Q&A with Tom Salvat, Founder and CEO at Concured

Media 7 | July 30, 2021

Tom Salvat, Founder and CEO at Concured, founded Concured to analyze people’s behaviour towards content at scale, in order to prescribe what content creators should create next to maximize engagement & ROI. Tom has spent the last decade working with the biggest brands in the world on their content & advertising challenges, in London, New York and Montreal. Tom was also named AI CEO of the year by the Global CEO Excellence Awards in 2018 and 2019.

While there is an increase in the audio and video content the reality is; the written word is still by far the most popular medium and is gaining results.



MEDIA 7: Could you take us through your journey to becoming the best global AI CEO in 2018 and 2019?
TOM SALVAT:
Having spent over a decade working with brands and helping support their marketing and content efforts, I founded Concured to leverage the latest advances in AI to help them maximize the revenue they generate from their marketing content. The content marketing and thought leadership challenges that face today's marketers can often be overwhelming AI can augment and assist marketers enabling them to remove guesswork and uncertainty from their campaigns. This mission led our team to create some of the most advanced content and intelligent technology in the world today, which has led to a plethora of awards that we are eternally grateful for, including some personal awards like the one in question.


M7: What are some of the financial and non-financial returns a customer can expect after using Concured for their business?
TS:
The financial returns and ROI naturally vary depending on the maturity of the client’s content marketing. We have seen anything from a 20% - 200% increase in the returns that our customers gain from their content. As an enterprise-focused business, these returns are significant, as we are supporting the likes of Sony PlayStation, S&P global, and Citi where these gains are game-changing.


Brands increasingly are realizing their websites are their shop front and having good relevant and timely content is vital to gain the attention of the customers but more than that survive as a business.


M7: Dynamic shifts in the digital market have a direct impact on content marketing strategies. How does Concured help businesses combat that?
TS:
One of the biggest shifts in content marketing of late is the sheer volume of content being produced and distributed; this means companies are fighting an ever more difficult battle for the attention of customers. Brands need to be smarter about the way they talk to customers through helpful, informative, and relevant content that speaks to the genuine needs and interests of customers has never been more vital. One way we tackle this at Concured is by automating the delivery of relevant content to the right person at the right time on the right channel. This service not only increases customer experience and satisfaction but also the important metrics marketers care about, like page views, traffic, and conversions.


M7: According to you, which type of content: written, auditory or visual, has the brightest future and why?
TS:
I think all forms of content have a bright future. While there is an increase in the audio and video content the reality is; the written word is still by far the most popular medium and is gaining results. This is in part down to the cost of producing audio and video but also people still wish to read as they have for many centuries. All forms of content can work so long as it’s what the customer wants and needs and is not driven purely by a corporate agenda. It’s about striking that balance.


As a business, we are acutely aware we are nothing without our customers, therefore our customers are vitally important and we are not afraid to ask what more we can do and our product roadmap is often dictated by our customers.



M7: At Concured, how do you get rapid unbiased consumer feedback to know if you are addressing their needs?
TS:
This is a combination of over-delivering on client success and using technology within our platform for live customer feedback. As a business, we are acutely aware we are nothing without our customers, therefore our customers are vitally important and we are not afraid to ask what more we can do and our product roadmap is often dictated by our customers.


M7: What are the biggest challenges a content marketer is likely to face in the post Covid-19 era?
TS:
Covid-19 has acted as a catalyst for a shift to doing almost everything online. Brands increasingly are realizing their websites are their shop front and having good relevant and timely content is vital to gain the attention of the customers but more than that survive as a business.


M7: What according to you is the best way to find a qualified audience for your product?
TS:
Our technology is most impactful for brands producing high volumes of content on a variety of subject matters in a number of territories or countries. Brands that wish to consistently educate and inform their customers and market are a perfect fit for our content intelligence.
Enterprise technology, financial services and consulting companies are benefiting hugely and our technology actually shows us which of these brands are doing it best and enables us to focus on the brands most likely to benefit from our services.

ABOUT CONCURED

Concured Limited is a leader in Content Intelligence. Our mission is to enable our clients to automate extracting the maximum value from the content they produce. We achieve this through our Campaign SaaS platform and integrated Personalization personalization tools. By removing the guess-work from producing and sharing content, we improve the relationships between our clients and their customers, increasing traffic and conversions.

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Read More

CHANNEL PARTNERSHIPS

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AscellaHealth | September 26, 2022

AscellaHealth, a global healthcare and specialty pharmacy solutions company, is extremely honored to be named Strategic Channel Partner of the Year at the recent National Association of Specialty Pharmacy (NASP) Annual Meeting & Expo. This award is given to an organization such as a manufacturer, technology provider, GPO, Hub service provider, logistics provider, nonprofit or other that provides a service or solution to facilitate the delivery of high-quality, cost-effective specialty pharmacy care. Honored to receive this award, Dea Belazi, president and CEO, AscellaHealth says, "This extraordinary recognition by such an esteemed organization as NASP belongs to our talented team of strategic innovators with unparalleled industry experience and expertise. It is extremely gratifying to gain this unique distinction in the specialty pharmacy market and our entire organization is deserving of this hon Honored to receive this award, Dea Belazi, president and CEO, AscellaHealth says, "This extraordinary recognition by such an esteemed organization as NASP belongs to our talented team of strategic innovators with unparalleled industry experience and expertise. It is extremely gratifying to gain this unique distinction in the specialty pharmacy market and our entire organization is deserving of this honor.” AscellaHealth is part of The AscellaHealth Family of Companies: including subsidiaries Optime Care dedicated to rare, orphan/ultra-orphan disease patients and Terebellum, a global organization serving pharmaceutical manufacturers. Belazi continues, "The AscellaHealth Family of Companies provide single-source, end-to-end solutions to tighten the specialty pharmacy value chain. In the highly fragmented current marketplace with multiple vendors handling each stage of the pre-launch, commercialization, distribution and fulfilment processes, manufacturers value our one stop, consultative approach. Most importantly, we are always mindful of putting patients at the center of all our initiatives." With a focus on optimizing access to expensive specialty and rare disease medications and improving patient outcomes, AscellaHealth provides a full spectrum of cutting-edge programs and services that are valued by all stakeholders, including patients, payers, life sciences manufacturers and providers. AscellaHealth core services include pre-commercialization and market access, comprehensive Hub and patient support, exclusive distribution partnerships and national specialty medication fulfillment, data analytics, supply chain logistics and payer/pharmaceutical financial solutions. To learn more about AscellaHealth’s unique life sciences solutions, email businessdevelopment@ascellahealth.com About AscellaHealth LLC AscellaHealth is a global Healthcare & Specialty Pharmacy solutions organization serving patients, payers, life sciences manufacturers and providers, offering a comprehensive portfolio of customized, tech-enabled specialty pharmaceutical and personalized medical management services. A multiple Inc. 5000 winner, AscellaHealth’s unique, patient-centric approach is built upon proprietary technology processes for innovative programs and services optimizing health outcomes and quality of life for patients with complex chronic conditions or rare diseases that require specialty medications and/or gene and cell therapies. Most recently, AscellaHealth has joined with its subsidiaries, Optime Care and Terebellum to form the AscellaHealth Family of Companies. Visit www.AscellaHealth.com.

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MARTECH

Prosoma Digital Therapeutics and EVERSANA Announce Commercialisation Partnership

Prosoma Digital Therapeutics, EVERSANA | September 27, 2022

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CONCURED

Concured Limited is a leader in Content Intelligence. Our mission is to enable our clients to automate extracting the maximum value from the content they produce. We achieve this through our Campaign SaaS platform and integrated Personalization tools. By removing the guess-work from producing and sh...

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