PR Newswire | May 31, 2023
ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) solutions that include affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM), today announced the release of its latest "Feet on the Street" educational video podcast focused on partner ecosystems. "Elevating Partnership Leaders and Pioneering the Science of Partnering" features special guest Asher Mathew, CEO and co-founder of Partnership Leaders, and ZINFI CEO and founder Sugata Sanyal engaged in a lively discussion of partner leadership as well as industry trends and strategies for building high-functioning partner networks.
The four-chapter video podcast series – which is now available on demand from the ZINFI website – begins with an account by Mathews of the history of the origins of Partnership Leaders, an international team and ecosystem of more than 1,800 members whose mission is to elevate the role of partnership professionals and strengthen partnership teams. "We view ourselves as a platform for success rather than just a community," says Mathews. "We really take this seriously."
Chapter 1 of the series, "Pioneering the Science of Partnering: Rethinking Operations & Strategies for Success," builds on research Partnership Leaders conducted in collaboration with HubSpot and Canalys on the current state of partner operations. An important insight that emerged from that research is that most organizations, even some of the smallest companies, are managing multiple partner types. This means, according to Mathews, "a partner organization needs to be dialed in on what their ideal partner profile is and do that research work upfront, and then really go into defining why they're partnering and what value they can generate."
In Chapter 2 of the series, "Scaling SaaS Companies: When & How to Build a Partner Network for Optimal Growth," Mathews and Sanyal discuss how organizations can determine when they are ready to begin establishing a partner network and what to consider as they begin to identify potential recruiting targets and develop a framework for partner programs.
Chapter 3, "Community-Based Learning Model to Empower Next-Gen Partnership Leaders," features an in-depth exploration of Partnership Leaders' work to understand in detail the characteristics of great partner leaders, great partner programs and high-functioning strategic partnerships.
In the final chapter of the video podcast series, "Empowering Partner Ecosystems through Collaboration, Loyalty and Automation," Sanyal and Mathews wrap up the discussion with a vision for success in partner operations where partner leaders are held accountable, just like other members of the leadership team, and where vendor organizations have a detailed understanding of what motivates their partner base, how to build loyalty among partners, and how to use automation, AI and analytics to ensure long-term growth.
About ZINFI Technologies
ZINFI Technologies, the leader in Unified Channel Management (UCM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Channel Management automation platform that streamlines and manages the entire partner lifecycle through three core state-of-the-art SaaS applications—partner relationship management, channel marketing management and channel sales management. In 26 countries, these three core UCM SaaS applications are locally supported by ZINFI's global marketing services team members.
About Partnership Leaders
Partnership Leaders is a leading industry association for partnership, channel and business development leaders. As the industry's premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.
PR Newswire | June 06, 2023
ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) solutions that include affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM), today announced that it will be exhibiting at Forrester's B2B Summit North America in Austin, Texas, which will be held in-person and digitally June 5–7, 2023. Conference attendees are invited to stop by Booth #K23 to learn more about ZINFI's modular approach to channel management automation, which allows businesses of all sizes and in every industry to incrementally transform diverse, complex partner ecosystems into high-functioning, profitable revenue streams at scale.
"We're excited to participate in this year's Summit, which comes at an opportune time for business leaders seeking to capitalize on the increasing importance of online marketplaces and partner ecosystems in B2B commerce," said Sugata Sanyal, ZINFI's founder and CEO. "At ZINFI, we have been helping businesses optimize their channel partner programs and drive sustained revenues for more than a decade. Partner networks are more critical than ever for businesses to connect with their customers and grow, but managing those networks has become increasingly complex. We look forward to meeting conference attendees and showing them how organizations of all sizes and industries are taming that complexity by applying a structured approach to their channel programs and to channel management automation."
The B2B Summit North America is an annual event that brings together many of the world's leading brands and sales, marketing and product leaders looking for innovative strategies and processes to help them thrive in rapidly changing market conditions. Over three days, 90 Forrester analysts will present 100 sessions designed to help attendees identify and drive new growth opportunities, accelerate innovation and transform revenue generation in an era marked by economic uncertainty and customer-focused business strategy.
For more information about ZINFI's participation in Forrester's B2B Summit North America or to learn more about its Unified Channel Management platform, please visit booth #K23 at the event or visit ZINFI's website at www.zinfi.com.
ZINFI has consistently been named a PRM "leader" by G2, the world's leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2's Spring 2023 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks.
To access more information about ZINFI's Partner Relationship Management platform or to download a copy of ZINFI's best practices guide on Partner Relationship Management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.
ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision.
About ZINFI Technologies
ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI's state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI's UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.
Business Wire | June 01, 2023
Cyber Power Systems (USA), Inc., a leader in power protection and power management products, announced today that CRN®, a brand of The Channel Company, has named Lauren Gottsacker, channel account manager at CyberPower, to the Women of the Channel list for 2023. Every year, CRN recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry.
The CRN 2023 Women of the Channel honorees bring their creativity, strategic thinking and leadership to bear in a variety of roles and responsibilities, but all are turning their unique talents toward driving success for their partners and customers. With this recognition, CRN honors these women for their unwavering dedication and commitment to furthering channel excellence.
Gottsacker joined CyberPower in 2019 following channel account and business development roles at Carbonite, a data backup solutions provider. At CyberPower, she has focused her efforts on developing best-in-channel partnerships, partner enablement and creating new sales pipelines at her accounts which include CDW, among other major direct market reseller partners.
“Lauren brings a talent for both strategy and execution. She is a true connector and has developed a number of channel outreach programs that not only enrich the customer’s product knowledge but brings people together such as monthly ‘women of the territory’ and sector-specific events,” said Scott Koller, vice president of channel sales at CyberPower. “Her contributions to CDW include creating a sales incentive program for their inside sales agents and developing a custom a dashboard for their representatives to view product inventory in real time which has accelerated the sales-to-delivery process.”
Gottsacker said: “I’m honored to be recognized by CRN as channel leader. Whether it’s learning about an organization or new product offerings, or seeking a better understanding of an audience, I have a never-ending desire to be curious and learn. I look forward to continuing to create meaningful connections in the channel.”
“We are ecstatic to announce this year’s honorees and shine a light on these women for their significant achievements, knowing that what they’ve accomplished has paved the way for continued success within the IT channel,” said Blaine Raddon, CEO of The Channel Company. “The channel is stronger because of them, and we look forward to seeing what they do next.”
The 2023 Women of the Channel list will be featured in the June 2023 issue of CRN Magazine, with online coverage at www.CRN.com/WOTC.
About Cyber Power Systems (USA), Inc.
CyberPower designs and manufactures uninterruptible power supply systems, power distribution units, surge protectors, remote management hardware, power management software, mobile chargers and connectivity products. The company serves customers in enterprise, corporate, government, education, healthcare and small office/home office environments. CyberPower products are available through authorized distributors and sold by value-added resellers, system integrators, managed service providers, select retailers, and online resellers. For more information, visit https://www.cyberpowersystems.com/.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end-users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com