Why Quality Content is the Backbone of Any Inbound Marketing Strategy

| August 10, 2017

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Many brands that are new to inbound marketing struggle to understand just why content creation is such an invaluable element in any inbound marketing strategy. Why do we need blog posts? What real value does this ebook provide? How do we know when the content is working? We get these questions all the time, and we understand how difficult it can be, at first, to “get” content marketing. So we decided to put some of our answers into a blog post. Here are the reasons why quality content is the backbone of any inbound marketing strategy.

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Affinity Solutions

Affinity Solutions was founded 15 years ago based on innovating solutions that help financial institutions and retailers craft precision marketing programs that drive customer acquisition, share-of-wallet, and loyalty. Our more than 4,000 banks and thousands of retailers play a valuable role with our partners in redefining highly personalized, data-driven marketing.

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Spotlight

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