Q&A with Andrew Addison, CEO at Purple Square

Media 7 | July 27, 2021

Andrew Addison, CEO at Purple Square, comes with over 20 years of specialising in the provision of data, application and other technical solutions for CRM and Marketing. He is focused particularly on Campaign Management & Selection, Analytics, Data Quality Assessment & Improvement and GIS. He has a strong fusion of Business and Technical knowledge to deliver appropriate and meaningful solutions to the wider business community.

Change is constant and it is difficult to ensure people, process, and technology adapt at the same rhythm…difficult, but not impossible!



MEDIA 7: Could you please take us through your professional journey?
ANDREW ADDISON:
I’ve been working in marketing technology for around 25 years now and I remain, after all these years, a tech and data geek at heart. Throughout my career, from small MarTech consultancies, major consumer organizations, and multiple technology vendors, pushing the capabilities of technology has been a core part of my interest.

A little over ten years ago, I started Purple Square with a desire to work with brands to maximize the potential of their marketing technology – the very same thing we continue to focus on today. At that time, the business focused on the Unica suite, as that’s where my background experience lay. Over the years, we’ve “gone international” with offices in Australia and Europe, and as a vendor-agnostic business, we now work with a number of leading marketing technology platforms including Adobe, Salesforce, Unica, and Acoustic.


M7: Purple Square just turned 10! Looking back, what are some of your biggest achievements?
AA:
Many of the Purple Square team members have been with us for a long time now and have become good friends. The bringing together of this group of strong marketers, technologists, consultants, commercial and operations people, is most definitely our greatest success. For me, this became particularly obvious over this last season, during the COVID-19 pandemic, when I have seen just how much the team care about each other and Purple Square, taking the time to check in with each other, doing what it takes to support one another, and generally being understanding that these times are not normal.

We’ve had many milestones as a business, whether that’s been launching new services, expanding our presence, or working with new vendors. But where we really see and feel a sense of success hasn’t changed since day one. The achievements we always feel most proud of are those we share side by side with our clients, helping them reach their strategic marketing automation goals.


One of the biggest areas for marketing teams to focus on is going to be how effectively they can use these technologies to meet their strategic marketing goals.



M7: If a business is looking to maximize its marketing automation investment, how would Purple Square’s consultancy services help them achieve that?
AA:
We always say, technology is the enabler, not a magic bullet. What we do as a strategic partner for our clients, is to look at the whole picture – that includes people, process, and technology. This powerful trio working together is what really ensures the success of a marketing automation investment.

For example, we often run a marketing automation health check for brands who are struggling to see returns on investment or understand how effective their marketing efforts are – this process, without fail, will always surface issues in each of these areas, which are generally interconnected. Marketing platforms constantly release new features which are not adopted, team members come and go and take with them their level of expertise, processes fall into the traps of ‘we’ve always done it that way’ or ‘it’s just a temporary workaround’. Change is constant and it is difficult to ensure people, process, and technology adapt at the same rhythm…difficult, but not impossible! Our consulting and service teams work with our clients and partners to build a roadmap to deliver both, short-term tactical advancements whilst also keeping an eye on the strategic, 3-5 year vision for marketing.


M7: What are some of the strategies and tactics you have in place to help your clients drive revenue?
AA:
We see ourselves as long-term strategic partners for our clients. As such, their goals become our goals. We support our clients in a variety of ways and this changes as their needs change. Strategic and technical consulting to understand the best way to achieve a goal may sit alongside daily campaign execution via our Campaign Delivery service. We become an extension of our client’s team, offering them an attrition-proof resource that can step in for either more strategic support, a technical capability they may not have or need in-house all the time or, day-to-day campaign support.

We collaborate closely with our clients and partners to understand their business objectives and immediate pain points, putting in place appropriate plans and solutions to help the client achieve success, mitigate risk and build meaningful capabilities with their customers. Sometimes those solutions might not be the most lucrative for Purple Square, but then we know our clients’ success is a priority and results in incredibly trusting relationships, which means we’re the first port of call when the next project or challenge arises.


The good news is that marketing management technology has been around for a while and is evolving at a rapid speed to meet the demands of our new hybrid way of working.


M7: According to you, how should marketing teams restructure their processes and methodologies to cope with the changing shifts in the market?
AA:
Over the last eighteen months, we’ve moved into a world where marketers have had to work remotely and that has created a real advancement in the way we build and use marketing technology to support our marketing planning and execution. We’ve moved into a hybrid model of working now, where partial or full remote working is a reality that brands have adjusted to and this kind of working is not likely to go anywhere. The knock-on effect of this is a greater reliance on technology, so marketing teams really have to ensure their processes are tight and that everyone is following them. The good news is that marketing management technology has been around for a while and is evolving at a rapid speed to meet the demands of our new hybrid way of working. The technology to support the changing shifts in the market exists and continues to advance. One of the biggest areas for marketing teams to focus on is going to be how effectively they can use these technologies to meet their strategic marketing goals. Again, people, process, and technology must be aligned to cope with the changing shifts in the market.

ABOUT PURPLE SQUARE

Purple Square help the world's biggest brands maximise their marketing automation potential. They provide a range of services supporting leading Marketing Technology platforms. These include strategic and technical consulting, implementation services, training and managed services in the form of campaign delivery and application management. Their Marketing Automation Health Check provides a robust 360 evaluation of your current marketing implementation and the business processes that govern it.

More C-Suite on deck

Q&A with Sarah Assous, Chief Marketing Officer at Zoovu

Media 7 | December 22, 2020

Sarah Assous, Chief Marketing Officer at Zoovu, is known for her skills in executing and delivering results across multiple positions and businesses. She is passionate about all things marketing and confidently leads a diverse team for innovating and executing work at a high standard. MEDIA 7: Please take us through your career journey of becoming the CMO at Zoovu. SARAH ASSOUS: It was always my ambition to work in the tech space...but it has been a journey. My first job out of college was with a business process outsourcing company, specifically in the insurance product development division (yes, you did read that correctly). I quickly realized that there was a lack of education and value messaging related to our services, so I advocated for a product marketing role. This was a pivotal moment in my career, by creating -and fulfilling - that role, I started my journey in marketing. Five years later, I decided that I wanted more remit, responsibility, and a team, that’s when I joined Zoovu. Within 6 months of joining, I grew the marketing team from 2 to 10 members, rebranded the company, redesigned the website, and elevated our messaging and position in the market - it’s been a wild ride!

Read More

Bidnamic's CMO, Alun Davies, says that marketers are now more like software developers

Media 7 | November 23, 2021

E-commerce marketers today need to be equipped with digital skills, agile processes, and the latest technologies to make the best out of the present landscape, shares Alun Davies, Chief Marketing Officer at Bidnamic, in this interview with Media 7. Read on to find out how a specialized skillset can make marketers highly valuable in dynamic and growing markets.

Read More

Forsta's Noel Hamill believes that being mindful of human experiences helps to stay relevant and competitive

Media 7 | January 19, 2022

Noel Hamill, Chief Marketing & Digital Officer at Forsta, takes us through his enriching professional journey and discovering the power of technology to create the smartest, most actionable fuelled by efficient and strong research. Read on to find out more about Forsta's powerful suite of tools that transcends methodological and data silos.

Read More

Q&A with Sarah Assous, Chief Marketing Officer at Zoovu

Media 7 | December 22, 2020

Sarah Assous, Chief Marketing Officer at Zoovu, is known for her skills in executing and delivering results across multiple positions and businesses. She is passionate about all things marketing and confidently leads a diverse team for innovating and executing work at a high standard. MEDIA 7: Please take us through your career journey of becoming the CMO at Zoovu. SARAH ASSOUS: It was always my ambition to work in the tech space...but it has been a journey. My first job out of college was with a business process outsourcing company, specifically in the insurance product development division (yes, you did read that correctly). I quickly realized that there was a lack of education and value messaging related to our services, so I advocated for a product marketing role. This was a pivotal moment in my career, by creating -and fulfilling - that role, I started my journey in marketing. Five years later, I decided that I wanted more remit, responsibility, and a team, that’s when I joined Zoovu. Within 6 months of joining, I grew the marketing team from 2 to 10 members, rebranded the company, redesigned the website, and elevated our messaging and position in the market - it’s been a wild ride!

Read More

Bidnamic's CMO, Alun Davies, says that marketers are now more like software developers

Media 7 | November 23, 2021

E-commerce marketers today need to be equipped with digital skills, agile processes, and the latest technologies to make the best out of the present landscape, shares Alun Davies, Chief Marketing Officer at Bidnamic, in this interview with Media 7. Read on to find out how a specialized skillset can make marketers highly valuable in dynamic and growing markets.

Read More

Forsta's Noel Hamill believes that being mindful of human experiences helps to stay relevant and competitive

Media 7 | January 19, 2022

Noel Hamill, Chief Marketing & Digital Officer at Forsta, takes us through his enriching professional journey and discovering the power of technology to create the smartest, most actionable fuelled by efficient and strong research. Read on to find out more about Forsta's powerful suite of tools that transcends methodological and data silos.

Read More

Related News

Marketing Analytics

AdCellerant Reshapes Global Marketing with Generative AI Solutions

AdCellerant | September 20, 2023

On September 19, 2023, AdCellerant, a frontrunner in digital marketing and tech solutions, has released its latest whitepaper, ‘AI-Powered Solutions at AdCellerant: Enhancing Success Together.’ This comprehensive document delves into the transformative role of artificial intelligence (AI) and generative AI (GenAI) in reshaping the digital advertising landscape. Brock Berry, CEO and Co-Founder of AdCellerant, reportedly remarked, In a world where AI is no longer just a buzzword but a driving force for innovation, AdCellerant is dedicated to harnessing AI's potential to empower businesses. We are charting a course towards a future that will not only redefine digital advertising but also influence industries worldwide. [Source – Cision PR Newswire] Key Points from the Whitepaper: 1. The AI Revolution: The whitepaper spotlights the adoption of GenAI, which has been embraced by over 100 million U.S. users, surpassing the early adoption rate of smartphones by a remarkable 62.7%. McKinsey & Company projects GenAI's economic value to range from $2.6 trillion to $4.4 trillion, with marketing and customer relations expected to boost global output by $400 billion annually. 2. AdCellerant's Vision for the AI Era: AdCellerant's vision goes beyond technology adoption; it embodies change that aligns with partners' goals, ideas, and aspirations. GenAI is an extension of AdCellerant's commitment to delivering impactful results, award-winning customer service, and continuous innovation. 3. Integration of AI: AI is seamlessly integrated into AdCellerant's product offerings, setting new industry standards for insights, strategies, and outcomes. The whitepaper showcases real-world examples of AI utilization with products like Meta, Google Ads, and The Trade Desk. 4. Balancing AI and the Human Touch: AdCellerant emphasizes the synergy between AI and human interaction. While GenAI provides insights and solutions, AdCellerant partners receive dedicated account management, operations focused on campaign enhancement, and opportunities to contribute to technology and solutions innovation. About AdCellerant AdCellerant, headquartered in Denver, Colorado, was founded in 2013 and operates in the advertising services industry. The company specializes in digital advertising, including services like search, SEM, SEO, digital display advertising, real-time bidding, social media, video, email, digital strategy, media planning, technology, and advertising technology. AdCellerant offers businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies, with a focus on achieving results and growth for businesses of all sizes. Its proprietary technology, Ui.Marketing, connects businesses with their ideal customers at the right time, streamlining the entire campaign management process within a user-friendly platform.

Read More

Martech

CrowdStrike Partner Ecosystem Wins Big at Fal.Con 2023

CrowdStrike | September 25, 2023

CrowdStrike Honors Exceptional Partners at 2023 Global Partner Awards: The prestigious awards recognize partners' outstanding contributions in providing cybersecurity solutions using the CrowdStrike Falcon platform. AWS and CDW Among Top Honorees: Amazon Web Services (AWS) secures Global Partner of the Year and Ecosystem Partner of the Year titles, while CDW earns Global Solution Provider of the Year. Partners like Cribl, Zscaler, Abnormal Security, Softcat, and Sekuro are praised for their innovation and commitment to advancing cybersecurity solutions. CrowdStrike unveiled the recipients of its 2023 Global Partner Awards at Fal.Con 2023, a prestigious event held annually and a cybersecurity gathering. These awards serve as a testament to the unwavering commitment of CrowdStrike's partners in providing exceptional solutions and services, leveraging the advanced CrowdStrike Falcon platform to combat the relentless and sophisticated adversaries that define today's cyber landscape. The 2023 Global Partner Awards recognized exemplary partners in various categories, highlighting their outstanding contributions to CrowdStrike's mission. Amazon Web Services (AWS) earned the prestigious titles of Global Partner of the Year and Ecosystem Partner of the Year, underscoring their deep integration with CrowdStrike's Falcon platform, enhancing cloud security through collaborations on AWS native services. CDW received the distinction of Global Solution Provider of the Year, showcasing its dedicated focus on expanding the adoption of the CrowdStrike Falcon platform. Deloitte's commitment to incorporating the Falcon Platform into their consulting services earned them the Global Engagement License Program Partner of the Year title. EY's substantial contributions, including training practitioners on Falcon LogScale, resulted in their recognition as Global System Integrator of the Year. Additionally, the impressive growth and seamless integration of the eSentire MDR platform led to eSentire being named Global MSSP Partner of the Year. Cribl's outstanding efforts in driving interoperability and eliminating data silos secured its title as Ecosystem Innovator of the Year. Zscaler's commitment to joint innovation and proactive engagement made them the Ecosystem GTM Partner of the Year. Abnormal Security's exceptional partnership launch efforts earned them the Ecosystem Fast Start Partner of the Year title. In the EMEA region, Softcat was honored as Partner of the Year, demonstrating rapid growth and extensive enablement. Sekuro, named APJ Partner of the Year, achieved remarkable results, exceeding their plan by over 500% and showcasing their early adoption of Falcon Cloud Security. These awards reflect the dedication and achievements of these partners in advancing CrowdStrike's cybersecurity solutions. These distinguished award winners have been chosen through an evaluation process that recognized their dedication to cutting-edge solutions and forward-thinking cybersecurity strategies. CrowdStrike continues to provide unwavering support and exclusive access to its partners via the CrowdStrike Accelerate Partner Program. This elite network empowers partners with the necessary tools, intelligence, and security expertise to effectively counter the evolving threats posed by advanced cyber adversaries, solidifying CrowdStrike's commitment to fostering innovation and excellence in the cybersecurity landscape.

Read More

Martech

Awin Transforms the Digital Marketing Landscape with Launch of New Partner Ecosystem

Awin Global | September 27, 2023

Today, global affiliate marketing platform Awin announces the launch of its upgraded features, creating a new digital marketing ecosystem that addresses the challenges faced by brands and online publishers worldwide. In an ad landscape dominated by a handful of large tech firms, and with brands demanding more transparency, these upgrades introduce game-changing solutions that empower brands to regain control over their ad spend, create lasting marketing partnerships and generate more revenue. The Challenge: Big Tech’s Dominance of Digital Ad Spend Almost three-quarters of global digital ad spend is currently invested into three main technology platforms, whose market dominance and auction-based models have left businesses struggling with skyrocketing costs and little control over where to invest their money. Similarly, the US Association of National Advertisers’ (ANA) recent study revealed that 23% of brand spend in programmatic is going to waste, highlighting the transparency issues within that space. This wasted spend amounts to at least $20bn, a third more than what is set to be invested globally in the affiliate industry by brands this year. The Solution: Choice, Control, Customization and ROI Awin recognizes the need for an alternative as companies increasingly prioritize their own bottom line and look for media investments they can trust. Its upgraded platform is a direct response to the demand from ecommerce brands for an advertising solution that is both adaptable and transparent, empowering them to achieve their marketing goals in an increasingly competitive environment. The Awin partner ecosystem allows brands to confidently break free from these costly models, offering: Choice: Brands can quickly discover and choose from over 1 million affiliate partners that align with their marketing objectives via Awin’s AI-powered Partner Discovery tool. Control: Brands can easily measure the value and impact of their investments using new in-depth funnel and journey path reports to understand how their customers find them online. And powerful sector benchmarking shows how they stack up against competitors. Customization: Brands can use new datapoints and flexible compensation models to create custom incentives that focus only on the most valuable marketing actions, ensuring cost efficiency. ROI: With their affiliate programs built to drive highly-targeted marketing value, brands can enjoy a $14:1 return on their ad investment when working with Awin. Choice, control, and customization are critical to creating mutually-beneficial and lasting relationships in any business, particularly within digital marketing, said Adam Ross, CEO of Awin. "Awin’s partner ecosystem helps ecommerce brands eliminate industry silos, complex integrations and wasteful spending to create their own advertising ecosystems that easily scale based on individual needs. We’re excited to help customers take back control of their marketing, giving them the freedom to grow their own way." To learn more about Awin’s partner ecosystem, please visit: https://awin.link/partnerecosystem About Awin Two-thirds of digital ad spend currently flows to the three big tech platforms - Google, Meta and Amazon. But their auction-based ad models favor their own bottom line and inflate costs at a time when every single marketing dollar counts. Awin offers a real alternative to big tech and puts advertisers back in control of their own business growth. Using Awin's platform, brands can unlock unlimited marketing opportunities that reach consumers everywhere. Choose which affiliate partners best match marketing objectives. Control costs by defining how these partners are paid. And customize affiliate marketing program using Awin's tech to mirror unique goals, whatever they may be.

Read More

Marketing Analytics

AdCellerant Reshapes Global Marketing with Generative AI Solutions

AdCellerant | September 20, 2023

On September 19, 2023, AdCellerant, a frontrunner in digital marketing and tech solutions, has released its latest whitepaper, ‘AI-Powered Solutions at AdCellerant: Enhancing Success Together.’ This comprehensive document delves into the transformative role of artificial intelligence (AI) and generative AI (GenAI) in reshaping the digital advertising landscape. Brock Berry, CEO and Co-Founder of AdCellerant, reportedly remarked, In a world where AI is no longer just a buzzword but a driving force for innovation, AdCellerant is dedicated to harnessing AI's potential to empower businesses. We are charting a course towards a future that will not only redefine digital advertising but also influence industries worldwide. [Source – Cision PR Newswire] Key Points from the Whitepaper: 1. The AI Revolution: The whitepaper spotlights the adoption of GenAI, which has been embraced by over 100 million U.S. users, surpassing the early adoption rate of smartphones by a remarkable 62.7%. McKinsey & Company projects GenAI's economic value to range from $2.6 trillion to $4.4 trillion, with marketing and customer relations expected to boost global output by $400 billion annually. 2. AdCellerant's Vision for the AI Era: AdCellerant's vision goes beyond technology adoption; it embodies change that aligns with partners' goals, ideas, and aspirations. GenAI is an extension of AdCellerant's commitment to delivering impactful results, award-winning customer service, and continuous innovation. 3. Integration of AI: AI is seamlessly integrated into AdCellerant's product offerings, setting new industry standards for insights, strategies, and outcomes. The whitepaper showcases real-world examples of AI utilization with products like Meta, Google Ads, and The Trade Desk. 4. Balancing AI and the Human Touch: AdCellerant emphasizes the synergy between AI and human interaction. While GenAI provides insights and solutions, AdCellerant partners receive dedicated account management, operations focused on campaign enhancement, and opportunities to contribute to technology and solutions innovation. About AdCellerant AdCellerant, headquartered in Denver, Colorado, was founded in 2013 and operates in the advertising services industry. The company specializes in digital advertising, including services like search, SEM, SEO, digital display advertising, real-time bidding, social media, video, email, digital strategy, media planning, technology, and advertising technology. AdCellerant offers businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies, with a focus on achieving results and growth for businesses of all sizes. Its proprietary technology, Ui.Marketing, connects businesses with their ideal customers at the right time, streamlining the entire campaign management process within a user-friendly platform.

Read More

Martech

CrowdStrike Partner Ecosystem Wins Big at Fal.Con 2023

CrowdStrike | September 25, 2023

CrowdStrike Honors Exceptional Partners at 2023 Global Partner Awards: The prestigious awards recognize partners' outstanding contributions in providing cybersecurity solutions using the CrowdStrike Falcon platform. AWS and CDW Among Top Honorees: Amazon Web Services (AWS) secures Global Partner of the Year and Ecosystem Partner of the Year titles, while CDW earns Global Solution Provider of the Year. Partners like Cribl, Zscaler, Abnormal Security, Softcat, and Sekuro are praised for their innovation and commitment to advancing cybersecurity solutions. CrowdStrike unveiled the recipients of its 2023 Global Partner Awards at Fal.Con 2023, a prestigious event held annually and a cybersecurity gathering. These awards serve as a testament to the unwavering commitment of CrowdStrike's partners in providing exceptional solutions and services, leveraging the advanced CrowdStrike Falcon platform to combat the relentless and sophisticated adversaries that define today's cyber landscape. The 2023 Global Partner Awards recognized exemplary partners in various categories, highlighting their outstanding contributions to CrowdStrike's mission. Amazon Web Services (AWS) earned the prestigious titles of Global Partner of the Year and Ecosystem Partner of the Year, underscoring their deep integration with CrowdStrike's Falcon platform, enhancing cloud security through collaborations on AWS native services. CDW received the distinction of Global Solution Provider of the Year, showcasing its dedicated focus on expanding the adoption of the CrowdStrike Falcon platform. Deloitte's commitment to incorporating the Falcon Platform into their consulting services earned them the Global Engagement License Program Partner of the Year title. EY's substantial contributions, including training practitioners on Falcon LogScale, resulted in their recognition as Global System Integrator of the Year. Additionally, the impressive growth and seamless integration of the eSentire MDR platform led to eSentire being named Global MSSP Partner of the Year. Cribl's outstanding efforts in driving interoperability and eliminating data silos secured its title as Ecosystem Innovator of the Year. Zscaler's commitment to joint innovation and proactive engagement made them the Ecosystem GTM Partner of the Year. Abnormal Security's exceptional partnership launch efforts earned them the Ecosystem Fast Start Partner of the Year title. In the EMEA region, Softcat was honored as Partner of the Year, demonstrating rapid growth and extensive enablement. Sekuro, named APJ Partner of the Year, achieved remarkable results, exceeding their plan by over 500% and showcasing their early adoption of Falcon Cloud Security. These awards reflect the dedication and achievements of these partners in advancing CrowdStrike's cybersecurity solutions. These distinguished award winners have been chosen through an evaluation process that recognized their dedication to cutting-edge solutions and forward-thinking cybersecurity strategies. CrowdStrike continues to provide unwavering support and exclusive access to its partners via the CrowdStrike Accelerate Partner Program. This elite network empowers partners with the necessary tools, intelligence, and security expertise to effectively counter the evolving threats posed by advanced cyber adversaries, solidifying CrowdStrike's commitment to fostering innovation and excellence in the cybersecurity landscape.

Read More

Martech

Awin Transforms the Digital Marketing Landscape with Launch of New Partner Ecosystem

Awin Global | September 27, 2023

Today, global affiliate marketing platform Awin announces the launch of its upgraded features, creating a new digital marketing ecosystem that addresses the challenges faced by brands and online publishers worldwide. In an ad landscape dominated by a handful of large tech firms, and with brands demanding more transparency, these upgrades introduce game-changing solutions that empower brands to regain control over their ad spend, create lasting marketing partnerships and generate more revenue. The Challenge: Big Tech’s Dominance of Digital Ad Spend Almost three-quarters of global digital ad spend is currently invested into three main technology platforms, whose market dominance and auction-based models have left businesses struggling with skyrocketing costs and little control over where to invest their money. Similarly, the US Association of National Advertisers’ (ANA) recent study revealed that 23% of brand spend in programmatic is going to waste, highlighting the transparency issues within that space. This wasted spend amounts to at least $20bn, a third more than what is set to be invested globally in the affiliate industry by brands this year. The Solution: Choice, Control, Customization and ROI Awin recognizes the need for an alternative as companies increasingly prioritize their own bottom line and look for media investments they can trust. Its upgraded platform is a direct response to the demand from ecommerce brands for an advertising solution that is both adaptable and transparent, empowering them to achieve their marketing goals in an increasingly competitive environment. The Awin partner ecosystem allows brands to confidently break free from these costly models, offering: Choice: Brands can quickly discover and choose from over 1 million affiliate partners that align with their marketing objectives via Awin’s AI-powered Partner Discovery tool. Control: Brands can easily measure the value and impact of their investments using new in-depth funnel and journey path reports to understand how their customers find them online. And powerful sector benchmarking shows how they stack up against competitors. Customization: Brands can use new datapoints and flexible compensation models to create custom incentives that focus only on the most valuable marketing actions, ensuring cost efficiency. ROI: With their affiliate programs built to drive highly-targeted marketing value, brands can enjoy a $14:1 return on their ad investment when working with Awin. Choice, control, and customization are critical to creating mutually-beneficial and lasting relationships in any business, particularly within digital marketing, said Adam Ross, CEO of Awin. "Awin’s partner ecosystem helps ecommerce brands eliminate industry silos, complex integrations and wasteful spending to create their own advertising ecosystems that easily scale based on individual needs. We’re excited to help customers take back control of their marketing, giving them the freedom to grow their own way." To learn more about Awin’s partner ecosystem, please visit: https://awin.link/partnerecosystem About Awin Two-thirds of digital ad spend currently flows to the three big tech platforms - Google, Meta and Amazon. But their auction-based ad models favor their own bottom line and inflate costs at a time when every single marketing dollar counts. Awin offers a real alternative to big tech and puts advertisers back in control of their own business growth. Using Awin's platform, brands can unlock unlimited marketing opportunities that reach consumers everywhere. Choose which affiliate partners best match marketing objectives. Control costs by defining how these partners are paid. And customize affiliate marketing program using Awin's tech to mirror unique goals, whatever they may be.

Read More

Spotlight

Purple Square

Purple Square

Purple Square help the world's biggest brands maximise their marketing automation potential. They provide a range of services supporting leading Marketing Technology platforms. These include strategic and technical consulting, implementation services, training and managed services in the form of cam...

Events

Resources