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Why Are High Performance Websites Crucial for SEO?

MAHIPAL NEHRA | February 16, 2022 | 107 views

Search engine optimization is one of the most important subdomains in digital marketing, where organizations try to get visitors from search engine ranking pages to their website. The vaguest approach by businesses is just to post content on their website, create backlinks to it, and expect to rank number one for the targeted keywords. However, the reality is that search engines consider many factors in ranking a web page. Website loading speed, responsiveness for mobile device compatibility, a good user experience, rich snippets and keyword frequency in content are just some of the factors that could be used to rank a web page. Finally, backlinks and domain authority could also be used to rank a web page.

Factors that Influence SEO:

Search engine optimization (SEO) is a long-term process that requires constant effort on a daily basis. In the first phase, search engines prioritize the most recent content and then change the ranks based on additional criteria. The second issue is that Google's algorithm is updated biannually, which has the effect of suppressing the rankings of all a website's web pages. The third factor is your competitors, who are making better content in order to beat your website.

We must recognize that a firm can devote only a certain amount of time and resources to content marketing and backlinking, depending on their budget. The aforementioned elements of search optimization are gradually eroding the effects of their prior efforts, such as high-performance websites, customizations, and rich snippet integration, to boost the performance of entire websites. In one of our earlier cases, we saw web pages rise from the third to the first page of Google search results within a day of releasing a speedier version of the website.

The Working of SEO:

The beginning stages of SEO can be accomplished quite easily using content management systems, but eventually, we reach a point of saturation, at which we must either raise our workforce or add additional integrations in order to obtain additional traffic. This is why enterprises that develop their own websites and obtain source code access should consider implementing a content management system for a website with a high volume of users. They can accomplish this by contracting with a software development company, hiring developers from an offshore company, or hiring in-house developers.

Another aspect that contributes to lead conversion is user experience, which can only be enhanced by tracking user behavior, soliciting user input, and testing new UI enhancements based on user suggestions. The same process is followed for any new functionality developed in response to user feedback.


SEO traffic growth does not occur primarily as a result of improved rankings. A significant chunk of new SEO traffic comes from fresh rankings for certain terms. A portion of that stems from increased authority. With the same content, a site with more authority will be able to rank for a far larger variety of search terms. However, a significant portion of that comes from content development. If you add another 100 pages, your SEO traffic is likely to more than double as your authority grows and your keyword universe doubles.
The above-mentioned points suggest the conclusion that high-performance websites and technical teams can help businesses derive exponential growth in traffic if the SEO and technical teams work hand in hand.

Spotlight

ParkerWhite Brand Interactive

ParkerWhite is a San Diego based branding and marketing agency that helps build brands, attract leads, nurture customers, and grow sales. We have a passion for helping to improve the quality of peoples’ lives. We align ourselves with companies that are developing products and services with these same values. From healthcare and financial wellness to healthy lifestyle consumer products– health is our 100% all natural sweet spot. And our success with our clients makes everyone happy.

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Business Wire | March 30, 2023

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Business Wire | March 29, 2023

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MARKETING ANALYTICS

Tufin Spotlighted in the 2023 CRN Partner Program Guide

Business Wire | March 31, 2023

Tufin®, the leader in network security policy management and continuous compliance automation, today announced that it has been recognized by CRN®, a brand of The Channel Company, in its 2023 Partner Program Guide. This annual guide offers essential information to members of the IT channel ecosystem as they explore technology manufacturers’ partner programs to find the vendors that will best support their business needs. “We are proud that Tufin is a channel-first company, and we recognize that our channel partners are the best way for us to amplify our message that security policy automation is a strategic advantage for our customers,” said Jeff Wilmot, CRO at Tufin. “I want to thank CRN for this honor and congratulate our channel team and Tufin’s partner network across the globe. You are the reason Tufin continues to be the leader in network security policy automation.” Tufin’s channel partner program is multi-tiered, partnering with distributors and a two-level reseller program of Gold and Authorized partners. A variety of benefits designed to promote and enhance partners’ skills, facilitate business growth, and maximize profitability are offered. Each tier has a specific business focus and offers uniquely developed benefits, as well as joint sales, marketing, and certification requirements. The tiered structure allows partners to grow their business with Tufin, while expanding their offerings to meet emerging market needs. For more information on becoming a Tufin partner, click here. “As a partner-first company, we focus our marketing efforts on building programs and tools that are aligned with channel program industry best practices. We collaborate closely with our partners worldwide to drive pipeline generation activities and prioritize investing in knowledge sharing and enablement initiatives,” said Orli Amir, Head of Channel Marketing, Tufin. “Looking ahead to 2023, several new programs and offers that will provide immense value to our channel are scheduled to be announced. This is a great time to be a Tufin partner.” For solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators, and strategic service providers, a critical factor when assessing which IT manufacturers, service providers, and distributors to team with in building world-class technology solutions is the breadth and depth of the partner programs those companies offer. Strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set a vendor apart and play a key role in boosting partners’ long-term growth. In the 2023 Partner Program Guide, vendors were evaluated based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication. “In today’s world, the need for innovation is greater than ever,” said Blaine Raddon, CEO of The Channel Company. “Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN’s 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel.” The 2023 Partner Program Guide will be featured in the April 2023 issue of CRN and online at www.CRN.com/PPG. About Tufin Tufin is the leader in network security policy management and continuous compliance automation. The platform centralizes, automates and orchestrates network and cloud access for many of the largest organizations in the world. Over 2,900 enterprises have trusted Tufin to implement accurate network changes in minutes instead of days, accelerate secure application deployments, and virtually eliminate manual tasks. A vendor-agnostic solution designed to integrate network and cloud security processes, Tufin is the answer to balancing security and business agility. Find out more at www.tufin.com. About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com.

Read More

MARTECH

Ermetic Launches New Above the Cloud Channel Partner Program

Business Wire | March 30, 2023

Ermetic, a leading cloud infrastructure security company, today announced its new Above the Cloud Channel Partner Program with separate offerings tailored to the needs of solution providers and managed security service providers (MSSPs). The redesigned program provides the resources solution providers need to deliver turn-key cloud security solutions for AWS, Microsoft Azure and Google Cloud environments, including the company’s first certification program for its cloud native application protection platform (CNAPP). The program has more than 90 partners worldwide including Trace3, GuidePoint, Marcum Technology, Optiv, Protiviti, and 3 of the Big 4. The global cloud security market is projected to grow from $33.13 billion in 2022 to $106.02 billion by 2029, at a CAGR of 18.1% in forecast period, 2022-2029. The major factors driving the market include the massive migration of data center workloads to cloud platforms, increasing frequency and sophistication of cyber-attacks on cloud computing systems, and growing need for cloud-native protection that provides a contextual view of risk and prioritizes remediation with action steps. “Ermetic is a pioneer in CIEM. This foundational expertise is a critical component that filters into the entirety of their CNAPP platform and enables us to provide detailed code and policy update recommendations that can be manually or automatically applied to instantly reduce cloud security risk,” said Dominique Singer, VP of Strategy for Eden Data. “Devops teams have very little time for security, so Eden Data needs to be explicit, prescriptive and risk-focused with our cloud configuration recommendations. Ermetic has empowered us to deliver reliable, specific, clear guidance on top priorities in a thoughtfully organized interface.” The Ermetic CNAPP uses an identity-first approach to unify and automate cloud infrastructure entitlement management (CIEM), cloud security posture management (CSPM), cloud workload protection (CWP), infrastructure as code (IaC) security and Kubernetes security posture management (KSPM). It unifies full asset discovery, deep risk analysis, runtime threat detection and compliance reporting, combined with pinpoint visualization and step-by-step guidance. “Although organizations recognize the need to implement a comprehensive cloud infrastructure security program, they often lack the in-house multi-cloud expertise to manage it themselves. This is creating a significant opportunity for solution providers and MSSPs,” said Scott Hoard, Head of Global Channel Sales for Ermetic. “The new Ermetic Above the Cloud program is designed to meet the distinct needs of these two types of channel partners. We have also created a certification program that provides the technical skills to set our partners up for success, while improving their efficiency and profitability.” Program Details The Ermetic Above the Cloud Partner Program provides the following partnership levels, criteria, and benefits tailored to meet the unique needs and business goals of solution providers and MSSPs: Solution Providers For value-added resellers and national resellers Ermetic offers certified status for new partners who complete the Ermetic training program, and authorized status for partners that have an existing relationship with Ermetic. Benefits Deal registration with increased margin for identifying opportunities Proposal-based Marketing Development Funds (MDF) for demand and lead generation Sales incentives for driving growth and eligibility for rebate plans Requirements Certification Program that involves four hours of training, provides four hours of CPE credits, as well as a Certified Ermetician certificate and social media badge Achieve annual program certification goals to maintain status Participate in periodic Ermetic partner updates and surveys Abide by Ermetic Rules of Engagement MSSPs The Ermetic MSSP program is designed to enable partners to offer risk-based vulnerability management, prioritization and remediation services to their customers. Authorized and Premium levels provide escalating benefits for partners as their Ermetic business volume grows. Benefits Access to the Ermetic Partner Portal, partner communications, and field sales and marketing support, including Market Development Funds (MDF) Ermetic licenses are owned by the MSSP and can be allocated at their discretion Ermetic provides cumulative volume discounts, so partner costs decrease as volumes increase Partners own the customer support relationship; with no direct communication from Ermetic For more information on joining the Ermetic Above the Clouds Partner Program visit: https://ermetic.com/partners. About Ermetic Ermetic reveals and prioritizes security gaps in AWS, Azure and GCP and enables organizations to remediate them immediately. The Ermetic cloud native application protection platform (CNAPP) uses an identity-first approach to unify and automate cloud infrastructure entitlement management (CIEM), cloud security posture management (CSPM), cloud workload protection and Kubernetes security posture management (KSPM). It unifies full asset discovery, deep risk analysis, runtime threat detection and compliance reporting, combined with pinpoint visualization and step-by-step guidance. The company is one of America’s Best Startup Employers according to Forbes and led by proven technology entrepreneurs whose previous companies have been acquired by Microsoft, Palo Alto Networks and others. Ermetic has received funding from Accel, Forgepoint, Glilot Capital Partners, Norwest Venture Partners, Qumra Capital and Target Global. Visit us at https://ermetic.com/ and follow us on LinkedIn, Twitter and Facebook.

Read More

CHANNEL PARTNERSHIPS

CyberPower Debuts New Channel Partner Portal

Business Wire | March 29, 2023

Cyber Power Systems (USA), Inc., a leader in power protection and power management products, today announced the launch of a new portal for its Channel Partner Alliance members which include IT integrators, managed service providers and value-added resellers. The CyberPower mobile-responsive partner portal allows the company’s channel partners to quickly access the tools and resources they need in one place to better sell and market CyberPower products to their customers and prospects. “We are excited to announce the launch of our new and improved partner portal,” said Peter Miesen, senior director of channel sales at CyberPower. “The new portal has been redesigned from the ground up with improved navigation, new sales tools and functions that truly deliver a worldclass experience to our valued channel partners.” With an improved user interface, the new portal features a redesigned navigation to quickly access sales tools such as product selectors, free power assessments, price lists and partner-only promotions. IT channel partners can also receive sales support, request training sessions and submit special pricing requests—all through the portal. Extensive portal resources include the latest in CyberPower sales offers and product launches, partner social media kit, and single-sign access to the CyberPower rewards program. With a mission to bring greater value to its channel partners, CyberPower established its Channel Partner Alliance in 2017. The award-winning program continues to realize increased sales from an expanding roster of channel partners at a double-digit average annual growth rate. To learn more about CyberPower’s Channel Partner Alliance program, visit https://www.cyberpowersystems.com/partners/. About Cyber Power Systems (USA), Inc. CyberPower designs and manufactures uninterruptible power supply systems, power distribution units, surge protectors, remote management hardware, power management software, mobile chargers and connectivity products. The company serves customers in enterprise, corporate, government, education, healthcare and small office/home office environments. CyberPower products are available through authorized distributors and sold by value-added resellers, system integrators, managed service providers, select retailers, and online resellers. For more information, visit https://www.cyberpowersystems.com/.

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