Winning Re-engagement Email Campaigns In 2022

Sagar Srivastav | December 18, 2021 | 102 views

Email Campaigns
Many businesses believe that email marketing is an effective tool that can influence many people by meeting their expectations and saving businesses time. It is also cost-effective. But, to develop a successful email marketing campaign, it is essential to have a well-researched and top-notch strategy.

No one can afford to lose customers, but what if you do? Let us guide you to winning back those subscribers and building long-lasting connections.

Re-engagement Emails Approach

Re-engagement email marketing is a strategic approach that enables businesses to win back lost subscribers through persuasive emails and make strong connections by delivering relevant information.

Advantage of Re-engagement Emails

There are various advantages to re-engagement emails that marketers experience.

  • Re-engaging emails helps businesses increase CLTV (customer lifetime value) as they provide more business to the company than a regular customer.
  • It delivers a high ROI to businesses.
  • It helps you stand out from others as it delivers the most relevant content.
  • It gives the company an opportunity to re-examine the marketing strategy.
  • Re-engaging emails persuade your audience to recommend your brand to others.
  • It helps in evaluating your graphics and content plan.
  • It increases engagement rates.


Essential Practices for Re-engagement Emails

Despite tremendous marketing efforts, businesses fail to convince their audience. Here is the best guide for constructing effective re-engagement emails. Let's take a look.

Segmentation of Inactive Subscriber

Segmenting your subscribers is an essential part of re-engagement emails. Businesses need to focus on inactive subscribers and segregate them based on their requirements, demographics, behavioral patterns, age, etc. It allows companies to execute an effective targeted re-engagement campaign.

Provide Relevant Offers

Relevancy is the key to making re-engagement emails successful. Most businesses beat around the bush in their emails, which irritates customers and puts them off of the service. Be very specific, unambiguous, and concise when sending emails to your target audience.. Your email should help customers find the information without any hassle.

Persuasive Subject Line

One of the biggest challenges with re-engagement emails is that you are approaching a disengaged audience. Therefore, every step should be calculated appropriately before execution.

The subject line is the most valuable component of an email. It should mention the objective of the email and should be extremely concise in order to appeal to your audience.

Value-added Content


Quality over quantity—Emails may be cost-efficient, but it's no excuse not to produce quality content to give to a targeted audience."

Benjamin Murray, digital marketer

What makes your content valuable? Value-added content consists of relevant information, grammatically correct language, jargon-free facts, brevity, objective-driven information, CTA, and credibility. Creating value-added content for re-engaging emails attracts your targeted audience and convinces them to take action.

Create Multiple Campaigns

Sending one re-engagement email isn’t enough. After sending the email, you need to send several follow-up emails to help remind the customers about your product or service and maintain communication.

Improvise the Feedback


Make the customer the hero of your story.”

Ann Handley, co-founder of ClickZ

Sometimes, businesses focus on sending emails and selling their products. They don't take their customers' feedback into consideration. Your customers are your topmost priority; hence, it is necessary to understand their requirements, queries, and issues and take immediate action to resolve them. Otherwise, customers may get irritated and avoid the emails. It also creates a negative perception of the brand.

Examples of Re-engagement Emails


Hootsuite

Hootsuite constantly has product updates that encourage inactive users to try their latest and upgraded versions. Hootsuite is famous for its 'we miss you email' that are specifically sent out to the users to get them rolling back in the active lists. Their approach provides a different soft corner for the users due to the tonality and speech of the writing used throughout their communication. It genuinely sends out a message that they genuinely care about their customers.

Grammarly

Grammarly reminds the user to continue writing. It re-engages with the customer by displaying a CTA that naturally leads the user to their service. It also encourages the user by suggesting various premium version plans for renewals.

Final Thoughts

You cannot ignore re-engagement emails as they allow you to re-approach your targeted audience in a new, calculated and strategic way. It is one of the best methods to connect with your clients and update them with your latest service or product. In addition, it shows your dedication towards your clients. Dive deep into our incredible methods of creating re-engaging emails and escalate your business.

Frequently Asked Questions


What is a re-engagement email?

The main purpose of a re-engagement email is to re-acquire customers that have been inactive for a while. It is one of the most critical aspects of redesigning the email plan effectively.

Which is the best tool to automate these emails?

Hubspot is one of the best tools to automate emails. It's an all-in-one platform with different features that help automate the workflows in a business.

What are the reasons for re-engagement emails?

Re-engaging with a customer is five times more cost-effective than onboarding new clients. Re-engaging with a customer is helpful in re-establishing a connection, observing metrics, and stabilizing the subscription rate.

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Wooza

We are Wooza. We offer solutions and leverage the digital sales flow through a differentiated look at the design of our customers' pages. The result of this applied expertise is a greater conversion of online access into sales.

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Genetec Recognizes Remark Holdings, Inc. as a Silver Partner in the Development Acceleration Program

Remark Holdings, Inc. | July 12, 2022

Remark Holdings, Inc. (NASDAQ: MARK), a diversified global technology company with leading artificial intelligence ("AI") solutions and digital media properties, announced that it has been accepted as a Silver Partner in Genetec's Development Acceleration Program ("DAP"). Remark's Smart Safety Platform ("SSP"), a leading video analytics solution, is now available for Genetec's Security Center customers. "Genetec is a global market leader in video management software via their flagship product, Security Center. We are pleased to have been accepted as a Silver Integration Partner, a distinction that recognizes the value added by our AI-powered SSP, Our recent customer wins in the arena and transportation segments include our first customers using Genetec's Security Center who, along with the many other potential customers using Security Center, can seamlessly benefit from the full features of our SSP." -Kai-Shing Tao, Chairman and Chief Executive Officer of Remark Holdings The strategic relationship between Remark and Genetec allows current Genetec Security Center users to access the features of Remark's SSP as a seamless plug-in that provides advanced features built on an AIoT architecture, enabling edge computing on AI boxes and servers for both on-premises and cloud deployment scenarios with real-time processing, reduced hardware costs, and reduced storage and bandwidth requirements, thereby leading to greater flexibility and cost efficiency for large-scale deployments. The SSP plug-in for Security Center: 1) generates real-time alerts for proactive security and safety, such as for intrusions or trespassing, people counting/crowd detection, loitering, unattended bags, anti-social behavior such as vandalism, presence of fire and smoke, and inappropriate vehicular activity with license plate number detection; 2) assists with intelligent forensic investigation by providing for meta-data searches utilizing physical and object recognition attributes to speed up the investigation process; and 3) provides dashboards with actionable insights and reports for daily monitoring and pattern spotting. About Genetec, Inc. Genetec Inc. is an innovative technology company with a broad solutions portfolio encompassing security, intelligence, and operations. The company's flagship product, Security Center, is an open-architecture platform that unifies IP-based video surveillance, access control, automatic license plate recognition ("ALPR"), communications, and analytics. Genetec also develops cloud-based solutions and services designed to improve security, and contribute new levels of operational intelligence for governments, enterprises, transport, and the communities in which we live. Founded in 1997 and headquartered in Montreal, Canada, Genetec serves its global customers via an extensive network of resellers, integrators, certified channel partners, and consultants in over 80 countries. About Remark Holdings, Inc. Remark Holdings, Inc. (NASDAQ: MARK) delivers an integrated suite of AI solutions that enable businesses and organizations to solve problems, reduce risk and deliver positive outcomes. The company's easy-to-install AI products are being rolled out in various applications within the retail, public safety and workplace arenas. The company also owns and operates an e-commerce digital media property focused on a luxury beach lifestyle. The company's corporate headquarters and U.S. operations are based in Las Vegas, Nevada, and it also maintains operations in London, England and Shanghai, China. The operations of the variable interest entities that the company consolidates are headquartered in Chengdu, China with additional operations in Hangzhou. For more information, please visit the company's website at www.remarkholdings.com.

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