Marketing Analytics
AdCellerant | September 20, 2023
On September 19, 2023, AdCellerant, a frontrunner in digital marketing and tech solutions, has released its latest whitepaper, ‘AI-Powered Solutions at AdCellerant: Enhancing Success Together.’ This comprehensive document delves into the transformative role of artificial intelligence (AI) and generative AI (GenAI) in reshaping the digital advertising landscape.
Brock Berry, CEO and Co-Founder of AdCellerant, reportedly remarked,
In a world where AI is no longer just a buzzword but a driving force for innovation, AdCellerant is dedicated to harnessing AI's potential to empower businesses. We are charting a course towards a future that will not only redefine digital advertising but also influence industries worldwide.
[Source – Cision PR Newswire]
Key Points from the Whitepaper:
1. The AI Revolution: The whitepaper spotlights the adoption of GenAI, which has been embraced by over 100 million U.S. users, surpassing the early adoption rate of smartphones by a remarkable 62.7%. McKinsey & Company projects GenAI's economic value to range from $2.6 trillion to $4.4 trillion, with marketing and customer relations expected to boost global output by $400 billion annually.
2. AdCellerant's Vision for the AI Era: AdCellerant's vision goes beyond technology adoption; it embodies change that aligns with partners' goals, ideas, and aspirations. GenAI is an extension of AdCellerant's commitment to delivering impactful results, award-winning customer service, and continuous innovation.
3. Integration of AI: AI is seamlessly integrated into AdCellerant's product offerings, setting new industry standards for insights, strategies, and outcomes. The whitepaper showcases real-world examples of AI utilization with products like Meta, Google Ads, and The Trade Desk.
4. Balancing AI and the Human Touch: AdCellerant emphasizes the synergy between AI and human interaction. While GenAI provides insights and solutions, AdCellerant partners receive dedicated account management, operations focused on campaign enhancement, and opportunities to contribute to technology and solutions innovation.
About AdCellerant
AdCellerant, headquartered in Denver, Colorado, was founded in 2013 and operates in the advertising services industry. The company specializes in digital advertising, including services like search, SEM, SEO, digital display advertising, real-time bidding, social media, video, email, digital strategy, media planning, technology, and advertising technology. AdCellerant offers businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies, with a focus on achieving results and growth for businesses of all sizes. Its proprietary technology, Ui.Marketing, connects businesses with their ideal customers at the right time, streamlining the entire campaign management process within a user-friendly platform.
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Customer Experience
Impartner | September 11, 2023
Impartner has announced the return of its popular customer and industry event, ImpartnerCon. Aligned with the fundamental driver of indirect channel go-to-market strategies and partnership initiatives, ImpartnerCon 2024 embraces the theme 'Multiply' as the cornerstone of this conference.
ImpartnerCon 2024 is scheduled from February 5 to 7 at JW Marriott Marquis Hotel in Miami (Florida). Distinguished keynote speakers include eminent figures from the channel industry, such as Jay McBain (Chief Analyst of Channels, Partnerships, and Ecosystems at Canalys) and Tiffani Bova (Former Global Growth and Innovation Evangelist at Salesforce). Besides, more professionals and analysts will likely join as speakers in the coming weeks.
On this, Dave R Taylor, Impartner CMO, stated
At Multiply: ImpartnerCon '24 and beyond, our goal is for attendees to multiply their business horizons personally and professionally. To meet new partners and expand their own ecosystems, and to learn best practices for furthering their companies' indirect go-to-market strategies and results.
[Source: Cision PR Newswire]
Now in its seventh year, ImpartnerCon has established itself as a preeminent event in the channel partnerships sector, attracting global leaders from Fortune 500 corporations to dynamic startups expanding their indirect sales and services initiatives.
ImpartnerCon also serves as the platform for Impartner's annual customer awards, recognizing excellence in channel strategy, exceptional partnership performance, and program efficiency. The previous year's award recipients, unveiled during the event's live ceremony, included esteemed names such as Honeywell, Poly, Splunk, Vertiv, Visa, Xerox, and Zebra, among others.
In the forthcoming weeks, Impartner will announce the commencement of the 2024 award application process, offering options for individual and company nominations. ImpartnerCon 2024 expects a comprehensive agenda that includes seasoned industry analysts, top-ranking channel organizations, interactive Impartner product user sessions designed for customers, and invaluable networking opportunities with influential industry figures.
Mark Rogers, Impartner's Senior Vice President of Strategic Accounts and Channel Chief, conveyed that ImpartnerCon has evolved to embrace the broader channel ecosystem, providing a unique platform for collaboration and innovation. He expressed excitement about creating a space where professionals at all levels within the partner ecosystem can connect, acquire knowledge, and push the boundaries of partnership excellence.
ImpartnerCon 2024 aligns seamlessly with Impartner's dedication to nurturing an inclusive and innovative environment for channel leaders. This commitment enables them to explore new avenues for growth, adapt to shifting market dynamics, and harness the potential of strategic partnerships.
About Impartner
Impartner is renowned as the industry's fastest-growing and most decorated provider of channel management technologies. Its array of Partner Relationship Management (PRM) and Partner Marketing Automation (PMA) solutions serves as a global resource, aiding companies in effectively managing their relationships with distributors, resellers, and channel partners. These solutions drive demand, accelerate revenue, and enhance global profitability within indirect sales ecosystems. The Impartner team is committed to assisting businesses in achieving growth by leveraging their decades of experience, incorporating channel best practices, and harnessing innovative technologies to create a uniquely tailored partner experience. Impartner's solutions prioritize partners, enabling channel teams to achieve rapid ROI by covering all aspects, from partner onboarding to channel marketing and performance insights.
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Channel Partnerships
Grammarly | September 22, 2023
Grammarly enables its partners to address market demand by providing distinctive AI product offerings and dependable, secure communication assistance.
As per a Forrester Consulting study for Grammarly, 97% of companies intend to invest in generative AI for communication within 24 months, with the market projected to hit $1.3 trillion by 2032.
Collaborating with Grammarly improves efficiency and quality, providing value to customers given the company's existing support for global partners.
Grammarly has officially announced the launch of its new Global Channel Partner Program. This program is crafted to assist enterprises spanning various sectors in safeguarding the sustainability of their establishments and augmenting their profit margins through advanced artificial intelligence.
Through collaboration with Grammarly, enterprises operating within channel-based structures can anticipate providing their clientele with a dependable and user-friendly business solution. Furthermore, this affiliation promises a heightened revenue stream and the potential to introduce supplementary offerings, such as Grammarly Business and Grammarly for Education, to their portfolio of services.
Ty Rottare, Head of Global Channel Sales at Grammarly, expressed excitement about the current climate in which enterprises are realizing the transformative potential of AI in reshaping work processes. He emphasized that Grammarly's generative AI features enhance the productivity and creativity of teams, enabling businesses to achieve superior results at a faster pace. Furthermore, he added that the Global Channel Partner Program equips partners and sellers with the tools necessary to deliver enhanced customer value through Grammarly's trusted technology, facilitating streamlined business interactions.
Partners face escalating demands to provide their clients with reliable AI solutions. The newly introduced program equips channel partners with the capability to seamlessly deliver Grammarly's AI-powered writing assistance to their clients wherever it is required, fostering confidence in their offerings.
Dwight Moore, Chief Information Officer, SHI, said,
"Grammarly fits perfectly with our Modern Workplace and Employee Experience solutions portfolio, helping users across the organization be more efficient and successful in their written communications. We have experienced the benefits Grammarly can deliver first-hand at SHI, as we roll it out to more than 5,000 of our colleagues in sales, customer success, marketing, and IT."
[Source – Business Wire]
Grammarly's Global Partner Portal offers a range of resources, including deal registration, quotation management, purchase order submissions, customer engagement materials, and swag redemption. Meanwhile, the enablement program empowers sales professionals with a deep understanding of Grammarly's competitive advantages and integrations, aiding them in effectively communicating the value of Grammarly's generative AI features to clients. This roadmap includes specialized badges, technical expertise, and vertical market specialization for a more efficient market introduction of our solutions.
Dwight Moore remarked that SHI is committed to helping organizations harness technology to enhance business operations. He expressed enthusiasm about the partnership with Grammarly to offer their AI-powered writing assistant to SHI's customers.
The Global Channel Partner Program extends diverse engagement opportunities to sales teams, featuring tailored solutions like Grammarly Business for enterprises and Grammarly for Education for academic institutions. These specialized offerings empower partners to deliver additional services with positive outcomes. Partners also benefit from turn-key marketing programs, expediting their market entry with appealing profit margins and incentives. Moreover, they can seamlessly integrate Grammarly's solution into their existing tech stacks, enhancing operational resilience.
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