CHANNEL PARTNERSHIPS
Business Wire | June 02, 2023
Syxsense, a global leader in Unified Security and Endpoint Management (USEM) solutions, today announced a partnership with VLCM, an IT solutions and services provider focused on meeting customer needs for cybersecurity, networking, cloud, big data, and more. VLCM is one of Syxsense’s platinum channel partners and offers Syxsense Manage, Syxsense Secure, and Syxsense Enterprise, for customers looking to unify security and endpoint management.
“VLCM is the largest IT solution provider in Utah, and we’re excited to be working with their team of engineers to help streamline endpoint management and security for their customers,” said Jose Rangel, Vice President of Global Channels at Syxsense. “As organizations look to consolidate their security tech stack and better manage the endpoint vulnerability gap, it’s never been more important to have unified solutions that deliver complete visibility, real-time endpoint data, and automated workflows and remediations. VLCM’s ability to help guide customers through their cybersecurity journey – and tailor offerings to meet and exceed their business goals – is a win-win for all involved.”
Syxsense will help VLCM customers address the three key elements of endpoint security – patching, vulnerabilities, and compliance. Syxsense solutions offer complete endpoint visibility with comprehensive scanning to detect OS patch and security weaknesses, and the ability to see desktop, laptop, servers, mobile, and IoT devices, in a single console. With live connections to corporate assets, VLCM customers can use real-time data to make more accurate decisions and act against vulnerabilities and threats. And with Syxsense’s no-code drag-and-drop workflow builder (Syxsense Cortex), teams can automate and accelerate endpoint monitoring, alerting and remediation.
“As the cybersecurity landscape continues to get more complex, organizations are looking for trusted partners that can help them overcome challenges and better secure their networks. At VLCM we have a team of expert security architects that work with leading vendors like Syxsense to help alleviate that stress,” said Phillip Tarver, National Sales Manager at VLCM. “But with Syxsense, it’s not only about the Partner Program and attractive growth opportunities. It's also about the people and the support they provide partners to help them achieve mutual success. Syxsense goes the extra mile to make sure that we are supported. We work together as a team to close business and support our customers.”
Syxsense is also supporting VLCM through extensive training and community support. Read the VLCM partner testimonial here. To learn more about the Syxsense Partner Program, click here.
About Syxsense
Syxsense is a leading software vendor providing endpoint security and IT operations management solutions to Managed Service Providers (MSPs), enterprises, and government organizations. Its solutions provide real-time visibility and control over endpoint devices, networks, and cloud infrastructure, helping organizations to protect against cyber threats, improve IT operations, and reduce risk. Syxsense is the first Unified Security and Endpoint Management (USEM) platform that centralizes the three key elements of endpoint security management: security and patch vulnerability management, remediation, and compliance controlled by a powerful drag-and-drop workflow automation technology called Syxsense Cortex™. Syxsense is a single cloud-based platform supporting Windows, Linux, Mac, and mobile devices on-premises and in the cloud. For more information, visit www.syxsense.com.
About VLCM
Privately owned since 1983, VLCM provides comprehensive IT, enterprise data, and cybersecurity solutions for the most complex IT environments. Operating out of the Rocky Mountain West, and headquartered in Salt Lake City, VLCM services organizations from all verticals, and all sizes. VLCM 'Gets IT Right' by partnering with a wide variety of technology partners, covering every aspect of the business technology landscape. VLCM works to bring cutting-edge technology into the business-planning process and align their customers’ visions with the right products and professional services. Please visit www.vlcm.com to learn more.
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MARTECH
PR Newswire | May 31, 2023
Impartner, the fastest-growing and most award-winning provider of reseller and partner management technologies, today announced the appointment of Brent Taylor as Chief Financial Officer and three industry award wins: a Silver Stevie® Award for ImpartnerCON, Silver Stevie Award for Impartner's proprietary solution Google Ads for the Channel, and recognition in CRN®'s 2023 Women of the Channel list.
Impartner today welcomes Brent Taylor to its executive team as CFO. Taylor brings over 13 years' experience leading high-growth companies through major change. During his tenure at Imagine Learning, Taylor developed adept business acumen, which he utilized to oversee multiple acquisitions that drove offerings and topline growth. He holds a bachelor's degree in business from Utah Valley University and a master's degree in business from Brigham Young University.
"Through customer-focused solutions, we continue to innovate our product to meet customer goals and further strengthen our leadership team to help channel teams thrive," said Joe Wang, Chairman and CEO at Impartner. "I'm proud of the recent recognition our team has received for their hard work and look forward to witnessing Brent's impact here at Impartner."
Impartner's most recent award wins further exemplify the company's profound mark on the industry and significance as the leader in partner management solutions:
Silver Stevie Award for Brand Engagement Event: Impartner's most recent annual customer summit, ImpartnerCON 2022, was awarded a Silver Stevie Event Award for Brand Engagement. ImpartnerCON is one of the world's largest vendor-led channel industry events, gathering the most influential channel leaders and industry speakers to collaborate, celebrate, and deep dive into future-forward content. This is the summit's second award win of 2023, following its Utah Business SAMY win earlier this year.
Silver Stevie Award for Relationship Management Solution: Impartner was also awarded a Silver Stevie for Relationship Management Solution Award for its proprietary solution developed in partnership with Google— Google Ads for the Channel, which allows brands to centrally create and implement local Google Ads campaigns for all of their channel partners, and unlike other methods, it requires zero effort at the local level.
CRN's 2023 Women of the Channel List: Amy Henderson, Impartner Sales Director, was named to its Women of the Channel list for 2023, which recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry. Henderson's career within the Channel has spanned over 16 years running various Channel Alliance and Reseller teams.
To learn more about how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue by an average of 32.3% in the first year of use alone, click here.
About Impartner
Impartner is the fastest-growing, most award-winning provider of partner management technologies, including its flagship Partner Relationship Management (PRM) and Partner Marketing Automation solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com.
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MULTI CHANNEL MARKETING
PR Newswire | May 29, 2023
Acoustic, a global marketing and customer engagement provider for B2C brands, today announced the launch of Acoustic Connect℠, a first-of-its-kind, all-in-one platform for multichannel marketing, personalized journey orchestration, and behavioral experience insights. With Acoustic Connect, marketers will gain unprecedented visibility from campaign to conversion, empowering them to leverage real-time behavioral insights for enhanced customer engagement and data-driven, intent-based strategies.
Today, engaging consumers effectively and delivering personalized, high-quality customer experiences have become increasingly challenging, especially with the absence of unified solutions that meet these demands. To create winning, one-to-one customer experiences, brands require a comprehensive understanding of how their customers interact with them, which traditional marketing platforms cannot provide. Acoustic Connect closes this gap by offering brands in-depth insights into each customer's experience using behavior-based signals that reveal every interaction throughout the customer journey. By uncovering the intent behind each engagement, including why customers convert or abandon, marketers gain the critical information needed to craft truly personalized journeys that foster lasting customer loyalty.
"Delivering personalized, one-to-one customer experiences is crucial for building brand loyalty and driving sales. However, integrating behavior-based signals into marketing platforms to enable this level of personalization has remained a challenge—until now," said Mark Cattini, CEO of Acoustic. "Acoustic Connect surpasses existing marketing platforms by allowing marketers to manage and optimize campaign performance in real time, within a single dashboard, rather than reacting after the customer has converted or abandoned. We're excited to revolutionize how marketers approach customer journeys by offering a comprehensive solution that seamlessly unites insight and action."
Acoustic Connect equips marketers with a robust, all-in-one platform featuring:
Multichannel Marketing: Streamline marketing processes across various channels, including email, social media, SMS, messaging apps, web, and more. Improve targeting and segmentation, and deliver engaging experiences through cohesive activation, automation, and management of marketing efforts.
Personalized Journey Orchestration: Craft multi-step customer experiences across diverse channels and touchpoints, utilizing highly relevant and engaging content tailored to individual customers' preferences, behaviors, and interactions. Move beyond isolated campaigns and disparate channels to deliver comprehensive, personalized customer journeys.
Behavioral Experience Insights: Gain visibility across the entire customer journey by collecting, analyzing, and interpreting behavior-based signals derived from users' interactions on a brand's website or app. Leverage signals such as intent, frustration, and content and channel preferences to create captivating experiences that foster loyalty and fuel growth.
"Our partnership with Acoustic is quickly enabling us to design and execute multichannel customer journeys with dynamic content on a 1:1 level," said Rachel Warren, Head of Lifecycle Marketing at Pura, the innovative smart-home fragrance company. "We are excited about the release of Acoustic Connect and the ability to see the impact of our comms in a clear, cohesive way. Being able to see customer interactions in a single dashboard will enable my team to optimize our strategies based on those insights and create next-level customer experiences for our customers. We are excited to see these new capabilities and the impact they will have on our business."
Acoustic Connect empowers brands to distinguish themselves in a highly competitive marketplace and captivate every visitor more efficiently and effectively. By offering in-depth visibility across the customer journey, brands can achieve measurable results, accelerate real-time conversions, engage beyond customer profiles, and deliver personalized experiences precisely when needed.
Acoustic Connect is available now. For more information and to schedule a demo, visit acoustic.com/solutions/connect or reach out to your Acoustic sales executive.
About Acoustic, L.P.
Acoustic, L.P. helps brands build closer, lasting, more rewarding customer connections through data-driven visibility and personal, relevant, and frictionless engagement. Our diverse range of solutions includes unified marketing and digital customer experience insights, campaign execution, behavioral experience analytics, and optimized pricing, promotion, markdown, and collaboration technology. With the help of our award-winning technology and unbeatable client success teams, businesses across industries can drive customer lifetime value. Learn more about the Acoustic portfolio at www.acoustic.com.
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