Q&A with Tom Salvat, Founder and CEO at Concured

Media 7 | July 30, 2021

Tom Salvat, Founder and CEO at Concured, founded Concured to analyze people’s behaviour towards content at scale, in order to prescribe what content creators should create next to maximize engagement & ROI. Tom has spent the last decade working with the biggest brands in the world on their content & advertising challenges, in London, New York and Montreal. Tom was also named AI CEO of the year by the Global CEO Excellence Awards in 2018 and 2019.

While there is an increase in the audio and video content the reality is; the written word is still by far the most popular medium and is gaining results.



MEDIA 7: Could you take us through your journey to becoming the best global AI CEO in 2018 and 2019?
TOM SALVAT:
Having spent over a decade working with brands and helping support their marketing and content efforts, I founded Concured to leverage the latest advances in AI to help them maximize the revenue they generate from their marketing content. The content marketing and thought leadership challenges that face today's marketers can often be overwhelming AI can augment and assist marketers enabling them to remove guesswork and uncertainty from their campaigns. This mission led our team to create some of the most advanced content and intelligent technology in the world today, which has led to a plethora of awards that we are eternally grateful for, including some personal awards like the one in question.


M7: What are some of the financial and non-financial returns a customer can expect after using Concured for their business?
TS:
The financial returns and ROI naturally vary depending on the maturity of the client’s content marketing. We have seen anything from a 20% - 200% increase in the returns that our customers gain from their content. As an enterprise-focused business, these returns are significant, as we are supporting the likes of Sony PlayStation, S&P global, and Citi where these gains are game-changing.


Brands increasingly are realizing their websites are their shop front and having good relevant and timely content is vital to gain the attention of the customers but more than that survive as a business.


M7: Dynamic shifts in the digital market have a direct impact on content marketing strategies. How does Concured help businesses combat that?
TS:
One of the biggest shifts in content marketing of late is the sheer volume of content being produced and distributed; this means companies are fighting an ever more difficult battle for the attention of customers. Brands need to be smarter about the way they talk to customers through helpful, informative, and relevant content that speaks to the genuine needs and interests of customers has never been more vital. One way we tackle this at Concured is by automating the delivery of relevant content to the right person at the right time on the right channel. This service not only increases customer experience and satisfaction but also the important metrics marketers care about, like page views, traffic, and conversions.


M7: According to you, which type of content: written, auditory or visual, has the brightest future and why?
TS:
I think all forms of content have a bright future. While there is an increase in the audio and video content the reality is; the written word is still by far the most popular medium and is gaining results. This is in part down to the cost of producing audio and video but also people still wish to read as they have for many centuries. All forms of content can work so long as it’s what the customer wants and needs and is not driven purely by a corporate agenda. It’s about striking that balance.


As a business, we are acutely aware we are nothing without our customers, therefore our customers are vitally important and we are not afraid to ask what more we can do and our product roadmap is often dictated by our customers.



M7: At Concured, how do you get rapid unbiased consumer feedback to know if you are addressing their needs?
TS:
This is a combination of over-delivering on client success and using technology within our platform for live customer feedback. As a business, we are acutely aware we are nothing without our customers, therefore our customers are vitally important and we are not afraid to ask what more we can do and our product roadmap is often dictated by our customers.


M7: What are the biggest challenges a content marketer is likely to face in the post Covid-19 era?
TS:
Covid-19 has acted as a catalyst for a shift to doing almost everything online. Brands increasingly are realizing their websites are their shop front and having good relevant and timely content is vital to gain the attention of the customers but more than that survive as a business.


M7: What according to you is the best way to find a qualified audience for your product?
TS:
Our technology is most impactful for brands producing high volumes of content on a variety of subject matters in a number of territories or countries. Brands that wish to consistently educate and inform their customers and market are a perfect fit for our content intelligence.
Enterprise technology, financial services and consulting companies are benefiting hugely and our technology actually shows us which of these brands are doing it best and enables us to focus on the brands most likely to benefit from our services.

ABOUT CONCURED

Concured Limited is a leader in Content Intelligence. Our mission is to enable our clients to automate extracting the maximum value from the content they produce. We achieve this through our Campaign SaaS platform and integrated Personalization personalization tools. By removing the guess-work from producing and sharing content, we improve the relationships between our clients and their customers, increasing traffic and conversions.

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Business Wire | June 01, 2023

Cyber Power Systems (USA), Inc., a leader in power protection and power management products, announced today that CRN®, a brand of The Channel Company, has named Lauren Gottsacker, channel account manager at CyberPower, to the Women of the Channel list for 2023. Every year, CRN recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry. The CRN 2023 Women of the Channel honorees bring their creativity, strategic thinking and leadership to bear in a variety of roles and responsibilities, but all are turning their unique talents toward driving success for their partners and customers. With this recognition, CRN honors these women for their unwavering dedication and commitment to furthering channel excellence. Gottsacker joined CyberPower in 2019 following channel account and business development roles at Carbonite, a data backup solutions provider. At CyberPower, she has focused her efforts on developing best-in-channel partnerships, partner enablement and creating new sales pipelines at her accounts which include CDW, among other major direct market reseller partners. “Lauren brings a talent for both strategy and execution. She is a true connector and has developed a number of channel outreach programs that not only enrich the customer’s product knowledge but brings people together such as monthly ‘women of the territory’ and sector-specific events,” said Scott Koller, vice president of channel sales at CyberPower. “Her contributions to CDW include creating a sales incentive program for their inside sales agents and developing a custom a dashboard for their representatives to view product inventory in real time which has accelerated the sales-to-delivery process.” Gottsacker said: “I’m honored to be recognized by CRN as channel leader. Whether it’s learning about an organization or new product offerings, or seeking a better understanding of an audience, I have a never-ending desire to be curious and learn. I look forward to continuing to create meaningful connections in the channel.” “We are ecstatic to announce this year’s honorees and shine a light on these women for their significant achievements, knowing that what they’ve accomplished has paved the way for continued success within the IT channel,” said Blaine Raddon, CEO of The Channel Company. “The channel is stronger because of them, and we look forward to seeing what they do next.” The 2023 Women of the Channel list will be featured in the June 2023 issue of CRN Magazine, with online coverage at www.CRN.com/WOTC. About Cyber Power Systems (USA), Inc. CyberPower designs and manufactures uninterruptible power supply systems, power distribution units, surge protectors, remote management hardware, power management software, mobile chargers and connectivity products. The company serves customers in enterprise, corporate, government, education, healthcare and small office/home office environments. CyberPower products are available through authorized distributors and sold by value-added resellers, system integrators, managed service providers, select retailers, and online resellers. For more information, visit https://www.cyberpowersystems.com/. About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end-users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

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Business Wire | June 02, 2023

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PR Newswire | June 02, 2023

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Lauren Gottsacker of CyberPower Named on CRN's 2023 Women of the Channel List

Business Wire | June 01, 2023

Cyber Power Systems (USA), Inc., a leader in power protection and power management products, announced today that CRN®, a brand of The Channel Company, has named Lauren Gottsacker, channel account manager at CyberPower, to the Women of the Channel list for 2023. Every year, CRN recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry. The CRN 2023 Women of the Channel honorees bring their creativity, strategic thinking and leadership to bear in a variety of roles and responsibilities, but all are turning their unique talents toward driving success for their partners and customers. With this recognition, CRN honors these women for their unwavering dedication and commitment to furthering channel excellence. Gottsacker joined CyberPower in 2019 following channel account and business development roles at Carbonite, a data backup solutions provider. At CyberPower, she has focused her efforts on developing best-in-channel partnerships, partner enablement and creating new sales pipelines at her accounts which include CDW, among other major direct market reseller partners. “Lauren brings a talent for both strategy and execution. She is a true connector and has developed a number of channel outreach programs that not only enrich the customer’s product knowledge but brings people together such as monthly ‘women of the territory’ and sector-specific events,” said Scott Koller, vice president of channel sales at CyberPower. “Her contributions to CDW include creating a sales incentive program for their inside sales agents and developing a custom a dashboard for their representatives to view product inventory in real time which has accelerated the sales-to-delivery process.” Gottsacker said: “I’m honored to be recognized by CRN as channel leader. Whether it’s learning about an organization or new product offerings, or seeking a better understanding of an audience, I have a never-ending desire to be curious and learn. I look forward to continuing to create meaningful connections in the channel.” “We are ecstatic to announce this year’s honorees and shine a light on these women for their significant achievements, knowing that what they’ve accomplished has paved the way for continued success within the IT channel,” said Blaine Raddon, CEO of The Channel Company. “The channel is stronger because of them, and we look forward to seeing what they do next.” The 2023 Women of the Channel list will be featured in the June 2023 issue of CRN Magazine, with online coverage at www.CRN.com/WOTC. About Cyber Power Systems (USA), Inc. CyberPower designs and manufactures uninterruptible power supply systems, power distribution units, surge protectors, remote management hardware, power management software, mobile chargers and connectivity products. The company serves customers in enterprise, corporate, government, education, healthcare and small office/home office environments. CyberPower products are available through authorized distributors and sold by value-added resellers, system integrators, managed service providers, select retailers, and online resellers. For more information, visit https://www.cyberpowersystems.com/. About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end-users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

Read More

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Syxsense and VLCM Partner to Bring Comprehensive Endpoint Security and Management Solutions to Customers

Business Wire | June 02, 2023

Syxsense, a global leader in Unified Security and Endpoint Management (USEM) solutions, today announced a partnership with VLCM, an IT solutions and services provider focused on meeting customer needs for cybersecurity, networking, cloud, big data, and more. VLCM is one of Syxsense’s platinum channel partners and offers Syxsense Manage, Syxsense Secure, and Syxsense Enterprise, for customers looking to unify security and endpoint management. “VLCM is the largest IT solution provider in Utah, and we’re excited to be working with their team of engineers to help streamline endpoint management and security for their customers,” said Jose Rangel, Vice President of Global Channels at Syxsense. “As organizations look to consolidate their security tech stack and better manage the endpoint vulnerability gap, it’s never been more important to have unified solutions that deliver complete visibility, real-time endpoint data, and automated workflows and remediations. VLCM’s ability to help guide customers through their cybersecurity journey – and tailor offerings to meet and exceed their business goals – is a win-win for all involved.” Syxsense will help VLCM customers address the three key elements of endpoint security – patching, vulnerabilities, and compliance. Syxsense solutions offer complete endpoint visibility with comprehensive scanning to detect OS patch and security weaknesses, and the ability to see desktop, laptop, servers, mobile, and IoT devices, in a single console. With live connections to corporate assets, VLCM customers can use real-time data to make more accurate decisions and act against vulnerabilities and threats. And with Syxsense’s no-code drag-and-drop workflow builder (Syxsense Cortex), teams can automate and accelerate endpoint monitoring, alerting and remediation. “As the cybersecurity landscape continues to get more complex, organizations are looking for trusted partners that can help them overcome challenges and better secure their networks. At VLCM we have a team of expert security architects that work with leading vendors like Syxsense to help alleviate that stress,” said Phillip Tarver, National Sales Manager at VLCM. “But with Syxsense, it’s not only about the Partner Program and attractive growth opportunities. It's also about the people and the support they provide partners to help them achieve mutual success. Syxsense goes the extra mile to make sure that we are supported. We work together as a team to close business and support our customers.” Syxsense is also supporting VLCM through extensive training and community support. Read the VLCM partner testimonial here. To learn more about the Syxsense Partner Program, click here. About Syxsense Syxsense is a leading software vendor providing endpoint security and IT operations management solutions to Managed Service Providers (MSPs), enterprises, and government organizations. Its solutions provide real-time visibility and control over endpoint devices, networks, and cloud infrastructure, helping organizations to protect against cyber threats, improve IT operations, and reduce risk. Syxsense is the first Unified Security and Endpoint Management (USEM) platform that centralizes the three key elements of endpoint security management: security and patch vulnerability management, remediation, and compliance controlled by a powerful drag-and-drop workflow automation technology called Syxsense Cortex™. Syxsense is a single cloud-based platform supporting Windows, Linux, Mac, and mobile devices on-premises and in the cloud. For more information, visit www.syxsense.com. About VLCM Privately owned since 1983, VLCM provides comprehensive IT, enterprise data, and cybersecurity solutions for the most complex IT environments. Operating out of the Rocky Mountain West, and headquartered in Salt Lake City, VLCM services organizations from all verticals, and all sizes. VLCM 'Gets IT Right' by partnering with a wide variety of technology partners, covering every aspect of the business technology landscape. VLCM works to bring cutting-edge technology into the business-planning process and align their customers’ visions with the right products and professional services. Please visit www.vlcm.com to learn more.

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OffSec Expands Global Partner Program to Provide Increased Market Access, Greater Partner and Customer Support

PR Newswire | June 02, 2023

OffSec, the leader in continuous cybersecurity workforce development and learning, today announced the launch of the newly expanded OffSec Global Partner Program. With cyber threats becoming increasingly sophisticated, organizations are seeking reliable partners to address the ever-growing demand for skilled cybersecurity professionals. In response to this market need, OffSec's new program introduces a range of new features designed to empower and support partner organizations. First launched in April 2022, the OffSec Partner Program featured three partner types: Channel, Learning, and Education Partners. The Channel Partner program has since been expanded to include Distributors and Managed Security Service Providers (MSSPs) with three more now being introduced: Government Partners – Enabling government resellers, learning partners, and prime contractors to deliver OffSec solutions and live training to government agencies and institutions. Alliance Partners – Partnering with global financial and consulting organizations to expand their cybersecurity knowledge for internal and client needs. Strategic Accounts – An exclusive membership for large global enterprise customers to join the new Partner Program. Loyal members will receive benefits and incentives. "We now have an unparalleled opportunity to leverage the synergies of our best-in-class cybersecurity learning and training offerings with a robust partner program that now includes six partner types, each with distinct benefits and resources to manage the market demand. OffSec recognizes that cybersecurity is first-and-foremost a people problem," said Sean Donnelly, Head of Channel and Partnerships at OffSec. "We accept the challenge to provide the necessary training to a global market for individual learners, government employees, large and small enterprise organizations, and our global alliance partners. With the launch of our enhanced partner program, we strive to utilize all avenues of our partner ecosystem to reach the learners that endeavor to be part of the community to combat cybersecurity threats." The OffSec Partner Program is now backed by a larger team dedicated to supporting partner organizations. The expanded team comprises industry experts and experienced professionals who will provide personalized assistance, guidance, and technical support to partners, ensuring seamless and productive collaboration and broader geographical coverage. OffSec has upgraded its Partner Portal and introduced advanced features such as a partner locator tool for lead generation. This tool allows potential customers to search for and connect with partners based on their specific needs and location. Additionally, partners can access on-demand sales training through the portal, equipping them with the knowledge and skills to effectively promote and sell OffSec's solutions. To further support partners in their marketing activities and initiatives, OffSec is introducing market development funds (MDF). Through the new tiered rewards program, partner organizations can access additional benefits for driving revenue or completing key sales enablement and marketing activities in the Partner Portal. "OffSec is by far, one of the leaders in the cyber skills training landscape. It's not often that the leader of the pack continues to dominate whilst disrupting the market. With the unrivaled OffSec brand and their tenacious attitude for innovation, like the new OffSec Cyber Range, every team should have access to OffSec training," said Richard Beck, Director of Cyber Security at QA Ltd. For more information about becoming an OffSec Partner, please visit OffSec's Global Partners page. About OffSec OffSec is the leading provider of continuous professional and workforce development, training, and education for cybersecurity practitioners. OffSec's distinct pedagogy and practical, hands-on learning help organizations fill the infosec talent gap by training their teams on today's most critical skills. With the OffSec Learning Library featuring 6,000 hours of content, 1,500 videos, 2,500 exercises, and 900 hands-on labs, OffSec demonstrates its commitment to empowering individuals and organizations to fight cyber threats with indispensable cybersecurity skills and resources. OffSec also funds and maintains Kali Linux, the leading operating system for penetration testing, ethical hacking, and network security assessments. For more information, visit offsec.com and follow @OffSectraining and @kalilinux on Twitter.

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Spotlight

CONCURED

CONCURED

Concured Limited is a leader in Content Intelligence. Our mission is to enable our clients to automate extracting the maximum value from the content they produce. We achieve this through our Campaign SaaS platform and integrated Personalization tools. By removing the guess-work from producing and sh...

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