Where Is B2B Marketing Headed Now? 7 Predictions For 2019

RUTH STEVENS | January 22, 2019

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I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing. My policy is to avoid reflecting on my past predictions, which are likely unrealized and full of errors. Instead, I shall boldly go forth, with my sense of what we are likely to see this year and damn the torpedoes. My predictions 7 in all range from mar-comm to data. Your comments are welcome!

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