Article | March 23, 2020
Are you using social media platforms to build your brand? If yes then have you analyzed which one works effectively and meets your goals?
You hardly get time to use every social media outlet out there for your business. No one would like to waste time on a platform that does not give returns over a period of time. It's better to research and narrow down the list to a few social media platforms that give better and quality results for your business.
Here we discuss which social media channels could be useful for your business.
Marketing agencies and other businesses realize the importance of using social media for respective businesses. If not, then the data given below can help you believe the fact that it is a crucial time to build a social media strategy to boom your business.
Article | August 11, 2020
Hiring a marketing agency can be an expensive endeavor, but oftentimes, the additional expense is worth the boost in customers, leads, and sales that it brings. A knowledgeable, experienced marketing agency can help your manufacturing company
Article | January 18, 2021
We may have entered a New Year, but we are still living in a world filled with lockdowns and restrictions. Still unable to hug our loved ones, online companionship is quite possibly, more important than ever before.
The last 12 months has shown online communities come together with social media influencers becoming the ultimate lockdown companions.
Amelia Neate, Senior Manager at Influencer Matchmaker explains why companionship is still big on the radar for 2021 and why she thinks it is here to stay.
Since March of last year, most of the population have found themselves spending more time indoors, whether that’s due to lockdown, working from home, furlough or maybe they have been shielding.
But because of that, human interaction has been limited and it doesn’t seem to be on the cards for anytime soon, either. And with a quarter of UK adults saying that lockdown has made them feel lonely, many have turned to social media influencers in a bid to feel less alone.
Helping each other out
Online companionship is much more than simply a one-way street. Whilst it primarily benefits consumers, social media followers and audiences, it also provides rapport for the influencers and brands, too.
Many influencers felt a responsibility to uplift their audiences, keep them company and deliver some much-needed entertainment during a time filled with such despair and crisis.
This, in turn, allowed social media influencers to create a deeper connection with their followers, and the feeling of responsibility provided them with something to focus on and strive for whilst they too, found themselves living a life under restriction.
With the temporary closure of retail alongside many other industries, social media has supplied brands and businesses with an opportunity to establish a brand-new relationship with customers that they may not have had otherwise.
Brands have been able to understand exactly what their customers want by spending more time communicating with them and getting them involved with the content they create and the brands they choose to work with.
As well as this, brands have been able to work closely (albeit virtually) with influencers to provide them with just that.
It isn’t just the relationship between brands, influencers and their audiences, though. Brands have used this time to build relationships with other brands, particularly through the use of social media.
Smaller, local, independent businesses of a similar vein have teamed up with one another to create bespoke packages, combining their products and services as a way to build brand awareness and help gain recognition.
Influencers have also been doing something very similar. ‘Follow Fridays’ have made a triumphant return to Instagram, with many influencers dedicating their time to promoting fellow content creators and sharing their work.
A sense of community
Influencers have worked hard to adapt their content to meet the newfound needs of their audience and to build a community.
The last year has seen an influx in the number of virtual book clubs, Facebook groups and podcasts, many of which have been created as a way to tackle boredom and loneliness - for both the creators and users.
With people forced to embrace daily Zoom calls with work as well as weekend catchups with family members, many have been seeking a distraction that isn’t too far from their norm.
Book clubs such as ‘Beth’s Book Club', founded by Beth Sandland, have blossomed during the coronavirus pandemic. Going from simply reading one book a month, this particular online community has upped the ante and has become a place to discuss their favourite reads and create new friends.
As well as the usual monthly discussion, this book club often features virtual get togethers, Q&A’s with popular authors and even yoga sessions, regularly providing members with something to look forward to.
Such communities have also been welcomed with open arms by royalty. The Duchess of Cornwall, Camilla Parker Bowles, has also launched her very own Instagram book club. The Reading Room features conversations with authors and connects like-minded book lovers.
Facebook groups have also proven to be a popular source of escapism, with many celebrities and social media influencers creating members-only groups for their followers to join.
X-Factor star Sam Bailey created a ‘buddy up’ campaign via her Facebook group, Bailey’s Cuppa Crew. Aiming to help her fans combat loneliness, Sam encouraged them to make friends and even paired people up who would otherwise be spending Christmas alone, providing them with a way to enjoy their festive dinner over Zoom.
Influencers Lily Pebbles and The Anna Edit use a Facebook group to help with their ongoing podcast, ‘At Home With...’. The group enables listeners of the podcast to truly get involved, by sharing detailed feedback and requesting topics for episodes which really places them at the very heart of the podcast.
Similarly, health and fitness app Battle Ready 360, founded by Ollie Ollerton also have a members-only group, allowing users of the app to compete in friendly challenges, make friends and take some time for themselves.
Throughout the entirety of this pandemic, influencers have provided their followers with nothing but positivity, hope and a little inspiration.
A thought for the future
An end is in sight, although it may be a little further away than we initially thought.
But one thing that the pandemic has taught us, is the importance of companionship and the true power of social media influencers.
They are much more than online creators and entertainers, but friends, supporters and advocates for all that we believe in.
And with that being said, I firmly believe that the act of online companionship is something that will stick around, throughout 2021 and beyond.
Article | September 10, 2021
Creating a persuasive and impactful whitepaper is a dexterous job. Eminent marketers believe that white paper is a powerful medium to enhance brand credibility and recognition by providing holistic and valuable information to its customer or target audience. Moreover, it can easily influence its audience by assisting the min meeting their expectations.
One of the renowned author and journalist William Wheeler said
“Good writing is clear thinking made visible”.
A whitepaper is a detailed guide that consists of value-added information, persuasive approach, statistics, research, info graphics, etc. It is a long-form piece of content that educates its customers with its authoritative tone. The white paper is highly advantageous in B2B marketing
Let’s take a look at some of the most prominent ways to create informative and augmented.
Value of White Paper in B2B
Renowned B2B market analyst utilizes white paper as a lead generation asset. It presents your company as a thought leader and enhances lead generations. There are different types of tools that can help in creating attractive and magisterial white paper.
What Makes a White Paper Value-added & Persuasive
Certain practices are essential to creating a white paper. You can generate excellent white paper by learning these tips. First, let’s delve into how to make a result-driven and productive white paper.
Research is the initial and utmost important step of creating a white paper. Once you choose your topic to write about, you need thorough information about the same. You can find different valuable information from blogs, articles, statistics, etc. It helps in understanding various perspectives, styles, and objectives of the writing. It also diminishes the risk of being ignored.
Choose a Relevant Topic
Choosing a relevant topic is an essential step. It makes your approach easy and productive. First, try to find the relevant topic your target audience will want to read. You should have a clear picture of what appeals to them and can enhance their engagement.
People have an inclination towards statistics once it comes to creating a white paper. Statistics have the power to influence and convenience them to know more about your brand and buy your products. Marketers use appropriate statistics as social proof. It increases the credibility of the white paper.
As per the Content Marketing Institute report, approximately 92% of content marketers consider content as a business asset. The audience expects top-notch quality, engaging and relevant content. You can enhance the quality of the content by using subtle and jargon-free language, mentioning statistics with sources, keeping an eye on punctuation, and presenting useful information.
Info graphics are visual. Your target audience can easily understand it. It takes less time to consume. Marketers use it to generate more leads and enhance traffic. With the help of info graphics, you can grab your audience’s attention as it provides valuable information faster than other formats of content. It helps in search marketing results and makes your content go viral.
Alluring designs in terms of headings, subheadings, quotes, info graphics, templates, etc., compel the reader to read your white paper and know more about your brand. Minimalistic designs enhance your presentation of white paper and make it incredible. Make sure that the text is readable. Magnificient designs play a crucial role in making white paper. It boosts brand recognition.
Editing, Editing, and Editing
After taking all the necessary steps for creating a white paper, you need to re-read it. It is said that editing eliminates all the extra content from your white paper. If you read it repeatedly, you can give systematic and proper flow to your white paper. With the help of editing, you can rectify your punctuation, grammar, sentence structure, word order mistakes.
Evaluate Your Performance
Once you are done with your white paper, the most essential task is to evaluate your performance. Try to gather all the reviews, comments, and queries to understand where you are lacking and improve it accordingly. Then, you can share those white papers with industry experts and take their views.
Experts, market analysts, and prominent businesses take advantage of whitepapers. A white paper is considered one of the most valuable, informative, and prolific ways of marketing. It can attract the audience and enhance their engagement by providing them information. It also generates more leads and makes you stand out from other competitors.
To create such augmented, productive, and exceptional white paper, follow the above tips. These tips will help in generating alluring white paper and reaching innumerable business outcomes.
Frequently Asked Questions
What makes a white paper unique?
Minimalistic designs, relevant information, jargon-free content, statistics, informative and narrative writing makes a white paper unique and establishes it as a thought leader.
What should be taken care of while creating a white paper?
The essential factor is maintaining quality, keeping a systematic approach, avoiding grammatical mistakes, using statistics with sources, and keeping relevant information that appeals to your audience.
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