What’s Right for Your Franchise Marketing. Multiple Vendors or One Partner?

| August 18, 2020

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To stay in front of your target customers and attract more business, your franchise brand needs to stay visible all over the Internet with a diversified digital marketing strategy. But a lot of franchises mistake “diversified” with “complex” - in other words, they add so many vendors and tools to the mix that their marketing becomes a major drain on their time and resources.

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Datalicious

Datalicious is a data analytics consultancy that helps marketers improve their customer journey through the implementation of smart data-driven marketing strategies. Our team of marketing data specialists offers a wide range of skills suitable for any challenge, for both new and advanced businesses.

OTHER ARTICLES

8 Tips for Improving Team Communication on Digital Marketing Teams

Article | June 9, 2020

Team communication is more important and more challenging than ever right now. The COVID-19 crisis has put more pressure on web teams to deliver as consumers rapidly change their shopping habits and increase their time spent online. Plus, the new reality of working virtually has created communication challenges for businesses, as well as exacerbating existing ones. To overcome these difficulties and emerge as a stronger, more successful business, teams need to invest in fostering better collaboration. This means adopting a WebOps mentality, where teams work cross-functionally on web strategy and implementation. This organizational shift will help to improve productivity, drive results, and solve communication problems.

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The Difference Between Digital Marketing and Social Media Marketing

Article | April 16, 2020

Many people use digital marketing and social media marketing interchangeably. They believe that engaging in different social media platforms is digital marketing, but this is just a part of it. Digital marketing is an umbrella term that encompasses all types of marketing activities that a brand performs digitally, both online and offline, to promote their services or products. Social media marketing, on the other hand, is one of the channels of digital media marketing. It involves marketing on social media platforms such as Facebook, Instagram, Twitter, etc.

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5 Ways to Adopt an Agile Mindset in Uncertain Times

Article | June 10, 2020

For website owners, no two days are alike. You spend much of your time sitting in back-to-back meetings answering emails and Slack messages when you can while trying to stay on top of your endless list of responsibilities. Somewhere in there, you build relationships with your team members, keep your organization’s strategic vision on track, and watch industry trends to keep your company competitive. There’s now an additional challenge: juggling all those tasks while working remotely, possibly home-schooling your children, and sitting a few feet away from your significant other.

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How to use the right data to super-charge your PPC automation and create smarter marketing strategies

Article | August 6, 2020

There is no reason to fear the creep of automation coming to paid search. Instead, we should embrace it so that we can do what we humans do best come up with incredible paid search strategies. “Automation” has been something of a buzzword in the marketing world for quite some time, particularly when it comes to paid search. Search engines continue to roll out new features, often with the use of machine learning, to help make lives easier for marketers.

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Spotlight

Datalicious

Datalicious is a data analytics consultancy that helps marketers improve their customer journey through the implementation of smart data-driven marketing strategies. Our team of marketing data specialists offers a wide range of skills suitable for any challenge, for both new and advanced businesses.

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