CONTENT MARKETING, MARKETING DATA
RainFocus | January 24, 2023
On January 23, 2023, a next-generation event marketing platform provider RaiFocus, announced about joining the Adobe Exchange Partner Program as a Platinum Partner. The Adobe Exchange Partner Program is a technology partner ecosystem worldwide. RainFocus is honored to join the list of partner programs where the companies with unique and innovative solutions have been designated as top-tier partners.
RainFocus is now a part of a small group of carefully chosen and highly vetted partners at the Platinum tier. It will work closely with Adobe as a Platinum-level partner to improve the customer experience.
RainFocus will host Adobe for an engaging keynote titled 'Unifying Experiences' in the upcoming INSIGHT conference by RainFocus, which is to be held both in Salt Lake City (Utah) and virtually from January 30 to February 1, 2023. In the conference, JR Sherman, CEO of RainFocus, Doug Baird, Founder and President of RainFocus, and Nik Shroff, Senior Director of Global Tech Partners at Adobe, will talk about the new partnership, approaches to building a strong client experience, and how events and data are essential to a successful customer journey.
JR Sherman, CEO of RainFocus, said, "Adobe and RainFocus share a collective passion for elevating the client experience." He also said, "RainFocus securely and seamlessly integrates with Adobe Experience Cloud products, so for us, it was a natural fit that aligned with our core business objectives. We are most excited to deliver personalization at a scale for our clients, enabling enriched customer journeys, accelerated qualification, lead conversion, closed business, and more."
(Source: Cision)
About RainFocus
RainFocus is a next-generation event marketing platform. The company is built to collect and analyze unheard-of amounts of first-party data for better events and better engagement with customers throughout their journey. The platform powers smooth events by providing secure, scalable solutions for the whole event lifecycle. It works with sales and marketing technologies to make event registration, content management, and exhibitor activation more accessible across in-person, virtual, and hybrid experiences, with everything in one dashboard. Additionally, it uses real-time data to give you actionable insights that help you personalize your marketing, speed up lead qualification and conversion, and close deals.
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MARTECH
SolarWinds | February 03, 2023
SolarWinds, a leading supplier of easy, powerful, and secure IT management software, recently announced that it would host its annual Europe, Middle East, and Africa (EMEA) Partner Summit 2023 from February 13–17 in Barcelona, Spain. This event is part of a series of Partner Summits hosted by SolarWinds throughout Europe, Asia, and North America.
At the EMEA Partner Summit, SolarWinds will discuss improvements to its partner program, its most recent product strategy and developments, and how partners can expand their businesses with SolarWinds solutions, including the company's new observability services. In-person participants will also access SolarWinds Sales Expert (SSE) certification training and SolarWinds Certified Professional® (SCP) trainings to enhance their sales skills.
SolarWinds announced last year the launch of the SolarWinds Transform Partner Program, which is meant to assist and accelerate development for the company's respected worldwide channel partners. The program offers various advantages to SolarWinds partners, including cash incentives, performance rewards, enablement and training programs, an upgraded Partner Portal, and expanded marketing and sales assistance.
EMEA Partner Summit 2023
SolarWinds is thrilled to sponsor networking events at this year's Partner Summit that will enable partners to interact with SolarWinds executives, product specialists, and other partners from their area. In addition, SolarWinds will also recognize its partners' accomplishments at an exclusive SolarWinds Partner Awards Ceremony.
About SolarWinds
SolarWinds is a leading provider of easy, powerful, and secure IT management software designed to drive digital transformation for companies. Its solutions provide businesses of any kind, size, or complexity with a global, unified picture of today's contemporary, dispersed, and hybrid network environments. The company continually engages with IT service and operations experts, DevOps and SecOps workers, and database administrators (DBAs) to understand their problems sustaining high-performing and highly available IT infrastructures, applications, and environments. The insights we gather from them in locations like our THWACK community enable us to meet our clients' current and future demands. SolarWinds is a global leader in solutions for observability, IT service management, application performance, and database management due to its emphasis on the customer and dedication to excellence in end-to-end hybrid IT management.
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MARTECH
Skyhigh Security | February 07, 2023
Skyhigh Security has launched the Skyhigh Security Altitude Partner Program, a global program that offers its partner community, including value-added resellers, strategic integrators, and managed service providers, access to incentives, tools, and information designed to help them earn more.
The program is based on three principles—simple, predictable, and profitable—and is designed to put partners at the center of its go-to-market strategy. Channel Mechanics gives the program a single platform to run on, and partners can send their staff to Skydiver University to get training. Skyhigh Security cares about its relationships with its partners and sees the Altitude Program as a key part of their shared success.
Scott Goree, VP of Worldwide Channels at Skyhigh Security, said, “This launch demonstrates our commitment to the channel and how our relationship with partners is one of mutual interdependence." He added, "We are 100 percent committed to building positive relationships with resellers, treating sales opportunities with fairness to the partner, and fostering a relationship based on mutual trust and respect.”
(Source - Businesswire)
The program protects the price and exclusivity of new opportunities that partners bring to the company and leads to increased profitability. The Channel Mechanics Partner Portal is a single place for partners to digitally engage with the business and access relevant content and programs.
About Skyhigh Security
Skyhigh Security offers cloud-based security solutions that help organizations protect their data while allowing for collaboration from any device and location. The company's Security Service Edge (SSE) portfolio focuses on data use and offers complete visibility and control, reducing security risks and costs, and enabling organizations to keep up with innovation.
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