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Why are Influencer Marketing Tactics the Biggest Approach In 2022?

Sagar Srivastav | December 23, 2021 | 331 views

Influencer Marketing
According to the Digital Marketing Institute, nearly 51% of marketers believe that influencer marketing is highly advantageous in obtaining quality leads. In addition, 71% of prominent marketers find influencer partnerships beneficial for business.

These statistics demonstrate that influencer marketing is much more powerful to escalate businesses, but due to pandemic, companies have changed their overall approach.  Let’s understand these transformations.

Influencer Marketing Tactics in 2022

As the pandemic has impacted the market, different industries have started re-focusing on their marketing strategies. Market specialists transformed the competitive analysis method,by choosing influencers, promotional strategies, content strategies, etc.


Create Successful Influencer Marketing Tactics to Grow Your Business

Influencer marketing has innumerable advantages that allow marketers to perform in a better and more successful manner. Dive into the important trends of influencer marketing to scale your business.


Relevant Influencers for Your Industry

Implementing influencer marketing is not enough. It requires other things that make your influencer marketing more influential and result-driven, such as choosing the right influencer for your business. It would help if you outlined your goals, influencers' audience, relevancy, authenticity, reliability, audience quality, etc.; only then can you find a relevant influencer.


CGI Influencers

Most of them find influencer marketing productive, from large to small businesses, but do you know which trend is the future of influencer marketing? The current influencer marketing trend is CGI, which has become a buzzword and has delivered excellent results for businesses.

CGI (Computer-generated Imagery) features them in fancy dresses and shares their thoughts on social media. They have a massive number of followers. You can adopt CGI techniques to attract your audience.


Demand of Nano-Influencers

Nano influencers have 1000 to 5000 followers. Marketers believe that collaborating with nano or micro-influencers helps get positive results, as they are in the seeking phase and their engagement rate is high. You can approach them easily and collaborate with them. They also give a competitive advantage, certainly.


Use the Most Popular Social Media Channels

Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence. – Sean Gardner, World Traveler, Executive Board Member at FreeNPTech

After implementing influencer marketing, you need to do thorough research to discover relevant channels. Many businesses promote their content on every platform; however, it is essential to understand that specific platforms give a suitable response. By doing competitive analysis and following credible statistics, you can easily find appropriate channels for your business.


Significance of Video Content

Videos are easy to consume. People can easily connect with it as it provides different effects that attract people. Businesses have started creating trending videos, such as making AR effects, SEO-optimized videos, animated videos, VFX-based videos, etc.


Innovative Ideas


Creativity is thinking up new things. Innovation is doing new things." 

Theodore Levitt, Economist

Following trends is good, but you need some innovative ideas if you want to be on top. Businesses hire ideators to introduce new concepts or strategies that can help them grow their businesses. You can submit some creative ideas to make your influencer marketing more effective. It shows your incredibility and attracts your target audience to experience your product or service.


Influencer Marketing Strategy: Quick Takeaways

Here are some valuable tips that can make your influencer marketing more effective and result-driven.

  • While implementing influencer marketing, you need to do thorough research about your competitors and their tactics.
  • When choosing the influencers, the brand must ensure that the influencer is not involved in any religious, political, or controversy.
  • Businesses have to be careful when creating influencer-based content.
  • After implementing influencer marketing, you should analyze each channel's performance to overcome your loopholes and make your marketing strategy more effective.


Case Study

Pantene implemented influencer marketing by collaborating with African American social stars for their #GoldSeriesCollection campaign. They created YouTube and Instagram video tutorials to influence GenX as they are inclined towards social media. By implementing this campaign, Pantene’s engagement rate reached a 12% higher level than its previous rate.


Final Thoughts


Working with influencers to co-create content delivers value and can inspire audiences to take action.” 

Amisha Gandhi, Vice President, Sap Ariba

Most companies have started investing in influencer marketing as they find it very beneficial for driving maximum ROI, receiving quality leads, and being result-driven. Follow the tips mentioned above to elevate your business.


Frequently Asked Questions


What are the top influencer marketing platforms?

Unbox Social, Plixxo, Tapinfluence, and YouTube Brand Connect are the most popular influencer marketing platforms that help businesses achieve business outcomes.


How is influencer marketing transforming?

Researchers have found that COVID-19 impacted the business a lot. Therefore, businesses re-designed their strategy in terms of research, planning, promotions, etc.


What are the famous CGIs?

Lil Miquela, Bermuda, and Blawko are renowned computer-generated influencers that are attracting people.

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