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Why B2B Marketing Fails: Common Mistakes To Avoid?

SAGAR SRIVASTAV | August 24, 2021 | 110 views

B2B Marketing mistakes to avoid
B2B companies are exponentially growing as they experience a boost in sales as well as other advantages. As per the report of Forrester, There is immense growth has been noticed in the U.S. B2B businesses. As a result, B2B e-commerce transactions are forecasted to reach US$1.8 trillion by 2023.

But, some common mistakes create countless challenges or make business unsuccessful. Elevate your business with sustainable development by comprehending those repercussions and their solution holistically.

Lack of Innovative Approach

Innovation is the key to success in B2B marketing that makes you different from others. Unfortunately, many marketers don’t implement innovation in their marketing tactics. Your innovative designs, content, tactics, etc., will undoubtedly provide an unparalleled experience to your audience. Therefore, it is good to always come up with new ideas or discuss them with your team to understand other’s perspectives. It’ll help you realize the opportunities and the risks involved in it.

Use of Outdated Technology

Many B2B businesses are still utilizing outdated technologies. Those technologies diminish the speed of your success. Other businesses evolve their approach via adopting advanced technologies such as Artificial intelligence, programmatic advertising, machine learning, etc. These modern technologies help in enhancing users’ experience in every aspect and elevate your business.

Less Focused on Responsive designs

In B2B business, responsive designs are the utmost vital tactics. Responsive designs make your customers way easier to access information. People use various devices to visit your website. Therefore, it is essential to provide them positive experience. If they face challenges while accessing your site, they will undoubtedly look up to other ways. Therefore, make sure your site is available in responsive design.

Lack of Adequate Research

B2B companies require in-depth market research in every aspect. It consists of products or service demand, competitive analysis, successful platforms, promotions, statistics, demographics, consumers’ requirements, etc.

Evaluating Marketing Performance

Performance evaluation is an unavoidable step of marketing. You must evaluate your performance. Track your campaigns’ performance, channel performance, etc. It will help you find whether your approach was appropriate or not and compel you to rethink to get possible solutions.

KPIs or marketing performance metrics are highly advantageous in understanding company operations and objectives. In addition, it helps comprehend competitive analysis, market strength, and management systems.

Unnecessary Usage of Jargon

One of the most common mistakes in B2B marketing is the excessive usage of jargon. It will be best if you use simple and concise language to approach your audience. Using too much jargon will confuse them to understand the entire message you want to convey, as they will have to take extra effort to understand the jargon. As a result, they won’t be able to receive information thoroughly. Make sure you know the audience before starting writing for them. They are diverse therefore, you need a sophisticated and easy-to-understand language. 

Avoiding Trends

Trends are crucial in B2B marketing. They help in expanding the horizon of your approach and provide perpetual development. Unfortunately, many marketers don’t follow the trends. Trends make you up-to-date according to the transformation of customers’ requirements. You can accelerate your growth by knowing deep into trends and their implementation accurately.

Search Engine Optimization

SEO is an indispensable tool in B2B marketing. It enhances your Google visibility and brings more traffic to your site. Various companies utilize SEO for brand awareness, building solid relationships with customers. It also improves your content marketing skills and provides an authoritative approach. Furthermore, SEO helps the Google algorithm perform better, and scale your business to reach innumerable business outcomes.

Lack of High-Quality Content

Top-notch content plays a crucial role in making robust connections with customers and building brand recognition. In this technologically advanced world, customers require quality content. They expect informative and significant content from their favorite brands. Most marketers believe that content creation is of utmost importance. High-quality and engaging content can easily persuade the audience to experience a brand’s product or service. Providing quality content will make your audience stay with you for a long time. It also builds brand credibility and increases the possibility of generating more leads. Quality content assists in improving marketing strategies and provides sustainable development in every business aspect.

There are other essential standard practices, such as content mapping, blogging, etc., that can help you improve your marketing tactics and meet customers’ requirements.

Final Thoughts

B2B campaign fails due to lack of strategic approach. Above are some common mistakes you must avoid while creating campaign for B2B. These valuable tips can improve your tactics and provide sustainable development in B2B marketing.

Frequently Asked Questions

What are the best practices to scale B2B business?

Providing informative and persuasive content, enhancing communication with customers through various platforms, creating attractive and responsive websites, and adopting advanced technologies are the best practices to scale your business.

How to generate leads in B2B marketing?

Strong SEO, improving communication with customers, providing social proof to earn customers’ trust, providing personalized messages, and utilizing advanced lead generation software helps generate leads.

What are the essential components of the B2B website?

The essential components of a quality website are a concise message, relevant content, responsive designs, and SEO that make your website more authoritative and practical to enhance engagement and visibility.

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Disruptive Media Lab

We are innovation driven strategists, producers and digitally native designers who share a passion for creating experiences, products and content that transform the connection between brands and their consumers.

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Trendline Interactive and LeadMD Form Shift Paradigm

Shift Paradigm | November 19, 2021

Trendline Interactive, a digital marketing agency and consultancy, together with LeadMD, a Trendline company, announced their unification under the brand Shift Paradigm. After a series of strategic acquisitions, most recently involving Data Insight Group (DiG) in February of this year, and then LeadMD in March, Trendline Interactive has been laser-focused on bringing together best-in-class teams to help clients break down silos that prevent buyer engagement across B2B and B2C go-to-market models. This unification under the Shift Paradigm moniker signifies the cohesion of a five-year acquisition roadmap, designed to amplify each organization's individual strengths, and cement the company's commitment to solving invisible problems that stifle revenue growth. "Working with Shift Paradigm as our partner in transformation has not only allowed us to innovate within our go-to-market motions but also to avoid the invisible problems that often plague enterprise organizations of our scope. By stewarding our marketing strategy throughout our stack and revenue processes, we ensure each of our business units are working in lockstep. From B2B to B2C and beyond, they've been a stellar partner and this new brand positioning reflects that often complicated value proposition in a very clear way." Laura Hibben, Global Head of Demand Generation at Atlassian Moving forward as Shift Paradigm, the agency will continue to offer deep expertise and proven best practices in designing and implementing go-to-market strategies for B2C and B2B organizations with even more capabilities around data, analytics and end-to-end execution. Shift Paradigm's services provide modern solutions that flip traditional approaches on their head and drive measurable business outcomes by leveraging best of breed sales and marketing technology, including the following platinum partners: Shift Paradigm + Adobe "For over a decade, we've leaned on the consultants at LeadMD to provide our joint customers an award-winning experience," says Tony Sanders, senior director-Americas partner sales at Adobe. "Together, we've transformed marketing departments and businesses, driving impactful growth for our customers. With Shift Paradigm's expanded capabilities in data, analytics, deliverability and governance, our joint customers can expand and improve their ability to build data-driven teams in compliance with ever-changing privacy requirements, all while maintaining a direct focus on ensuring marketing-driven revenue growth for their organization." Shift Paradigm + Drift "We know that engaging buyers at the right time with the right experience is critical to the success of marketing and sales teams, and more importantly, in cultivating customer relationships," said Elias Torres, CTO and cofounder of Drift. "In our partnership with Shift Paradigm, we are helping joint customers create conversations around what their buyers want and need, when they need it. It's not about putting a bot on a page; it's about deeply understanding your buyer and crafting experiences that build trust." Shift Paradigm + Tealium "There are often quality and connection problems that hold back growth," said Ted Purcell, chief revenue officer at Tealium. "In our partnership with Shift Paradigm, our joint clients are actually shifting to truly crafting world-class, real-time experiences for their customers. With Shift Paradigm's expanded capabilities, we see an opportunity to deliver more actionable results for our joint clients." On December 1, Shift Paradigm will be kicking off an educational webinar series for modern marketers called The Invisible Problem Solution Series. Each webinar will focus on a common, high level executive's request that inevitably leads to an invisible problem as a result. Shift Paradigm, along with their partners, will dive deep into how to identify the problem first and then determine if technology is the solution. These unaddressed problems are common and Shift Paradigm knows what they are and how to solve them. About Shift Paradigm Shift Paradigm, a consultancy that executes like an agency, represents an end-to-end shift in the way organizations align around growth. After pioneering the email marketing and marketing automation movements by helping thousands of organizations implement marketing technology platforms, we know that technology alone can't get your business growing. Usually, it takes a paradigm shift in the way we work. We're built specifically to solve the invisible problems that hurt revenue performance and help organizations align from top-to-bottom around growth. By breaking down the typical siloes of technology and strategy, we collaborate with clients to increase revenues, align teams, and engage your best customers. As a result, we're shifting the traditional paradigms of sales and marketing, for the better.

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CONTENT MARKETING

InfiniGrow raises $5.25 million to build a navigation system for B2B Marketing teams

InfiniGrow | May 06, 2021

Tel-Aviv-based InfiniGrow, which builds a navigation system for B2B marketing teams, today announced the completion of a funding round of $5.2 million in seed funding. InfiniGrow is the first investment of AnD Ventures, a new Tel Aviv-based VC firm, as well as several world-renowned marketing leaders such as Hubspot CMO Kipp Bodnar, Samsung SVP Dave McDowell, and successful founders such as Or Offer (SimilarWeb founder), Adi Azaria (SiSense), Eytan Stibbe, and Gil Hirsch (StreamElements). B2B marketing in the age of uncertainty Marketing wastes ~30% of their budget ($150 billion globally) on the wrong channels, allocations, and timing. This issue has been aggravated in 2020 as any marketing plan in place experienced drastic changes throughout the year and the ability to predict the impact of marketing activities plummeted. About InfiniGrow The company was founded by Daniel Meler (CEO) and Dor Lahav (CTO). InfiniGrow was bootstrapped (self-funded) for 2 years. However, InfiniGrow has, with close to no external resources, acquired dozens of large clients such as Bizzabo, Papaya Global, Orca Security, and more. Several studies released by the company indicate an increase in marketing performance of tens to several hundred percent, in only a few months.

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