MARKETING DATA
PR Newswire | May 31, 2023
ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) solutions that include affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM), today announced the release of its latest "Feet on the Street" educational video podcast focused on partner ecosystems. "Elevating Partnership Leaders and Pioneering the Science of Partnering" features special guest Asher Mathew, CEO and co-founder of Partnership Leaders, and ZINFI CEO and founder Sugata Sanyal engaged in a lively discussion of partner leadership as well as industry trends and strategies for building high-functioning partner networks.
The four-chapter video podcast series – which is now available on demand from the ZINFI website – begins with an account by Mathews of the history of the origins of Partnership Leaders, an international team and ecosystem of more than 1,800 members whose mission is to elevate the role of partnership professionals and strengthen partnership teams. "We view ourselves as a platform for success rather than just a community," says Mathews. "We really take this seriously."
Chapter 1 of the series, "Pioneering the Science of Partnering: Rethinking Operations & Strategies for Success," builds on research Partnership Leaders conducted in collaboration with HubSpot and Canalys on the current state of partner operations. An important insight that emerged from that research is that most organizations, even some of the smallest companies, are managing multiple partner types. This means, according to Mathews, "a partner organization needs to be dialed in on what their ideal partner profile is and do that research work upfront, and then really go into defining why they're partnering and what value they can generate."
In Chapter 2 of the series, "Scaling SaaS Companies: When & How to Build a Partner Network for Optimal Growth," Mathews and Sanyal discuss how organizations can determine when they are ready to begin establishing a partner network and what to consider as they begin to identify potential recruiting targets and develop a framework for partner programs.
Chapter 3, "Community-Based Learning Model to Empower Next-Gen Partnership Leaders," features an in-depth exploration of Partnership Leaders' work to understand in detail the characteristics of great partner leaders, great partner programs and high-functioning strategic partnerships.
In the final chapter of the video podcast series, "Empowering Partner Ecosystems through Collaboration, Loyalty and Automation," Sanyal and Mathews wrap up the discussion with a vision for success in partner operations where partner leaders are held accountable, just like other members of the leadership team, and where vendor organizations have a detailed understanding of what motivates their partner base, how to build loyalty among partners, and how to use automation, AI and analytics to ensure long-term growth.
About ZINFI Technologies
ZINFI Technologies, the leader in Unified Channel Management (UCM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Channel Management automation platform that streamlines and manages the entire partner lifecycle through three core state-of-the-art SaaS applications—partner relationship management, channel marketing management and channel sales management. In 26 countries, these three core UCM SaaS applications are locally supported by ZINFI's global marketing services team members.
About Partnership Leaders
Partnership Leaders is a leading industry association for partnership, channel and business development leaders. As the industry's premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.
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CHANNEL PARTNERSHIPS
PR Newswire | May 30, 2023
Future-ready PSA-RMM platform provider SuperOps.ai launched the #TogetherWeCan initiative at the Channel Partners Conference & Expo aimed at supporting Managed Service Providers (MSPs), many of whom struggle with mental health issues silently.
SuperOps.ai, which offers an AI-powered Professional Service Automation (PSA) and Remote Monitoring and Management (RMM) platform, set up a 360-degree video booth at the Channel Partners Conference & Expo, held between May 1 and May 4, to bring awareness to an important and serious issue in a fun manner. Over 100 attendees took the 360-degree videos to symbolize their support for MSP mental wellness and to spread the message that together MSPs can handle the challenges that come with the stresses and strains of running an MSP business.
"Entrepreneurship is a lonely journey and founders do struggle with the pressures they face daily. MSP business owners face specific challenges due to the nature of their jobs as they need to keep their clients up and running and safe 24*7. It can be a very lonely job and can seem thankless at times. We realized that many MSPs struggle with mental health issues and do not seek support and do not know who to reach out to even if they want to get help. The #TogetherWeCan initiative is an attempt on the part of SuperOps.ai to do away with the stigma, educate MSPs on the importance of mental wellness, and to offer them a sense of community and support so they have someone to turn to when they need help," said Arvind Parthiban, Co-founder and CEO of SuperOps.ai.
About SuperOps.ai
SuperOps.ai is a unified PSA-RMM platform powered by AI and intelligent automation, built for growth-focused MSPs. The company was founded in 2020 by serial entrepreneurs Arvind Parthiban and Jayakumar Karumbasalam. SuperOps.ai is backed by marquee investors, Addition, Tanglin Venture Partners, Matrix Partners India, and Elevation Capital.
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CHANNEL PARTNERSHIPS
HPCwire | May 29, 2023
Altair, a global leader in computational science and artificial intelligence (AI), announced that Redington, an integrated technology solutions provider, has joined Altair’s growing channel partner network. As a channel partner for the Middle East and African regions, Redington will deliver Altair’s portfolio of data analytics and simulation solutions.
“We are thrilled to expand into the Middle East and Africa and leverage the strengths of Redington, a large and well-established player in the market,” said Pavan Kumar, senior vice president of global indirect business, Altair. “The region is highly receptive to implementing futuristic technologies and we are confident this collaboration will allow customers to transform their business with Altair’s cutting-edge solutions and Redington’s proven market expertise.”
With Altair’s portfolio, organizations will benefit from comprehensive, open-architecture solutions for data analytics and AI, computer-aided engineering (CAE), and high-performance computing (HPC), to enable innovative and sustainable products and processes in an increasingly connected world. In addition to offering Altair software, Redington will host detailed training workshops and educate its vast network of partners to take Altair solutions to market.
“We are excited to strengthen our portfolio with a global leader like Altair,” said Dharshana Kosgalage, head of technology solutions group, Redington. “At Redington, our priority is to bring innovative and futuristic solutions to our customers in the region. Altair’s software and cloud solutions will enable our customers to augment their productivity and efficiency, which will deliver higher levels of performance. Together, we look forward to enhancing operational excellence for our customers with Altair.”
Altair works with a global network of channel and technology partners. To learn more or to become a partner, visit: https://www.altair.com/partners.
About Altair
Altair (Nasdaq: ALTR), is a global leader in computational science and artificial intelligence (AI) that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future.
About Redington Limited
Redington Limited, an integrated technology solutions provider and a Fortune 500 company, enables businesses in their digital transformation journeys by addressing technology friction – the gap between innovation and adoption. With presence across 38 markets through 60 subsidiary offices, over 290+ brand associations, and 40,000 channel partners, Redington enables seamless and end-to-end distribution for all categories of IT/ITeS, Telecom, Lifestyle, and Solar products in India, Singapore, South Asia, Middle East, Africa and Turkey. Through its concentrated focus on technology, innovations, and partnerships, Redington is one of the most trusted distributors of products, services, and solutions across the world.
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