Q&A with Michael Hoffman, Chief Executive Officer at Gather Voices

Media 7 | April 7, 2021

Michael Hoffman, Chief Executive Officer at Gather Voices, started his career as a political consultant and nonprofit fundraiser. He then spent six years in venture capital, specializing in internet start-ups and began See3 Communications, a digital marketing agency focused on social good. Today, in addition to leading Gather Voices, he teaches marketing at the University of Chicago.

There is so much content out there! Creating high-quality content and more of it is critical. A great way to do that is by co-creating content with your customers and employees.



MEDIA 7: Could you please tell us a little bit about yourself? How did you come up with the idea of Gather Voices?
MICHAEL HOFFMAN:
I ran a digital marketing agency, See3 Communications, in Chicago for over a decade. My clients at the agency loved our professional video work. But they needed more. They would come to me and say, “We love those videos you make for us that cost $25,000 and take four months to make, but we need video all the time, for our website and social media. Can you help us? And I could not help them because traditional video production -- cameras and shooters and editors, etc. -- are not scalable. The idea for Gather Voices came when I learned about the first movie, in movie theaters, that was shot on an iPhone. The question I asked was, “If everyone we want on video is walking around with essentially a professional video camera in their pockets, why can’t we get the video we need?”

We realized that you can’t just ask someone to make video for you. They won’t know what you mean, they will do it wrong and there’s no easy way to get the video back to you with all the legal information you need to have permission to use it. Gather Voices is software that makes it easy to set up a video request. When the person you want to make a video clicks on that request, the software walks them through making the video you want. It delivers the video right back, with all the legal rights, and gives non-video-experts tools to easily edit, caption, brand and publish the content.

M7: As a video software solution, how does Gather Voices leverage social proof with video marketing?
MH:
One of the most important characteristics of the current moment we are in is the lack of trust. People don’t trust brands and institutions. They trust people. Because of this, the role of the marketer has changed. It is no longer about being clever. Today’s marketer needs to find the real stories from real people and amplify the good ones. Seeing someone like me talk about their experience with a product or service is something I can relate to. If it looks user-generated and spontaneous it is more trusted. If it looks too polished, it’s less trusted.

Gather Voices enables companies to collect meaningful video content from customers, employees, fans, members and donors at scale. Asking someone to share their story has the added benefit of making them feel more connected to the company that cares enough to ask. And every company in the world has superstars among its employees and customers. Unless you are asking people to share, all the time, you will never know who they are.

With Gather Voices, video collection gets built into existing workflows. So someone who is in a checkout experience or an application is being asked to share at the moment, when they are thinking about it. Video content is flowing in all the time and the best of that content is getting pushed back to social media, websites and emails.

It has a big impact. Our clients, for example, are reporting more than 300% increase in click-throughs when a video thumbnail is added to an email.  People want to watch the video and they will click a lot more often to do that than when you just have big blocks of text.


The modern marketing team needs to utilize new technologies to create more video content. But stock photos and video with text on the screen isn’t enough. It has to be meaningful video content.



M7: How do you target content to your audience, and what are the challenges that you face while producing effective content?
MH:
Traditionally, we think about an audience and we create content for that audience. With Gather Voices it is the audience that creates the content! By co-creating content with your customers and employees, you create deep engagement and find the most powerful stories.

It is much easier to let your community do the heavy lifting on content creation than to try to create everything yourself. With the explosion of channels and content demands, it is really impossible to keep up. We see so often a company spending a lot of money and time to produce a video that almost no one watches. It is a much better idea to invite your community to make content with you.

M7: What do you see as the most noticeable change right now happening in the workforce, encouraged by the rise of digital technologies?
MH:
Well, obviously COVID-19 meant that many more people were working remotely and using video more and more. Mostly this meant Zoom and Teams and other kinds of synchronous video conferencing. But Zoom Fatigue is real and the smart companies are offering asynchronous video options that use the power of video, but let people record and watch content on their own time.I think many of these changes are permanent. Yes, many people will go back to offices. But everyone is more comfortable on camera than they were a year ago.

Another clear change is that people want companies to reflect their values. The best talent is asking about DEI initiatives and sustainability in interviews. They care. And they want to see that companies walk the talk of values. Companies need to increasingly show that they live these values and care. A great way to do that is regularly with video content.


We know that too few voices are in the conversations and our mission is to gather the voices that need to be heard. We believe that staying true to this vision is what will make us stand out.



M7: What social media channels do you see as most promising for your software and why?
MH:
I believe that all social media channels are important to different audiences, some more than others. One thing we know is that video consistently delivers better results than other kinds of content on social. Video gets 1200% more shares than images or text. 88% more time is spent on web pages with video.

M7: What do you believe are the top three marketing challenges in the post COVID-19 era?
MH:
The top three marketing challenges are breaking through the noise, showing purpose, and scaling video content.

Breaking Through the Noise - There is so much content out there! Creating high-quality content and more of it is critical. You need to be able to scale your content creation in a way that keeps it engaging and authentic.  A great way to do that is by co-creating content with your customers and employees. Co-creation is the ultimate engagement.

Showing Purpose - People care about more than how a product or service works. They care about the company behind it and their values. We saw this last summer with the Black Lives Matter protests. Companies needed to speak out. And now they are being held to account. You can’t just say it, you have to live it. And marketers are on the front lines of needing to show the purpose in action.

Scaling Video Content -  Video is the most important content type by far. But traditional video production doesn’t scale. The modern marketing team needs to utilize new technologies to create more video content. But stock photos and video with text on the screen isn’t enough. It has to be meaningful video content. The best way to produce meaningful content at scale is to co-create with your audience.

M7: What is your marketing mantra to stand out from your competitors?
MH:
We are focused on the customer and their needs. We don’t pay a lot of attention to competitors but we’re fanatical about listening to what our customers need to be successful. We have core principles. We believe that too much content is top-down and the future is bottom-up. We know that too few voices are in the conversations and our mission is to gather the voices that need to be heard. We believe that staying true to this vision is what will make us stand out.

ABOUT GATHER VOICES

Gather Voices is building an entirely new category: Video Relationship Management or VRM. They make it effortless to dramatically increase the amount of video that organizations create and share, with an intuitive set of software solutions that automate the creation, management and publishing of video – plugging seamlessly into existing technology. Their purpose is to strengthen human relationships for organizations; one video, one community, at a time.

More C-Suite on deck

Q&A with Mike Hicks, Chief Marketing Officer at Beezy

Media 7 | September 16, 2021

Mike Hicks, Chief Marketing Officer at Beezy, has 20 years of progressive B2B technology marketing experience, specializing in transforming disparate marketing silos into integrated demand generation engines that drive measurable pipeline. He has extensive experience leading global enterprise software marketing and demand teams, responsible for strategy, budgeting, planning, CRM, marketing automation, media and awareness, lead qualification, funnel management, renewals and upsell marketing. He is adept at creating a culture of sharing and alignment against a common set of objectives, across all functional teams responsible for bringing products and services to market.

Read More

A customer-centric approach is crucial to building successful partner ecosystems, says Heather Tenuto, CRO at Zift Solutions

Media 7 | September 28, 2022

Heather Tenuto, Chief Revenue Officer at Zift Solutions, elaborates on her expertise in channel marketing, sales, and operations and how ZiftONE provides a streamlined and comprehensive channel management solution. Read on to learn more about her thoughts on IT channel partners and how cultivating a revenue strategy helps maintain a partner ecosystem. Q.1. Tell us about your journey into channel strategy and indirect sales. How was it different from direct sales? A.1. I started my sales career right out of college working for a Sun Microsystems reseller. I was on the direct side, but worked closely with supplier reps and took note of the difference in our jobs. I ended up leaving sales for two years to participate in NYC’s Teaching Fellows program. In that program, I was a 9th grade English teacher in a “hard-to-staff” high school in Manhattan.  It was an amazing experience where I learned the power of influence in an environment where you often don’t have direct control. These skills served me well as I transitioned back into sales with a focus on building channels. Just like the classroom, enablement is key, and I was soon able to use my skills to develop and evolve channel organizations for highly transitional suppliers. Q.2. How effectively do you think IT channel partners are adapting to dynamic buyer journeys? How has this shift impacted revenue prediction across the industry? A.2. IT channel partners have come to realize that buyers are choosing the way they want to consume products and services; it’s left to the rest of us to adapt.  IT partners can be more agile than their supplier partners. They are the first to hear buyer demands and often have the flexibility to meet them. However, this asks their supplier partners to be less rigid with programs to allow IT partners to meet the evolving demands of end-users.  All this flexibility makes revenue prediction more difficult, but not impossible.

Read More

Forsta's Noel Hamill believes that being mindful of human experiences helps to stay relevant and competitive

Media 7 | January 19, 2022

Noel Hamill, Chief Marketing & Digital Officer at Forsta, takes us through his enriching professional journey and discovering the power of technology to create the smartest, most actionable fuelled by efficient and strong research. Read on to find out more about Forsta's powerful suite of tools that transcends methodological and data silos.

Read More

Q&A with Mike Hicks, Chief Marketing Officer at Beezy

Media 7 | September 16, 2021

Mike Hicks, Chief Marketing Officer at Beezy, has 20 years of progressive B2B technology marketing experience, specializing in transforming disparate marketing silos into integrated demand generation engines that drive measurable pipeline. He has extensive experience leading global enterprise software marketing and demand teams, responsible for strategy, budgeting, planning, CRM, marketing automation, media and awareness, lead qualification, funnel management, renewals and upsell marketing. He is adept at creating a culture of sharing and alignment against a common set of objectives, across all functional teams responsible for bringing products and services to market.

Read More

A customer-centric approach is crucial to building successful partner ecosystems, says Heather Tenuto, CRO at Zift Solutions

Media 7 | September 28, 2022

Heather Tenuto, Chief Revenue Officer at Zift Solutions, elaborates on her expertise in channel marketing, sales, and operations and how ZiftONE provides a streamlined and comprehensive channel management solution. Read on to learn more about her thoughts on IT channel partners and how cultivating a revenue strategy helps maintain a partner ecosystem. Q.1. Tell us about your journey into channel strategy and indirect sales. How was it different from direct sales? A.1. I started my sales career right out of college working for a Sun Microsystems reseller. I was on the direct side, but worked closely with supplier reps and took note of the difference in our jobs. I ended up leaving sales for two years to participate in NYC’s Teaching Fellows program. In that program, I was a 9th grade English teacher in a “hard-to-staff” high school in Manhattan.  It was an amazing experience where I learned the power of influence in an environment where you often don’t have direct control. These skills served me well as I transitioned back into sales with a focus on building channels. Just like the classroom, enablement is key, and I was soon able to use my skills to develop and evolve channel organizations for highly transitional suppliers. Q.2. How effectively do you think IT channel partners are adapting to dynamic buyer journeys? How has this shift impacted revenue prediction across the industry? A.2. IT channel partners have come to realize that buyers are choosing the way they want to consume products and services; it’s left to the rest of us to adapt.  IT partners can be more agile than their supplier partners. They are the first to hear buyer demands and often have the flexibility to meet them. However, this asks their supplier partners to be less rigid with programs to allow IT partners to meet the evolving demands of end-users.  All this flexibility makes revenue prediction more difficult, but not impossible.

Read More

Forsta's Noel Hamill believes that being mindful of human experiences helps to stay relevant and competitive

Media 7 | January 19, 2022

Noel Hamill, Chief Marketing & Digital Officer at Forsta, takes us through his enriching professional journey and discovering the power of technology to create the smartest, most actionable fuelled by efficient and strong research. Read on to find out more about Forsta's powerful suite of tools that transcends methodological and data silos.

Read More

Related News

MARKETING DATA

ZINFI Releases Latest "Feet on the Street" Video Podcast on Partner Ecosystems Featuring Asher Mathew, CEO and Co-Founder of Partnership Leaders

PR Newswire | May 31, 2023

ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) solutions that include affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM), today announced the release of its latest "Feet on the Street" educational video podcast focused on partner ecosystems. "Elevating Partnership Leaders and Pioneering the Science of Partnering" features special guest Asher Mathew, CEO and co-founder of Partnership Leaders, and ZINFI CEO and founder Sugata Sanyal engaged in a lively discussion of partner leadership as well as industry trends and strategies for building high-functioning partner networks. The four-chapter video podcast series – which is now available on demand from the ZINFI website – begins with an account by Mathews of the history of the origins of Partnership Leaders, an international team and ecosystem of more than 1,800 members whose mission is to elevate the role of partnership professionals and strengthen partnership teams. "We view ourselves as a platform for success rather than just a community," says Mathews. "We really take this seriously." Chapter 1 of the series, "Pioneering the Science of Partnering: Rethinking Operations & Strategies for Success," builds on research Partnership Leaders conducted in collaboration with HubSpot and Canalys on the current state of partner operations. An important insight that emerged from that research is that most organizations, even some of the smallest companies, are managing multiple partner types. This means, according to Mathews, "a partner organization needs to be dialed in on what their ideal partner profile is and do that research work upfront, and then really go into defining why they're partnering and what value they can generate." In Chapter 2 of the series, "Scaling SaaS Companies: When & How to Build a Partner Network for Optimal Growth," Mathews and Sanyal discuss how organizations can determine when they are ready to begin establishing a partner network and what to consider as they begin to identify potential recruiting targets and develop a framework for partner programs. Chapter 3, "Community-Based Learning Model to Empower Next-Gen Partnership Leaders," features an in-depth exploration of Partnership Leaders' work to understand in detail the characteristics of great partner leaders, great partner programs and high-functioning strategic partnerships. In the final chapter of the video podcast series, "Empowering Partner Ecosystems through Collaboration, Loyalty and Automation," Sanyal and Mathews wrap up the discussion with a vision for success in partner operations where partner leaders are held accountable, just like other members of the leadership team, and where vendor organizations have a detailed understanding of what motivates their partner base, how to build loyalty among partners, and how to use automation, AI and analytics to ensure long-term growth. About ZINFI Technologies ZINFI Technologies, the leader in Unified Channel Management (UCM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Channel Management automation platform that streamlines and manages the entire partner lifecycle through three core state-of-the-art SaaS applications—partner relationship management, channel marketing management and channel sales management. In 26 countries, these three core UCM SaaS applications are locally supported by ZINFI's global marketing services team members. About Partnership Leaders Partnership Leaders is a leading industry association for partnership, channel and business development leaders. As the industry's premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.

Read More

CHANNEL PARTNERSHIPS

SuperOps.ai Launches Mental Wellness Initiative at Channel Partners Conference & Expo to Support MSPs

PR Newswire | May 30, 2023

Future-ready PSA-RMM platform provider SuperOps.ai launched the #TogetherWeCan initiative at the Channel Partners Conference & Expo aimed at supporting Managed Service Providers (MSPs), many of whom struggle with mental health issues silently. SuperOps.ai, which offers an AI-powered Professional Service Automation (PSA) and Remote Monitoring and Management (RMM) platform, set up a 360-degree video booth at the Channel Partners Conference & Expo, held between May 1 and May 4, to bring awareness to an important and serious issue in a fun manner. Over 100 attendees took the 360-degree videos to symbolize their support for MSP mental wellness and to spread the message that together MSPs can handle the challenges that come with the stresses and strains of running an MSP business. "Entrepreneurship is a lonely journey and founders do struggle with the pressures they face daily. MSP business owners face specific challenges due to the nature of their jobs as they need to keep their clients up and running and safe 24*7. It can be a very lonely job and can seem thankless at times. We realized that many MSPs struggle with mental health issues and do not seek support and do not know who to reach out to even if they want to get help. The #TogetherWeCan initiative is an attempt on the part of SuperOps.ai to do away with the stigma, educate MSPs on the importance of mental wellness, and to offer them a sense of community and support so they have someone to turn to when they need help," said Arvind Parthiban, Co-founder and CEO of SuperOps.ai. About SuperOps.ai SuperOps.ai is a unified PSA-RMM platform powered by AI and intelligent automation, built for growth-focused MSPs. The company was founded in 2020 by serial entrepreneurs Arvind Parthiban and Jayakumar Karumbasalam. SuperOps.ai is backed by marquee investors, Addition, Tanglin Venture Partners, Matrix Partners India, and Elevation Capital.

Read More

CHANNEL PARTNERSHIPS

Altair Names Redington as Distributor for Middle East and African Regions

HPCwire | May 29, 2023

Altair, a global leader in computational science and artificial intelligence (AI), announced that Redington, an integrated technology solutions provider, has joined Altair’s growing channel partner network. As a channel partner for the Middle East and African regions, Redington will deliver Altair’s portfolio of data analytics and simulation solutions. “We are thrilled to expand into the Middle East and Africa and leverage the strengths of Redington, a large and well-established player in the market,” said Pavan Kumar, senior vice president of global indirect business, Altair. “The region is highly receptive to implementing futuristic technologies and we are confident this collaboration will allow customers to transform their business with Altair’s cutting-edge solutions and Redington’s proven market expertise.” With Altair’s portfolio, organizations will benefit from comprehensive, open-architecture solutions for data analytics and AI, computer-aided engineering (CAE), and high-performance computing (HPC), to enable innovative and sustainable products and processes in an increasingly connected world. In addition to offering Altair software, Redington will host detailed training workshops and educate its vast network of partners to take Altair solutions to market. “We are excited to strengthen our portfolio with a global leader like Altair,” said Dharshana Kosgalage, head of technology solutions group, Redington. “At Redington, our priority is to bring innovative and futuristic solutions to our customers in the region. Altair’s software and cloud solutions will enable our customers to augment their productivity and efficiency, which will deliver higher levels of performance. Together, we look forward to enhancing operational excellence for our customers with Altair.” Altair works with a global network of channel and technology partners. To learn more or to become a partner, visit: https://www.altair.com/partners. About Altair Altair (Nasdaq: ALTR), is a global leader in computational science and artificial intelligence (AI) that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future. About Redington Limited Redington Limited, an integrated technology solutions provider and a Fortune 500 company, enables businesses in their digital transformation journeys by addressing technology friction – the gap between innovation and adoption. With presence across 38 markets through 60 subsidiary offices, over 290+ brand associations, and 40,000 channel partners, Redington enables seamless and end-to-end distribution for all categories of IT/ITeS, Telecom, Lifestyle, and Solar products in India, Singapore, South Asia, Middle East, Africa and Turkey. Through its concentrated focus on technology, innovations, and partnerships, Redington is one of the most trusted distributors of products, services, and solutions across the world.

Read More

MARKETING DATA

ZINFI Releases Latest "Feet on the Street" Video Podcast on Partner Ecosystems Featuring Asher Mathew, CEO and Co-Founder of Partnership Leaders

PR Newswire | May 31, 2023

ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) solutions that include affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM), today announced the release of its latest "Feet on the Street" educational video podcast focused on partner ecosystems. "Elevating Partnership Leaders and Pioneering the Science of Partnering" features special guest Asher Mathew, CEO and co-founder of Partnership Leaders, and ZINFI CEO and founder Sugata Sanyal engaged in a lively discussion of partner leadership as well as industry trends and strategies for building high-functioning partner networks. The four-chapter video podcast series – which is now available on demand from the ZINFI website – begins with an account by Mathews of the history of the origins of Partnership Leaders, an international team and ecosystem of more than 1,800 members whose mission is to elevate the role of partnership professionals and strengthen partnership teams. "We view ourselves as a platform for success rather than just a community," says Mathews. "We really take this seriously." Chapter 1 of the series, "Pioneering the Science of Partnering: Rethinking Operations & Strategies for Success," builds on research Partnership Leaders conducted in collaboration with HubSpot and Canalys on the current state of partner operations. An important insight that emerged from that research is that most organizations, even some of the smallest companies, are managing multiple partner types. This means, according to Mathews, "a partner organization needs to be dialed in on what their ideal partner profile is and do that research work upfront, and then really go into defining why they're partnering and what value they can generate." In Chapter 2 of the series, "Scaling SaaS Companies: When & How to Build a Partner Network for Optimal Growth," Mathews and Sanyal discuss how organizations can determine when they are ready to begin establishing a partner network and what to consider as they begin to identify potential recruiting targets and develop a framework for partner programs. Chapter 3, "Community-Based Learning Model to Empower Next-Gen Partnership Leaders," features an in-depth exploration of Partnership Leaders' work to understand in detail the characteristics of great partner leaders, great partner programs and high-functioning strategic partnerships. In the final chapter of the video podcast series, "Empowering Partner Ecosystems through Collaboration, Loyalty and Automation," Sanyal and Mathews wrap up the discussion with a vision for success in partner operations where partner leaders are held accountable, just like other members of the leadership team, and where vendor organizations have a detailed understanding of what motivates their partner base, how to build loyalty among partners, and how to use automation, AI and analytics to ensure long-term growth. About ZINFI Technologies ZINFI Technologies, the leader in Unified Channel Management (UCM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Channel Management automation platform that streamlines and manages the entire partner lifecycle through three core state-of-the-art SaaS applications—partner relationship management, channel marketing management and channel sales management. In 26 countries, these three core UCM SaaS applications are locally supported by ZINFI's global marketing services team members. About Partnership Leaders Partnership Leaders is a leading industry association for partnership, channel and business development leaders. As the industry's premier community, Partnership Leaders empowers partner teams at top technology and services companies worldwide through an online community of over 1,000 professionals worldwide actively engaging in virtual events and insight sharing to drive personal and professional success.

Read More

CHANNEL PARTNERSHIPS

SuperOps.ai Launches Mental Wellness Initiative at Channel Partners Conference & Expo to Support MSPs

PR Newswire | May 30, 2023

Future-ready PSA-RMM platform provider SuperOps.ai launched the #TogetherWeCan initiative at the Channel Partners Conference & Expo aimed at supporting Managed Service Providers (MSPs), many of whom struggle with mental health issues silently. SuperOps.ai, which offers an AI-powered Professional Service Automation (PSA) and Remote Monitoring and Management (RMM) platform, set up a 360-degree video booth at the Channel Partners Conference & Expo, held between May 1 and May 4, to bring awareness to an important and serious issue in a fun manner. Over 100 attendees took the 360-degree videos to symbolize their support for MSP mental wellness and to spread the message that together MSPs can handle the challenges that come with the stresses and strains of running an MSP business. "Entrepreneurship is a lonely journey and founders do struggle with the pressures they face daily. MSP business owners face specific challenges due to the nature of their jobs as they need to keep their clients up and running and safe 24*7. It can be a very lonely job and can seem thankless at times. We realized that many MSPs struggle with mental health issues and do not seek support and do not know who to reach out to even if they want to get help. The #TogetherWeCan initiative is an attempt on the part of SuperOps.ai to do away with the stigma, educate MSPs on the importance of mental wellness, and to offer them a sense of community and support so they have someone to turn to when they need help," said Arvind Parthiban, Co-founder and CEO of SuperOps.ai. About SuperOps.ai SuperOps.ai is a unified PSA-RMM platform powered by AI and intelligent automation, built for growth-focused MSPs. The company was founded in 2020 by serial entrepreneurs Arvind Parthiban and Jayakumar Karumbasalam. SuperOps.ai is backed by marquee investors, Addition, Tanglin Venture Partners, Matrix Partners India, and Elevation Capital.

Read More

CHANNEL PARTNERSHIPS

Altair Names Redington as Distributor for Middle East and African Regions

HPCwire | May 29, 2023

Altair, a global leader in computational science and artificial intelligence (AI), announced that Redington, an integrated technology solutions provider, has joined Altair’s growing channel partner network. As a channel partner for the Middle East and African regions, Redington will deliver Altair’s portfolio of data analytics and simulation solutions. “We are thrilled to expand into the Middle East and Africa and leverage the strengths of Redington, a large and well-established player in the market,” said Pavan Kumar, senior vice president of global indirect business, Altair. “The region is highly receptive to implementing futuristic technologies and we are confident this collaboration will allow customers to transform their business with Altair’s cutting-edge solutions and Redington’s proven market expertise.” With Altair’s portfolio, organizations will benefit from comprehensive, open-architecture solutions for data analytics and AI, computer-aided engineering (CAE), and high-performance computing (HPC), to enable innovative and sustainable products and processes in an increasingly connected world. In addition to offering Altair software, Redington will host detailed training workshops and educate its vast network of partners to take Altair solutions to market. “We are excited to strengthen our portfolio with a global leader like Altair,” said Dharshana Kosgalage, head of technology solutions group, Redington. “At Redington, our priority is to bring innovative and futuristic solutions to our customers in the region. Altair’s software and cloud solutions will enable our customers to augment their productivity and efficiency, which will deliver higher levels of performance. Together, we look forward to enhancing operational excellence for our customers with Altair.” Altair works with a global network of channel and technology partners. To learn more or to become a partner, visit: https://www.altair.com/partners. About Altair Altair (Nasdaq: ALTR), is a global leader in computational science and artificial intelligence (AI) that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future. About Redington Limited Redington Limited, an integrated technology solutions provider and a Fortune 500 company, enables businesses in their digital transformation journeys by addressing technology friction – the gap between innovation and adoption. With presence across 38 markets through 60 subsidiary offices, over 290+ brand associations, and 40,000 channel partners, Redington enables seamless and end-to-end distribution for all categories of IT/ITeS, Telecom, Lifestyle, and Solar products in India, Singapore, South Asia, Middle East, Africa and Turkey. Through its concentrated focus on technology, innovations, and partnerships, Redington is one of the most trusted distributors of products, services, and solutions across the world.

Read More

Spotlight

Gather Voices

Gather Voices

Gather Voices is building an entirely new category: Video Relationship Management or VRM. They make it effortless to dramatically increase the amount of video that organizations create and share, with an intuitive set of software solutions that automate the creation, management and publishing of vid...

Events

Resources

resource image

CUSTOMER EXPERIENCE, CONTENT CREATION, CRM

Five Challenges. One Solution.

Video

resource image

CUSTOMER EXPERIENCE, CONTENT CREATION, CRM

Five Challenges. One Solution.

Video

Events