MARTECH
PR Newswire | May 31, 2023
Impartner, the fastest-growing and most award-winning provider of reseller and partner management technologies, today announced the appointment of Brent Taylor as Chief Financial Officer and three industry award wins: a Silver Stevie® Award for ImpartnerCON, Silver Stevie Award for Impartner's proprietary solution Google Ads for the Channel, and recognition in CRN®'s 2023 Women of the Channel list.
Impartner today welcomes Brent Taylor to its executive team as CFO. Taylor brings over 13 years' experience leading high-growth companies through major change. During his tenure at Imagine Learning, Taylor developed adept business acumen, which he utilized to oversee multiple acquisitions that drove offerings and topline growth. He holds a bachelor's degree in business from Utah Valley University and a master's degree in business from Brigham Young University.
"Through customer-focused solutions, we continue to innovate our product to meet customer goals and further strengthen our leadership team to help channel teams thrive," said Joe Wang, Chairman and CEO at Impartner. "I'm proud of the recent recognition our team has received for their hard work and look forward to witnessing Brent's impact here at Impartner."
Impartner's most recent award wins further exemplify the company's profound mark on the industry and significance as the leader in partner management solutions:
Silver Stevie Award for Brand Engagement Event: Impartner's most recent annual customer summit, ImpartnerCON 2022, was awarded a Silver Stevie Event Award for Brand Engagement. ImpartnerCON is one of the world's largest vendor-led channel industry events, gathering the most influential channel leaders and industry speakers to collaborate, celebrate, and deep dive into future-forward content. This is the summit's second award win of 2023, following its Utah Business SAMY win earlier this year.
Silver Stevie Award for Relationship Management Solution: Impartner was also awarded a Silver Stevie for Relationship Management Solution Award for its proprietary solution developed in partnership with Google— Google Ads for the Channel, which allows brands to centrally create and implement local Google Ads campaigns for all of their channel partners, and unlike other methods, it requires zero effort at the local level.
CRN's 2023 Women of the Channel List: Amy Henderson, Impartner Sales Director, was named to its Women of the Channel list for 2023, which recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry. Henderson's career within the Channel has spanned over 16 years running various Channel Alliance and Reseller teams.
To learn more about how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue by an average of 32.3% in the first year of use alone, click here.
About Impartner
Impartner is the fastest-growing, most award-winning provider of partner management technologies, including its flagship Partner Relationship Management (PRM) and Partner Marketing Automation solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com.
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MARKETING ANALYTICS
GlobeNewswire | May 30, 2023
Coalesce, the data transformation company, today announced a new partner program to expand training options and teamwork, as well as to help Snowflake Data Cloud customers more effectively manage their modern data stack. The Coalesce Partner Program now features three tiers – Select, Premier, and Elite – offering various incentives including training, sales and marketing, and referral commissions. Coalesce partners are equipped with resources to build their Coalesce expertise and bring innovative joint solutions to the data market.
“Since day one, our partners have been a valuable extension of our team and critical to the success of the company. We’ve designed our partner program around three core principles: collaboration, automation, and respect,” said Courtney Heithoff, Head of SI Alliances – North America at Coalesce. “We would not be where we are today without our partners, and the expansion of these programs will allow us to better support current and future partners, and most importantly, to ensure the success of our mutual customers.”
Coalesce is the only transformation solution built exclusively for the Snowflake Data Cloud. Coalesce revolutionizes the “T” (transformation) in the ELT data management process by combining the flexibility of code and the speed of automation, in an intuitive visual interface. The Coalesce Partner Program puts this next-generation transformation solution in the hands of partners with the following benefits based on their partner tier:
Select Partners - Designed for partners who are just getting started with Coalesce, this level includes referral commissions, access to training, and a presence on the Coalesce website.
Premier Partners - Designed for partners who have an established track record of onboarding certified team members and delivering solutions to joint customers, this level includes extensive company support and a dedicated partner manager.
Elite Partners - Designed for partners who have demonstrated exceptional expertise and success in delivering Coalesce solutions, this level includes instructor-led training, broader marketing support, and dedicated team office hours.
“We’ve worked with Coalesce for over a year now and have experienced first hand the impact of their team and technology,” said Erik Duffield, co-founder and CEO at Hakkoda, a Coalesce Elite Partner. “The product alone is powerful and makes data transformations easy, but the biggest selling point is the Coalesce team. They are quick to answer questions and will work to ensure the platform can solve any challenge encountered. They have a truly best-in-class offering.”
All partners are empowered with capabilities that are unique to Coalesce, including:
Data Team Productivity - Coalesce enables faster, sustainable development by standardizing and governing work across data projects. This allows projects to scale with secure and more predictable DataOps while shortening ramp-up time and boosting the effectiveness of all data team members.
Exclusively Built for Snowflake - Coalesce is built by data warehousing industry experts to work specifically for Snowflake, offering full support for Snowflake functionality and automatically generating standardized, Snowflake-native code. Data teams can work more effectively by templatizing, extending, and documenting their work easily.
Adaptable Approach to Automation - Data transformations are accelerated by using column-level metadata, a novel approach for the data warehousing and ELT space. This enables users to work more efficiently with full context into data lineage and transformation history.
“Coalesce and Resultant have a similar vision – to advance data modernization across industries,” said Michael Tantrum, National Sales Director at Resultant, a Coalesce Elite Partner and Coalesce 2022 System Integrator Partner of the Year. “We have always been committed to getting Coalesce's innovative platform in front of organizations and with the revamped partner program, we have even more tools at our fingertips to continue driving success."
The revamped program, which will be rolled out to dozens of partners across the globe, now includes training, exams, and product certifications for experts in building data pipelines with Coalesce.
About Coalesce
Founded in 2020, Coalesce is the only data transformation tool built for scale. As the first data transformation platform to combine the speed of an intuitive graphical user interface (GUI), the flexibility of code, and the efficiency of automation, Coalesce empowers its customers with increased data team productivity and insights. Based in San Francisco, Calif., Coalesce is backed by Emergence Capital, 11.2 Capital, GreatPoint Ventures, and Industry Ventures and supports customers worldwide. Learn more at https://coalesce.io/.
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MULTI CHANNEL MARKETING
PR Newswire | May 29, 2023
Acoustic, a global marketing and customer engagement provider for B2C brands, today announced the launch of Acoustic Connect℠, a first-of-its-kind, all-in-one platform for multichannel marketing, personalized journey orchestration, and behavioral experience insights. With Acoustic Connect, marketers will gain unprecedented visibility from campaign to conversion, empowering them to leverage real-time behavioral insights for enhanced customer engagement and data-driven, intent-based strategies.
Today, engaging consumers effectively and delivering personalized, high-quality customer experiences have become increasingly challenging, especially with the absence of unified solutions that meet these demands. To create winning, one-to-one customer experiences, brands require a comprehensive understanding of how their customers interact with them, which traditional marketing platforms cannot provide. Acoustic Connect closes this gap by offering brands in-depth insights into each customer's experience using behavior-based signals that reveal every interaction throughout the customer journey. By uncovering the intent behind each engagement, including why customers convert or abandon, marketers gain the critical information needed to craft truly personalized journeys that foster lasting customer loyalty.
"Delivering personalized, one-to-one customer experiences is crucial for building brand loyalty and driving sales. However, integrating behavior-based signals into marketing platforms to enable this level of personalization has remained a challenge—until now," said Mark Cattini, CEO of Acoustic. "Acoustic Connect surpasses existing marketing platforms by allowing marketers to manage and optimize campaign performance in real time, within a single dashboard, rather than reacting after the customer has converted or abandoned. We're excited to revolutionize how marketers approach customer journeys by offering a comprehensive solution that seamlessly unites insight and action."
Acoustic Connect equips marketers with a robust, all-in-one platform featuring:
Multichannel Marketing: Streamline marketing processes across various channels, including email, social media, SMS, messaging apps, web, and more. Improve targeting and segmentation, and deliver engaging experiences through cohesive activation, automation, and management of marketing efforts.
Personalized Journey Orchestration: Craft multi-step customer experiences across diverse channels and touchpoints, utilizing highly relevant and engaging content tailored to individual customers' preferences, behaviors, and interactions. Move beyond isolated campaigns and disparate channels to deliver comprehensive, personalized customer journeys.
Behavioral Experience Insights: Gain visibility across the entire customer journey by collecting, analyzing, and interpreting behavior-based signals derived from users' interactions on a brand's website or app. Leverage signals such as intent, frustration, and content and channel preferences to create captivating experiences that foster loyalty and fuel growth.
"Our partnership with Acoustic is quickly enabling us to design and execute multichannel customer journeys with dynamic content on a 1:1 level," said Rachel Warren, Head of Lifecycle Marketing at Pura, the innovative smart-home fragrance company. "We are excited about the release of Acoustic Connect and the ability to see the impact of our comms in a clear, cohesive way. Being able to see customer interactions in a single dashboard will enable my team to optimize our strategies based on those insights and create next-level customer experiences for our customers. We are excited to see these new capabilities and the impact they will have on our business."
Acoustic Connect empowers brands to distinguish themselves in a highly competitive marketplace and captivate every visitor more efficiently and effectively. By offering in-depth visibility across the customer journey, brands can achieve measurable results, accelerate real-time conversions, engage beyond customer profiles, and deliver personalized experiences precisely when needed.
Acoustic Connect is available now. For more information and to schedule a demo, visit acoustic.com/solutions/connect or reach out to your Acoustic sales executive.
About Acoustic, L.P.
Acoustic, L.P. helps brands build closer, lasting, more rewarding customer connections through data-driven visibility and personal, relevant, and frictionless engagement. Our diverse range of solutions includes unified marketing and digital customer experience insights, campaign execution, behavioral experience analytics, and optimized pricing, promotion, markdown, and collaboration technology. With the help of our award-winning technology and unbeatable client success teams, businesses across industries can drive customer lifetime value. Learn more about the Acoustic portfolio at www.acoustic.com.
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