Winning Re-engagement Email Campaigns In 2022

Email Campaigns
Many businesses believe that email marketing is an effective tool that can influence many people by meeting their expectations and saving businesses time. It is also cost-effective. But, to develop a successful email marketing campaign, it is essential to have a well-researched and top-notch strategy.

No one can afford to lose customers, but what if you do? Let us guide you to winning back those subscribers and building long-lasting connections.

Re-engagement Emails Approach

Re-engagement email marketing is a strategic approach that enables businesses to win back lost subscribers through persuasive emails and make strong connections by delivering relevant information.

Advantage of Re-engagement Emails

There are various advantages to re-engagement emails that marketers experience.

  • Re-engaging emails helps businesses increase CLTV (customer lifetime value) as they provide more business to the company than a regular customer.
  • It delivers a high ROI to businesses.
  • It helps you stand out from others as it delivers the most relevant content.
  • It gives the company an opportunity to re-examine the marketing strategy.
  • Re-engaging emails persuade your audience to recommend your brand to others.
  • It helps in evaluating your graphics and content plan.
  • It increases engagement rates.


Essential Practices for Re-engagement Emails

Despite tremendous marketing efforts, businesses fail to convince their audience. Here is the best guide for constructing effective re-engagement emails. Let's take a look.

Segmentation of Inactive Subscriber

Segmenting your subscribers is an essential part of re-engagement emails. Businesses need to focus on inactive subscribers and segregate them based on their requirements, demographics, behavioral patterns, age, etc. It allows companies to execute an effective targeted re-engagement campaign.

Provide Relevant Offers

Relevancy is the key to making re-engagement emails successful. Most businesses beat around the bush in their emails, which irritates customers and puts them off of the service. Be very specific, unambiguous, and concise when sending emails to your target audience.. Your email should help customers find the information without any hassle.

Persuasive Subject Line

One of the biggest challenges with re-engagement emails is that you are approaching a disengaged audience. Therefore, every step should be calculated appropriately before execution.

The subject line is the most valuable component of an email. It should mention the objective of the email and should be extremely concise in order to appeal to your audience.

Value-added Content


Quality over quantity—Emails may be cost-efficient, but it's no excuse not to produce quality content to give to a targeted audience."

Benjamin Murray, digital marketer

What makes your content valuable? Value-added content consists of relevant information, grammatically correct language, jargon-free facts, brevity, objective-driven information, CTA, and credibility. Creating value-added content for re-engaging emails attracts your targeted audience and convinces them to take action.

Create Multiple Campaigns

Sending one re-engagement email isn’t enough. After sending the email, you need to send several follow-up emails to help remind the customers about your product or service and maintain communication.

Improvise the Feedback


Make the customer the hero of your story.”

Ann Handley, co-founder of ClickZ

Sometimes, businesses focus on sending emails and selling their products. They don't take their customers' feedback into consideration. Your customers are your topmost priority; hence, it is necessary to understand their requirements, queries, and issues and take immediate action to resolve them. Otherwise, customers may get irritated and avoid the emails. It also creates a negative perception of the brand.

Examples of Re-engagement Emails


Hootsuite

Hootsuite constantly has product updates that encourage inactive users to try their latest and upgraded versions. Hootsuite is famous for its 'we miss you email' that are specifically sent out to the users to get them rolling back in the active lists. Their approach provides a different soft corner for the users due to the tonality and speech of the writing used throughout their communication. It genuinely sends out a message that they genuinely care about their customers.

Grammarly

Grammarly reminds the user to continue writing. It re-engages with the customer by displaying a CTA that naturally leads the user to their service. It also encourages the user by suggesting various premium version plans for renewals.

Final Thoughts

You cannot ignore re-engagement emails as they allow you to re-approach your targeted audience in a new, calculated and strategic way. It is one of the best methods to connect with your clients and update them with your latest service or product. In addition, it shows your dedication towards your clients. Dive deep into our incredible methods of creating re-engaging emails and escalate your business.

Frequently Asked Questions


What is a re-engagement email?

The main purpose of a re-engagement email is to re-acquire customers that have been inactive for a while. It is one of the most critical aspects of redesigning the email plan effectively.

Which is the best tool to automate these emails?

Hubspot is one of the best tools to automate emails. It's an all-in-one platform with different features that help automate the workflows in a business.

What are the reasons for re-engagement emails?

Re-engaging with a customer is five times more cost-effective than onboarding new clients. Re-engaging with a customer is helpful in re-establishing a connection, observing metrics, and stabilizing the subscription rate.

Spotlight

Pressboard

Pressboard’s award-winning technology solutions empower brands and publishers to make better, more profitable content at scale. We believe that when great brands and influential publishers come together, they can create powerful content that people love to read, watch and share.

OTHER ARTICLES
Marketing Data

Kentucky Teen Once Subject of Viral Video Warns Republicans of 'Outrage Mob'

Article | December 22, 2021

A Kentucky teen who became the subject of a viral video after an incident during a class field trip to Washington, D.C., warned viewers of the Republican National Convention Tuesday of an "outrage mob" that threatens to silence conservative viewpoints. After Nick Sandmann attended the March for Life anti-abortion rally with his former classmates from Covington Catholic High School in January 2019, a cellphone video of a close, face-to-face interaction between the students and a Native American demonstrator spread quickly online.

Read More
Marketing Data

How Community Coalitions Are Bridging the Digital Divide

Article | December 22, 2021

Across the country, local networks known as Education Innovation Clusters (EdClusters) are bringing together partners and resources to meet urgent needs and envision a new future for teaching and learning. Many of these efforts are rooted in long-standing partnerships across sectors and institutions. As COVID-19 disrupted the lives of students, educators, and families earlier this year, EdClusters sprang into action, leveraging their capacity and reach in ways their networks were uniquely ready to do. Their collective efforts are meeting a range of needs—from internet access to devices to social-emotional supports. As schools prepare for uncertain and complex reopenings, we turn to Kansas City and Rhode Island for powerful examples of community in action.

Read More
Marketing Data

How Educators Kept Students on Track During Remote Learning

Article | December 23, 2021

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

Read More

THE USE OF ARTIFICIAL INTELLIGENCE IN SEO 2020

Article | February 10, 2020

We all are surrounded by Artificial Intelligence. From Siri to Alexa to Google Home, it’s influencing the age we live in and giving higher prospects to execute every task smartly. Most of us nowadays rely on voice search for help even in the simplest tasks. So, how Artificial Intelligence is competent in SEO? How can it manipulate Search Engine Rankings? Have you ever come across the use of Artificial Intelligence in SEO?

Read More

Spotlight

Pressboard

Pressboard’s award-winning technology solutions empower brands and publishers to make better, more profitable content at scale. We believe that when great brands and influential publishers come together, they can create powerful content that people love to read, watch and share.

Related News

Martech

Thrive Receives Channel Futures Security Provider of the Year Award

Thrive | November 08, 2023

The 2023 Channel Futures MSP 501 list recognizes leading global MSPs for their achievements in growth and innovation within a volatile business environment. The accolade was conferred upon Thrive during the MSP 501 Awards Gala on November 1 at Fontainebleau Miami Beach in Florida. The award recognizes Thrive's commitment to delivering advanced global cybersecurity programs with excellence. Thrive, a distinguished managed services provider specializing in cybersecurity and digital transformation, has announced its recognition as The Channel Futures 2023 Managed Security Services Partner of the Year. The company excels at optimizing business outcomes through NextGen managed services and client security programs, employing its Thrive5 methodology. The award underscores Thrive's dedication to delivering cutting-edge, comprehensive cybersecurity programs to global businesses. Its recognition as The Channel Futures 2023 Managed Security Services Partner of the Year reaffirms its commitment to safeguarding and empowering its clients with cybersecurity solutions. Rob Stephenson, CEO of Thrive, said We're honored to be recognized as The Channel Futures 2023 MSSP of the Year. This award reflects the hard work and dedication of our team to prioritize our clients' security needs. [Source – Business Wire] He further emphasized that in an era characterized by pervasive data breaches and cyber threats, Thrive adheres to its mission of delivering the utmost protection for businesses spanning North America, Europe, and the Asia-Pacific region. Thrive distinguishes itself from its industry peers due to its unique approach, which involves integrating cutting-edge tools, a 24/7 Security Operation Center staffed by vigilant experts, and advanced cybersecurity mesh automation systems, all aimed at enhancing the overall security posture of its clients. The company consistently demonstrates innovation, expertise, and a client-centric approach to streamline all security functions through its state-of-the-art SOAR and ServiceNow platforms, in contrast to the limited, point-in-time solutions many competitors offer. This year's survey has seen one of the fiercest competitions in its history. Thrive has jumped to the 21st position on the 2023 Channel Futures MSP 501 rankings, a significant leap from its 2022 ranking at 50. The MSP 501 ranking does not exclusively recognize MSPs based on their size and revenue; instead, it assesses organizations by considering criteria such as annual sales, recurring revenue, profit margins, revenue composition, growth, innovation, and the technologies they supported in the preceding year. The study also acknowledges their business acumen, best practices, and the consistent and reliable advice they provide to their customers. MSPs worldwide regarded 2022 as a significant year, marked by increased investments by SMBs, the integration of cloud computing for hybrid workforce support, automation, AI development, M&A activities, and the elevation of MSPs to trusted business and technology experts in their roles as frontline employees. The providers featured in this list exemplify their commitment to driving progress within the MSP sector and the entire channel, ushering in a new wave of innovation. Before the MSP 501 Gala, Rob Stephenson participated as a featured expert panelist in two distinguished sessions at the Channel Futures MSP Summit: 'Gaining an Edge in Cybersecurity with AI: A Channel Partners Playbook' and '(Almost) Everything You Need to Know About AI: Tips and Best Practices for Building AI Solutions Customers Actually Need.'

Read More

Marketing Data

Plume Launches Accelerated Go-to-Market Option for Channel Partners and ODMs

PR Newswire | October 18, 2023

Cable-Tec Expo -- Network services and consumer experience pioneer Plume today announced a new go-to-market model for channel partners and Original Design Manufacturers (ODMs). Communications Service Providers (CSPs) can now make a one-time purchase of a fully-inclusive bundle combining both the latest OpenSync-certified consumer premises equipment (CPE) and subscriptions to Plume's award-winning consumer services. The package is accompanied by Plume's proactive support, operations, and marketing suites. The new single pricing model brings additional operational options to service providers including simplified and streamlined procurement through a single contract signed with a preferred channel partner or ODM, and the flexibility to recognize the expenditure as CAPEX over the lifetime of the subscriber. Plume's existing channel and ODM partner Evolution Digital, is the first to offer the new model to service providers throughout the Americas. As an OpenSync Certified Partner, Evolution Digital will also have early access to software releases, speeding up time to market for new features and CPE upgrades. Under this new model, channel partners and ODMs—including Evolution Digital—can offer Plume's comprehensive portfolio of residential, very-small-business (VSB), and multi-dwelling-unit (MDU) suites of services: HomePass: Brings together advanced cyber-security, in-home motion sensing, device management, and parental controls in one place, building on the foundation of the most widely deployed advanced managed WiFi service in the world to deliver optimal internet experiences. WorkPass: Bespoke built to meet the connectivity, productivity, and security needs of VSBs. In addition to powerful front-end services, including Plume Adaptive WiFi, WorkPass brings unique operational insights and intelligence to help very small business owners thrive—without the cost and complexity of other products designed for medium-sized businesses and large enterprises. Uprise: A unique, comprehensive solution offering property-wide seamless connectivity, secure access controls, and property management for the tenants and owners of MDUs. Whether tenants are exclusively residential or a mix of residential and small businesses, Uprise provides them with personalized experiences, cyber and physical security, and unified communications. HomePass, WorkPass, and Uprise are integrated with Plume's Haystack Support Suite which helps service providers' support teams take the necessary proactive steps to monitor, predict, diagnose, and rapidly resolve issues, leading to fewer support calls, happier customers, and reduced churn. Our growing partnership with Plume is a testament to Evolution Digital's dedication to bringing cutting-edge technology and cost-effective solutions to the market, said Marc Cohen, Chief Revenue Officer from Evolution Digital. We are excited to offer CSPs across North and South America a cost-optimized and efficient way to enhance their offerings with Plume's cloud-managed services. "This expanded partnership with Evolution Digital provides CSPs with a one-stop solution for deploying Plume's services and OpenSync-enabled hardware," said Niall Robinson, Head of Sales for the Americas from Plume. "At a time of high demand, we are consistently looking at ways to streamline our commercial processes and ensure that service providers can deliver new consumer experiences as fast and as cost-effectively as possible." About Plume Plume is the creator of the world's first SaaS experience platform for Communications Service Providers (CSPs) and their subscribers, deployed in more than 50 million locations globally. As the only open and hardware-independent, cloud-controlled solution, Plume enables the rapid delivery of new services for smart homes, small businesses, and beyond, at massive scale. On the front end, Plume delivers self-optimizing, adaptive WiFi, cyber-security, access, parental controls, and more. CSPs get robust data- and AI-driven back-end applications for unprecedented visibility, insights, support, operations, and marketing. Plume leverages OpenSync, an open-source framework that comes pre-integrated and supported on the leading silicon, CPE, and platform SDKs.

Read More

Channel Partnerships

Sevco Security Unveils New Channel Partner Program to Help Organizations of All Sizes Automate Discovery

Business Wire | November 03, 2023

Sevco Security, the cloud-native CAASM platform that delivers the industry’s most accurate, continuously updated IT asset inventory, today announced the launch of the Sevco Channel Partner Program, including an incentive-based program to reward channel partner representatives for driving new deals and evaluations with Sevco. This new tiered sales performance incentive fund (SPIFF) program includes generous monetary incentives and significant discounts on Sevco’s SaaS-based 4D Asset Intelligence Platform for its partners. “We’re excited to announce the launch of the Sevco Channel Partner Program because we understand how integral channel partners are for organizations trying to understand the cyber tool landscape, simplify the procurement process, and drive immediate value by understanding how these tools deliver better outcomes together,” said Trace Sheridan, Director of Strategic Partnerships at Sevco Security. “Because our platform is able to identify previously unknown devices within an IT environment, Sevco is uniquely positioned to better help our reseller community understand their customers’ asset landscape through correlation of device, user, software and vulnerability data.” In today’s cloud-native business environment, most organizations have the tools necessary to help secure their IT environments. However, they likely don’t have full visibility into how well those tools are deployed across company-owned assets. This lack of visibility into the assets that need to be managed and protected upends the very foundation of every major security framework, presenting a major challenge for security teams – how can you protect what you can’t see? Sevco’s 4D Asset Intelligence Platform provides comprehensive real-time asset visibility and fulfills CIS Critical Security Control 1: actively managing, inventorying, tracking, and correcting all enterprise assets. Sevco automates discovery and remediation of security gaps, vulnerabilities, and risks. With the asset data and real-time intelligence provided by Sevco, security teams can make faster, accurate, evidence-based decisions to close security gaps that appear when devices are unprotected. The Sevco 4D Asset Intelligence Platform integrates seamlessly with existing security stacks at scale, allowing service providers to quickly increase security operations center (SOC) efficiency and better serve their customers by protecting them from threats. The Sevco Channel Partner SPIFF will run from November 1, 2023 until January 31, 2024 – all deal registrations must be submitted by January 31, 2024. About Sevco Security Sevco is the cloud-native CAASM platform delivering the industry’s most accurate, real-time IT asset inventory. Hundreds of companies rely on Sevco's 4D Asset Intelligence engine to bridge the gap between IT and security teams. By providing a continuously updated inventory of assets across IT, public/private cloud, IoT devices, operational technology (OT), supply chain, contractors and remote users, Sevco autonomously identifies and closes previously unknown security gaps, while dramatically improving incident response. Sevco’s patented asset telemetry uncovers significant security gaps and out-of-compliance assets in every deployment without fail. Founded in 2020 and based in Austin, Texas, Sevco is backed by SYN Ventures, .406 Ventures, Accomplice, and Bill Wood Ventures.

Read More

Martech

Thrive Receives Channel Futures Security Provider of the Year Award

Thrive | November 08, 2023

The 2023 Channel Futures MSP 501 list recognizes leading global MSPs for their achievements in growth and innovation within a volatile business environment. The accolade was conferred upon Thrive during the MSP 501 Awards Gala on November 1 at Fontainebleau Miami Beach in Florida. The award recognizes Thrive's commitment to delivering advanced global cybersecurity programs with excellence. Thrive, a distinguished managed services provider specializing in cybersecurity and digital transformation, has announced its recognition as The Channel Futures 2023 Managed Security Services Partner of the Year. The company excels at optimizing business outcomes through NextGen managed services and client security programs, employing its Thrive5 methodology. The award underscores Thrive's dedication to delivering cutting-edge, comprehensive cybersecurity programs to global businesses. Its recognition as The Channel Futures 2023 Managed Security Services Partner of the Year reaffirms its commitment to safeguarding and empowering its clients with cybersecurity solutions. Rob Stephenson, CEO of Thrive, said We're honored to be recognized as The Channel Futures 2023 MSSP of the Year. This award reflects the hard work and dedication of our team to prioritize our clients' security needs. [Source – Business Wire] He further emphasized that in an era characterized by pervasive data breaches and cyber threats, Thrive adheres to its mission of delivering the utmost protection for businesses spanning North America, Europe, and the Asia-Pacific region. Thrive distinguishes itself from its industry peers due to its unique approach, which involves integrating cutting-edge tools, a 24/7 Security Operation Center staffed by vigilant experts, and advanced cybersecurity mesh automation systems, all aimed at enhancing the overall security posture of its clients. The company consistently demonstrates innovation, expertise, and a client-centric approach to streamline all security functions through its state-of-the-art SOAR and ServiceNow platforms, in contrast to the limited, point-in-time solutions many competitors offer. This year's survey has seen one of the fiercest competitions in its history. Thrive has jumped to the 21st position on the 2023 Channel Futures MSP 501 rankings, a significant leap from its 2022 ranking at 50. The MSP 501 ranking does not exclusively recognize MSPs based on their size and revenue; instead, it assesses organizations by considering criteria such as annual sales, recurring revenue, profit margins, revenue composition, growth, innovation, and the technologies they supported in the preceding year. The study also acknowledges their business acumen, best practices, and the consistent and reliable advice they provide to their customers. MSPs worldwide regarded 2022 as a significant year, marked by increased investments by SMBs, the integration of cloud computing for hybrid workforce support, automation, AI development, M&A activities, and the elevation of MSPs to trusted business and technology experts in their roles as frontline employees. The providers featured in this list exemplify their commitment to driving progress within the MSP sector and the entire channel, ushering in a new wave of innovation. Before the MSP 501 Gala, Rob Stephenson participated as a featured expert panelist in two distinguished sessions at the Channel Futures MSP Summit: 'Gaining an Edge in Cybersecurity with AI: A Channel Partners Playbook' and '(Almost) Everything You Need to Know About AI: Tips and Best Practices for Building AI Solutions Customers Actually Need.'

Read More

Marketing Data

Plume Launches Accelerated Go-to-Market Option for Channel Partners and ODMs

PR Newswire | October 18, 2023

Cable-Tec Expo -- Network services and consumer experience pioneer Plume today announced a new go-to-market model for channel partners and Original Design Manufacturers (ODMs). Communications Service Providers (CSPs) can now make a one-time purchase of a fully-inclusive bundle combining both the latest OpenSync-certified consumer premises equipment (CPE) and subscriptions to Plume's award-winning consumer services. The package is accompanied by Plume's proactive support, operations, and marketing suites. The new single pricing model brings additional operational options to service providers including simplified and streamlined procurement through a single contract signed with a preferred channel partner or ODM, and the flexibility to recognize the expenditure as CAPEX over the lifetime of the subscriber. Plume's existing channel and ODM partner Evolution Digital, is the first to offer the new model to service providers throughout the Americas. As an OpenSync Certified Partner, Evolution Digital will also have early access to software releases, speeding up time to market for new features and CPE upgrades. Under this new model, channel partners and ODMs—including Evolution Digital—can offer Plume's comprehensive portfolio of residential, very-small-business (VSB), and multi-dwelling-unit (MDU) suites of services: HomePass: Brings together advanced cyber-security, in-home motion sensing, device management, and parental controls in one place, building on the foundation of the most widely deployed advanced managed WiFi service in the world to deliver optimal internet experiences. WorkPass: Bespoke built to meet the connectivity, productivity, and security needs of VSBs. In addition to powerful front-end services, including Plume Adaptive WiFi, WorkPass brings unique operational insights and intelligence to help very small business owners thrive—without the cost and complexity of other products designed for medium-sized businesses and large enterprises. Uprise: A unique, comprehensive solution offering property-wide seamless connectivity, secure access controls, and property management for the tenants and owners of MDUs. Whether tenants are exclusively residential or a mix of residential and small businesses, Uprise provides them with personalized experiences, cyber and physical security, and unified communications. HomePass, WorkPass, and Uprise are integrated with Plume's Haystack Support Suite which helps service providers' support teams take the necessary proactive steps to monitor, predict, diagnose, and rapidly resolve issues, leading to fewer support calls, happier customers, and reduced churn. Our growing partnership with Plume is a testament to Evolution Digital's dedication to bringing cutting-edge technology and cost-effective solutions to the market, said Marc Cohen, Chief Revenue Officer from Evolution Digital. We are excited to offer CSPs across North and South America a cost-optimized and efficient way to enhance their offerings with Plume's cloud-managed services. "This expanded partnership with Evolution Digital provides CSPs with a one-stop solution for deploying Plume's services and OpenSync-enabled hardware," said Niall Robinson, Head of Sales for the Americas from Plume. "At a time of high demand, we are consistently looking at ways to streamline our commercial processes and ensure that service providers can deliver new consumer experiences as fast and as cost-effectively as possible." About Plume Plume is the creator of the world's first SaaS experience platform for Communications Service Providers (CSPs) and their subscribers, deployed in more than 50 million locations globally. As the only open and hardware-independent, cloud-controlled solution, Plume enables the rapid delivery of new services for smart homes, small businesses, and beyond, at massive scale. On the front end, Plume delivers self-optimizing, adaptive WiFi, cyber-security, access, parental controls, and more. CSPs get robust data- and AI-driven back-end applications for unprecedented visibility, insights, support, operations, and marketing. Plume leverages OpenSync, an open-source framework that comes pre-integrated and supported on the leading silicon, CPE, and platform SDKs.

Read More

Channel Partnerships

Sevco Security Unveils New Channel Partner Program to Help Organizations of All Sizes Automate Discovery

Business Wire | November 03, 2023

Sevco Security, the cloud-native CAASM platform that delivers the industry’s most accurate, continuously updated IT asset inventory, today announced the launch of the Sevco Channel Partner Program, including an incentive-based program to reward channel partner representatives for driving new deals and evaluations with Sevco. This new tiered sales performance incentive fund (SPIFF) program includes generous monetary incentives and significant discounts on Sevco’s SaaS-based 4D Asset Intelligence Platform for its partners. “We’re excited to announce the launch of the Sevco Channel Partner Program because we understand how integral channel partners are for organizations trying to understand the cyber tool landscape, simplify the procurement process, and drive immediate value by understanding how these tools deliver better outcomes together,” said Trace Sheridan, Director of Strategic Partnerships at Sevco Security. “Because our platform is able to identify previously unknown devices within an IT environment, Sevco is uniquely positioned to better help our reseller community understand their customers’ asset landscape through correlation of device, user, software and vulnerability data.” In today’s cloud-native business environment, most organizations have the tools necessary to help secure their IT environments. However, they likely don’t have full visibility into how well those tools are deployed across company-owned assets. This lack of visibility into the assets that need to be managed and protected upends the very foundation of every major security framework, presenting a major challenge for security teams – how can you protect what you can’t see? Sevco’s 4D Asset Intelligence Platform provides comprehensive real-time asset visibility and fulfills CIS Critical Security Control 1: actively managing, inventorying, tracking, and correcting all enterprise assets. Sevco automates discovery and remediation of security gaps, vulnerabilities, and risks. With the asset data and real-time intelligence provided by Sevco, security teams can make faster, accurate, evidence-based decisions to close security gaps that appear when devices are unprotected. The Sevco 4D Asset Intelligence Platform integrates seamlessly with existing security stacks at scale, allowing service providers to quickly increase security operations center (SOC) efficiency and better serve their customers by protecting them from threats. The Sevco Channel Partner SPIFF will run from November 1, 2023 until January 31, 2024 – all deal registrations must be submitted by January 31, 2024. About Sevco Security Sevco is the cloud-native CAASM platform delivering the industry’s most accurate, real-time IT asset inventory. Hundreds of companies rely on Sevco's 4D Asset Intelligence engine to bridge the gap between IT and security teams. By providing a continuously updated inventory of assets across IT, public/private cloud, IoT devices, operational technology (OT), supply chain, contractors and remote users, Sevco autonomously identifies and closes previously unknown security gaps, while dramatically improving incident response. Sevco’s patented asset telemetry uncovers significant security gaps and out-of-compliance assets in every deployment without fail. Founded in 2020 and based in Austin, Texas, Sevco is backed by SYN Ventures, .406 Ventures, Accomplice, and Bill Wood Ventures.

Read More

Events