Why Email Campaigns Are Important

| May 30, 2019

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Learn why it's important to keep up with your contact database at least once per month using email campaigns to deliver value with Robert Greenstreet of Scott Le Roy Marketing

Spotlight

Yodelpop, Inc.

Yodelpop is a results-driven creative marketing and branding firm. As a healthcare and nonprofit marketing agency, we connect healthcare practices with ideal patients and nonprofits with strong advocates. We create experiences that engage, delight, educate and inform in a respectful and humanizing way. We are marketers, strategists, designers, developers and writers. Yodelpop helps organizations and businesses have a positive impact through their products, services, and activities by providing inbound marketing, web development, and graphic design. We create experiences that engage, delight, educate and inform in a respectful and humanizing way.

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How B2B Brands Can Nail Influencer Marketing

Article | March 4, 2020

Whether it’s Google PPC or Facebook, paid search has become an essential practice in B2B Marketing. On top of that, the B2B space is more saturated than ever. Think about it, how many project management tools are out there? CRM? Content marketing platforms? Influencer marketing platforms? This makes it harder than ever to stand out from the crowd, especially if you don’t have the spending power to buy thousands of dollars in PPC.

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WHY YOU NEED AI FOR THE SUCCESS OF SEO

Article | March 11, 2020

Trends come and go in digital marketing all the time, but one that isn’t going anywhere anytime soon is artificial intelligence (AI). It wasn’t that long ago when AI was the stuff of science fiction. It was for robots and machines and complex science. The idea alone barely felt possible to us. Now, though, the world is familiar with AI and it’s being used for all manner of things. AI can be found in automatic check-outs, online shopping recommendations, and more. It’s become a staple of everyday life. It’s also become an essential part of SEO success.

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HOW TO INCORPORATE ARTIFICIAL INTELLIGENCE INTO YOUR CONTENT MARKETING

Article | February 11, 2020

In our article about the top content marketing trends to keep an eye on, artificial intelligence was at the top of the list last year and there are no signs that this trend will be slowing down. Chances are you’re already using AI every day, whether you realize it or not. Artificial intelligence makes the language recognition in Siri and the Amazon Echo possible, and powers recommendation programs to keep customers coming back for more. How exactly does it impact content marketing, though? AI and content may seem to exist in entirely different worlds, but there are ways this computing method could help you out along every step of your content marketing strategy.

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HOW TO APPLY MACHINE LEARNING TO YOUR DIGITAL MARKETING STRATEGY

Article | March 15, 2020

One of the major innovations in the digital marketing industry is the introduction of artificial intelligence tools to help streamline marketing processes and make businesses more effective. According to QuanticMind, 97% of leaders believe that the future of marketing lies in the ways that digital marketers work alongside machine-learning based tools. As machine learning and artificial intelligence become more commonplace in the digital marketing landscape, it’s imperative that best-in-class digital marketers learn how to apply machine learning to their digital marketing strategies.

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Spotlight

Yodelpop, Inc.

Yodelpop is a results-driven creative marketing and branding firm. As a healthcare and nonprofit marketing agency, we connect healthcare practices with ideal patients and nonprofits with strong advocates. We create experiences that engage, delight, educate and inform in a respectful and humanizing way. We are marketers, strategists, designers, developers and writers. Yodelpop helps organizations and businesses have a positive impact through their products, services, and activities by providing inbound marketing, web development, and graphic design. We create experiences that engage, delight, educate and inform in a respectful and humanizing way.

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