, most actionable fuelled by efficient and strong research. Read on to find out more about Forsta's powerful suite of tools that transcends methodological and data silos.

Read More

Marketing is now more focused on revenue than it has ever been, says Sam O’Brien, CMO at Affise.

Media 7 | February 14, 2022

Sam O’Brien, CMO at Affise discusses Affise's powerful business intelligence tools and their sales strategies. Read on to know more about his thoughts on digitization and content personalization in his latest interview with Media 7.

Read More

Related News

Channel Partnerships

Vendavo Drives Strong Growth in 2023 with AI-Powered Product Innovations and Partner Program

PR Newswire | January 12, 2024

Vendavo, the global market leader in B2B pricing, selling and rebate solutions announced a strong 2023 finish today, noting a 12% growth in annual recurring revenue and 43% growth in higher margin recurring services. "As economic uncertainty persisted through 2023, global organizations increased investments in AI-driven technology to drive profitable growth, placing their trust in Vendavo," said Alex Hoff, Chief Product Officer, Vendavo. "While many predict stronger economies in 2024, manufacturers and distributors face a growing demand for agility in pricing, channel incentives, and commercial processes. We take pride in enabling significant revenue and margin growth for our customers." Vendavo's products and services enabled a 1.5% margin increase for customers in 2023 through improved pricing over cost. On average, customers achieved $27 million benefit from price improvement. To offer more features to customers, Vendavo's product investment increased by 21% in 2023. New AI product innovations have set the stage for smarter, more efficient commercial processes for customers. A new AI fueled Price Sensitivity metric was added to Vendavo Deal Price Optimizer, a solution that maximizes revenue and profitability through a better understanding of customers' willingness to pay. AI algorithms allow for more in-depth segmentation and analyses that deliver more precise sales guidance. AI now powers timely pattern detection for Price/Volume/Mix analyses in Vendavo Margin Bridge Analyzer. Ranked a Strong Performer in the 2023 Forrester Wave™ for CPQ, Vendavo Intelligent CPQ now has new pricing capabilities within the solution's agreement's function. Sales teams can incorporate more accurate pricing from the onset for even the most complex quotes. Vendavo Pricepoint, the flagship solution for B2B price management, improved both pricing calculation speed and performance. Vendavo's commitment to growing its partner ecosystem led to a doubling of partner-originated pipeline year over year. Notably, Vendavo's existing partnership with Oracle significantly expanded with the creation of new rebate and channel management incentives and the addition of support staff. In response to increasing market demand for rebate and channel management solutions, and following the 2022 acquisition of Market Medium, Vendavo integrated Rebate & Channel Manager into their suite of growth and profitability products. Many customers now effectively manage their rebate programs with the solution. About Vendavo Vendavo empowers global manufacturers and distributors to accelerate growth and profitability with leading pricing, selling, and rebate management solutions. Companies like Emerson, Medtronic, and GAF rely on Vendavo to manage, optimize, and digitize their end-to-end commercial processes. Vendavo's solutions, team of pricing and selling experts, and proven process accelerates value and outcomes that are not only predictable, but unrivaled. With Vendavo, the world's most ambitious B2B organizations can develop dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness, and improve the customer experience.

Read More

Channel Partnerships

FiscalNote Announces Strategic Commercial Partnership to Accelerate Company’s Global AI Co-pilot Program

FiscalNote | December 11, 2023

FiscalNote Holdings, Inc. ("FiscalNote"), a leading AI-driven provider of policy and global intelligence, today announced a commercial partnership with Era Global Technologies, LLC (“Era”), a technology-focused investment firm backed by leading, closely-held family enterprises. This marks continued support from an early-stage investor and strategic advisor to the Company who has been closely aligned with FiscalNote for over five years. Era’s dedicated value-creation platform, Era Catalyst, will be a foundational channel partner, providing distribution support for FiscalNote’s recently-announced AI Co-pilot program. Era will provide referral services into their extensive network to accelerate sales and introduce FiscalNote’s proprietary AI products in the legal and regulatory space to several of the world’s largest conglomerates. Through these referrals, FiscalNote will drive further AI innovation augmented by input from Era’s network of family-owned enterprises, including large European and Asia-based multinational chemical and consumer goods conglomerates which operate across 19 countries and 25 industries. The collaboration is expected to enable FiscalNote to accelerate its ongoing growth and expansion strategy, advance new product development, and optimize sales and marketing efforts. In connection with the agreement, Era’s investment vehicle, EGT–East, is investing $5.5 million in FiscalNote in the form of a convertible subordinated promissory note, with the potential for up to an additional $2.0 million. The strategic investment will, in part, fund further capital expenditures and development of FiscalNote’s next generation of AI Co-Pilot capabilities, inclusive of deployments into Era’s network of global companies. The terms of the promissory note are further described in FiscalNote’s Current Report on Form 8-K filed with the Securities and Exchange Commission on December 11, 2023. “We are delighted to have Era as a foundational partner in our mission to extend the power of AI-driven policy and global intelligence to businesses and organizations around the world,” said Josh Resnik, President and COO, FiscalNote. “This investment is a testament to the industry-leading and innovative nature of our technology and our potential to transform the way businesses operate by leveraging our longstanding pedigree and leadership in AI. We are especially excited that this investment will galvanize and accelerate our product development and go-to-market strategy for our AI Co-pilot program, which is positioned to revolutionize the legal, regulatory, and legislative domain. Our Co-pilot program marks yet another development in FiscalNote’s ongoing leadership as we innovate and bring to market more AI-enabled solutions aimed at the legal and regulatory sector, while providing incremental growth opportunities to complement our proven, durable base of recurring revenue solutions.” FiscalNote’s AI Co-pilots are new AI solutions customized for policy and risk management professionals to facilitate their day-to-day work such as key tasks related to legislation, advocacy, constituent communications, regulatory responses, and global risk analysis. FiscalNote’s Co-pilots will combine the power of large language models, FiscalNote’s trusted industry leading policy and geopolitical data, and customers’ data, all in a seamless workflow to provide intelligent assistance for the world’s most important decision makers. By deploying FiscalNote’s AI Co-pilots, customers will be able to automate tasks, improve decision-making, and increase productivity and efficiencies – driving value and results across the enterprise. About FiscalNote FiscalNote (NYSE: NOTE) is a leader in policy and global intelligence. By uniquely combining data, technology, and insights, FiscalNote empowers customers to manage political and business risk. Since 2013, FiscalNote has pioneered technology that delivers critical insights and the tools to turn them into action. Home to CQ, FrontierView, Oxford Analytica, VoterVoice, and many other industry-leading brands, FiscalNote serves approximately 5,000 customers worldwide with global offices in North America, Europe, Asia, and Australia. To learn more about FiscalNote and its family of brands, visit FiscalNote.com and follow @FiscalNote. About Era Global Technologies Founded by Jasper Lau, Era is a global investment firm backed by leading closely-held family enterprises across 19 countries and 25 industries. Era harnesses the collective knowledge, corporate intelligence, and strategic capital of the firm's families to build and back transformative, category-defining technology companies.

Read More

Channel Partnerships

ZINFI Releases Its Latest Complimentary Best Practices Guidebook: "The Ultimate Guide to Channel Partner Management"

PR Newswire | January 04, 2024

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that its latest best practices guide —The Ultimate Guide to Channel Partner Management — is now available as a complimentary downloadable eBook. Among the most comprehensive and practical guides to partner management, the guidebook was designed to help organization of all sizes and in every industry learn how to unlock new markets, innovate faster, and deliver better customer experiences. The Ultimate Guide to Channel Partner Management consists of 10 detailed chapters based on common questions from business professionals, including: What Are the Different Types of Channel Partners? How to Find and Recruit Channel Partner What Are the Benefits of Having Channel Partners? How to Choose the Right Channel Partners for Your Business How to Get Started with Channel Partnerships How to Align Partners with Overall Business Strategy What Are the Challenges of Managing Channel Partners? How Do We Evolve Channel Partnerships over Time? What Are the Best Practices for Channel Partnership Management? What Are the Future Trends in Channel Partnerships? "We know that effective partnerships can significantly extend a company's market reach, enhance product distribution and fortify its competitive edge," said Sugata Sanyal, CEO and founder of ZINFI Technologies. "Channel partners are not just another route to market. Indeed, they are a strategic asset that, when managed well, can become a source of sustained competitive advantage. But what exactly constitutes a channel partner, and how can a business harness a robust network of partners to realize its full potential? We created this new guidebook to provide detailed answers to a whole host of questions like these that people ask us every day as they try to understand how to unleash the power of partner relationships and partner ecosystems. The future of channel partnerships is bright, and this guidebook is just what business executives and marketing professionals need to prepare for a world of opportunity." The Ultimate Guide to Channel Partner Management can be downloaded here: https://www.zinfi.com/guidebooks/channel-partner-management-ultimate-guide/ ZINFI has consistently been named a PRM "leader" by G2, the world's leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2's Winter 2024 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks. To access more information about ZINFI's partner relationship management platform or to download a copy of ZINFI's best practices guide on partner relationship management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog. ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Partner Marketing (UPM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision. About ZINFI Technologies ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI's state-of-the-art SaaS Unified Partner Management (UPM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI's UPM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

Read More

Channel Partnerships

Vendavo Drives Strong Growth in 2023 with AI-Powered Product Innovations and Partner Program

PR Newswire | January 12, 2024

Vendavo, the global market leader in B2B pricing, selling and rebate solutions announced a strong 2023 finish today, noting a 12% growth in annual recurring revenue and 43% growth in higher margin recurring services. "As economic uncertainty persisted through 2023, global organizations increased investments in AI-driven technology to drive profitable growth, placing their trust in Vendavo," said Alex Hoff, Chief Product Officer, Vendavo. "While many predict stronger economies in 2024, manufacturers and distributors face a growing demand for agility in pricing, channel incentives, and commercial processes. We take pride in enabling significant revenue and margin growth for our customers." Vendavo's products and services enabled a 1.5% margin increase for customers in 2023 through improved pricing over cost. On average, customers achieved $27 million benefit from price improvement. To offer more features to customers, Vendavo's product investment increased by 21% in 2023. New AI product innovations have set the stage for smarter, more efficient commercial processes for customers. A new AI fueled Price Sensitivity metric was added to Vendavo Deal Price Optimizer, a solution that maximizes revenue and profitability through a better understanding of customers' willingness to pay. AI algorithms allow for more in-depth segmentation and analyses that deliver more precise sales guidance. AI now powers timely pattern detection for Price/Volume/Mix analyses in Vendavo Margin Bridge Analyzer. Ranked a Strong Performer in the 2023 Forrester Wave™ for CPQ, Vendavo Intelligent CPQ now has new pricing capabilities within the solution's agreement's function. Sales teams can incorporate more accurate pricing from the onset for even the most complex quotes. Vendavo Pricepoint, the flagship solution for B2B price management, improved both pricing calculation speed and performance. Vendavo's commitment to growing its partner ecosystem led to a doubling of partner-originated pipeline year over year. Notably, Vendavo's existing partnership with Oracle significantly expanded with the creation of new rebate and channel management incentives and the addition of support staff. In response to increasing market demand for rebate and channel management solutions, and following the 2022 acquisition of Market Medium, Vendavo integrated Rebate & Channel Manager into their suite of growth and profitability products. Many customers now effectively manage their rebate programs with the solution. About Vendavo Vendavo empowers global manufacturers and distributors to accelerate growth and profitability with leading pricing, selling, and rebate management solutions. Companies like Emerson, Medtronic, and GAF rely on Vendavo to manage, optimize, and digitize their end-to-end commercial processes. Vendavo's solutions, team of pricing and selling experts, and proven process accelerates value and outcomes that are not only predictable, but unrivaled. With Vendavo, the world's most ambitious B2B organizations can develop dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness, and improve the customer experience.

Read More

Channel Partnerships

FiscalNote Announces Strategic Commercial Partnership to Accelerate Company’s Global AI Co-pilot Program

FiscalNote | December 11, 2023

FiscalNote Holdings, Inc. ("FiscalNote"), a leading AI-driven provider of policy and global intelligence, today announced a commercial partnership with Era Global Technologies, LLC (“Era”), a technology-focused investment firm backed by leading, closely-held family enterprises. This marks continued support from an early-stage investor and strategic advisor to the Company who has been closely aligned with FiscalNote for over five years. Era’s dedicated value-creation platform, Era Catalyst, will be a foundational channel partner, providing distribution support for FiscalNote’s recently-announced AI Co-pilot program. Era will provide referral services into their extensive network to accelerate sales and introduce FiscalNote’s proprietary AI products in the legal and regulatory space to several of the world’s largest conglomerates. Through these referrals, FiscalNote will drive further AI innovation augmented by input from Era’s network of family-owned enterprises, including large European and Asia-based multinational chemical and consumer goods conglomerates which operate across 19 countries and 25 industries. The collaboration is expected to enable FiscalNote to accelerate its ongoing growth and expansion strategy, advance new product development, and optimize sales and marketing efforts. In connection with the agreement, Era’s investment vehicle, EGT–East, is investing $5.5 million in FiscalNote in the form of a convertible subordinated promissory note, with the potential for up to an additional $2.0 million. The strategic investment will, in part, fund further capital expenditures and development of FiscalNote’s next generation of AI Co-Pilot capabilities, inclusive of deployments into Era’s network of global companies. The terms of the promissory note are further described in FiscalNote’s Current Report on Form 8-K filed with the Securities and Exchange Commission on December 11, 2023. “We are delighted to have Era as a foundational partner in our mission to extend the power of AI-driven policy and global intelligence to businesses and organizations around the world,” said Josh Resnik, President and COO, FiscalNote. “This investment is a testament to the industry-leading and innovative nature of our technology and our potential to transform the way businesses operate by leveraging our longstanding pedigree and leadership in AI. We are especially excited that this investment will galvanize and accelerate our product development and go-to-market strategy for our AI Co-pilot program, which is positioned to revolutionize the legal, regulatory, and legislative domain. Our Co-pilot program marks yet another development in FiscalNote’s ongoing leadership as we innovate and bring to market more AI-enabled solutions aimed at the legal and regulatory sector, while providing incremental growth opportunities to complement our proven, durable base of recurring revenue solutions.” FiscalNote’s AI Co-pilots are new AI solutions customized for policy and risk management professionals to facilitate their day-to-day work such as key tasks related to legislation, advocacy, constituent communications, regulatory responses, and global risk analysis. FiscalNote’s Co-pilots will combine the power of large language models, FiscalNote’s trusted industry leading policy and geopolitical data, and customers’ data, all in a seamless workflow to provide intelligent assistance for the world’s most important decision makers. By deploying FiscalNote’s AI Co-pilots, customers will be able to automate tasks, improve decision-making, and increase productivity and efficiencies – driving value and results across the enterprise. About FiscalNote FiscalNote (NYSE: NOTE) is a leader in policy and global intelligence. By uniquely combining data, technology, and insights, FiscalNote empowers customers to manage political and business risk. Since 2013, FiscalNote has pioneered technology that delivers critical insights and the tools to turn them into action. Home to CQ, FrontierView, Oxford Analytica, VoterVoice, and many other industry-leading brands, FiscalNote serves approximately 5,000 customers worldwide with global offices in North America, Europe, Asia, and Australia. To learn more about FiscalNote and its family of brands, visit FiscalNote.com and follow @FiscalNote. About Era Global Technologies Founded by Jasper Lau, Era is a global investment firm backed by leading closely-held family enterprises across 19 countries and 25 industries. Era harnesses the collective knowledge, corporate intelligence, and strategic capital of the firm's families to build and back transformative, category-defining technology companies.

Read More

Channel Partnerships

ZINFI Releases Its Latest Complimentary Best Practices Guidebook: "The Ultimate Guide to Channel Partner Management"

PR Newswire | January 04, 2024

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that its latest best practices guide —The Ultimate Guide to Channel Partner Management — is now available as a complimentary downloadable eBook. Among the most comprehensive and practical guides to partner management, the guidebook was designed to help organization of all sizes and in every industry learn how to unlock new markets, innovate faster, and deliver better customer experiences. The Ultimate Guide to Channel Partner Management consists of 10 detailed chapters based on common questions from business professionals, including: What Are the Different Types of Channel Partners? How to Find and Recruit Channel Partner What Are the Benefits of Having Channel Partners? How to Choose the Right Channel Partners for Your Business How to Get Started with Channel Partnerships How to Align Partners with Overall Business Strategy What Are the Challenges of Managing Channel Partners? How Do We Evolve Channel Partnerships over Time? What Are the Best Practices for Channel Partnership Management? What Are the Future Trends in Channel Partnerships? "We know that effective partnerships can significantly extend a company's market reach, enhance product distribution and fortify its competitive edge," said Sugata Sanyal, CEO and founder of ZINFI Technologies. "Channel partners are not just another route to market. Indeed, they are a strategic asset that, when managed well, can become a source of sustained competitive advantage. But what exactly constitutes a channel partner, and how can a business harness a robust network of partners to realize its full potential? We created this new guidebook to provide detailed answers to a whole host of questions like these that people ask us every day as they try to understand how to unleash the power of partner relationships and partner ecosystems. The future of channel partnerships is bright, and this guidebook is just what business executives and marketing professionals need to prepare for a world of opportunity." The Ultimate Guide to Channel Partner Management can be downloaded here: https://www.zinfi.com/guidebooks/channel-partner-management-ultimate-guide/ ZINFI has consistently been named a PRM "leader" by G2, the world's leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2's Winter 2024 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks. To access more information about ZINFI's partner relationship management platform or to download a copy of ZINFI's best practices guide on partner relationship management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog. ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Partner Marketing (UPM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision. About ZINFI Technologies ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI's state-of-the-art SaaS Unified Partner Management (UPM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI's UPM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

Read More

Spotlight

Sundaysky

Sundaysky

SundaySky is transforming customer experience for the world’s most demanding brands, enabling them to deliver video-powered experiences that drive breakthrough outcomes at key moments along customer journeys. With SundaySky’s Video Experience Platform, brands generate millions of unique digital expe...

Events

Resources

Events