Why Your Sales Team Should Invest More Time on Content Marketing

| May 15, 2017

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Your customers, on average, look at nearly a dozen pieces of content before finalizing a purchase - and they would rather check out content than look at ads when learning about a company and its offerings. This demand keeps marketers busy - 88% of B2B companies are turning to content marketing to supplement their sales efforts.

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Mother New York

Mother is a creative company with offices in New York, London and Buenos Aires. Founded around a kitchen table in 1996, Mother is recognized as one of the world’s most creative businesses working with iconic brands such as Target, Stella Artois, The Home Depot, IKEA, Boots and Coca-Cola amongst many more. They remain fiercely independent.

OTHER ARTICLES

Refresh, Repurpose, Redirect: Pivoting Content Creation amid COVID-19

Article | April 27, 2020

As we navigate our way through Covid-19 and the impact it has on marketing efforts, it’s time to step into a new normal by taking an approach that isn’t as new as you might think. The old saying “When one door closes, another one opens” comes to mind as we try to adapt to these unprecedented times. So, what happens when studio production closes and we’re unable to do business as usual? Well, as the saying goes – another door opens. We shift our focus towards a different path, one that includes adapting existing assets, animation, graphic design, and user generated content.

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How Educators Kept Students on Track During Remote Learning

Article | August 21, 2020

This spring, COVID-19 led administrators across the country to close school buildings and support students learning from home. We asked three educators about how they handled this disruption and found creative solutions to keep students motivated and engaged using the online literacy program, Reading Plus. We looked at what we had at our disposal that would help with reading, the overall environment, and engagement. In the past, we used Reading Plus as an intervention. We considered how we could utilize it with more students during distance learning.

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How to use data and marketing to save data-driven marketing

Article | July 7, 2020

Anyone hear the letters CCPA or GDPR this week, or working on getting privacy controls in place for marketing communications? Just six months after CCPA went into effect – and with half a dozen other states drafting privacy and/or data protection legislation – marketers are still clamoring to understand what it means for how we target and engage with prospects and customers.

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Speaking powerfully to professional services

Article | June 15, 2020

Intapp serves many of the world’s top legal, accounting, consulting, private equity and investment banking firms with its connected firm-management solutions. After nearly two decades as the market leader, the company was seeking to amplify its global brand and broaden its reach to engage with new audiences. Taking a holistic approach, the Intapp team worked closely with April Six to refine its market positioning and brand strategy, and refresh its visual identity. The goal was a new POV and look-and-feel that would demonstrate Intapp’s focus on empowering client innovation.

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Spotlight

Mother New York

Mother is a creative company with offices in New York, London and Buenos Aires. Founded around a kitchen table in 1996, Mother is recognized as one of the world’s most creative businesses working with iconic brands such as Target, Stella Artois, The Home Depot, IKEA, Boots and Coca-Cola amongst many more. They remain fiercely independent.

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