CONTENT MARKETING, MARKETING DATA
RainFocus | January 24, 2023
On January 23, 2023, a next-generation event marketing platform provider RaiFocus, announced about joining the Adobe Exchange Partner Program as a Platinum Partner. The Adobe Exchange Partner Program is a technology partner ecosystem worldwide. RainFocus is honored to join the list of partner programs where the companies with unique and innovative solutions have been designated as top-tier partners.
RainFocus is now a part of a small group of carefully chosen and highly vetted partners at the Platinum tier. It will work closely with Adobe as a Platinum-level partner to improve the customer experience.
RainFocus will host Adobe for an engaging keynote titled 'Unifying Experiences' in the upcoming INSIGHT conference by RainFocus, which is to be held both in Salt Lake City (Utah) and virtually from January 30 to February 1, 2023. In the conference, JR Sherman, CEO of RainFocus, Doug Baird, Founder and President of RainFocus, and Nik Shroff, Senior Director of Global Tech Partners at Adobe, will talk about the new partnership, approaches to building a strong client experience, and how events and data are essential to a successful customer journey.
JR Sherman, CEO of RainFocus, said, "Adobe and RainFocus share a collective passion for elevating the client experience." He also said, "RainFocus securely and seamlessly integrates with Adobe Experience Cloud products, so for us, it was a natural fit that aligned with our core business objectives. We are most excited to deliver personalization at a scale for our clients, enabling enriched customer journeys, accelerated qualification, lead conversion, closed business, and more."
RainFocus is a next-generation event marketing platform. The company is built to collect and analyze unheard-of amounts of first-party data for better events and better engagement with customers throughout their journey. The platform powers smooth events by providing secure, scalable solutions for the whole event lifecycle. It works with sales and marketing technologies to make event registration, content management, and exhibitor activation more accessible across in-person, virtual, and hybrid experiences, with everything in one dashboard. Additionally, it uses real-time data to give you actionable insights that help you personalize your marketing, speed up lead qualification and conversion, and close deals.
CONTENT MARKETING, MARKETING DATA
Redis | January 27, 2023
One of the leading real-time data platforms, Redis, recently announced global partner program enhancements for customers to enable a growing ecosystem of distributors and consultancies to build, deploy, and run real-time applications with Redis Enterprise. The evolution and expansion of the Redis Partner Program is a key part of the company's strategy to give companies all the tools and support they need to do well in any customer technology environment and improve their bottom line.
Redis Enterprise's deployment options range from on-premises to fully managed AWS, Google Cloud, and Microsoft Azure services. These options are based on the ease of use and sub-millisecond performance of the most popular NoSQL database. Further, it enables companies to architect applications' real-time data processing requirements with a cloud-native approach irrespective of where they are in their transformation journey.
The upgraded Redis channel partner program now has new financial compensation programs, technical support and marketing resources, and the customer projects and services will have greater access. Ultimately, the program will make it easier for Redis partners and customers to work together, creating a strong community of application developers. Key new features of the program include an improved tiering system to simplify the path to revenue for Redis partners, optimized partner enablement for community and enterprises, and expanded partner benefits to help drive awareness among Redis, its partners, and their joint markets at marque events around the globe.
Vice President of Global Partnerships at Redis, Ash Vijay, said, "As companies transform their applications with cloud, hybrid, and microservices-driven architectures, they need real-time data services. Redis Enterprise uniquely delivers the geo-distribution, performance, and scalability required by these applications." He also said, "We're growing the Redis Partner Program to enable customers to fully leverage the power of the Redis Enterprise platform in combination with the complete set of capabilities our partners provide, from custom solutions to professional implementation services."
(Source: Business Wire)
Redis Headquartered in Mountain View (California), Redis is a data backbone provider to increase the speed of the apps for real-time processing. The company is behind Open-Source, the world's famous in-memory database and commercial provider. It powers real-time services for more than 8000 organizations worldwide. It builds upon the unique simplicity and speed of Open-Source Redis. It is an enterprise-grade data platform that provides the toughness of modern data models, automation, management, performance, and resiliency to deploy and run modern applications at any scale from anywhere.
Gigamon | February 01, 2023
One of the leading deep observability companies, Gigamon, recently announced its Channel Award winners in the annual sales kick-off event in San Diego (California). Each partner played a very important role in the company's market growth and drove Gigamon as the industry-leading deep observability vendor, with a 68% market share in 2022's first half. The Gigamon Channel Awards highlights distributors who helped deliver industry-leading solutions to customers worldwide and emphasizes the outstanding success of the top-performing partners.
The Sales Kick-off event's Channel Award winners include Trace3 as 2022 Americas Partner of the Year, Layer 8 Solutions titled as 2022 Americas Regional Partner of the year, ST Engineering as 2022 APAC Partner of the Year, Mannai Corporation wins 2022 EMEA Partner of the Year, Blackwood Associates, Inc. as Public Sector- 2022 Partner of the Year, World Wide Technology wins 2022 Global Partner of the year, Timothy Wong Kwai Hoong as 2022 Top Gigamon Community Partner and the last one was to Carahsoft Technology Corporation as 2022 Distributor of the Year.
The Gigamon Partner Program has received five-star ratings four times in a row among the CRN's Partner Program and four in a row CRN Women of the Channel recognitions. In addition, the company has been awarded three consecutive years for the CRN Channel Chief list. It also won the 2020 Channel Partner Top 10 Up award and was named one of CRN's Power 100 - Topmost Powerful Women in the Channel in 2019.
“Our channel-first strategy is a fundamental component of our business plan and we are fortunate to work alongside over 1,000 global partners that are focused on delivering industry leading solutions backed by unparalleled support. We are proud to recognize the impact that each of our top partners is having on their customers’ cloud transformation journeys,” said Doug Woodley, Senior Vice President of Worldwide Sales at Gigamon.
(Source: Business Wire)
Founded in 2004, Gigamon enables organizations to function fast, stay innovative and secure. The company delivers unified network visibility and analytics on all the data in transit. It helps in aggregation, transformation and analysis of network traffic to meet the customers' critical performance rapid threat detection and response needs in physical, virtual and cloud infrastructure. Gigamon has over 4,000 customers worldwide, including over 80% of the Fortune 100, 9 of the ten biggest mobile network providers, and hundreds of governments and schools.