Why Personalization is Key for Content Marketing

| September 4, 2017

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Most marketers agree that content marketing is an important piece of their strategy, but creating engaging content is not easy. Content creation must be personalized to stands out from your competition and win a customer’s attention.

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NewBase - Connected Marketing

At NewBase we provide expert and independent marketing and advertising services across all media channels globally. We thrive on creatively achieving our client’s goals, strong in our industry knowledge and audience-centric approach. NEWBASE Content, AdBase, Mediascope and Matrix Media in India are all part of the NEWBASE Network.

OTHER ARTICLES

How to build brand authenticity using customer-generated content

Article | February 13, 2020

Making quality customer-generated content is one of the best strategies of your computerized advertising procedure. On the off chance that you make applicable content for your site pages and other content distribution platforms, it can channel more traffic to your site and increase conversion rate. Viable content creation encourages you to get qualified traffic from a natural hunt, promotions clicks, and backlinks. The following are ways of using customer-generated content to build your brand.

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Why Should You Hire a Social Media Agency?

Article | February 13, 2020

Social media is engrained in our everyday lives so seamlessly it has simply become an extension of who we are and how we communicate with the world around us. The same goes for brands. However, when it comes to crafting that perfect tweet or LinkedIn post to promote and amplify your business goals, it’s easy to feel lost – this is where a social media marketing agency comes in.

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CONTENT MARKETING

Earth Day 2021: How influencers and brands can restore our planet

Article | February 13, 2020

If the last few years has taught us anything, it’s that sustainability needs to become a focus within all of our lives – and it has, and is continuing to become ever-more prominent. Everybody is taking more responsibility for the impact they have on the environment, and now, social media influencers are using their platform for the greater good and are encouraging their audiences to take more care, too. Social media is becoming less focused on materialistic items, and is beginning to turn its attention to making an impact on the things that really matter. And what’s more important than the world we live in? From fashion to food and travel, social media influencers are the voice of Gen-Z, and with Earth Day approaching on April 22, the theme is Restore Our Earth, which is the mission of many online influencers. Here, Amelia Neate, Senior Manager at Influencer Matchmaker, shares a few influencers that will help you in your journey to live a more sustainable, eco-friendly lifestyle. Fashion Fashion is an industry that is traditionally known for not being all that economical or sustainable, however times are changing, and so are brands and their consumers, as #sustainablefashion has been used more than 10.5 million times on Instagram alone. Fashion influencers such as Em Sheldon and Charlie Irons are investing in timeless classics and wardrobe staples as opposed to trend-driven pieces that will only be worn for one season of the year. Whilst more expensive, these items are made and bought to last – for decades. Particularly for items such as coats, shoes and outerwear – all of which are often designed with durability and versatility in mind. So, it is great to see influencers such as Em and Charlie using their large followings to promote a more positive and sustainable way of enjoying fashion. Travel Upon first thought, travel isn’t the most sustainable of industries, however there are a few things we can do minimise the impact it can have on the environment as well as reducing our carbon footprint elsewhere. Parenting and travel bloggers Travel Mad Mum Karen, and Travel Mad Dad Shaun, understand how their travelling can be the cause of carbon concern. To balance out their air miles and emissions released by road trips, as a family they eat sustainably, reduce waste and ensure that they recycle and reuse all they can. In a previous campaign, Karen partnered with travel guidance brand ABTA to give her audience advice on making holidays greener. From educating children on recycling, through to combined travel such as taking trains or cycling, Karen and her family work hard to promote a sustainable, circular economy. Food Food waste is a huge problem on a global scale, so it is incredible to see social media influencers encouraging their followers to lead a zero-waste lifestyle. Matt, from Daddy Cooks Food and Bintu, from Recipes From a Pantry are two food influencers who are keen limit food waste and help contribute to a circular food economy. Regularly sharing organic and sustainable food products and services, both Matt and Bintu are making a green and sustainable contribution to the world we live in. Brands are also making a change It isn’t just social media influencers who are using their influential power and social media status to make a change, but brands, too. Brands are becoming increasingly aware of the everchanging needs of their consumers, many of which revolve around leading more sustainable lifestyles – starting with making conscious decisions when it comes to shopping habits. Consumers are now seeking multi-purpose packaging, reduced waste and environmentally-friendly materials and Robert Lockyer, founder of Delta Global, a sustainable packaging solutions provider for luxury fashion brands, explains how brands can achieve just that. “Whilst many brands are working hard to ensure their products are sustainable, many are forgetting to do the same for their packaging. “The packaging of the products is the first thing a consumer will see, and it is important for the packaging to uphold the same ethos and values as the products and the rest of the brand.” Robert also explains that removing plastic from packaging and reusing recycled materials is a great first step in the right direction. He says, “Gone are the days when parcels arrived full of single-use plastic. Whilst it’s no longer acceptable, it is also completely unnecessary as there are a variety of other materials that brands can use to keep products safe. “And where plastic is used, brands should ensure that it can be reused, repurposed and recycled.” So, this Earth Day, we urge brands and influencers alike to restore our planet; one post and one purchase at a time.

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How To Create a Social Media Marketing Plan From Scratch

Article | February 13, 2020

Social media has become very common and important that we cannot live without it. The attachment that one gets from social media is almost unbreakable. Almost 90% of the world population uses social media as a platform to engage with others and search for relevant data. In the same manner, social media marketing has become a place where an owner showcases his products and presents them in front of the audience to get a good reply or review. Marketers take the feedback to become popular and improve their products according to the needs of people. Many things go into making social media marketing or advertisement. A plan that consists of everything from scratch till the end (the goal you want to achieve). Social media is an easy platform where there are no complications and restrictions. You just develop a marketing strategy with your team and start its promotion. However, many things work in the background to make a social media marketing plan successful. There is not a single man behind all the work, but there is a team that works day and night to achieve that goal. Some of the tips on how to create a social media marketing plan from scratch are as follows.

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Spotlight

NewBase - Connected Marketing

At NewBase we provide expert and independent marketing and advertising services across all media channels globally. We thrive on creatively achieving our client’s goals, strong in our industry knowledge and audience-centric approach. NEWBASE Content, AdBase, Mediascope and Matrix Media in India are all part of the NEWBASE Network.

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