MARKETING STRATEGY
Business Wire | June 01, 2023
Cyber Power Systems (USA), Inc., a leader in power protection and power management products, announced today that CRN®, a brand of The Channel Company, has named Lauren Gottsacker, channel account manager at CyberPower, to the Women of the Channel list for 2023. Every year, CRN recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry.
The CRN 2023 Women of the Channel honorees bring their creativity, strategic thinking and leadership to bear in a variety of roles and responsibilities, but all are turning their unique talents toward driving success for their partners and customers. With this recognition, CRN honors these women for their unwavering dedication and commitment to furthering channel excellence.
Gottsacker joined CyberPower in 2019 following channel account and business development roles at Carbonite, a data backup solutions provider. At CyberPower, she has focused her efforts on developing best-in-channel partnerships, partner enablement and creating new sales pipelines at her accounts which include CDW, among other major direct market reseller partners.
“Lauren brings a talent for both strategy and execution. She is a true connector and has developed a number of channel outreach programs that not only enrich the customer’s product knowledge but brings people together such as monthly ‘women of the territory’ and sector-specific events,” said Scott Koller, vice president of channel sales at CyberPower. “Her contributions to CDW include creating a sales incentive program for their inside sales agents and developing a custom a dashboard for their representatives to view product inventory in real time which has accelerated the sales-to-delivery process.”
Gottsacker said: “I’m honored to be recognized by CRN as channel leader. Whether it’s learning about an organization or new product offerings, or seeking a better understanding of an audience, I have a never-ending desire to be curious and learn. I look forward to continuing to create meaningful connections in the channel.”
“We are ecstatic to announce this year’s honorees and shine a light on these women for their significant achievements, knowing that what they’ve accomplished has paved the way for continued success within the IT channel,” said Blaine Raddon, CEO of The Channel Company. “The channel is stronger because of them, and we look forward to seeing what they do next.”
The 2023 Women of the Channel list will be featured in the June 2023 issue of CRN Magazine, with online coverage at www.CRN.com/WOTC.
About Cyber Power Systems (USA), Inc.
CyberPower designs and manufactures uninterruptible power supply systems, power distribution units, surge protectors, remote management hardware, power management software, mobile chargers and connectivity products. The company serves customers in enterprise, corporate, government, education, healthcare and small office/home office environments. CyberPower products are available through authorized distributors and sold by value-added resellers, system integrators, managed service providers, select retailers, and online resellers. For more information, visit https://www.cyberpowersystems.com/.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end-users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
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CHANNEL PARTNERSHIPS
Business Wire | June 02, 2023
Syxsense, a global leader in Unified Security and Endpoint Management (USEM) solutions, today announced a partnership with VLCM, an IT solutions and services provider focused on meeting customer needs for cybersecurity, networking, cloud, big data, and more. VLCM is one of Syxsense’s platinum channel partners and offers Syxsense Manage, Syxsense Secure, and Syxsense Enterprise, for customers looking to unify security and endpoint management.
“VLCM is the largest IT solution provider in Utah, and we’re excited to be working with their team of engineers to help streamline endpoint management and security for their customers,” said Jose Rangel, Vice President of Global Channels at Syxsense. “As organizations look to consolidate their security tech stack and better manage the endpoint vulnerability gap, it’s never been more important to have unified solutions that deliver complete visibility, real-time endpoint data, and automated workflows and remediations. VLCM’s ability to help guide customers through their cybersecurity journey – and tailor offerings to meet and exceed their business goals – is a win-win for all involved.”
Syxsense will help VLCM customers address the three key elements of endpoint security – patching, vulnerabilities, and compliance. Syxsense solutions offer complete endpoint visibility with comprehensive scanning to detect OS patch and security weaknesses, and the ability to see desktop, laptop, servers, mobile, and IoT devices, in a single console. With live connections to corporate assets, VLCM customers can use real-time data to make more accurate decisions and act against vulnerabilities and threats. And with Syxsense’s no-code drag-and-drop workflow builder (Syxsense Cortex), teams can automate and accelerate endpoint monitoring, alerting and remediation.
“As the cybersecurity landscape continues to get more complex, organizations are looking for trusted partners that can help them overcome challenges and better secure their networks. At VLCM we have a team of expert security architects that work with leading vendors like Syxsense to help alleviate that stress,” said Phillip Tarver, National Sales Manager at VLCM. “But with Syxsense, it’s not only about the Partner Program and attractive growth opportunities. It's also about the people and the support they provide partners to help them achieve mutual success. Syxsense goes the extra mile to make sure that we are supported. We work together as a team to close business and support our customers.”
Syxsense is also supporting VLCM through extensive training and community support. Read the VLCM partner testimonial here. To learn more about the Syxsense Partner Program, click here.
About Syxsense
Syxsense is a leading software vendor providing endpoint security and IT operations management solutions to Managed Service Providers (MSPs), enterprises, and government organizations. Its solutions provide real-time visibility and control over endpoint devices, networks, and cloud infrastructure, helping organizations to protect against cyber threats, improve IT operations, and reduce risk. Syxsense is the first Unified Security and Endpoint Management (USEM) platform that centralizes the three key elements of endpoint security management: security and patch vulnerability management, remediation, and compliance controlled by a powerful drag-and-drop workflow automation technology called Syxsense Cortex™. Syxsense is a single cloud-based platform supporting Windows, Linux, Mac, and mobile devices on-premises and in the cloud. For more information, visit www.syxsense.com.
About VLCM
Privately owned since 1983, VLCM provides comprehensive IT, enterprise data, and cybersecurity solutions for the most complex IT environments. Operating out of the Rocky Mountain West, and headquartered in Salt Lake City, VLCM services organizations from all verticals, and all sizes. VLCM 'Gets IT Right' by partnering with a wide variety of technology partners, covering every aspect of the business technology landscape. VLCM works to bring cutting-edge technology into the business-planning process and align their customers’ visions with the right products and professional services. Please visit www.vlcm.com to learn more.
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MARTECH
GlobeNewswire | June 07, 2023
CTERA, the leader in edge-to-cloud file services, today announced its new global partner program, designed to empower resellers, managed service providers and system integrators to become trusted advisors in secure multi-cloud data management.
The CTERA Partner Program educates, rewards and recognizes skilled channel partners based on their level of activities. The program is comprised of three tiers: Elite, Premier and Select, all designed to guarantee that partners have access to a full set of resources, tools, and support during and after the sales cycle. The program balances competency-based requirements with tangible benefits and enhanced incentives to drive a recurring revenue continuum.
“It is exciting to see CTERA investing more in its partner ecosystem. Since World Wide Technology (WWT) and CTERA started working together some eleven years ago, we’ve seen logarithmic growth and interest in providing customers with edge to cloud data services,” said Rich Harper, Senior Technology Solution Architect – Object Storage Lead, WWT. “CTERA has always been a valued partner and there to support us through all the cycles of the sales process. We are pleased that our efforts and successes have been recognized through joining the CTERA Partner Program as an Elite Partner. We are confident that we’ll continue to grow this business together.”
“CTERA has been focused on partners from Day 1. By creating the right framework for partners, CTERA encourages us to develop our expertise around its enterprise file services solutions,” said Didier Delhoste, CEO, Cheops. “The CTERA Partner Program recognizes our efforts, commitment, and performance, which shows how vested CTERA is in its partners, and the importance it places on us being the extension arm of providing these innovative solutions to the marketplace.”
“Our new partner program represents a more streamlined and enhanced approach to connecting with our partners, ensuring that we are meeting their needs, and doing all we can to make certain CTERA is an integral part of their portfolio,” said Michael Amselem, CRO, CTERA. “This program is built for supporting our current partners’ continued growth, while attracting additional new business.”
For more information on the CTERA Partner Program, please visit: https://www.ctera.com/partners/partner-program/
About CTERA
CTERA is the leader in edge-to-cloud file services, powering more than 50,000 sites and millions of corporate users. CTERA delivers a cloud-native global file system over public or private object storage, with a rich data services ecosystem that enables enterprises to gain full control of their data environment for optimal edge performance, granular security, data insight, and governance. For more information, visit www.ctera.com.
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