MARKETING STRATEGY
Business Wire | June 01, 2023
Cyber Power Systems (USA), Inc., a leader in power protection and power management products, announced today that CRN®, a brand of The Channel Company, has named Lauren Gottsacker, channel account manager at CyberPower, to the Women of the Channel list for 2023. Every year, CRN recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry.
The CRN 2023 Women of the Channel honorees bring their creativity, strategic thinking and leadership to bear in a variety of roles and responsibilities, but all are turning their unique talents toward driving success for their partners and customers. With this recognition, CRN honors these women for their unwavering dedication and commitment to furthering channel excellence.
Gottsacker joined CyberPower in 2019 following channel account and business development roles at Carbonite, a data backup solutions provider. At CyberPower, she has focused her efforts on developing best-in-channel partnerships, partner enablement and creating new sales pipelines at her accounts which include CDW, among other major direct market reseller partners.
“Lauren brings a talent for both strategy and execution. She is a true connector and has developed a number of channel outreach programs that not only enrich the customer’s product knowledge but brings people together such as monthly ‘women of the territory’ and sector-specific events,” said Scott Koller, vice president of channel sales at CyberPower. “Her contributions to CDW include creating a sales incentive program for their inside sales agents and developing a custom a dashboard for their representatives to view product inventory in real time which has accelerated the sales-to-delivery process.”
Gottsacker said: “I’m honored to be recognized by CRN as channel leader. Whether it’s learning about an organization or new product offerings, or seeking a better understanding of an audience, I have a never-ending desire to be curious and learn. I look forward to continuing to create meaningful connections in the channel.”
“We are ecstatic to announce this year’s honorees and shine a light on these women for their significant achievements, knowing that what they’ve accomplished has paved the way for continued success within the IT channel,” said Blaine Raddon, CEO of The Channel Company. “The channel is stronger because of them, and we look forward to seeing what they do next.”
The 2023 Women of the Channel list will be featured in the June 2023 issue of CRN Magazine, with online coverage at www.CRN.com/WOTC.
About Cyber Power Systems (USA), Inc.
CyberPower designs and manufactures uninterruptible power supply systems, power distribution units, surge protectors, remote management hardware, power management software, mobile chargers and connectivity products. The company serves customers in enterprise, corporate, government, education, healthcare and small office/home office environments. CyberPower products are available through authorized distributors and sold by value-added resellers, system integrators, managed service providers, select retailers, and online resellers. For more information, visit https://www.cyberpowersystems.com/.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end-users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
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CHANNEL PARTNERSHIPS
PR Newswire | June 02, 2023
OffSec, the leader in continuous cybersecurity workforce development and learning, today announced the launch of the newly expanded OffSec Global Partner Program. With cyber threats becoming increasingly sophisticated, organizations are seeking reliable partners to address the ever-growing demand for skilled cybersecurity professionals. In response to this market need, OffSec's new program introduces a range of new features designed to empower and support partner organizations.
First launched in April 2022, the OffSec Partner Program featured three partner types: Channel, Learning, and Education Partners. The Channel Partner program has since been expanded to include Distributors and Managed Security Service Providers (MSSPs) with three more now being introduced:
Government Partners – Enabling government resellers, learning partners, and prime contractors to deliver OffSec solutions and live training to government agencies and institutions.
Alliance Partners – Partnering with global financial and consulting organizations to expand their cybersecurity knowledge for internal and client needs.
Strategic Accounts – An exclusive membership for large global enterprise customers to join the new Partner Program. Loyal members will receive benefits and incentives.
"We now have an unparalleled opportunity to leverage the synergies of our best-in-class cybersecurity learning and training offerings with a robust partner program that now includes six partner types, each with distinct benefits and resources to manage the market demand. OffSec recognizes that cybersecurity is first-and-foremost a people problem," said Sean Donnelly, Head of Channel and Partnerships at OffSec. "We accept the challenge to provide the necessary training to a global market for individual learners, government employees, large and small enterprise organizations, and our global alliance partners. With the launch of our enhanced partner program, we strive to utilize all avenues of our partner ecosystem to reach the learners that endeavor to be part of the community to combat cybersecurity threats."
The OffSec Partner Program is now backed by a larger team dedicated to supporting partner organizations. The expanded team comprises industry experts and experienced professionals who will provide personalized assistance, guidance, and technical support to partners, ensuring seamless and productive collaboration and broader geographical coverage.
OffSec has upgraded its Partner Portal and introduced advanced features such as a partner locator tool for lead generation. This tool allows potential customers to search for and connect with partners based on their specific needs and location. Additionally, partners can access on-demand sales training through the portal, equipping them with the knowledge and skills to effectively promote and sell OffSec's solutions. To further support partners in their marketing activities and initiatives, OffSec is introducing market development funds (MDF).
Through the new tiered rewards program, partner organizations can access additional benefits for driving revenue or completing key sales enablement and marketing activities in the Partner Portal.
"OffSec is by far, one of the leaders in the cyber skills training landscape. It's not often that the leader of the pack continues to dominate whilst disrupting the market. With the unrivaled OffSec brand and their tenacious attitude for innovation, like the new OffSec Cyber Range, every team should have access to OffSec training," said Richard Beck, Director of Cyber Security at QA Ltd.
For more information about becoming an OffSec Partner, please visit OffSec's Global Partners page.
About OffSec
OffSec is the leading provider of continuous professional and workforce development, training, and education for cybersecurity practitioners. OffSec's distinct pedagogy and practical, hands-on learning help organizations fill the infosec talent gap by training their teams on today's most critical skills. With the OffSec Learning Library featuring 6,000 hours of content, 1,500 videos, 2,500 exercises, and 900 hands-on labs, OffSec demonstrates its commitment to empowering individuals and organizations to fight cyber threats with indispensable cybersecurity skills and resources. OffSec also funds and maintains Kali Linux, the leading operating system for penetration testing, ethical hacking, and network security assessments. For more information, visit offsec.com and follow @OffSectraining and @kalilinux on Twitter.
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MARTECH
PR Newswire | June 05, 2023
Evo Security, a channel-only platform provider of Identity and Access Management (IAM), has hired channel veteran, Eric Morano, as the company's new Vice President of Sales and Marketing. Eric will lead all company partner growth initiatives and channel expansion, including Evo's strategic partnerships with ConnectWise and Solutions Granted.
In November 2022, Evo executed a corporate strategic partnership with ConnectWise to co-sell Evo's two products, Evo Secure Login and Evo Elevated Access, into ConnectWise's expansive MSP partner base. In early 2023, Evo partnered with Solutions Granted as their exclusive identity provider into another highly valued and broad MSP market segment with an accelerated level of adoption.
As one of the top performing sales executives in the channel, Eric Morano joins with extensive experience and a proven track record of success, serving the MSP community for 20 years at IT Providers like CDW, Insight, and MSP-focused vendors like Datto, BarracudaMSP (SkoutXDR), and TitanHQ. Eric helped lead go-to-market efforts for two successful exits, all while driving an organizational culture with global cross-functional collaboration.
At Evo, Eric will serve as the company's go-to-market industry expert, ensuring a familiar and consistent experience through all stages of the partner relationship, with a focus on enabling partners to easily deliver login security and privileged access for their own companies and their end clients. Current and future partners can expect a refreshed partner program, transparent and easy paths to growth, attractive resale margins, and an exciting new source of recurring revenue.
Identity and Access Management is quickly becoming one of the fastest growing segments of cybersecurity in the MSP-focused channel given the plethora of compliance, insurance, and regulatory requirements. It is also a core component of almost every cybersecurity framework and certification to ensure proper authentication and access control is managed and verified across critical MSP, and MSP client systems. MSPs are not only challenged with protecting their clients from the most common breaches related to social engineering but are also challenged with protecting themselves.
Evo is committed to delivering the best-in-class IAM product suite engineered specifically for the MSP use case, in addition to offering a consistent level of world-class support, and phenomenal partner success experience to assist partners in building proper secure and profitable IAM programs for themselves and their clients. Eric's deep professional experience and years of commitment to the MSP community will undoubtedly help Evo achieve these goals and more.
Please join us in welcoming Eric Morano to the Evo Security leadership team.
About Evo Security
Based in Austin, Texas, Evo Security is an identity and access management cybersecurity company that builds enterprise-grade identity and access management products with the MSP in mind. Evo offers two products for MSPs. Evo Secure Login is a product built for both the MSP and their end user clients that offers Multi-Factor Authentication (MFA), Single Sign On (SSO) for Windows and Mac endpoints, web applications, and network devices. Evo Elevated Access is a product built for the MSP use case that allows their service delivery team to access their client devices as an administrator without the need to copy/paste administrative credentials from third party tools.
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