FluentStream | January 31, 2023
The fastest-growing unified communications-as-a-service (UCaaS) platform, FluentStream recently announced a strategic partnership with Maryland-based leading communications provider SkyComm Connect. As FluentStream’s channel partner SkyComm, will enable its customers to upgrade to FluentStream’s advanced UC platform in the coming months.
FluentStream’s customizable communication platform offers 100+ features, which include cloud-based calling, remote system administration and analytics, and the capability to integrate with widely used software tools such as Salesforce, which allows the company’s customers to thrive from any device or location.
FluentStream’s services are easy to use and managed from a convenient web portal that empowers customers to set their preferences and enable services. Flexibility and control allow customers to customize their communication services according to the needs of their employees and their businesses.
Joe Bauer, CEO SkyComm Connect, said, “As technology and infrastructure demands continue to evolve, we wanted to ensure our customers have access to the most advanced business communication services available, and FluentStream exceeded our expectations.” He also said, “FluentStream’s offering, along with its 24/7, US-based customer support is ideal for our customers. In fact, we were so impressed with its alignment with the small and midsize business community that we have also become a channel partner.”
(Source: Business Wire)
A cloud communications company FluentStream was founded in 2007 and based in Denver (Colorado) and is recognized by Inc. 5000 as one of the fastest growing software companies. It has helped small-sized businesses to automate and simplify communication with their customers. The company enables sales, service, and other professionals to deliver a unique customer experience from any device or location. Additionally, it powers video conferencing, screen sharing, messaging, fax, and other business communication channels.
CONTENT MARKETING, CRM
Census | January 19, 2023
Census, the Data Activation Platform leader, launched its Solutions Partner Program to assist agencies and service providers who want to support their clients to do more with data. The Data Activation Platform connects customer data from data warehouses to critical business tools.
The Census Solution Partner Program will provide partner organizations access to dedicated resources across Census sales, marketing, and product teams. This will help the organizations build their businesses using Data Activation and Reverse ETL platform. The Solution Partner Program is designed to create value for partners and provide collective support in three specific fields: The expert technical support solutions provide a partner manager to the solutions partners for technical help. The second core support area is joint sales and co-marketing, which helps build new business opportunities to the partners for their business. The last one is a collaboration with data and martech agencies to benefit from modern data stack.
Census also launched a self-service hub, a partner portal for partners to manage their accounts. In addition, solutions partners can avail themselves of Census Product Certifications, co-marketing materials, and enablement materials. The portal also makes it easier to work with Census's partner managers by providing two-way visibility into deals, a system for handling commissions on partner referrals, and analytics for monitoring quarterly targets.
Census is a Data Activation Platform leader with one office in San Francisco and the other half across North America. With Census, data warehouses become the central hub of marketing and business operations, providing users with accurate and actionable information from a single source. Its Data Activation platform uses reverse ETL (extract, transfer, and load) to allow data teams to verify and publish analytics directly into all their applications in near real-time. As a result, hundreds of companies, including Canva, Figma, Loom, and Notion, use Census to synchronize billions of records to improve customer success, sales, and marketing. Andreessen Horowitz, Insight Partners, Sequoia, and Tiger Global are among those who have invested in Census.
CONTENT MARKETING, MARKETING STRATEGY
Binary Defense | January 18, 2023
Binary Defense, a top Managed Detection and Response (MDR) and Enterprise level-security provider, recently announced the launch of an Enhanced Shield Partner Program for all channel partners. The "shield" in the logo and the program represents the protection of clients from cyberattacks.
The Enhanced Partner Program is designed to boost growth and increase engagement for all the partners in the ecosystem. It offers tools and training for best-in-class cybersecurity solutions to clients. In addition, it also provides value-added resellers, marketing resources, system integrators, and Managed Security Service Providers (MSSPs). The program includes marketing tools, pricing incentives, sales support, and after-sales assistance to increase sales and margins.
Binary Defense onboarded a new executive team and Channel Sales Vice President in Q3 2022. The new Binary Defense team had over 50 years of industry experience. After this change, Invictus Growth Partners ("Invictus") led the company's first institutional growth equity funding in Q4. This investment expands the partner ecosystem, improves machine learning, creates a world-class Managed Detection and Response through an Open XDR strategy, and accelerates sales and marketing.
The focus of the Shield Partner Program is on enabling the availability of the partners, which includes training and supporting documents to assist the partners in the whole process of selling to a client. Another key focus is on demand generation, which is provided via a variety of sales play that improves customer engagement, boost deal registration incentives, and help build the sales pipeline. Clients of Binary Defense can use this partner support in addition to premium 24/7 after-sales assistance and resources.
Additionally, the Partner Program includes enhancements to the Binary Defense Partner Portal, which is part of the Shield Partner Program. It makes it easy for the partners to register deals, locate improved training modules, and gain access to tools that facilitate expansion and foster loyal relationships with customers within the portal.
Valued partner and Vice President of Security Services at Vancord Cybersecurity Jason Pufahl said, "The partnership with Binary Defense has been invaluable. It really provides an extension of our team during an incident and provides 24/7 coverage, which is a huge comfort for our clients. And they have highly trained analysts that we can communicate with as peers and get quality information."
About Binary Defense
Binary Defense industry's top cybersecurity expert, Binary Defense, was founded in 2014 and has its headquarters in Stow, Ohio. The company is an MDR provider and a software developer that employs an open XDR approach to monitor endpoints, clouds, networks, and other log sources to provide high-fidelity threat detection with services like Attack Surface Management, Incident Response, and Digital Risk Protection. The company also provides a full suite of enterprise security options. Binary Defense demonstrates superior capabilities in detecting intruder activity, and the combination of rapid detection with expert analysis and response reduces the cyber risk for businesses.