Q&A with Monica Ho, CMO at SOCi

Media 7 | October 6, 2021

Monica Ho, CMO at SOCi, is a driven enterprise SaaS executive with a proven history of creating and implementing strategic branding and marketing initiatives that successfully boost sales and profits. She has solid experience in building high-performance teams and leading start-up businesses from early to late-stage development. She is highly adept at collaborating with cross-functional groups and working in both small and large teams. She is an extremely versatile and adaptable leader with a strong business vision and a talent for seeing that vision through to completion. She is also a seasoned public speaker with experience presenting at top industry and marketing events like the Mobile Marketing Association's CMO Summit, the Coca-Cola Data Summit, and eMarketer Attention.

We can establish trust and educate customers by sharing our knowledge and expertise through meaningful content, relevant research, and industry know-how.



MEDIA 7: You have been identified, three times, as one of the most powerful women in mobile advertising! Can you please take us through your professional journey?
MONICA HO:
I started my career during a major transformation in marketing - from traditional to digital - and throughout my professional journey, I have found myself drawn to opportunities where I could help marketers keep pace with shifts in customer demand and advancements in technology. I started as a marketing analyst, and later, got into digital sales with an agency where I was able to work hand-in-hand with brands who are making the difficult move to digital marketing and advertising. I spent ten years on the agency side, during which I launched “The Local Search Study,” and formed the digital arm of the agency. I then moved on to a start-up, leveraging mobile-location data. Again, I saw the opportunity to educate marketers on this shift to mobile, and how to effectively transition, partly through a study called “Mobile Path to Purchase,” which ran annually from 2012-2016. 

In 2018, I decided to join SOCi, as I again saw a shift with brands lagging on consumer usage and not fully taking advantage of social media’s ability to reach and engage customers through local conversations and community. After a year, we launched what has become the Localized Marketing Benchmark Report, which through tangible and actionable data, has served as an invaluable asset in helping multi-location marketers fully understand how digital marketing optimization can drive real-world results. My journey at SOCi has seen me wearing many hats across the spectrum of marketing activities. But at the core, my professional purpose remains to empower marketers to leverage their digital marketing toolbox to scale and adapt amidst an ever-shifting landscape.


M7: Capterra recognized SOCi as one of the top 20 social media and review management software of 2020. What has been the strategy behind achieving such prestigious recognition?
MH:
At SOCi, we listen to our customers and truly understand their business. Though we work with multi-location businesses, each comes with a unique set of goals, opportunities, and challenges. Our customer success and sales teams spend a lot of time and attention on our customers so that we can be a true marketing partner rather than just a mere technology provider. This customer feedback loop and partnership starts from day one and is an indispensable resource for our development teams. SOCi provides customers with customizable solutions and we improve our products as they scale and grow by listening.


Local marketers can adapt content and messaging to fit their local market, which increases engagement with customers and collaboration with corporate marketing teams.



M7: How does SOCi smoothen the multi-location marketing process for their clients?
MH:
Multi-location marketers must establish a local presence for their business locations by leveraging locally-driven communication channels to reach the specific communities they serve. However, managing localization, at scale, across hundreds or thousands of locations is nearly impossible. SOCi empowers enterprises to drive local engagement and adoption while ensuring an on-brand experience across all digital touchpoints along the consumer journey for every location served. In addition to the corporate-level oversight and control, local teams, franchise owners, and marketing groups also can contribute and collaborate with corporate marketing departments. This allows companies to approach localized marketing at scale with more agility, flexibility, and customization. Local marketers can adapt content and messaging to fit their local market, which increases engagement with customers and collaboration with corporate marketing teams.


M7: What strategic marketing initiatives have you taken recently that have helped you boost sales for SOCi?
MH: 
Customized audits of prospects’ marketing efforts and ROI analyses executed through high-value digital experiences, like our Worksheets & Wine events. During these events, we explore the “how-to” for measuring localized marketing ROI followed by a wine tasting with a celebrity sommelier. Prospects walk away being able to better understand the value being driven by local search, local ratings, local reviews, and more social efforts through the creation of ROI worksheets for each of these areas of digital marketing. We’ve found it to be more effective to show prospects the return on investment they would have with SOCi rather than just telling them what SOCi does.


Our customer success and sales teams spend a lot of time and attention on our customers so that we can be a true marketing partner rather than just a mere technology provider.



M7: What are your preferred marketing channels, given your target customers?
MH:
We put a lot of weight on thought leadership and content distribution, as well as events. Earned media is our top priority as a method to share the expertise, knowledge, and capabilities of SOCi and our amazing team. It serves to establish our authority and credentials and as an amazing demand generation tool. Since we play in a highly competitive space, it is imperative that customers feel confident in SOCi. We can establish trust and educate customers by sharing our knowledge and expertise through meaningful content, relevant research, and industry know-how.


M7: According to you, how should start-ups approach their branding that establishes credibility, expertise, and experience?
MH:
Establish a brand through thought leadership, especially if you are a cutting edge or future technology. Start ups are not big enough and do not have the reputation or budgets to make an immediate impact without first providing authority, offering something of value, or showing expertise that impacts their industry. Expertise establishes and makes a brand from that knowledge and market leadership.

ABOUT SOCI

SOCi is an award-winning localized marketing platform built specifically for multi-location marketers. Their customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thousands of locations. As central commandTM for multi-location marketers, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation.

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Q&A with Robert Rose, Founder and Chief Strategy Officer at The Content Advisory

MEDIA 7 | August 19, 2019

Robert Rose, Founder and Chief Strategy Officer of The Content Advisory has worked with more than 500 companies, including 15 of the Fortune 100 and provided marketing advice and counsel for global brands such as Facebook, Capital One, Dell, Ernst & Young, Microsoft, Thomson Reuters, etc. Robert is also an early-stage investor and advisor to a number of technology startups, apart from being a featured keynote speaker and workshop teacher at technology and marketing events around the world. MEDIA 7: If we were talking a year from now celebrating what a great 12 months it’s been for you in this role, what would you have achieved? ROBERT ROSE: We’re on a path to double the size of our business in the next 12 months. We’ve been quite blessed to work with some of the greatest brands on the planet, to help them sort out their content operations and strategy. So, a great year from us is continuing to work with more and more, and different, types of enterprises – while we increase our capacity to deliver the smartest content strategy and education. M7: In what way is The Content Advisory transforming marketing practices and accelerating the strategic content marketing shift? RR: Given our experience, and the number of companies we’ve worked with over the last 7 years, we’ve got a unique perspective on what works in content marketing.  We’ve watched as Content Marketing has gone from this “nice-to-have” addition to demand generation and SEO, to a must-have, strategic function for adding overall value to the business. In other words, we’ve watched content marketing go from marketing tactic, to business strategy. The frameworks (which is really the output of our unique perspective) for setting a foundational operation model for content, along with how to create the teams, the governance and the measurement strategies are what set us apart for our clients’ success.

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A customer-centric approach is crucial to building successful partner ecosystems, says Heather Tenuto, CRO at Zift Solutions

Media 7 | September 28, 2022

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MEDIA 7 | August 19, 2019

Robert Rose, Founder and Chief Strategy Officer of The Content Advisory has worked with more than 500 companies, including 15 of the Fortune 100 and provided marketing advice and counsel for global brands such as Facebook, Capital One, Dell, Ernst & Young, Microsoft, Thomson Reuters, etc. Robert is also an early-stage investor and advisor to a number of technology startups, apart from being a featured keynote speaker and workshop teacher at technology and marketing events around the world. MEDIA 7: If we were talking a year from now celebrating what a great 12 months it’s been for you in this role, what would you have achieved? ROBERT ROSE: We’re on a path to double the size of our business in the next 12 months. We’ve been quite blessed to work with some of the greatest brands on the planet, to help them sort out their content operations and strategy. So, a great year from us is continuing to work with more and more, and different, types of enterprises – while we increase our capacity to deliver the smartest content strategy and education. M7: In what way is The Content Advisory transforming marketing practices and accelerating the strategic content marketing shift? RR: Given our experience, and the number of companies we’ve worked with over the last 7 years, we’ve got a unique perspective on what works in content marketing.  We’ve watched as Content Marketing has gone from this “nice-to-have” addition to demand generation and SEO, to a must-have, strategic function for adding overall value to the business. In other words, we’ve watched content marketing go from marketing tactic, to business strategy. The frameworks (which is really the output of our unique perspective) for setting a foundational operation model for content, along with how to create the teams, the governance and the measurement strategies are what set us apart for our clients’ success.

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Read More

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Media 7 | September 28, 2022

Heather Tenuto, Chief Revenue Officer at Zift Solutions, elaborates on her expertise in channel marketing, sales, and operations and how ZiftONE provides a streamlined and comprehensive channel management solution. Read on to learn more about her thoughts on IT channel partners and how cultivating a revenue strategy helps maintain a partner ecosystem. Q.1. Tell us about your journey into channel strategy and indirect sales. How was it different from direct sales? A.1. I started my sales career right out of college working for a Sun Microsystems reseller. I was on the direct side, but worked closely with supplier reps and took note of the difference in our jobs. I ended up leaving sales for two years to participate in NYC’s Teaching Fellows program. In that program, I was a 9th grade English teacher in a “hard-to-staff” high school in Manhattan.  It was an amazing experience where I learned the power of influence in an environment where you often don’t have direct control. These skills served me well as I transitioned back into sales with a focus on building channels. Just like the classroom, enablement is key, and I was soon able to use my skills to develop and evolve channel organizations for highly transitional suppliers. Q.2. How effectively do you think IT channel partners are adapting to dynamic buyer journeys? How has this shift impacted revenue prediction across the industry? A.2. IT channel partners have come to realize that buyers are choosing the way they want to consume products and services; it’s left to the rest of us to adapt.  IT partners can be more agile than their supplier partners. They are the first to hear buyer demands and often have the flexibility to meet them. However, this asks their supplier partners to be less rigid with programs to allow IT partners to meet the evolving demands of end-users.  All this flexibility makes revenue prediction more difficult, but not impossible.

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Gigamon Announces Channel Award Winners at Sales Kick-off Event 2023

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One of the leading deep observability companies, Gigamon, recently announced its Channel Award winners in the annual sales kick-off event in San Diego (California). Each partner played a very important role in the company's market growth and drove Gigamon as the industry-leading deep observability vendor, with a 68% market share in 2022's first half. The Gigamon Channel Awards highlights distributors who helped deliver industry-leading solutions to customers worldwide and emphasizes the outstanding success of the top-performing partners. The Sales Kick-off event's Channel Award winners include Trace3 as 2022 Americas Partner of the Year, Layer 8 Solutions titled as 2022 Americas Regional Partner of the year, ST Engineering as 2022 APAC Partner of the Year, Mannai Corporation wins 2022 EMEA Partner of the Year, Blackwood Associates, Inc. as Public Sector- 2022 Partner of the Year, World Wide Technology wins 2022 Global Partner of the year, Timothy Wong Kwai Hoong as 2022 Top Gigamon Community Partner and the last one was to Carahsoft Technology Corporation as 2022 Distributor of the Year. The Gigamon Partner Program has received five-star ratings four times in a row among the CRN's Partner Program and four in a row CRN Women of the Channel recognitions. In addition, the company has been awarded three consecutive years for the CRN Channel Chief list. It also won the 2020 Channel Partner Top 10 Up award and was named one of CRN's Power 100 - Topmost Powerful Women in the Channel in 2019. “Our channel-first strategy is a fundamental component of our business plan and we are fortunate to work alongside over 1,000 global partners that are focused on delivering industry leading solutions backed by unparalleled support. We are proud to recognize the impact that each of our top partners is having on their customers’ cloud transformation journeys,” said Doug Woodley, Senior Vice President of Worldwide Sales at Gigamon. (Source: Business Wire) About Gigamon Founded in 2004, Gigamon enables organizations to function fast, stay innovative and secure. The company delivers unified network visibility and analytics on all the data in transit. It helps in aggregation, transformation and analysis of network traffic to meet the customers' critical performance rapid threat detection and response needs in physical, virtual and cloud infrastructure. Gigamon has over 4,000 customers worldwide, including over 80% of the Fortune 100, 9 of the ten biggest mobile network providers, and hundreds of governments and schools.

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Read More

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eschbach Announces Channel Partnership with Novaspect

eschbach, Novaspect | February 08, 2023

On February 07, 2023, eschbach, a software development company, announced a channel partnership with Novaspect, an industrial automation company, to add more services for its growing customers in North America. This partnership will allow Novaspect to work with eschbach development team with a mutual cloud infrastructure backed through eschbach security in its Shiftconnector platform's new projects. It's Shiftconnector®, a digital platform that supports process manufacturing and helps shift workers track compliance, safety, and performance, through sharing knowledge. It leads to collaboration and complete transparency and creates an easily accessible information platform from anywhere on the globe. Novaspect is a provider of local resources and technical expertise, filling communication gaps between workers and machines. Founder and CEO of eschbach, Andreas Eschbach, said, "eschbach is excited to be developing a rich partnership with Novaspect to help drive our growth in the North American market." He added, "eschbach has been supporting the process industry for nearly 20 years. Our customers appreciate that we continuously enhance Shiftconnector to meet their changing needs, as well as find exceptional solutions partner, like Novaspect, to increase access to a digital solution like Shiftconnector that will increase plant safety, efficiency, and resilience." (Source - Accesswire) Novaspect’s Vice President, Digital Transformation, Jon Hall, said, "We are pleased to be partnered with the eschbach team and serve as a Shiftconnector Solution Partner. Shiftconnector is a foundational enabler for digital transformation, addressing an unlimited number of use cases in a typical manufacturing plant. Shiftconnector solutions directly support our primary goal of partnering with clients to help them achieve new levels of performance by removing inefficiencies, connecting teams, and transforming data into actionable insights." (Source - Accesswire) About eschbach eschbach, a global software developer, has been dedicated to enhancing interactive management, transparent communication, and business intelligence since 2005. Its headquarters are in Bad Saeckingen, BW, and it is developing and updating the Shiftconnector digital platform, which assists production and supplier manufacturers worldwide, as well as modules such as io. Performance and ShiftconnectorGo.It specializes in Shiftconnector® interactive shift log, shift communication, documentation, operational logging software, chemical manufacturing, pharmaceutical manufacturing, PaaS, SaaS, OEE, and io. Equipment, and io.Performance. About Novaspect Novaspect is an employee-owned company offering an Employee Stock Ownership Program and is an Impact Partner of Emerson Automation Solutions. Through innovation in technology and industrial automation, it has been improving customer performance since 1936. Headquartered in Schaumburg, IL, it is engineering, selling, and servicing industrial process controls, automated control systems and valves. It builds customer relationships, creates effective processes, and delivers local services with the best technologies. It offers services regarding process control, valve repair industries and local service over the upper Midwest.

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Spotlight

SOCi

SOCi

SOCi is an award-winning localized marketing platform built specifically for multi-location marketers. Their customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thous...

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