Q&A with Monica Ho, CMO at SOCi

Monica Ho, CMO at SOCi, is a driven enterprise SaaS executive with a proven history of creating and implementing strategic branding and marketing initiatives that successfully boost sales and profits. She has solid experience in building high-performance teams and leading start-up businesses from early to late-stage development. She is highly adept at collaborating with cross-functional groups and working in both small and large teams. She is an extremely versatile and adaptable leader with a strong business vision and a talent for seeing that vision through to completion. She is also a seasoned public speaker with experience presenting at top industry and marketing events like the Mobile Marketing Association's CMO Summit, the Coca-Cola Data Summit, and eMarketer Attention.

We can establish trust and educate customers by sharing our knowledge and expertise through meaningful content, relevant research, and industry know-how.



MEDIA 7: You have been identified, three times, as one of the most powerful women in mobile advertising! Can you please take us through your professional journey?
MONICA HO:
I started my career during a major transformation in marketing - from traditional to digital - and throughout my professional journey, I have found myself drawn to opportunities where I could help marketers keep pace with shifts in customer demand and advancements in technology. I started as a marketing analyst, and later, got into digital sales with an agency where I was able to work hand-in-hand with brands who are making the difficult move to digital marketing and advertising. I spent ten years on the agency side, during which I launched “The Local Search Study,” and formed the digital arm of the agency. I then moved on to a start-up, leveraging mobile-location data. Again, I saw the opportunity to educate marketers on this shift to mobile, and how to effectively transition, partly through a study called “Mobile Path to Purchase,” which ran annually from 2012-2016. 

In 2018, I decided to join SOCi, as I again saw a shift with brands lagging on consumer usage and not fully taking advantage of social media’s ability to reach and engage customers through local conversations and community. After a year, we launched what has become the Localized Marketing Benchmark Report, which through tangible and actionable data, has served as an invaluable asset in helping multi-location marketers fully understand how digital marketing optimization can drive real-world results. My journey at SOCi has seen me wearing many hats across the spectrum of marketing activities. But at the core, my professional purpose remains to empower marketers to leverage their digital marketing toolbox to scale and adapt amidst an ever-shifting landscape.


M7: Capterra recognized SOCi as one of the top 20 social media and review management software of 2020. What has been the strategy behind achieving such prestigious recognition?
MH:
At SOCi, we listen to our customers and truly understand their business. Though we work with multi-location businesses, each comes with a unique set of goals, opportunities, and challenges. Our customer success and sales teams spend a lot of time and attention on our customers so that we can be a true marketing partner rather than just a mere technology provider. This customer feedback loop and partnership starts from day one and is an indispensable resource for our development teams. SOCi provides customers with customizable solutions and we improve our products as they scale and grow by listening.


Local marketers can adapt content and messaging to fit their local market, which increases engagement with customers and collaboration with corporate marketing teams.



M7: How does SOCi smoothen the multi-location marketing process for their clients?
MH:
Multi-location marketers must establish a local presence for their business locations by leveraging locally-driven communication channels to reach the specific communities they serve. However, managing localization, at scale, across hundreds or thousands of locations is nearly impossible. SOCi empowers enterprises to drive local engagement and adoption while ensuring an on-brand experience across all digital touchpoints along the consumer journey for every location served. In addition to the corporate-level oversight and control, local teams, franchise owners, and marketing groups also can contribute and collaborate with corporate marketing departments. This allows companies to approach localized marketing at scale with more agility, flexibility, and customization. Local marketers can adapt content and messaging to fit their local market, which increases engagement with customers and collaboration with corporate marketing teams.


M7: What strategic marketing initiatives have you taken recently that have helped you boost sales for SOCi?
MH: 
Customized audits of prospects’ marketing efforts and ROI analyses executed through high-value digital experiences, like our Worksheets & Wine events. During these events, we explore the “how-to” for measuring localized marketing ROI followed by a wine tasting with a celebrity sommelier. Prospects walk away being able to better understand the value being driven by local search, local ratings, local reviews, and more social efforts through the creation of ROI worksheets for each of these areas of digital marketing. We’ve found it to be more effective to show prospects the return on investment they would have with SOCi rather than just telling them what SOCi does.


Our customer success and sales teams spend a lot of time and attention on our customers so that we can be a true marketing partner rather than just a mere technology provider.



M7: What are your preferred marketing channels, given your target customers?
MH:
We put a lot of weight on thought leadership and content distribution, as well as events. Earned media is our top priority as a method to share the expertise, knowledge, and capabilities of SOCi and our amazing team. It serves to establish our authority and credentials and as an amazing demand generation tool. Since we play in a highly competitive space, it is imperative that customers feel confident in SOCi. We can establish trust and educate customers by sharing our knowledge and expertise through meaningful content, relevant research, and industry know-how.


M7: According to you, how should start-ups approach their branding that establishes credibility, expertise, and experience?
MH:
Establish a brand through thought leadership, especially if you are a cutting edge or future technology. Start ups are not big enough and do not have the reputation or budgets to make an immediate impact without first providing authority, offering something of value, or showing expertise that impacts their industry. Expertise establishes and makes a brand from that knowledge and market leadership.

ABOUT SOCI

SOCi is an award-winning localized marketing platform built specifically for multi-location marketers. Their customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thousands of locations. As central commandTM for multi-location marketers, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation.

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Robert Rose, Founder and Chief Strategy Officer of The Content Advisory has worked with more than 500 companies, including 15 of the Fortune 100 and provided marketing advice and counsel for global brands such as Facebook, Capital One, Dell, Ernst & Young, Microsoft, Thomson Reuters, etc. Robert is also an early-stage investor and advisor to a number of technology startups, apart from being a featured keynote speaker and workshop teacher at technology and marketing events around the world. MEDIA 7: If we were talking a year from now celebrating what a great 12 months it’s been for you in this role, what would you have achieved? ROBERT ROSE: We’re on a path to double the size of our business in the next 12 months. We’ve been quite blessed to work with some of the greatest brands on the planet, to help them sort out their content operations and strategy. So, a great year from us is continuing to work with more and more, and different, types of enterprises – while we increase our capacity to deliver the smartest content strategy and education. M7: In what way is The Content Advisory transforming marketing practices and accelerating the strategic content marketing shift? RR: Given our experience, and the number of companies we’ve worked with over the last 7 years, we’ve got a unique perspective on what works in content marketing.  We’ve watched as Content Marketing has gone from this “nice-to-have” addition to demand generation and SEO, to a must-have, strategic function for adding overall value to the business. In other words, we’ve watched content marketing go from marketing tactic, to business strategy. The frameworks (which is really the output of our unique perspective) for setting a foundational operation model for content, along with how to create the teams, the governance and the measurement strategies are what set us apart for our clients’ success.

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FiscalNote Announces Strategic Commercial Partnership to Accelerate Company’s Global AI Co-pilot Program

FiscalNote | December 11, 2023

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PR Newswire | January 25, 2024

HiddenLayer, the leading security provider for artificial intelligence (AI) models and assets, today announced a new partner program to empower enterprises with complete AI protection including rapid threat detection and security across the entire MLOps lifecycle. "Our Channel Partner Program is designed to drive innovation by allowing partners to introduce security for AI to their customers, helping to educate more businesses about a new threat landscape," said Rebecca Cahak, Head of Channel, HiddenLayer. "By leveraging this new offering, partners will ensure margin and deal protection, leverage incentives, access flexible and easy-to-use training tools, demo environments, and proof of value tools to drive success." The Channel Partner Program allows partners to seamlessly onboard while providing predictable, transparent pricing and flexible licensing models, and a first-of-its-kind unobtrusive, automated, scalable Artificial Intelligence Security (AISec) Platform. Partners will be able to educate customers on a new threat landscape and provide the solutions they need to protect their AI, and competitive edge, build stronger relationships, and establish their team as AI leaders for their customers. "The HiddenLayer line of products is an important component in our AI security service offerings," said Matt Keating, Head of AI Security at Booz Allen Hamilton. "We are excited to continue to strengthen our strategic partnership with the HiddenLayer team, furthering our ability for joint strategy and co-solutioning." HiddenLayer aims to optimize its current partner network, enhancing it through streamlined support and collaborative offerings. There will be three tiers for the program, Covert, Concealed, and Clandestine, so customers can work together with HiddenLayer to achieve the best-shared outcome. Each tier includes pricing discounts, free online training for sales, and technical enablement and security for AI marketing partnerships. Concealed includes free on-site training and performance incentive programs for extra financial success. Clandestine includes everything previously mentioned, with the addition of account mapping, executive security research briefings, and more. "By joining HiddenLayer's partner program, we're enabling customers to safeguard against constantly evolving cybersecurity risks," said Rick Echevarria, Vice President and General Manager, Intel Security Center of Excellence. "We are now able to provide a scalable security solution for AI and help more businesses foster the acceleration of safer AI adoption." Additionally, HiddenLayer recently announced that CRN®, a brand of The Channel Company, named HiddenLayer to its 2023 Stellar Startups list. This annual list, previously known as CRN Emerging Vendors, recognizes fast-rising technology manufacturers committed to delivering leading-edge solutions that propel innovation and growth in the IT channel. Learn more about HiddenLayer's Channel Partner Program here. About HiddenLayer HiddenLayer, a Gartner-recognized AI Application Security company, helps enterprises safeguard the machine learning models behind their most important products with a comprehensive security platform. Only HiddenLayer offers turnkey security for AI that does not add unnecessary complexity to models and does not require access to raw data and algorithms. Founded in March of 2022 by experienced security and ML professionals, HiddenLayer is based in Austin, Texas. For additional information, including product updates and the latest research reports, visit www.hiddenlayer.com.

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Ingram Micro Empowers Channel Partners to Innovate, Grow and Create More Value with AWS

Ingram Micro | December 12, 2023

Ingram Micro is enabling thousands of channel partners worldwide to do more with more as a Premier Amazon Web Services (AWS) Consulting Partner and an award-winning Geo and Global AWS Distributor Partner of the Year recipient. Demonstrating its deep and wide technical knowledge and professional services expertise, Ingram Micro has been honored by AWS with two high profile wins – 2023 Global Distributor Partner of the Year and North America Distributor Partner of the Year. Both awards recognize Ingram Micro for playing a key role in helping channel partners worldwide accelerate success and move businesses to AWS through all phases of complex migration projects, including discovery, planning, migration, and operations. The North America honor is a back-to-back win for team Ingram Micro. Announced during AWS re:Invent 2023, the Geo and Global AWS Distributor Partner of the Year Awards shine the spotlight on Ingram Micro’s high-performing team and continued investments in advanced AWS technical talent, professional services and cloud migration competencies. “Through a strategic alliance with AWS, Ingram Micro has played a pivotal role in empowering Keystone Technologies to take the lead in healthcare EHR data solutions,” says Andy Belval, Chief Revenue Officer, Keystone Technologies. “Ingram Micro’s expertise in cloud solutions, coupled with a dedicated relational partner approach, not only enhances their own business value but also significantly contributes to Keystone Technologies’ ability to deliver better outcomes and cost savings for our healthcare customers.” In 2023, Ingram Micro’s AWS business continued to grow with more and more partners leveraging Ingram Micro to progress through their AWS Partner Network (APN) journey. Ingram Micro navigates AWS partners through APN programs while also expanding their services capabilities including assessment, design, deployment, and management of cloud migrations with greater speed. Additional differentiators to Ingram Micro’s success with AWS channel partners include its wide and deep executive relationships, as well as its Center of Excellence, strategic acquisitions of technical talent, and expansion of its Professional Services portfolio as it relates to cloud and migration services. “Ingram Micro’s early adoption of Cloud, understanding of an entrepreneur's needs and focus on the success for us to become one of their largest AWS resellers is what we were looking for in a distribution partner to grow our business and improve our value in the eyes of our customers,” says Dao Jensen, CEO of Oak Rocket. Ingram Micro provides channel partners access to experienced talent and professional services that can help them accelerate the customer cloud adoption journey including the technical personnel, tools, education, technology, and technical support needed to ideate, deploy, and manage AWS solutions. “AWS is a gold mine of opportunity for an MSP yet remains a heavy lift for most,” says Duncan Robinson, vice president, growth partnerships, Ingram Micro. “We’re here to help our channel partners optimize their sales cycle and effectively design, deploy, and manage AWS solutions that improve the customer’s experience, performance, reliability, and agility, while reducing the total cost of ownership.” Ingram Micro’s long-standing and successful relationship with AWS includes earning several AWS Competency and AWS Service Delivery designations in recent years, including being the first global distributor to earn the AWS Migration Competency and more recently being awarded the AWS Data & Analytics Competency. Other designations include the AWS Cloud Management Tools (CMT) Competency, the AWS DevOps Consulting Competency, and the AWS Config Service Delivery designation. “The experience that Mxmart has had working with Ingram Micro as a strategic partner of AWS has been fundamental for our growth,” says Dario Gomez, CEO Mxmart Solutions. “The support we’ve received technically, commercially, and via programs has added invaluable strength to our company.” About Ingram Micro Ingram Micro is the business behind the world’s brands with the ability to reach nearly 90 percent of the world’s population. Our diverse solutions portfolio includes advanced and specialty solutions, cloud, mobility, and commercial/consumer technologies, while enabling a global circular economy with full-service IT Asset Disposition and reverse logistics and repair services. Leveraging investments in technical, financial, and marketing resources, Ingram Micro helps customers run their businesses better and grow their technology practices faster. Ingram Micro operates in 59 countries and reaches close to 200 countries. We have approximately 26,000 associates committed to providing our more than 161,000 customers and 1,500 vendor partners worldwide with a superior experience. Our fully digital, AI-driven business platform, known as Ingram Micro Xvantage™, eliminates the friction of doing business in IT and allows our customers to have a more insightful experience both buying and managing technology. We are also fully committed to being a global steward with world-class ESG practices.

Read More

Spotlight

Soci

Soci

SOCi is an award-winning localized marketing platform built specifically for multi-location marketers. Their customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thous...

Events

Resources

Events