Martech
PR Newswire | November 01, 2023
Everflow proudly celebrates the company receiving the Best Performance Marketing Technology award at the seventh annual Global Performance Marketing Awards (GPMAs) for transforming performance marketing with innovation and customer success.
The GPMAs celebrate the performance marketing industry's most innovative and groundbreaking campaigns, technology, programs, and professionals on a global scale. The winners were announced at a ceremony held in London on October 23rd. Other category winners included Disney+, Acceleration Partners, and Silverbean.
Nominees for the Best Performance Marketing Technology award were chosen based on having "an innovative product with evidence of evolution and proof of customer adoption, results, and satisfaction."
The team at Everflow is delighted to be recognized with this top industry honor for their constant commitment to ensuring that its platform continuously adapts to challenges in the performance marketing space.
Sam Darawish, CEO and Co-founder of Everflow, expressed excitement at the GPMA win, saying, Everflow has prioritized customer success through consistent feedback implementation and leveraging platform usage insights to provide a tool that helps our clients scale their performance programs faster. I truly believe our customer-centric approach is the key to Everflow being awarded this win and our on-going success in the industry.
Further evidence of Everflow's effectiveness can be seen in the company's continuous growth and expanding client base, without the need for any outside funding. The platform now serves over 1,000 clients in 72 countries, including ClassPass, J.G. Wentworth, Bunq, and Trading 212.
In 2023, Everflow continued to increase global services including boosting international agency offerings, revamping the partner marketplace, and the addition of deal feeds for merchants.
For more information on this year's Global Performance Marketing Awards, check out the full list of winners here.
About Everflow
Amplify your results from partnerships and marketing with Everflow - Partner Marketing Platform. Scale partnerships that deliver cost-effective revenue, track and attribute performance from every marketing channel, and maximize your ROI using powerful analytics. Join 1000+ brands and networks, including Mutual of Omaha, Snow, and AdColony.
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Martech
WebWire | October 26, 2023
HP Inc (NYSE: HPQ) today announced the launch of HP Amplify for All, an initiative which integrates all HP solutions and services including Poly, Teradici and HyperX into the HP Amplify Program, offering one unified global1 platform for partner engagement. Going live on November 1, 2023, the newly integrated partner program will also be extended to Distribution Partners. HP Amplify Distribution is the industry’s first program tailored for distributors and marks the successful implementation of the HP Amplify Program across all partner categories.
In addition, HP today revealed details for new Commercial Partner benefits effective November 1, including the More for More rate multiplier to enhance partner compensation and Fast Lane, the industry’s first automated Marketing Development Funds (MDF) reimbursement process. The company also announced Growth Plays, a new program element to be rolled out across Commercial and Distribution Partners in May 2024.
By leveraging our expanded portfolio and enticing new benefits, HP partners are uniquely positioned to catalyze substantial, long-lasting growth, stated Kobi Elbaz, Senior Vice President & General Manager, HP Global Channel Organization. Every enhancement to the program launched today has been shaped by the invaluable feedback of our extensive partner network and we are committed to continually refining the Amplify Program to stay at the forefront of evolving industry dynamics.
Doubling Down on Distribution
With the launch of HP Amplify Distribution on November 1, distributors can benefit from the industry-first foundation of capabilities, collaboration, and performance. The new program, optimized for Distribution Partners, removes complexity making it easier for distributors to take advantage of its many benefits and engage customers on a deeper level.
“Distribution Partners hold a vital position in the channel ecosystem and their capabilities have continued to evolve and expand to meet the growing needs of resellers and customers,” Elbaz continued. “Based on their unique insights, we designed the Amplify Distribution program with flexibility in mind, allowing distributors with foundational capabilities to join seamlessly, while rewarding those invested in advanced capabilities to incrementally boost profitability and grow their business.”
New Benefits for Commercial Partners
Amplify More for More
With the launch of Amplify More for More on November 1, 2023, partners who sell across the HP portfolio will provide a better customer experience and benefit from higher compensation opportunities. The new More for More rate multiplier will be provided in addition to the existing core Amplify incentives. For instance, Power Partners focused on Personal Systems can easily qualify by increasing sales of peripherals, Poly headsets and Workforce Solutions product lines.
Based on partner feedback and HP’s evolving growth strategy, the company intends to further develop the More for More program in the upcoming fiscal year, integrating additional incentive metrics to promote shared success.
Amplify Fast Lane
Amplify Fast Lane represents a first-of-its-kind joint demand generation MDF claiming process, designed to simplify and accelerate reimbursement for eligible partners2 through an automated claims and payment procedure.
By speeding up payment turnaround time by up to 50%, the Amplify Fast Lane program addresses partner pain points and enhances the overall experience of collaborative marketing efforts. Fast Lane offers a more efficient, user-friendly MDF claim experience, enabling qualified partners to focus on optimizing demand generation initiatives rather than being bogged down in complex processes.
Amplify Growth Plays
Starting in May 2024, all HP Amplify Commercial Partners will have access to a new specialization program built around HP’s growth categories - Amplify Growth Plays. Focused on driving opportunities and incremental partner profitability, Amplify Growth Plays enables a clear path to portfolio specialization. Combined with unique tools, capabilities and compensation elements, Amplify Growth Plays rewards partners with tailored benefits for investing in these customer-driven growth areas.
Examples of the Amplify Growth Plays launching in May 2024 include Managed Print Services, Lifecycle Services, SMB Video Collaboration Solutions, and HP Software. Upon launch, current Amplify specializations will evolve to Amplify Growth Plays.
Amplify Impact Expansion
HP also announced today the expansion of its award-winning Amplify Impact partner sustainability program to Distribution Partners and five additional countries: Austria, Belgium, Luxemburg, Netherlands and Finland. Participating partners across 48 countries will now have access to HP’s world-class sustainability resources to drive preference and impact across Climate Action, Human Rights and Digital Equity.
Sustainable practices are not only vital for the future of our planet – they are good for business. In 2022, Corporate Knights reported that over 60% of HP’s revenue met sustainability standards3, showcasing consumer preference for eco-friendly offerings. HP Amplify Impact assists partners with resources to identify gaps and guidance for achieving sustainability goals, highlighting the growing significance of ESG strategies.
About HP
HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit: http://www.hp.com.
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Channel Partnerships
Business Wire | October 30, 2023
Contentsquare, a global leader in Digital Experience Analytics, today announced the appointment of Jean-Christophe Pitié as Chief Marketing & Partnerships Officer. In this dual role, Jean-Christophe will lead the company’s global marketing organization and oversee strategic partnerships.
Starting as of today, Jean-Christophe will lead Contentsquare’s global marketing initiatives, focusing on strengthening the brand and driving customer demand in markets around the world. He will also be responsible for identifying, nurturing and enhancing strategic alliances with key partners, and continuing to grow Contentsquare’s rich partner ecosystem worldwide.
Jean-Christophe brings a solid track record of leading global companies through their digital growth and transformation journeys, while building scalable and world-class demand generation strategies. Prior to joining Contentsquare, he spent more than two decades at Microsoft, playing a key role in Microsoft’s journey to cloud-based solutions, and helping to launch Office 365 for consumers and Microsoft 365 for businesses. He also led Microsoft’s digital stores division at the company’s global headquarters in Seattle. More recently, he served as Chief Operating Officer for Microsoft France, where he was responsible for executing Microsoft’s go to market and strategy within the French market.
We couldn’t be more excited to welcome Jean-Christophe to the team. Not only does he have an impressive track record of bringing innovative technology to market, he also embodies our company values and puts his team first with everything he does, said Jonathan Cherki, CEO & Founder of Contentsquare. Contentsquare is at an exciting stage of its journey and Jean-Christophe’s deep expertise in tech will be incredibly valuable as we continue to grow. We couldn’t think of a better person to activate our brand vision and partner strategy.
“Having access to a holistic understanding of customers is critical in today’s business landscape and Contentsquare is leading the way when it comes to customer experience insights. I’m thrilled to join the company at this exciting moment in time and to help bring its unique insights to more teams,” said Jean-Christophe Pitié.
Jean-Christophe holds an MBA in Business and Economics from INSEAD and a degree in Civil Engineering from ESTP (École Spéciale des Travaux Publics, du Bâtiment et de l’Industrie).
About Contentsquare
Contentsquare is a leading digital experience analytics platform that empowers businesses to understand and optimize the user experience across web, mobile, and app platforms. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent — at every touchpoint in their journey — enabling businesses to build empathy and create lasting impact.
More than 1300 leading brands use Contentsquare to grow their business, deliver more customer happiness and move with greater agility in a constantly changing world. Its insights are used to optimize the experience on over 1.3 million websites worldwide. For more information, visit http://www.contentsquare.com.
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