Bidnamic's CMO, Alun Davies, says that marketers are now more like software developers

Media 7 | November 23, 2021

E-commerce marketers today need to be equipped with digital skills, agile processes, and the latest technologies to make the best out of the present landscape, shares Alun Davies, Chief Marketing Officer at Bidnamic, in this interview with Media 7. Read on to find out how a specialized skillset can make marketers highly valuable in dynamic and growing markets.

Having the skills to undertake rapid market research, or to develop agile creative functions will become increasingly valuable for companies wanting to stand out from the crowd.


MEDIA 7: What inspires you the most about working with ambitious B2B entrepreneurs and technologists?
ALUN DAVIES:
I love working with technology visionaries who solve big problems in ways that are beyond the imagination of most people (including myself). As a marketer, this gives me an intellectual challenge in defining the audience and building a new marketing model. It’s also an exciting, emotional journey as often we are breaking new grounds and wanting to do it faster and better than the competition, which can be stressful but is very rewarding when the leads start to flow!


M7: What are some of the different ways Bidnamic helps its clients unlock the full potential of Google shopping?
AD:
Google Shopping is run through Google Ads, the auction-based advertising platform that has been the driver of Google’s commercial success since they launched it in 2000. Eight million businesses have spent $150 billion on Google Ads this year, which is an indication of how successful – and competitive – the platform is for e-commerce companies. Our clients usually come to us for one of two reasons:

  1. They’re already running very successful Google Shopping campaigns but have hit a growth ceiling that they can’t overcome.
  2. Retailers often struggle to generate a profit from Google Shopping as their Cost Per Acquisition is too high.

Bidnamic has an incredibly powerful and sophisticated machine learning platform that optimizes campaigns based on the specific goals of each client. It does this by automatically optimizing bids for each SKU in real time - 24 hours a day, 365 days a year. This is something that is beyond what humans can do manually, particularly as many e-commerce companies have thousands and thousands of SKUs. We also provide expert support services for our clients through weekly review meetings with our Client Success team: Google Shopping experts who get to know your business and are always just a phone call (or email) away.

Read More: Q&A with Gil Allouche, Founder & CEO at Metadata.io


Increasing competition in technology and SAAS markets means that differentiation and messaging are becoming increasingly difficult.



M7: How does Bidnamic help retailers on Google Shopping regain complete transparency and control on every SKU?
AD:
Many retailers come to us because they want to access valuable search data that is hidden in Google’s free 'Smart Shopping' automated platform. Unlike Smart Shopping, our platform provides full access to granular data down to the SKU level, including conversion rates, impressions, profitability, search terms and CPC, which our clients use to help optimize other marketing channels or to inform stock decisions.


M7: What is the best agile marketing function that you have helped create that has ensured high-quality growth?
AD:
Whilst we are only three years old, our platform has been six years in development and has already generated great results for hundreds of e-commerce clients. So our focus has been on getting the Bidnamic success story out to the market as quickly as possible. Initially, we focused on building an agile advertising function, rapidly developing libraries of case studies and adverts that we deployed in test campaigns across paid search and paid social channels. The results have been great – we’ve consistently beaten all our marketing KPIs – and we are continuing to test and refine existing channels, as well as exploring new ones. This year we’ve taken the same rapid deployment approach to organic search, and we are on target for our organic leads to exceed paid leads in the next quarter.

Read More: Q&A with Amanda Nelson, Senior Director, AppExchange Comms & Community at Salesforce


Eight million businesses have spent $150 billion on Google Ads this year, which is an indication of how successful – and competitive – the platform is for e-commerce companies.



M7: Consumers have rapidly shifted from stores to e-commerce portals in the past few months. How has this pushed the need for digital transformation within the marketing industry?
AD:
During the lockdown, there was a massive shift from the high street to e-commerce, for obvious reasons. In 2018, US e-commerce made up 14.3% of total retail sales, and 15.8% in 2019. In 2020, this leaped to 21.3% of all retail, and whilst the rate of growth in 2021 has slowed, the overall trend of online growth is continuing. We’ve seen the impact on some long-established brands and retailers who were too slow to recognize the need for digital transformation: US casualties included J.C. Penney, Sears and Toys R Us, and in the UK Debenhams, Jaeger and Arcadia Group brands Topshop, Dorothy Perkins, Burton and Miss Selfridge all shut up shop.

Post-lockdown, there are two main challenges for e-commerce marketers: how to compete profitably in the face of increasingly sophisticated competition; and - for retailers that also have physical stores - how to use digital to help drive in-store revenues. In this landscape, e-commerce marketers need to invest in digital skills, agile processes, and the latest technologies. That doesn’t mean blockbuster budgets: an agile approach will support rapid deployment and testing models while minimizing up-front risk. AI platforms are a key part of this equation as they accelerate the learning process exponentially, reduce staff and agency overheads. And the cost to deploy some marketing AI platforms is now well within the budgets of small and medium-size e-commerce companies.


M7: What is your advice to aspiring marketers, today, in a market that is going through constant digitalization?
AD:
I started in marketing at a time where you didn’t always need a specialist skill: a broad commercial experience was perceived to be equally valuable. Today, marketers are more like software developers in that the most valuable skills are the niche skills with the greatest scarcity. So my advice to aspiring marketers is to focus on building a specialist skillset that will make you highly valuable in markets that are growing rapidly. You can build a broader skillset if you want to, once you are established as an expert in your specific field.

Fast-growing technology and SaaS companies, for example, are likely to want to recruit marketers with deep expertise in how to use automated digital marketing software like HubSpot, or who have a deep understanding of how analytics can be used to improve advertising performance and conversion metrics. Similarly, increasing competition in technology and SAAS markets means that differentiation and messaging are becoming increasingly difficult. Having the skills to undertake rapid market research, or to develop agile creative functions will become increasingly valuable for companies wanting to stand out from the crowd.

ABOUT BIDNAMIC

Established in 2018, Bidnamic offers a software as a service marketing platform that helps brands and retailers outrank competitors on Google Shopping. Bidnamic uses machine learning to profile every single product to predict its optimal bid value, applying real-time performance analysis and high-frequency bid management. It increases ad spend efficiency, market share, revenue and advertising ROI and ROAS, and enables the full revenue potential of every product.

More C-Suite on deck

Q&A with Tom Salvat, Founder and CEO at Concured

Media 7 | July 30, 2021

Tom Salvat, Founder and CEO at Concured, founded Concured to analyze people’s behaviour towards content at scale, in order to prescribe what content creators should create next to maximize engagement & ROI. Tom has spent the last decade working with the biggest brands in the world on their content & advertising challenges, in London, New York and Montreal. Tom was also named AI CEO of the year by the Global CEO Excellence Awards in 2018 and 2019.

Read More

Q&A with Jeff Kupietzky, CEO at PowerInbox

Media 7 | January 11, 2021

Jeff Kupietzky, CEO at PowerInbox, helps businesses to monetize their email newsletters through dynamic content. He has also served in leadership positions with Oversee.net, X1 Technologies, Digital Insight, Siebel Systems and Loudcloud/Opsware. MEDIA 7: Please take us through your professional journey of becoming the CEO of PowerInbox. JEFF KUPIETZKY: I began my career in Silicon Valley at several high profile start-ups.  I then moved to SoCal where I worked for Digital Insight and then Oversee.net where I had my first opportunity as a CEO.  I joined PowerInbox 9 years ago and have been fortunate to have been in the same role since I began! M7: What are the unique Email Marketing features offered by PowerInbox that sets it apart from its competitors? JK: Firstly, we’re the only platform designed specifically for publishers, to help them reach and engage subscribers and grow revenue through multichannel messaging and monetization. We can help publishers end their reliance on third-party platforms like social media and search, to cut out the middleman, and build direct relationships with their audiences. Secondly, our platform uses AI to learn subscribers’ preferences—the content and ads they want to see and that are most relevant to them and their interests—and then automatically sends more of what they want to them over the channel that’s most effective. Because it all happens automatically, and in a single platform, it makes it extremely easy and efficient, especially for small teams. Our customers often say that our biggest key benefit is that we offer a “set it and forget it” solution.

Read More

Marketing is now more focused on revenue than it has ever been, says Sam O’Brien, CMO at Affise.

Media 7 | February 14, 2022

Sam O’Brien, CMO at Affise discusses Affise's powerful business intelligence tools and their sales strategies. Read on to know more about his thoughts on digitization and content personalization in his latest interview with Media 7.

Read More

Q&A with Tom Salvat, Founder and CEO at Concured

Media 7 | July 30, 2021

Tom Salvat, Founder and CEO at Concured, founded Concured to analyze people’s behaviour towards content at scale, in order to prescribe what content creators should create next to maximize engagement & ROI. Tom has spent the last decade working with the biggest brands in the world on their content & advertising challenges, in London, New York and Montreal. Tom was also named AI CEO of the year by the Global CEO Excellence Awards in 2018 and 2019.

Read More

Q&A with Jeff Kupietzky, CEO at PowerInbox

Media 7 | January 11, 2021

Jeff Kupietzky, CEO at PowerInbox, helps businesses to monetize their email newsletters through dynamic content. He has also served in leadership positions with Oversee.net, X1 Technologies, Digital Insight, Siebel Systems and Loudcloud/Opsware. MEDIA 7: Please take us through your professional journey of becoming the CEO of PowerInbox. JEFF KUPIETZKY: I began my career in Silicon Valley at several high profile start-ups.  I then moved to SoCal where I worked for Digital Insight and then Oversee.net where I had my first opportunity as a CEO.  I joined PowerInbox 9 years ago and have been fortunate to have been in the same role since I began! M7: What are the unique Email Marketing features offered by PowerInbox that sets it apart from its competitors? JK: Firstly, we’re the only platform designed specifically for publishers, to help them reach and engage subscribers and grow revenue through multichannel messaging and monetization. We can help publishers end their reliance on third-party platforms like social media and search, to cut out the middleman, and build direct relationships with their audiences. Secondly, our platform uses AI to learn subscribers’ preferences—the content and ads they want to see and that are most relevant to them and their interests—and then automatically sends more of what they want to them over the channel that’s most effective. Because it all happens automatically, and in a single platform, it makes it extremely easy and efficient, especially for small teams. Our customers often say that our biggest key benefit is that we offer a “set it and forget it” solution.

Read More

Marketing is now more focused on revenue than it has ever been, says Sam O’Brien, CMO at Affise.

Media 7 | February 14, 2022

Sam O’Brien, CMO at Affise discusses Affise's powerful business intelligence tools and their sales strategies. Read on to know more about his thoughts on digitization and content personalization in his latest interview with Media 7.

Read More

Related News

MULTI CHANNEL MARKETING

Sinch and Zapier expand partnership to deliver the widest range of messaging to businesses - seamlessly

Sinch, Zapier | September 23, 2022

New integration enables Zapier customers to connect existing business apps and processes to messaging channels with Sinch’s Conversation API STOCKHOLM, Sweden, and INDIA – September 22, 2022 – Sinch, a global leader in cloud communications and mobile customer engagement, today announced its latest integration with Zapier, an automation platform, to bring the widest range of messaging channels to the 5000+ business apps that Zapier supports through Sinch’s Conversation API (https://zapier.com/apps/sinch/integrations). Small and medium-sized businesses already use Sinch's MessageMedia, SimpleTexting, and ClickSend products to send SMS messages. The extended integration increases the scope for businesses of all sizes to send messages via messaging channels like WhatsApp, Telegram, or Facebook Messenger. Sinch’s Conversation API enables businesses to build, enrich and optimize omnichannel interactions with a single integration. With just a few clicks, Zapier’s millions of users — comprising sales and marketing teams, HR departments, and more — can now build simple, automated logic flows between their existing marketing apps and processes and Sinch’s Conversation API to send and receive messages via messaging channels like WhatsApp, SMS, Facebook Messenger or Instagram. This makes it much easier — and faster — for businesses to start using new messaging channels at scale. Without Sinch and Zapier, integrating new messaging channels and creating automation triggers within a business’ existing processes would require considerable time and effort from a development team, drawing on company resources and slowing down momentum. Example use cases for the integration include: Sending WhatsApp messages to a list of opted-in customers stored on Google Drive Payment confirmation messages sent via SMS when a customer makes a purchase using a brand’s Shopify instance Creation of a Zendesk ticket when a customer messages a brand via Instagram DMs With the widest range of channels on the market, and more channels to come, Sinch’s Conversation API positions Zapier users to provide true omnichannel communications to their customers and internal teams, increasing engagement and conversions. “Messaging channels are immensely important for today’s businesses — they’re where customers are most active, and where they want to connect with their preferred brands and service providers,” said Jon Campbell, Director of Rich Messaging at Sinch. “Our expanded partnership with Zapier provides users with easy access to those channels from a single integration point, reducing headaches for IT departments and laying the groundwork for a true omnichannel conversational messaging strategy.” Sinch’s MessageMedia integrated with Zapier in 2018, so that users can easily connect with other apps and automate repetitive tasks, such as sending SMS calendar notifications. Users don't need to be a developer and signup is free. Learn more about the Conversation API integration, and try it for yourself, here: https://zapier.com/apps/sinch/integrations. For more about Sinch’s MessageMedia integration, see https://integrations.messagemedia.com. About Sinch Sinch’s leading cloud communications platform lets businesses reach everyone on the planet, in seconds or less, through mobile messaging, email, voice and video. More than 150,000 businesses, including many of the world’s largest companies and mobile operators, use Sinch’s advanced technology platform to engage with their customers. Sinch has been profitable and fast-growing since its foundation in 2008. It is headquartered in Stockholm, Sweden, and has a local presence in more than 60 countries. Shares are traded at NASDAQ Stockholm: XSTO: SINCH. Visit us at sinch.com.

Read More

CHANNEL PARTNERSHIPS

Sonicu joins Schneider Electric Exchange Platform as a Certified Technology Partner

Sonicu, Schneider Electric | September 22, 2022

Sonicu, a leading provider of critical environmental monitoring solutions for healthcare systems across the nation, joins Schneider Electric, the leader of digital transformation in energy management and automation, as a Certified Technology Partner and member of its Exchange Platform. Schneider Electric's Exchange Platform is a digital marketplace that connects experts and peers in a digital ecosystem, unifying multi-disciplinary expertise in one collaborative community. The Exchange community gives entry for Sonicu to co-collaborate, co-innovate, and enhance its critical environment and monitoring solutions portfolio with an elite network of trusted experts. Sonicu's critical environments solutions and services protect some of the most respected health systems across the nation. As Certified Technology partner, Sonicu will drive innovation at scale to deliver superior operational visibility, asset management and protection, and compliance reporting to its current and growing list of healthcare customers. "We know hospitals and other healthcare facilities rely on Schneider Electric and its trusted network of partners to accelerate digital transformation, improve facility operations, energy efficiency, and patient care. We're excited to join the Exchange Community as a Certified Technology Partner and look forward to solving problems with this customer-focused organization." said Joe Mundell, Chief Revenue Officer, Sonicu. Already in 40% of the world's hospitals, including five of the top ten, Schneider Electric's EcoStruxure™ for Healthcare solutions combine connected products and edge control, apps, analytics, and services to help hospitals and healthcare facilities address tomorrow's challenges, today. "Healthcare facilities of the future will rely on technology to deliver improved sustainability, resiliency, hyper-efficiency, and people centricity. As a member of our Technology Partner Program, Sonicu will leverage EcoStruxure™ , our IoT-enabled, interoperable, platform to co-innovate solutions that enable those outcomes." David Evans, Global Healthcare Segment Lead at Schneider Electric Sonicu's membership to the Schneider Electric Exchange Community and status as a Certified Technology Partner compliments the values of its recently released Channel Partner Program. "We've invested in our technology to make it easier for our customers to install, implement and improve their operations and we're excited to be upgrading our partnerships with this exciting opportunity to be part of the Schneider Electric Exchange," said Joe Mundell, Chief Revenue Officer, Sonicu. "We've invested in our technology to make it easier for our customers to install, implement and improve their operations and we're excited to be upgrading our partnerships with this exciting opportunity to be part of the Schneider Electric Exchange," said Joe Mundell, Chief Revenue Officer, Sonicu. To learn more about Sonicu, visit our profile on the exchange. To learn more about Schneider Electric's Exchange Platform and its Technology Partner Program, visit https://exchange.se.com/.

Read More

MULTI CHANNEL MARKETING

CrowdStrike Accelerates Partner Business Growth with New CrowdStrike Powered Service Provider Program

CrowdStrike | September 21, 2022

CrowdStrike (Nasdaq: CRWD), a leader in cloud-delivered protection of endpoints, cloud workloads, identity and data, today announced the new CrowdStrike Powered Service Provider (CPSP) program. The CPSP program will help service providers unlock broader value-added solution bundles, enhance profitability and expand their routes to market. In addition, CrowdStrike is establishing a new Elite tier (currently invitation-only) that incentivizes CPSP partners with campaigns, capabilities and expanded market opportunities. Adversaries move fast, and service providers need technologies that drive predictable and scalable security and business outcomes for their customers. Purpose-built in the cloud with a single lightweight agent, the CrowdStrike Falcon platform enables partners to rapidly deliver solutions spanning endpoint security and XDR, cloud security, identity protection, data protection, managed threat hunting, security and IT operations, threat intelligence and log management at scale and without friction. The CPSP program will: Offer flexible choice of solutions aligned to a customer’s business needs: CPSP partners can choose to incorporate CrowdStrike package bundles or individual Falcon platform modules into their security offerings to their customers. Provide opportunity to enhance profitability with new incentive structures: CPSP partners will have a variety of discount options including: CPSP partner discount for specialized package bundles and add-on modules, powered by the Falcon platform. Volume-based discounts for CPSP package bundles, which enable partners to accelerate their speed to market with industry-leading CrowdStrike products. Optimize go-to-market with new Elite tier: Elite CPSP partners are incentivized with new value-added bundles, new discounts, additional partnership and technical support, enhanced go-to-market support, executive sponsorship and unique CPSP-focused partner campaigns to help increase customer satisfaction with advanced security capabilities. “Partners love the value that they get from the CrowdStrike Falcon platform, as it provides the highest level of protection for customers and is easy to implement and manage. We wanted to make sure that service providers got additive value when introducing the CrowdStrike Powered Service Provider program. To that end, we developed the CPSP program in partnership with GSIs, MDR vendors, MSPs, MSSPs and Telcos to ensure we were meeting their needs and empowering them to grow their businesses,” said Michael Rogers, vice president, global alliances at CrowdStrike. The CrowdStrike Powered Service Provider program recognizes and rewards partners who are committed to uphold CrowdStrike’s mission of stopping breaches through the delivery of their services underpinned by the Falcon platform. Elite CPSP partners for the CrowdStrike Powered Service Provider program include: Cyber Defense Labs, Deloitte, eSentire, Marco Technologies, Orange Cyberdefense and Sirius. Elite CPSP Partner Quotes Robert Anderson, Jr., Chairman and CEO at Cyber Defense Labs: “As cyberthreats keep evolving and getting more complex, companies require specialized expertise in cyberattack prevention. Combining CrowdStrike’s world-class, advanced CrowdStrike Falcon platform with Cyber Defense Labs’ comprehensive cybersecurity solutions and world-class service enables us to stop breaches in real time, as well as maintain our forward-looking approach to protecting organizations from sophisticated cyberthreats they face today and in the future.” Curt Aubley, MXDR by Deloitte leader and a Deloitte Risk & Financial Advisory managing director, Deloitte & Touche LLP: “Helping our clients achieve meaningful cyber resiliency outcomes is important—and our Managed Extended Detection and Response (MXDR) by Deloitte platform can help clients benefit from a broad offering of XDR services and solutions. By combining our industry-leading security capabilities with innovative technology from our alliances such as the CrowdStrike Falcon platform, we can assist clients with their current and future cyber needs. As such, we’re excited to collaborate with CrowdStrike further and be named one of their Elite CPSP providers.” Kurtis Armour, VP of Product Management at eSentire: “eSentire is proud to be an Elite CPSP partner and one of its leading Managed Detection and Response partners, securing the critical data and applications of more than 650 mutual customer organizations globally with 24/7 multi-signal MDR. As a result of being powered by CrowdStrike, we can protect organizations where they are targeted most – across their endpoint, network, cloud and identity data sources. No matter where their data or users reside, security leaders can trust in eSentire to deliver the added value of 24/7 threat hunting, investigation, containment and remediation expertise – all with a Mean Time to Contain of just 15 minutes.” Mike Burgard, CISO of Marco Technologies: “Marco prides itself in providing best-in-class services to our clients. One of the ways we achieve this is by powering our services with the CrowdStrike Falcon platform. The CrowdStrike Powered Service Provider program allows us to expand our security services to adapt quicker to changes in the industry and ultimately better meet our client’s needs.” Benjamin Serre, Chief Development Officer, Orange Cyberdefense France: “SMB customers are particularly vulnerable to cyberattacks and need cybersecurity solutions that constantly adapt as the threats evolve. We are delighted to have chosen CrowdStrike for our managed services Cyber Protection. Combined with the Orange Cyberdefense expertise, especially pro-active hunting, it provides them with the next-generation of cybersecurity services.” Tom DeCoster, Vice President of Managed Services at Sirius, a CDW company: “Joining the CrowdStrike Powered Service Provider Program recognizes CDW’s proven track record of helping Customers achieve their outcomes. By harnessing the power of the CrowdStrike Falcon platform, we are able to help customers meet their security needs with unrivaled speed and reduced complexity.” Robert Anderson, Jr., Chairman and CEO at Cyber Defense Labs: “As cyberthreats keep evolving and getting more complex, companies require specialized expertise in cyberattack prevention. Combining CrowdStrike’s world-class, advanced CrowdStrike Falcon platform with Cyber Defense Labs’ comprehensive cybersecurity solutions and world-class service enables us to stop breaches in real time, as well as maintain our forward-looking approach to protecting organizations from sophisticated cyberthreats they face today and in the future.” About CrowdStrike CrowdStrike (Nasdaq: CRWD), a global cybersecurity leader, has redefined modern security with one of the world’s most advanced cloud-native platforms for protecting critical areas of enterprise risk – endpoints and cloud workloads, identity and data. Powered by the CrowdStrike Security Cloud and world-class AI, the CrowdStrike Falcon® platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft and enriched telemetry from across the enterprise to deliver hyper-accurate detections, automated protection and remediation, elite threat hunting and prioritized observability of vulnerabilities. Purpose-built in the cloud with a single lightweight-agent architecture, the Falcon platform delivers rapid and scalable deployment, superior protection and performance, reduced complexity and immediate time-to-value.

Read More

MULTI CHANNEL MARKETING

Sinch and Zapier expand partnership to deliver the widest range of messaging to businesses - seamlessly

Sinch, Zapier | September 23, 2022

New integration enables Zapier customers to connect existing business apps and processes to messaging channels with Sinch’s Conversation API STOCKHOLM, Sweden, and INDIA – September 22, 2022 – Sinch, a global leader in cloud communications and mobile customer engagement, today announced its latest integration with Zapier, an automation platform, to bring the widest range of messaging channels to the 5000+ business apps that Zapier supports through Sinch’s Conversation API (https://zapier.com/apps/sinch/integrations). Small and medium-sized businesses already use Sinch's MessageMedia, SimpleTexting, and ClickSend products to send SMS messages. The extended integration increases the scope for businesses of all sizes to send messages via messaging channels like WhatsApp, Telegram, or Facebook Messenger. Sinch’s Conversation API enables businesses to build, enrich and optimize omnichannel interactions with a single integration. With just a few clicks, Zapier’s millions of users — comprising sales and marketing teams, HR departments, and more — can now build simple, automated logic flows between their existing marketing apps and processes and Sinch’s Conversation API to send and receive messages via messaging channels like WhatsApp, SMS, Facebook Messenger or Instagram. This makes it much easier — and faster — for businesses to start using new messaging channels at scale. Without Sinch and Zapier, integrating new messaging channels and creating automation triggers within a business’ existing processes would require considerable time and effort from a development team, drawing on company resources and slowing down momentum. Example use cases for the integration include: Sending WhatsApp messages to a list of opted-in customers stored on Google Drive Payment confirmation messages sent via SMS when a customer makes a purchase using a brand’s Shopify instance Creation of a Zendesk ticket when a customer messages a brand via Instagram DMs With the widest range of channels on the market, and more channels to come, Sinch’s Conversation API positions Zapier users to provide true omnichannel communications to their customers and internal teams, increasing engagement and conversions. “Messaging channels are immensely important for today’s businesses — they’re where customers are most active, and where they want to connect with their preferred brands and service providers,” said Jon Campbell, Director of Rich Messaging at Sinch. “Our expanded partnership with Zapier provides users with easy access to those channels from a single integration point, reducing headaches for IT departments and laying the groundwork for a true omnichannel conversational messaging strategy.” Sinch’s MessageMedia integrated with Zapier in 2018, so that users can easily connect with other apps and automate repetitive tasks, such as sending SMS calendar notifications. Users don't need to be a developer and signup is free. Learn more about the Conversation API integration, and try it for yourself, here: https://zapier.com/apps/sinch/integrations. For more about Sinch’s MessageMedia integration, see https://integrations.messagemedia.com. About Sinch Sinch’s leading cloud communications platform lets businesses reach everyone on the planet, in seconds or less, through mobile messaging, email, voice and video. More than 150,000 businesses, including many of the world’s largest companies and mobile operators, use Sinch’s advanced technology platform to engage with their customers. Sinch has been profitable and fast-growing since its foundation in 2008. It is headquartered in Stockholm, Sweden, and has a local presence in more than 60 countries. Shares are traded at NASDAQ Stockholm: XSTO: SINCH. Visit us at sinch.com.

Read More

CHANNEL PARTNERSHIPS

Sonicu joins Schneider Electric Exchange Platform as a Certified Technology Partner

Sonicu, Schneider Electric | September 22, 2022

Sonicu, a leading provider of critical environmental monitoring solutions for healthcare systems across the nation, joins Schneider Electric, the leader of digital transformation in energy management and automation, as a Certified Technology Partner and member of its Exchange Platform. Schneider Electric's Exchange Platform is a digital marketplace that connects experts and peers in a digital ecosystem, unifying multi-disciplinary expertise in one collaborative community. The Exchange community gives entry for Sonicu to co-collaborate, co-innovate, and enhance its critical environment and monitoring solutions portfolio with an elite network of trusted experts. Sonicu's critical environments solutions and services protect some of the most respected health systems across the nation. As Certified Technology partner, Sonicu will drive innovation at scale to deliver superior operational visibility, asset management and protection, and compliance reporting to its current and growing list of healthcare customers. "We know hospitals and other healthcare facilities rely on Schneider Electric and its trusted network of partners to accelerate digital transformation, improve facility operations, energy efficiency, and patient care. We're excited to join the Exchange Community as a Certified Technology Partner and look forward to solving problems with this customer-focused organization." said Joe Mundell, Chief Revenue Officer, Sonicu. Already in 40% of the world's hospitals, including five of the top ten, Schneider Electric's EcoStruxure™ for Healthcare solutions combine connected products and edge control, apps, analytics, and services to help hospitals and healthcare facilities address tomorrow's challenges, today. "Healthcare facilities of the future will rely on technology to deliver improved sustainability, resiliency, hyper-efficiency, and people centricity. As a member of our Technology Partner Program, Sonicu will leverage EcoStruxure™ , our IoT-enabled, interoperable, platform to co-innovate solutions that enable those outcomes." David Evans, Global Healthcare Segment Lead at Schneider Electric Sonicu's membership to the Schneider Electric Exchange Community and status as a Certified Technology Partner compliments the values of its recently released Channel Partner Program. "We've invested in our technology to make it easier for our customers to install, implement and improve their operations and we're excited to be upgrading our partnerships with this exciting opportunity to be part of the Schneider Electric Exchange," said Joe Mundell, Chief Revenue Officer, Sonicu. "We've invested in our technology to make it easier for our customers to install, implement and improve their operations and we're excited to be upgrading our partnerships with this exciting opportunity to be part of the Schneider Electric Exchange," said Joe Mundell, Chief Revenue Officer, Sonicu. To learn more about Sonicu, visit our profile on the exchange. To learn more about Schneider Electric's Exchange Platform and its Technology Partner Program, visit https://exchange.se.com/.

Read More

MULTI CHANNEL MARKETING

CrowdStrike Accelerates Partner Business Growth with New CrowdStrike Powered Service Provider Program

CrowdStrike | September 21, 2022

CrowdStrike (Nasdaq: CRWD), a leader in cloud-delivered protection of endpoints, cloud workloads, identity and data, today announced the new CrowdStrike Powered Service Provider (CPSP) program. The CPSP program will help service providers unlock broader value-added solution bundles, enhance profitability and expand their routes to market. In addition, CrowdStrike is establishing a new Elite tier (currently invitation-only) that incentivizes CPSP partners with campaigns, capabilities and expanded market opportunities. Adversaries move fast, and service providers need technologies that drive predictable and scalable security and business outcomes for their customers. Purpose-built in the cloud with a single lightweight agent, the CrowdStrike Falcon platform enables partners to rapidly deliver solutions spanning endpoint security and XDR, cloud security, identity protection, data protection, managed threat hunting, security and IT operations, threat intelligence and log management at scale and without friction. The CPSP program will: Offer flexible choice of solutions aligned to a customer’s business needs: CPSP partners can choose to incorporate CrowdStrike package bundles or individual Falcon platform modules into their security offerings to their customers. Provide opportunity to enhance profitability with new incentive structures: CPSP partners will have a variety of discount options including: CPSP partner discount for specialized package bundles and add-on modules, powered by the Falcon platform. Volume-based discounts for CPSP package bundles, which enable partners to accelerate their speed to market with industry-leading CrowdStrike products. Optimize go-to-market with new Elite tier: Elite CPSP partners are incentivized with new value-added bundles, new discounts, additional partnership and technical support, enhanced go-to-market support, executive sponsorship and unique CPSP-focused partner campaigns to help increase customer satisfaction with advanced security capabilities. “Partners love the value that they get from the CrowdStrike Falcon platform, as it provides the highest level of protection for customers and is easy to implement and manage. We wanted to make sure that service providers got additive value when introducing the CrowdStrike Powered Service Provider program. To that end, we developed the CPSP program in partnership with GSIs, MDR vendors, MSPs, MSSPs and Telcos to ensure we were meeting their needs and empowering them to grow their businesses,” said Michael Rogers, vice president, global alliances at CrowdStrike. The CrowdStrike Powered Service Provider program recognizes and rewards partners who are committed to uphold CrowdStrike’s mission of stopping breaches through the delivery of their services underpinned by the Falcon platform. Elite CPSP partners for the CrowdStrike Powered Service Provider program include: Cyber Defense Labs, Deloitte, eSentire, Marco Technologies, Orange Cyberdefense and Sirius. Elite CPSP Partner Quotes Robert Anderson, Jr., Chairman and CEO at Cyber Defense Labs: “As cyberthreats keep evolving and getting more complex, companies require specialized expertise in cyberattack prevention. Combining CrowdStrike’s world-class, advanced CrowdStrike Falcon platform with Cyber Defense Labs’ comprehensive cybersecurity solutions and world-class service enables us to stop breaches in real time, as well as maintain our forward-looking approach to protecting organizations from sophisticated cyberthreats they face today and in the future.” Curt Aubley, MXDR by Deloitte leader and a Deloitte Risk & Financial Advisory managing director, Deloitte & Touche LLP: “Helping our clients achieve meaningful cyber resiliency outcomes is important—and our Managed Extended Detection and Response (MXDR) by Deloitte platform can help clients benefit from a broad offering of XDR services and solutions. By combining our industry-leading security capabilities with innovative technology from our alliances such as the CrowdStrike Falcon platform, we can assist clients with their current and future cyber needs. As such, we’re excited to collaborate with CrowdStrike further and be named one of their Elite CPSP providers.” Kurtis Armour, VP of Product Management at eSentire: “eSentire is proud to be an Elite CPSP partner and one of its leading Managed Detection and Response partners, securing the critical data and applications of more than 650 mutual customer organizations globally with 24/7 multi-signal MDR. As a result of being powered by CrowdStrike, we can protect organizations where they are targeted most – across their endpoint, network, cloud and identity data sources. No matter where their data or users reside, security leaders can trust in eSentire to deliver the added value of 24/7 threat hunting, investigation, containment and remediation expertise – all with a Mean Time to Contain of just 15 minutes.” Mike Burgard, CISO of Marco Technologies: “Marco prides itself in providing best-in-class services to our clients. One of the ways we achieve this is by powering our services with the CrowdStrike Falcon platform. The CrowdStrike Powered Service Provider program allows us to expand our security services to adapt quicker to changes in the industry and ultimately better meet our client’s needs.” Benjamin Serre, Chief Development Officer, Orange Cyberdefense France: “SMB customers are particularly vulnerable to cyberattacks and need cybersecurity solutions that constantly adapt as the threats evolve. We are delighted to have chosen CrowdStrike for our managed services Cyber Protection. Combined with the Orange Cyberdefense expertise, especially pro-active hunting, it provides them with the next-generation of cybersecurity services.” Tom DeCoster, Vice President of Managed Services at Sirius, a CDW company: “Joining the CrowdStrike Powered Service Provider Program recognizes CDW’s proven track record of helping Customers achieve their outcomes. By harnessing the power of the CrowdStrike Falcon platform, we are able to help customers meet their security needs with unrivaled speed and reduced complexity.” Robert Anderson, Jr., Chairman and CEO at Cyber Defense Labs: “As cyberthreats keep evolving and getting more complex, companies require specialized expertise in cyberattack prevention. Combining CrowdStrike’s world-class, advanced CrowdStrike Falcon platform with Cyber Defense Labs’ comprehensive cybersecurity solutions and world-class service enables us to stop breaches in real time, as well as maintain our forward-looking approach to protecting organizations from sophisticated cyberthreats they face today and in the future.” About CrowdStrike CrowdStrike (Nasdaq: CRWD), a global cybersecurity leader, has redefined modern security with one of the world’s most advanced cloud-native platforms for protecting critical areas of enterprise risk – endpoints and cloud workloads, identity and data. Powered by the CrowdStrike Security Cloud and world-class AI, the CrowdStrike Falcon® platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft and enriched telemetry from across the enterprise to deliver hyper-accurate detections, automated protection and remediation, elite threat hunting and prioritized observability of vulnerabilities. Purpose-built in the cloud with a single lightweight-agent architecture, the Falcon platform delivers rapid and scalable deployment, superior protection and performance, reduced complexity and immediate time-to-value.

Read More

Spotlight

Bidnamic

Bidnamic

Established in 2018, Bidnamic offers a software as a service marketing platform that helps brands and retailers outrank competitors on Google Shopping. Bidnamic uses machine learning to profile every single product to predict its optimal bid value, applying real-time performance analysis and high-fr...

Events

Resources