Many businesses believe that email marketing
is an effective tool that can influence many people by meeting their expectations and saving businesses time. It is also cost-effective. But, to develop a successful email marketing campaign, it is essential to have a well-researched and top-notch strategy.
No one can afford to lose customers, but what if you do? Let us guide you to winning back those subscribers and building long-lasting connections.
Re-engagement Emails Approach
Re-engagement email marketing is a strategic approach that enables businesses to win back lost subscribers through persuasive emails and make strong connections by delivering relevant information.
Advantage of Re-engagement Emails
There are various advantages to re-engagement emails that marketers experience.
Re-engaging emails helps businesses increase CLTV (customer lifetime value) as they provide more business to the company than a regular customer.
It delivers a high ROI to businesses.
It helps you stand out from others as it delivers the most relevant content.
It gives the company an opportunity to re-examine the marketing strategy.
Re-engaging emails persuade your audience to recommend your brand to others.
It helps in evaluating your graphics and content plan.
It increases engagement rates.
Essential Practices for Re-engagement Emails
Despite tremendous marketing efforts, businesses fail to convince their audience. Here is the best guide for constructing effective re-engagement
emails. Let's take a look.
Segmentation of Inactive Subscriber
Segmenting your subscribers is an essential part of re-engagement emails. Businesses need to focus on inactive subscribers and segregate them based on their requirements, demographics, behavioral patterns, age, etc. It allows companies to execute an effective targeted re-engagement campaign.
Provide Relevant Offers
Relevancy is the key to making re-engagement emails successful. Most businesses beat around the bush in their emails, which irritates customers and puts them off of the service. Be very specific, unambiguous, and concise when sending emails to your target audience.. Your email should help customers find the information without any hassle.
Persuasive Subject Line
One of the biggest challenges with re-engagement emails is that you are approaching a disengaged audience. Therefore, every step should be calculated appropriately before execution.
The subject line is the most valuable component of an email. It should mention the objective of the email and should be extremely concise in order to appeal to your audience.
Quality over quantity—Emails may be cost-efficient, but it's no excuse not to produce quality content to give to a targeted audience."
Benjamin Murray, digital marketer
What makes your content valuable? Value-added content consists of relevant information, grammatically correct language, jargon-free facts, brevity, objective-driven information, CTA, and credibility. Creating value-added content
for re-engaging emails attracts your targeted audience and convinces them to take action.
Create Multiple Campaigns
Sending one re-engagement email isn’t enough. After sending the email, you need to send several follow-up emails to help remind the customers about your product or service and maintain communication.
Improvise the Feedback
Make the customer the hero of your story.”
Ann Handley, co-founder of ClickZ
Sometimes, businesses focus on sending emails and selling their products. They don't take their customers' feedback into consideration. Your customers are your topmost priority; hence, it is necessary to understand their requirements, queries, and issues and take immediate action to resolve them. Otherwise, customers may get irritated and avoid the emails. It also creates a negative perception of the brand.
Examples of Re-engagement Emails
Hootsuite constantly has product updates that encourage inactive users to try their latest and upgraded versions. Hootsuite is famous for its 'we miss you email' that are specifically sent out to the users to get them rolling back in the active lists. Their approach provides a different soft corner for the users due to the tonality and speech of the writing used throughout their communication. It genuinely sends out a message that they genuinely care about their customers.
Grammarly reminds the user to continue writing. It re-engages with the customer by displaying a CTA that naturally leads the user to their service. It also encourages the user by suggesting various premium version plans for renewals.
You cannot ignore re-engagement emails as they allow you to re-approach your targeted audience in a new, calculated and strategic way. It is one of the best methods to connect with your clients and update them with your latest service or product. In addition, it shows your dedication towards your clients. Dive deep into our incredible methods of creating re-engaging emails and escalate your business.
Frequently Asked Questions
What is a re-engagement email?
The main purpose of a re-engagement email is to re-acquire customers that have been inactive for a while. It is one of the most critical aspects of redesigning the email plan effectively.
Which is the best tool to automate these emails?
Hubspot is one of the best tools to automate emails. It's an all-in-one platform with different features that help automate the workflows in a business.
What are the reasons for re-engagement emails?
Re-engaging with a customer is five times more cost-effective than onboarding new clients. Re-engaging with a customer is helpful in re-establishing a connection, observing metrics, and stabilizing the subscription rate.